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6,442 out of 6,443 Total Reviews for Google Analytics
4.5 out of 5
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Overall Review Sentiment for Google Analytics
Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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AM
Verified User in Mining & Metals
Small-Business(50 or fewer emp.)
What do you like best about Google Analytics?
Google Analytics is a fantastic tool for measuring user activity on your website. I love the amount of detail it goes into and how easy it is to report back. Review collected by and hosted on G2.com.
What do you dislike about Google Analytics?
It can be overcomplicated at times. with some features being hard to find. Review collected by and hosted on G2.com.
Н
Надежда .
Marketer
Small-Business(50 or fewer emp.)
What do you like best about Google Analytics?
A lot of pre-installed features.
Zero cost.
Fine-tuning for events. Review collected by and hosted on G2.com.
What do you dislike about Google Analytics?
Difficult instalation im some cases.
Estimated user data if you have big traffic.
No support.
Bugs.
Lack of GA features in GA4 Review collected by and hosted on G2.com.
AF
Verified User in Food & Beverages
Small-Business(50 or fewer emp.)
What do you like best about Google Analytics?
Very Powerful Analytics software, and there is no alternative which can satisfy the need. In depth user analysis, funnel analysis and engagement metrics are the key reason why I am stuck to Google Analytics. Review collected by and hosted on G2.com.
What do you dislike about Google Analytics?
There are many feature missing from or incompitible in Google Analytics, mainly after shifting from UA-3 to GA4 and disablement of third party cookies from the website. One example is missing conversion keywords report and screen recording. Review collected by and hosted on G2.com.
SS
Sampath S.
Website Designer
Design
Small-Business(50 or fewer emp.)
What do you like best about Google Analytics?
This is one of the powerful tools from Google, That will keep track and reports of website traffic.It helps website owners and marketing person to understand how users interact with their website, providing valuable insights into audience behavior, engagement, and the effectiveness of marketing efforts. To use these features on the site, we need to login and setup the site name with url. Frequently I am using this tools to track the websites and if we found any difficulties while integrating we can contact to a customer care, so they will provide a solution. Review collected by and hosted on G2.com.
What do you dislike about Google Analytics?
It relies on JavaScript for tracking, which means that users with JavaScript disabled or those using ad blockers might not be tracked accurately, leading to incomplete data. Review collected by and hosted on G2.com.
LB
Lovedeep B.
SEO Team Lead
Marketing and Advertising
Small-Business(50 or fewer emp.)
What do you like best about Google Analytics?
What I like best about Google Analytics is its ability to provide detailed insights into website traffic and user behavior, all in one place. It’s easy to use, customizable, and integrates well with other tools like Google Ads, making it essential for data-driven decision-making. I use it almost daily to check the traffic of my website. Review collected by and hosted on G2.com.
What do you dislike about Google Analytics?
What I dislike about Google Analytics is that it can be overwhelming at first, especially for beginners. Some features feel a bit hidden or hard to navigate, and it takes time to fully understand all the metrics and reports Review collected by and hosted on G2.com.
DA
Dave A.
Founder
Small-Business(50 or fewer emp.)
What do you like best about Google Analytics?
For years I’ve been using GA, but only until I took a course on it did I realize how powerful it is. There is so much you can do with it and it’s free. Just Amazing! Review collected by and hosted on G2.com.
What do you dislike about Google Analytics?
It’s compIicated. I needed to take a course to fully understand it. Review collected by and hosted on G2.com.
JT
Jaymi T.
SEO SEM Growth Specialist
Marketing and Advertising
Small-Business(50 or fewer emp.)
What do you like best about Google Analytics?
The ability to find and manipulate data for almost any metric or dimension available in the platform. Custom reports are great. Review collected by and hosted on G2.com.
What do you dislike about Google Analytics?
If you don't know what you are looking for, you might not be able to find it or create the report you are wanting. Review collected by and hosted on G2.com.
RJ
Rahul J.
Sr. Digital Marketing Strategist
Mid-Market(51-1000 emp.)
What do you like best about Google Analytics?
The best thing i like about this tool is that you can have all you website and app user data over here and after ga4 this tool has become more advance in terms of data managemnet now you can make some good repost for your client or for your own business Review collected by and hosted on G2.com.
What do you dislike about Google Analytics?
The thing i dont like about it is earlier this tool provides an feature where you can add multiple filter to sort and analyse your data but now the option is very less you can add only 2 filters at a time so it is very anoying sometime and also after adding filter if you want to download the data, then the downloaded data will be in raw form no filter will be downloaded for the data Review collected by and hosted on G2.com.
LC
Leonardo C.
Paid media analytic
Small-Business(50 or fewer emp.)
What do you like best about Google Analytics?
The detailed insights into multi-channel attribution and conversion paths are particularly valuable for optimizing ad spend and understanding how various touchpoints contribute to overall ROI. Review collected by and hosted on G2.com.
What do you dislike about Google Analytics?
The interface can feel overwhelming, and the steep learning curve may require significant time or training to fully utilize its features. Review collected by and hosted on G2.com.
ME
mohamed e.
Admin specialist
Small-Business(50 or fewer emp.)
What do you like best about Google Analytics?
google analytics is best tool to view you property reports
the best feature that i like is the actual active users and with power of ai you can now uncover new insghits and predict future customers and websites actions to improve you roi
and you can integrate it with all google tools like google ads Review collected by and hosted on G2.com.
What do you dislike about Google Analytics?
it wil be challenging to a bigginer to startworking with it but google provides many courses to learn it Review collected by and hosted on G2.com.
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