Google Ads Features
What are the features of Google Ads?
Campaign Management & Optimization
- Paid Keyword Optimization
- Bid Rules
- Ad Creation and Editing
- Ad and Landing Page Scheduling
- Portfolio Bid Optimization
- Advanced Targeting Options
- Extensions
- Budget Execution & Monitoring
Analytics & Administration
- Ad and Conversion Tracking
- Attribution
- Reports
Platform
- Notifications
- Customization
- User, Role, and Access Management
- Performance and Reliability
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Google Ads Categories on G2
Filter for Features
Campaign Management & Optimization
Paid Keyword Optimization | Helps find the right keywords to drive relevant traffic to your website. 1359 reviewers of Google Ads have provided feedback on this feature. | 85% (Based on 1,359 reviews) | |
Bid Rules | As reported in 1294 Google Ads reviews. Able to set rules to minimize pay per click cost or maximize conversions from your keywords. | 78% (Based on 1,294 reviews) | |
Ad Creation and Editing | Based on 1342 Google Ads reviews. Can manage and bulk upload changes to multiple platforms. | 82% (Based on 1,342 reviews) | |
Ad and Landing Page Scheduling | Automate copy changes by scheduling changes in advance. This feature was mentioned in 1124 Google Ads reviews. | 80% (Based on 1,124 reviews) | |
Scenario Planning | See feature definition | Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. 974 reviewers of Google Ads have provided feedback on this feature. | 73% (Based on 974 reviews) |
Portfolio Bid Optimization | Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. 1096 reviewers of Google Ads have provided feedback on this feature. | 77% (Based on 1,096 reviews) | |
Advanced Targeting Options | As reported in 1316 Google Ads reviews. Target customers by options beyond keywords such as location, time of day or week, or by devices. | 82% (Based on 1,316 reviews) | |
Offline Capabilities | Based on 849 Google Ads reviews. Able to quickly make bulk changes through a desktop editor. | 70% (Based on 849 reviews) | |
Extensions | Based on 1095 Google Ads reviews. Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. | 81% (Based on 1,095 reviews) | |
Product Listing Ads | Supports product listing ads, allowing users to edit ads and track PLA performance. This feature was mentioned in 973 Google Ads reviews. | 80% (Based on 973 reviews) | |
Budget Execution & Monitoring | Set a budget plan and automate it’s execution with monitoring capabilities. This feature was mentioned in 1314 Google Ads reviews. | 80% (Based on 1,314 reviews) |
Analytics & Administration
Ad and Conversion Tracking | Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. This feature was mentioned in 1350 Google Ads reviews. | 84% (Based on 1,350 reviews) | |
Attribution | As reported in 1215 Google Ads reviews. Able to track click path of users that come to your site via paid search and if they convert to customers. | 79% (Based on 1,215 reviews) | |
Reports | As reported in 1329 Google Ads reviews. Reports created by the user to cater to specific metrics and key performance indicators. | 83% (Based on 1,329 reviews) |
Platform
APIs | Based on 856 Google Ads reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 79% (Based on 856 reviews) | |
Notifications | As reported in 1206 Google Ads reviews. Able to set custom alerts to notify you of changes to key performance indicators. | 79% (Based on 1,206 reviews) | |
Customization | As reported in 1208 Google Ads reviews. Able to customize metrics and other platform features based on personalized needs. | 78% (Based on 1,208 reviews) | |
User, Role, and Access Management | As reported in 1241 Google Ads reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 84% (Based on 1,241 reviews) | |
Performance and Reliability | As reported in 1321 Google Ads reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 86% (Based on 1,321 reviews) | |
Enterprise Scalability | As reported in 1081 Google Ads reviews. Provides features to allow scaling for large organizations. | 85% (Based on 1,081 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 1056 reviewers of Google Ads have provided feedback on this feature. | 82% (Based on 1,056 reviews) | |
Internationalization | Based on 940 Google Ads reviews. Enables users to view and transact business with the same content in multiple languages and currencies. | 84% (Based on 940 reviews) |
