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Fullstory Reviews & Product Details - Page 8

Fullstory Overview

What is Fullstory?

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data origination, updating incomplete or incorrect data, defining data sets across teams, and reformatting data to integrate within existing tech stacks. Teams spend less time analyzing and more time boosting revenue with in-the-moment personalized experiences and accurate predictions based on real-time actions and data.

Fullstory Details
Product Website
Languages Supported
English
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Product Description

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights.

How do you position yourself against your competitors?

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks to help enterprises create better products and experiences that win loyal customers for life. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. Fullstory provides product analytics, conversion funnels, replay of real user sessions, advanced search capabilities, and robust debugging and developer tools—all while integrating with leading SaaS products


Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,923 Twitter followers
LinkedIn® Page
www.linkedin.com
509 employees on LinkedIn®
Description

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. With Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experiences that increase funnel conversion, easily detect malicious behaviors and fraud, and identify their highest-value customers effortlessly. Fullstory is on a mission to make every business more customer centric–made possible only through true behavioral insights–and understanding the sentiment between the clicks.


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Recent Fullstory Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Provides the deep insight we need when identifying friction points"
The ease of use and complete toolkit to find friction points in our digital products and enable us to create better A/B tests. Exceptional customer...
Pranita B.
PB
Pranita B.Enterprise (> 1000 emp.)
5.0 out of 5
"FullStory is Amazing"
As for my use, FullStory lets you watch recorded sessions. It’s giving you an insight on how visitors interact with your virtual products. Funnel...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Has potential but hard to use and often buggy"
Ability to look at sessions and track down specific users.
Security Badge
Fullstory Security
Get security information from Fullstory to help you buy the right software. View Security Information
Fullstory security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
HIPAA (Health Insurance Portability and Accountability Act)
PCI DSS (Payment Card Industry Data Security Standard)
ISO 27001 (International Organization for Standardization)
NIST Cybersecurity Framework (National Institute of Standards and Technology)
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NIST Cybersecurity Framework (National Institute of Standards and Technology)

Fullstory Media

Fullstory Demo - Ready-made for AI Behavioral Data Straight to your Data Ecosystem
Sync clean, structured, AI-ready behavioral data to your destination of choice, giving you the power to connect that data with existing data sources to create better personalization, forecasting, modeling, recommendations, fraud detection, and more. Data Direct opens up more possibilities for you...
Fullstory Demo - Visualize Behavioral Data with Custom Dashboards
Your own unique control panel that helps you decode key metrics and get straight to the insights behind each data point. Regularly monitor key metrics, track trends in your users' behavior, streamline cross-functional team alignment, and customize insights for your business' unique needs with das...
Fullstory Demo - Powerful Session Replay Combined with Dev Tools
Analyze mysterious bugs as they occur in the wild, understand what impacts loading speeds, and provide clairvoyant-level customer support to your entire user base.
Fullstory Demo - Understand Mobile App Behavioral Data
Solve your app’s biggest problems and discover what works–without sacrificing performance and privacy--using mobile behavioral data.
Fullstory Demo - Empower and Enable Teams with Spaces
Effortlessly connect to the KPIs, relevant dashboards/objects, and valuable insights your teammates rely on daily, specifically powered to support the enterprise.
Fullstory Demo - Use AI-generated Summaries to Take Action More Quickly
Generative AI will automatically summarize the part of the user session you’re focused on with just one click, enabling you to save time and move toward action even faster.
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Video Reviews

784 Fullstory Reviews

4.5 out of 5
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784 Fullstory Reviews
4.5 out of 5
784 Fullstory Reviews
4.5 out of 5

Fullstory Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for FullstoryQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Computer & Network Security
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Our product team uses it a lot. As administrators, we found it easy to create custom events whether through API or the UI. Plus, there's a variety of metrics that we can choose and they're easy to be implemented to provide meaningful metrics. For casual users, what we've heard is that the data is easy to consume. The Support team is also very helpful! Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

For someone who's a beginner to analytics, they may have a bit of learning curve to navigate FullStory. I found the documentation is always helpful and my go-to. Some things that can be improved is the unmasking and RBAC. It'd be great if we can highlight which parts of the website that we want to unmask without doing it one-by-one. For RBAC, I create a lot of Spaces and I would like it if people can access only the Spaces they're assigned to. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

FullStory has helped us track feature usage, adoption of new feature, and gives us extra insights that we can triangulate in customer interviews. Review collected by and hosted on G2.com.

Tim P.
TP
Technical Support Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Very helpful in showing what customers have done in our application and when. We use it frequently in our support, and it's very easy to see their actions to drill down the root cause. I also love the logs it provides, as they're helpful for Jira bug tickets. Having the ability to choose the playback speed as well as skipping activity toggled on and off is amazing, as well! Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

I would like to be able to see the documents the customers are seeing within FS since we're able to log into the cutsomer organizations to see them anyway - it would be nice to just be able to review it during the FS videos.

I would like to see timezones within the times under the videos so we know exactly when the customer was doing their activities.

I would also like to be able to set how many seconds back to rewind. 7 seconds seems a bit arbitrary, and I'd love to configure anything from 1 to 60 seconds. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Seeing what customers are doing to help them troubleshoot support issues. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

I've been using FullStory for a while now, and it's been a game-changer for understanding how users interact with our website. One of the coolest features is the ability to watch back user sessions. It’s like sitting next to your users as they navigate your site. You can see where they click, where they get stuck, and what catches their interest. It’s incredibly insightful and helps us make better decisions about design and functionality.

