HCL Unica Features
What are the features of HCL Unica?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
Lead Management
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
Campaign Management
- Program Management
Reporting & Analytics
- Basic Reporting
- Web Analytics
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HCL Unica Categories on G2
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Integration
Data Import & Export Tools | Based on 47 HCL Unica reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 84% (Based on 47 reviews) | |
Integration APIs | Based on 44 HCL Unica reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 84% (Based on 44 reviews) | |
Breadth of Partner Applications | Based on 43 HCL Unica reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 83% (Based on 43 reviews) |
Platform
Customization | Based on 46 HCL Unica reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 83% (Based on 46 reviews) | |
Workflow Capability | Based on 47 HCL Unica reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 87% (Based on 47 reviews) | |
User, Role, and Access Management | Based on 47 HCL Unica reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 89% (Based on 47 reviews) | |
Internationalization | Based on 43 HCL Unica reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies. | 85% (Based on 43 reviews) | |
Sandbox / Test Environments | Based on 47 HCL Unica reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 81% (Based on 47 reviews) | |
Performance and Reliability | Based on 47 HCL Unica reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 88% (Based on 47 reviews) | |
Output Document Generation | Based on 46 HCL Unica reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 84% (Based on 46 reviews) |
Email Marketing
Building and Personalizing Emails | Based on 67 HCL Unica reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 86% (Based on 67 reviews) | |
Sending Outbound Emails | Based on 57 HCL Unica reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 87% (Based on 57 reviews) | |
Manage Email Deliverability | Based on 59 HCL Unica reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 83% (Based on 59 reviews) | |
Automated Email Responses | Based on 65 HCL Unica reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 83% (Based on 65 reviews) |
Online Marketing
Landing Pages and Forms | Based on 57 HCL Unica reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 80% (Based on 57 reviews) | |
Dynamic Content | Based on 59 HCL Unica reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 82% (Based on 59 reviews) | |
A/B Testing | Based on 62 HCL Unica reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 83% (Based on 62 reviews) | |
Mobile Optimized | Based on 56 HCL Unica reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 80% (Based on 56 reviews) | |
Search Tracking and Optimization | Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. 50 reviewers of HCL Unica have provided feedback on this feature. | 78% (Based on 50 reviews) |
Lead Management
Marketing Lead Database | Based on 60 HCL Unica reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 86% (Based on 60 reviews) | |
Data Quality Management | Based on 58 HCL Unica reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database. | 86% (Based on 58 reviews) | |
Segmentation | Based on 59 HCL Unica reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 88% (Based on 59 reviews) | |
Lead Scoring and Grading | Based on 54 HCL Unica reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 84% (Based on 54 reviews) | |
Lead Nurturing | Based on 52 HCL Unica reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 87% (Based on 52 reviews) | |
Online Behavior Tracking | Based on 50 HCL Unica reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 86% (Based on 50 reviews) | |
Automated Alerts and Tasks | Based on 53 HCL Unica reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 87% (Based on 53 reviews) | |
CRM Lead Integration | Based on 54 HCL Unica reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 86% (Based on 54 reviews) |
Campaign Management
Program Management | See feature definition | Based on 62 HCL Unica reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 88% (Based on 62 reviews) |
Event / Webinar Marketing | Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. This feature was mentioned in 49 HCL Unica reviews. | 85% (Based on 49 reviews) | |
Calendaring | Based on 53 HCL Unica reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 85% (Based on 53 reviews) | |
Budgeting | Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. 52 reviewers of HCL Unica have provided feedback on this feature. | 81% (Based on 52 reviews) |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. 47 reviewers of HCL Unica have provided feedback on this feature. | 82% (Based on 47 reviews) | |
Social Sharing | Based on 47 HCL Unica reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 82% (Based on 47 reviews) | |
Social Campaigns | Based on 48 HCL Unica reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 82% (Based on 48 reviews) | |
Social Media Engagement | Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. This feature was mentioned in 47 HCL Unica reviews. | 78% (Based on 47 reviews) | |
Social Media Advertising | Based on 54 HCL Unica reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 81% (Based on 54 reviews) |
Reporting & Analytics
Basic Reporting | Based on 62 HCL Unica reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 83% (Based on 62 reviews) | |
Web Analytics | Based on 55 HCL Unica reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 82% (Based on 55 reviews) | |
ROI Analytics | Based on 52 HCL Unica reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 83% (Based on 52 reviews) | |
Revenue Analytics | Based on 51 HCL Unica reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 85% (Based on 51 reviews) | |
SEO / Keyword Analytics | Based on 44 HCL Unica reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | 82% (Based on 44 reviews) |
