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Google Ads Pricing Overview

Google Ads has not provided pricing information for this product or service. This is common practice for software sellers and service providers. The pricing insights provided here are based on user reviews and are intended to give you an indication of value. Alternatively, contact Google Ads to obtain current pricing.

Name	Price	Features
Small-Business	$$	9% less expensive than the avg. Paid Search Advertising product Read Small-Business Reviews
Mid-Market	$$$	5% more expensive than the avg. Paid Search Advertising product Read Mid-Market Reviews
Enterprise	$$$	10% more expensive than the avg. Paid Search Advertising product Read Enterprise Reviews

Name

Price

Features

Small-Business

$$

9% less expensive

than the avg. Paid Search Advertising product

Read Small-Business Reviews

Mid-Market

$$$

5% more expensive

than the avg. Paid Search Advertising product

Read Mid-Market Reviews

Enterprise

$$$

10% more expensive

than the avg. Paid Search Advertising product

Read Enterprise Reviews

Google Ads pricing & plans

Pricing information for Google Ads is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Google Ads must be conducted with the seller.

Pricing information was last updated on December 22, 2014

Top Rated Google Ads Alternatives

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Google Ads Alternatives Pricing

The following is a quick overview of editions offered by other Paid Search Advertising Software

Facebook for Business CPM	Cost per 1,000 Impressions
LocaliQ Get a demo of premium solutions	Contact UsPer Month	Work with our digital marketing experts to find the right solutions for your business. LocaliQ is a marketing platform that helps businesses find, convert, and keep customers with a suite of marketing automation, channel campaign management, marketing dashboard and insight tools, plus expert-led services.
AppTweak Essential	Starting at €79.00	Fundamental tools to increase app downloads 5 Followed apps 500 Keywords 5 Competitors per app 1 Seat

Various alternatives pricing & plans

Pricing information for the above various Google Ads alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Google Ads Categories on G2

Paid Search Advertising

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Google Ads Pricing Reviews

RK

Rupesh K.

Sr. Executive Digital Marketing

Mid-Market(51-1000 emp.)

Validated Reviewer

Verified Current User

Review source: G2 invite

Incentivized Review

Jun 04, 2024(Original Oct 05, 2019)

"Great Plateform to Run Ads and Grow Your Business"

What do you like best about Google Ads?

It is a great platform to run ads and grow your business and reach the market including your brand building and app installation. It has all types of ads format which helps to target different audiences with different ads. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

The platform is a little complex and supports also don't give you the right guidance sometimes and ask you to do something else which will cost high. It also has an issue with target audiences using Pincode or I can say that Pincode level targeting is not good. Review collected by and hosted on G2.com.

Recommendations to others considering Google Ads:

If someone is looking for running an ad for his/her business then they must surely go for this. It will help in building the brand name and targeting appropriate audiences according to their business. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

App install campaign from google platform and video ads from the UAC campaign give the best result in app install. Review collected by and hosted on G2.com.

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Admin Approval Link

UE

Verified User in Entertainment

Small-Business(50 or fewer emp.)

Validated Reviewer

Review source: Organic

Feb 20, 2025(Original Aug 19, 2024)

"Awful experience"

What do you like best about Google Ads?

Drives traffic to my site as requested, it works somehow Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

Interface changes all the time

Expensive

Unintuitive

Support takes weeks to answer

Support answers are unhelpful, and tone is impolite/unproper

My google ads interface is displayed in french!!! Why? no idea! So I asked support. 1 week later: "set the interface language to english". WOW! Hadn't thought of that! Oh no wait... I did. 20 times I checked. Any other suggestion? 1 week later: "record your screen to prove you followed our recommendation"

...wow...just, wow...

Awful, evil company. They charge you a lot and then you're left on your own. Bugs? "Fix it yourself, lier!" Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

about none Review collected by and hosted on G2.com.

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