Another thing I love about FullStory is how it handles Personally Identifiable Information (PII). You can easily filter out sensitive data, which is a big deal for privacy and compliance. This way, we can focus on improving the user experience without worrying about exposing any private information. It’s a feature that really shows FullStory’s commitment to data privacy and user trust. It gives us the detailed insights we need while keeping user data safe. If you’re looking to understand your users better and enhance your website, I’d highly recommend giving FullStory a try. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

While FullStory is an incredibly powerful tool, the vast amount of data it provides can sometimes be overwhelming. With so much information at your fingertips, it can be challenging to sift through and pinpoint the most critical insights. It would be helpful if there were more intuitive ways to navigate and filter this data to make the analysis process smoother. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

FullStory helps us keep an eye on new features after we deploy them. We can watch how users interact with the new stuff in real-time, which makes it easy to spot any issues or areas for improvement right away. This way, we know if our features are hitting the mark or need tweaking. Review collected by and hosted on G2.com.

RM
IT Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

The search options and ability to see real-time and/or recorded customers navigating our website are so helpful. The rage click filter is also great to see pain points. We use it monthly and it has been super helpful. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

If you reach out to ask about new features they promote or to ask for help, they just direct you to predone tutorials. Which is they were great training and searchable I would understand. We don't get enough value to want to keep, but learned the hard way they have an evergreen clause and you have to cancel months before or they wont cancel. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

It works great for referencing a customer reported issue to share with the developers. It's also great to see pain point on our site that can be improved. They have a filter to even show rage clicks so that you know where customer might having a good experience even thought they may figure out and order so they wouldn't normally show up in the filter lists. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Fullstory has allowed our support team to provide quicker and more efficient solutions to clients. Where we used to have to follow up with the client several times, we can now see the exact steps they have taken and what errors were produced. This is a tool I use every day and now I can't imagine investigating without it. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

While Fullstory is relatively easy to use, there is a learning curve. While I can usually find what I'm looking for, there are likely other ways to go by searching that would get me the session I'm looking for much quicker. I usually search by name, but there are also instances where the user is listed twice with a different naming convention and it's difficult to tell which one to choose. e.g. First Name Last Name or Last Name, First Name. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Fullstory helps our support team get to the root of issues much quicker so we can provide our clients with a better support experience overall. This tool has allowed us to decrease our backlog of tickets and get tickets escalated much more efficiently. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Fullstory is very helpful in gaining "What your users actually do" types of insights from our public-facing web products. It is a fantastic tool for gauging individual session usage as well as over-arching metrics on user behavior. I plan on continuing to use FullStory in my current organization and would recommend it to any who face similar challenges managing a web based product. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

Getting through qualitative analysis like Session replays takes time, and I am sure over time they will continue to develop better tools and interfaces to gain insights without watching full sessions. Today, it just means you have to dedicate time to drill down and develop insights from qualitative analysis. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

We use it to track down both the "good and the bad" when it comes to our users and their experience. I can use a variety of search and filtering tools to drill-down and reach the customers I'm truly interested in evaluating. Review collected by and hosted on G2.com.

Jason G.
JG
Founder
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Qualitative and Quantitative Analysis

Fullstory offers both qualitative analysis through Session Replay, which allows you to watch recreations of real user sessions, and quantitative analysis through features like Dashboards, Metrics, Defined Events, and Funnels.

This combination of qualitative and quantitative data provides a comprehensive understanding of the digital customer experience.

Empathize with Customers

Session Replay allows you to see exactly what users are experiencing.

You can identify issues, resolve them quickly, and share sessions directly with engineering teams to remediate future problems.

Accurate and Complete Data Capture

Fullstory captures data at the DOM level, ensuring accurate, high-fidelity recreations of user sessions without impacting site performance.

It provides omnichannel journey visibility across devices, tabs, and sessions for a complete picture. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

Inaccurate 'Rage and Dead Clicks' Feature

The 'Rage and Dead Click' feature, designed to identify points of user frustration, can be innacurate. For example, we commonly see inaccurate dead clicks on the Apply Pay checkout button. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Identifying and Resolving Issues Quickly

Empathizing with Customers

Enhancing Product/Service Experiences Review collected by and hosted on G2.com.

Alicia L.
AL
Product Designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

My team is able to craft customer journeys based on user sessions and the metrics that we capture. The dashboards are configuarable to our own team's workflows. We can set them to up however we like which is great for gathing user feedback on different areas of a larger product. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

A bit of a steep learning curve, lots of documentation to review and videos to watch for best practices. Set up with code snippets was a bit difficult Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Our UX team is small and we don't have the resources to do a lot of user research. so the session replays are very helpful for identifying day to day trends amongst our users. Review collected by and hosted on G2.com.

Steve S.
SS
Product Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Watching our customers use the app in ways we only have ever been able to capture through many back an forth conversations and multiple screenshots. Saves so much time and eliminates any miscommunication. We can pin point issues right away and quickly fix them. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

Occassionally is slows to a point and asks you to reload if navigating between sessoins too quickly. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Captures user journeys and helps target specific actions that allows our teams to quickly gather key metrics and identify issues.

When issues are identified we can either quickly fix them on the spot or capture all the necessary data to report it further without customer intervention, this saves considerable time. Review collected by and hosted on G2.com.

Pamela E.
PE
BI Engineer: Onboarding Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Fullstory is simple to use and I love the different filtering options when I'm trying to figure out what might have happened. Being able to watch sessions at faster speeds, skip downtime, and dive into the errors that occur is extremely helpful. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

Sometimes navigating all the different screens can be difficult, but once you get the hang of it, or know what you're looking for it gets easier. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

We use it to watch our customers' sessions in their accounts, so when they experience errors we can see exactly how they got the error. This helps us replicate issues to be fixed and provide training to our customers on best practices. Review collected by and hosted on G2.com.