Google Ad Manager Features
What are the features of Google Ad Manager?
SSP Functionality
- SSP Functionality
SSP
- Ad Unit Availability
- Impression Targeting
- Floor Price
- Advertiser Restrictions
- Bid Reporting
Top Rated Google Ad Manager Alternatives
Google Ad Manager Categories on G2
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SSP Functionality
SSP Functionality | Product functionality for real-time advertising. 49 reviewers of Google Ad Manager have provided feedback on this feature. | 81% (Based on 49 reviews) |
SSP
Ad Unit Availability | Based on 50 Google Ad Manager reviews. Allows publisher to select which ad units to be bid on in real time. | 81% (Based on 50 reviews) | |
Impression Targeting | Ability to set which impressions to make available to bidders 47 reviewers of Google Ad Manager have provided feedback on this feature. | 85% (Based on 47 reviews) | |
Floor Price | Based on 42 Google Ad Manager reviews. Ability to set a minimum price at which an ad unit can sell in an ad exchange. | 80% (Based on 42 reviews) | |
Advertiser Restrictions | Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website. This feature was mentioned in 46 Google Ad Manager reviews. | 75% (Based on 46 reviews) | |
Bid Reporting | Based on 43 Google Ad Manager reviews. Ability to see which advertisers are bidding on and buying ad units. | 80% (Based on 43 reviews) |
Platform - App Monetization Platforms
Automated Tools | Automates tasks such as mediation, delivery of ads, CPMs, etc. | Not enough data | |
Campaign Management | Manages ad campaigns within the platform. | Not enough data | |
Audience Targeting | Identifies specific user groups within an app's audience. | Not enough data | |
In-App Purchases | Implements a strategy where users can buy additional content, services, or functionalities within the app. | Not enough data | |
Reporting & Dashboards | Provides detailed data and visual insights on performace and revenue of monetization strategies. | Not enough data | |
A/B Testing | Creates multiple variations of ad placements, formats, or other monetization elements within an app. | Not enough data | |
AI Algorithms | Uses AI for tools to perform specific tasks towards monetization strategies. | Not enough data | |
Integration APIs | Allows different platforms to connect with each other, enabling developers to integrate various monetization methods. | Not enough data | |
Fraud Prevention | Uses technologies to detect and prevent malicious activity. | Not enough data | |
Cross-Platform Support | Manages and delivers monetization strategies across multiple systems or devices. | Not enough data | |
Payment Integration | Facilitates secure in-app purchase transactions. | Not enough data | |
User Data Analysis | Collects information on app users' behaviors and patterns. | Not enough data | |
Subscription Management | Implements a strategy where users pay a recurring fee for the app. | Not enough data | |
Performance Analytics | Uses data to measure and analyze how effectively an app is generating revenue through various monetization strategies. | Not enough data | |
Multiple Monetization Models | Allows implementation and support of multiple monetization methods within an app. | Not enough data |
Advertising - App Monetization Platforms
Ad Exchange | Provides a marketplace where advertisers and publishers can buy and sell advertising space and impressions. | Not enough data | |
Offerwall | Offers implementation for in-app ads that reward users for completing specific actions. | Not enough data | |
Bidding | Enables ad sources to compete in an auction to fill ad requests. | Not enough data | |
Ad Mediation | Helps manage multiple ad networks on one centralized platform. | Not enough data | |
Ad Formats | Allows different ad layouts or types to appear on an app and provides options for ad placements. | Not enough data | |
Ad Optimization | Allows you to improve ad performance by making adjustments to specific elements. | Not enough data |
