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Google Analytics Features
What are the features of Google Analytics?
Metrics
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Retention
- Return
- Conversions
Reporting
- Trending
- Segmentation
- Mobile Reporting
- Custom Reports and Dashboards
Other
- User Data
- Site Search Reporting
Administration
- Performance and Reliability
- User, Role, and Access Management
Top Rated Google Analytics Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Google Analytics Categories on G2
Filter for Features
Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. 3883 reviewers of Google Analytics have provided feedback on this feature. | 90% (Based on 3,883 reviews) | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 3868 reviewers of Google Analytics have provided feedback on this feature. | 87% (Based on 3,868 reviews) | |
Entry and Exit Pages | Accurately determine where most people enter your site and where they leave and present data elegantly. This feature was mentioned in 3808 Google Analytics reviews. | 87% (Based on 3,808 reviews) | |
Standard Event Tracking | As reported in 3491 Google Analytics reviews. Software automatically tracks standard user actions. | 86% (Based on 3,491 reviews) | |
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. 3261 reviewers of Google Analytics have provided feedback on this feature. | 84% (Based on 3,261 reviews) | |
Retention | Accurately measure bounce rate. This feature was mentioned in 3469 Google Analytics reviews. | 84% (Based on 3,469 reviews) | |
Return | Track user return rates and related metrics. This feature was mentioned in 3519 Google Analytics reviews. | 85% (Based on 3,519 reviews) | |
Conversions | Based on 3583 Google Analytics reviews. Track what proportion of users convert via a certain action. | 86% (Based on 3,583 reviews) | |
Funnels | See how many users proceed down a certain path to conversion. This feature was mentioned in 3176 Google Analytics reviews. | 82% (Based on 3,176 reviews) | |
Engagement | Configures and accurately measures an appropriate measure of engagement, such as average session length. 204 reviewers of Google Analytics have provided feedback on this feature. | 88% (Based on 204 reviews) | |
Exit Tracking | Accurately determines where users close the app during their sessions. This feature was mentioned in 201 Google Analytics reviews. | 86% (Based on 201 reviews) | |
Retention | Accurately measures bounce rate. 195 reviewers of Google Analytics have provided feedback on this feature. | 87% (Based on 195 reviews) | |
Return | Based on 204 Google Analytics reviews. Tracks user return rates and related metrics. | 85% (Based on 204 reviews) | |
Conversions | Tracks what proportion of users convert via a certain action. 208 reviewers of Google Analytics have provided feedback on this feature. | 88% (Based on 208 reviews) | |
Entry and Exit Pages | Based on 1411 Google Analytics reviews. Accurately determine your websites most common entry and exit points, while displaying data elegantly. | 89% (Based on 1,411 reviews) | |
Sessions | As reported in 1446 Google Analytics reviews. Accurately measure total web traffic and display data logically. | 89% (Based on 1,446 reviews) | |
Engagement | Based on 1448 Google Analytics reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | 89% (Based on 1,448 reviews) | |
Return | As reported in 1364 Google Analytics reviews. Track user return rates and related metrics. | 87% (Based on 1,364 reviews) | |
Conversions | Based on 1379 Google Analytics reviews. Track what proportion of users convert to customers via specific actions. | 87% (Based on 1,379 reviews) | |
Search Rank | Gives users accurate reflection of how their search ratings compare with competitors. 1316 reviewers of Google Analytics have provided feedback on this feature. | 84% (Based on 1,316 reviews) |
Reporting
Trending | As reported in 3420 Google Analytics reviews. Report on how any user activity has changed over time. | 85% (Based on 3,420 reviews) | |
Retroactive Reporting | Based on 3137 Google Analytics reviews. Report on user activity in the past and set up predictive models for the future. | 82% (Based on 3,137 reviews) | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 3376 reviewers of Google Analytics have provided feedback on this feature. | 84% (Based on 3,376 reviews) | |
Mobile Reporting | See feature definition | Analytic tools are also available for mobile and tablet versions of websites. 3317 reviewers of Google Analytics have provided feedback on this feature. | 85% (Based on 3,317 reviews) |
Unification Across Devices | Able to unify user data across devices, recognizing returning users. This feature was mentioned in 2997 Google Analytics reviews. | 83% (Based on 2,997 reviews) | |
Custom Reports and Dashboards | Allows users to easily build customized reports and dashboards. 3535 reviewers of Google Analytics have provided feedback on this feature. | 85% (Based on 3,535 reviews) |
Other
