Google Ads Pros and Cons

Best thing about Google Ads is its feasibility to connect with multiple tools and its usability. It gives you a power maximize your reach to your target audience via Google Search, Display or YouTube Ads. I am using Adwords from last 6 yeas as day to day activity. Review collected by and hosted on G2.com.

Sometimese it is difficult to know the exact search team of visitor. Review collected by and hosted on G2.com.

Google Ads is the most simple and most helpful advertising tool. SOme exceptional features include:

Measurability - Each and every activity on both the Ad and the website can be tracked and passed back to Google Ads.

Flexibility - We can control each and every component of the campaign namely, Geo, Demo, Audience, Interest, Ad copies, Keywords, Ad types, Placement etc.

Ad formats - We can use any of the Ad formats namely Video, Static Banners, Text Ads etc from one tool itself.

Other than the feasibility of targeting and contextual selection Google Ads helps us in driving better revenue across different platforms and ad formats. Review collected by and hosted on G2.com.

I majorly have faced two issues:

Frequent Algorithm changes - Google Ads introduces new options and new algorithm changes very frequenctly due to which campaign performances sometimes may go down after trying to optimize the campaign for a long time.

New Ad formats - Namely Pmax, Though this campaign type drives good performance for some campiagns in the longer run however control around placements (Youtube) and Frequency of exposure is not available in this ad formats due to which overexposure happens. Review collected by and hosted on G2.com.

Easy to create cmapaigns, set budgets and objectives. Review collected by and hosted on G2.com.

Are site visit numbers real ? I feel that visitors are fake as there are hardly any browsing activity on the website, subscription, or clicks. Review collected by and hosted on G2.com.

Campaign and dashboard are userfriendly. Results delivered are accurate as per the business and The platform's campaign management tools streamline workflow, and the reporting features make it easy. The ability to track conversions within the platform makes it easy to measure the impact of the ad spend. implentation of the campaigns are easy as well as the wait time of customer support far less than any other platform. As a digital marketer google ads are frequenctly used by us. All 3rd party tool integration is also quite easy Review collected by and hosted on G2.com.

Google launched automated channels which puts digital marketers less levers to for optimization. DDA driven attribution has also has a down side as the backend numbers or the CRM numbers refered by the client creates a huge discrepancy in the reporting conversions Review collected by and hosted on G2.com.

Unmatched reach and precision targeting. Ideal for large campaigns with robust analytics and scalability. Highly recommended Review collected by and hosted on G2.com.

High cost-per-click and intense competition make it challenging for smaller budgets. Can be overwhelming for beginners. Review collected by and hosted on G2.com.

It is very easy and simple to use, the integrations with third parties are fantastic, and of the platforms for paid media, this is the one that has given us the best results. We have tried various strategies like Meta or LinkedIn, and Google Ads generates the highest ROI for us. Review collected by and hosted on G2.com.

There is nothing that bothers us or that we don't like about the platform. Review collected by and hosted on G2.com.

I like the Google performs max campaign which I have executed for one of our client and it turn out to be very productive ,where in one performs max campaign set up I was able to fetch the leads from Google search discovery and you tube . Review collected by and hosted on G2.com.

They should provide more video tutorials for the deep understanding about the ads and the campaign set up Review collected by and hosted on G2.com.

There's nothing to not like about Google ads. Google - the most used web browser by everyone, showing your ads on this platform, targeting the right audience, google blew my mind with their ad features. Review collected by and hosted on G2.com.

One thing I don't like is about their targeting audience options. Google has very less pre defined audience to choose from, unlike Facebook or LinkedIn. Review collected by and hosted on G2.com.

Google Ads has a user-friendly interface to launch campaigns across multiple channels Review collected by and hosted on G2.com.

Limitation of audience targeting in Google Discovery & video ads compared to meta ads. Additionally, channels like Pmax have no visibility to analyse the campaign across different dimensions Review collected by and hosted on G2.com.

Google ads is a platform which cares about the success of your marketing campaigns. It will ensure to give the true results for all your objectives. Their help support is very helpful & helps at every step. Review collected by and hosted on G2.com.

There is rarely anything about Google Ads to dislike. Review collected by and hosted on G2.com.