User Data | As reported in 3565 Google Analytics reviews. Able to access user-specific data such as location, language, gender, and activity while on the site. | 85% (Based on 3,565 reviews) | |
Site Search Reporting | Based on 3383 Google Analytics reviews. Report on keywords used in internal searches. | 85% (Based on 3,383 reviews) | |
Load Time Monitoring | Track load times on different devices and systems. This feature was mentioned in 3173 Google Analytics reviews. | 84% (Based on 3,173 reviews) | |
Campaign Tracking | As reported in 3308 Google Analytics reviews. Analyze inbound marketing traffic to identify which campaigns are working best. | 87% (Based on 3,308 reviews) | |
E-Commerce | Track revenue and transactions. This feature was mentioned in 2586 Google Analytics reviews. | 85% (Based on 2,586 reviews) | |
Promotional Messages | See feature definition | As reported in 2317 Google Analytics reviews. Able to deploy promotional or other pop-up messages based on user actions. | 80% (Based on 2,317 reviews) |
Administration Alerts | As reported in 2691 Google Analytics reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels. | 82% (Based on 2,691 reviews) |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 2512 reviewers of Google Analytics have provided feedback on this feature. | 85% (Based on 2,512 reviews) | |
QA Testing | Able to test that event and variable setup are reporting data accurately. 2224 reviewers of Google Analytics have provided feedback on this feature. | 82% (Based on 2,224 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 3346 reviewers of Google Analytics have provided feedback on this feature. | 89% (Based on 3,346 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 3454 reviewers of Google Analytics have provided feedback on this feature. | 89% (Based on 3,454 reviews) |
User Identification
Demographics | As reported in 1147 Google Analytics reviews. Identifies user demographics like gender or age. | 89% (Based on 1,147 reviews) | |
User Segmentation | See feature definition | Enables the view of analytic data based on user segment. This feature was mentioned in 1107 Google Analytics reviews. | 88% (Based on 1,107 reviews) |
Geolocation | Identifies users locations. This feature was mentioned in 1119 Google Analytics reviews. | 91% (Based on 1,119 reviews) |
Tracking & Reporting
Custom Event Tracking | Based on 991 Google Analytics reviews. Enables you to define custom events for analysis. | 86% (Based on 991 reviews) | |
Real-Time Insights | Provides real-time reports. 1134 reviewers of Google Analytics have provided feedback on this feature. | 89% (Based on 1,134 reviews) | |
Attribution | As reported in 1041 Google Analytics reviews. Measures user acquisition analytics. | 85% (Based on 1,041 reviews) | |
Dashboard | As reported in 1149 Google Analytics reviews. Provides a holistic summary of your data. | 89% (Based on 1,149 reviews) | |
User Path Tracking | As reported in 1094 Google Analytics reviews. Displays a users progress throughout specific paths in an application. | 87% (Based on 1,094 reviews) | |
User Activity History | Displays a users activity history. 1069 reviewers of Google Analytics have provided feedback on this feature. | 86% (Based on 1,069 reviews) |
Tools
Contact Collection | Gives users the ability to subscribe to unique content or otherwise share contact information. 1072 reviewers of Google Analytics have provided feedback on this feature. | 83% (Based on 1,072 reviews) | |
Audience Insights | Helps users understand audience demographics and evaluate visitor behavior 1439 reviewers of Google Analytics have provided feedback on this feature. | 89% (Based on 1,439 reviews) | |
Social Sharing | Based on 1203 Google Analytics reviews. Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions. | 84% (Based on 1,203 reviews) |
Exchange Functions
Data Transmission | Transmit data without altering the data’s inherent meaning. | Not enough data | |
Data Normalization | Normalize transmitted data for easier consumption by the receiving system. | Not enough data |
Data as a Service
Market Data Acquisition | Facilitate market data-as-a-service acquisition. | Not enough data | |
Industry Data Acquisition | Facilitate industry data-as-a-service acquisition. | Not enough data | |
Source Data Acquisition | Facilitate consumption source (e.g., web, mobile, IoT) data-as-a-service acquisition. | Not enough data | |
Targeted Data Acquisition | Facilitate targeted subject matter data-as-a-service acquisition. | Not enough data |
Management
Source and Destination Selection | Allow users to select the data's source(s) and destination(s) for the exchange process. | Not enough data | |
Solution Integration | Integrate with other data-oriented solutions. | Not enough data | |
Reporting and Visualization | Generate reports, dashboards, and graphics around data exchange KPIs and stats. | Not enough data | |
Data Governance | Provide data governance strategies or capabilities for exchanged and acquired data. | Not enough data |
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