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Fullstory Reviews & Product Details - Page 12

Fullstory Overview

What is Fullstory?

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data origination, updating incomplete or incorrect data, defining data sets across teams, and reformatting data to integrate within existing tech stacks. Teams spend less time analyzing and more time boosting revenue with in-the-moment personalized experiences and accurate predictions based on real-time actions and data.

Fullstory Details
Product Website
Languages Supported
English
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Product Description

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights.

How do you position yourself against your competitors?

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks to help enterprises create better products and experiences that win loyal customers for life. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. Fullstory provides product analytics, conversion funnels, replay of real user sessions, advanced search capabilities, and robust debugging and developer tools—all while integrating with leading SaaS products


Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,923 Twitter followers
LinkedIn® Page
www.linkedin.com
509 employees on LinkedIn®
Description

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. With Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experiences that increase funnel conversion, easily detect malicious behaviors and fraud, and identify their highest-value customers effortlessly. Fullstory is on a mission to make every business more customer centric–made possible only through true behavioral insights–and understanding the sentiment between the clicks.


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Overview Provided by:

Recent Fullstory Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Provides the deep insight we need when identifying friction points"
The ease of use and complete toolkit to find friction points in our digital products and enable us to create better A/B tests. Exceptional customer...
Pranita B.
PB
Pranita B.Enterprise (> 1000 emp.)
5.0 out of 5
"FullStory is Amazing"
As for my use, FullStory lets you watch recorded sessions. It’s giving you an insight on how visitors interact with your virtual products. Funnel...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Has potential but hard to use and often buggy"
Ability to look at sessions and track down specific users.
Security Badge
Fullstory Security
Get security information from Fullstory to help you buy the right software. View Security Information
Fullstory security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
HIPAA (Health Insurance Portability and Accountability Act)
PCI DSS (Payment Card Industry Data Security Standard)
ISO 27001 (International Organization for Standardization)
NIST Cybersecurity Framework (National Institute of Standards and Technology)
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NIST Cybersecurity Framework (National Institute of Standards and Technology)

Fullstory Media

Fullstory Demo - Ready-made for AI Behavioral Data Straight to your Data Ecosystem
Sync clean, structured, AI-ready behavioral data to your destination of choice, giving you the power to connect that data with existing data sources to create better personalization, forecasting, modeling, recommendations, fraud detection, and more. Data Direct opens up more possibilities for you...
Fullstory Demo - Visualize Behavioral Data with Custom Dashboards
Your own unique control panel that helps you decode key metrics and get straight to the insights behind each data point. Regularly monitor key metrics, track trends in your users' behavior, streamline cross-functional team alignment, and customize insights for your business' unique needs with das...
Fullstory Demo - Powerful Session Replay Combined with Dev Tools
Analyze mysterious bugs as they occur in the wild, understand what impacts loading speeds, and provide clairvoyant-level customer support to your entire user base.
Fullstory Demo - Understand Mobile App Behavioral Data
Solve your app’s biggest problems and discover what works–without sacrificing performance and privacy--using mobile behavioral data.
Fullstory Demo - Empower and Enable Teams with Spaces
Effortlessly connect to the KPIs, relevant dashboards/objects, and valuable insights your teammates rely on daily, specifically powered to support the enterprise.
Fullstory Demo - Use AI-generated Summaries to Take Action More Quickly
Generative AI will automatically summarize the part of the user session you’re focused on with just one click, enabling you to save time and move toward action even faster.
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Video Reviews

784 Fullstory Reviews

4.5 out of 5
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784 Fullstory Reviews
4.5 out of 5
784 Fullstory Reviews
4.5 out of 5

Fullstory Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for FullstoryQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Ricky P.
RP
Director Of Support
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Session recording is an incredible tool for CX/Product/Support teams. There isn't a need to bother asking for a screen recording demonstrating a problem, or what steps a user is taking in their journey, Full Story has it all for you at just a click. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

It is a bit of a learning curve but once you understand the search functionality finding your sessions is a snap Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

I primarily use Fullstory for Session Replays and it helps to efficiently root out behavioral issues that a client may doing in app. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

I love being able to see the session of what a user did "live" in our system. This becomes very helpful in tracking down errors, bugs and experience issues. Knowing not only what pages they visited, buttons clicked and just how they interacted goes a long way towards finding a needle in a haystack.

It integrates well with of our other systems (Segment.io) and makes it easy to set up funnels, tie actions together and create dashboards/funnels to measure flow. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

Sometimes it can hard to track down the correct session (if they had multiple) and pinpoint at which time the interaction occurred. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Tie our analytics and metrics into real user sessions to see how they use our systems and resolve issues they might have. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

I love the idea of being able to see what people do our websites/apps, to better understand their needs and problems, to help define and prioritize the solutions that can improve their experience! Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

the implementation takes too much time in a large organization, and unless there is a centralized team taking care of it… adoption will be affected

the usability is still too convoluted, and I would like to have a much simpler and intuitive way to define segments and find the users that I want to find (e.g. leveraging some LLM model to interpret the query of the users) Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

finding the sessions that had problems, and uncovering those issues

figuring how if sessions flagged as fraudulent have been correctly flagged or not. Review collected by and hosted on G2.com.

Parth C.
PC
Product engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

I love the interface, how easy it is to find the data I need Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

I really need an AI tool that will analyze the full-stories better and give me some rough themes of problems users face.... i.e if a user takes very long to fill out some form... or has issues, is going back and frth alot... it would be nice to aggregate this type of data Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

we have a kind of a crm and it helps us better see how users are using our platform Review collected by and hosted on G2.com.

Verified User in Entertainment
AE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Fullstory?

Full Story's user session replay feature allows you to see exactly how a user navigates through our website. For instance, if a user struggles to complete a purchase, you can watch their session to identify where they encountered issues, such as confusing navigation, broken links, or slow-loading pages. This granular insight helps you make targeted improvements to enhance the overall user experience. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

Full Story can be quite expensive, For example, a small e-commerce site with a limited budget may find Full Story's pricing model, which often scales with the number of sessions recorded, prohibitively expensive compared to other analytics tools. This could limit its accessibility for businesses that need comprehensive analytics but cannot afford high subscription fees. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Understanding User Personas Review collected by and hosted on G2.com.

Georgina D.
GD
Member Operations Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

I like that you can review the live activity of members on Full Story. It helps us to walk our members through processes and identify platform issues quickly. FullStory is very user-friendly and simple to navigate. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

I do not like that it does not update right away. I think a faster updating process would be more helpful. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

It helps us to walk our members through processes and identify platform issues quickly. This benefits our ability to offer swift and quality customer service to our learners. Review collected by and hosted on G2.com.

Dmitry K.
DK
Director of Product
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

This is the only tool I know of that combines a clean interface, realtime data and insights to all sessions of the customers. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

Sometimes you start to use it in a way of pure analytics tools and then you might miss some data that you used to getting. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

We have thousands of anonymous users, that often can't be reached out to and interviewed. Fullstory allows us to get insights about their behavior in an a way that is more understandable than typical number-only approach. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Fullstory is helpful in learning insights about our products. It gives us the ability to review the user experience and find customer pain points or bugs in our products. Fullstory is extremely helpful when we launch a new product, new test, or new product feature. It allows us to monitor in real time and catch any issues early on. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

Sometimes it can be diffucult to drill down to what you're looking for within Fullstory, but the more you use the tool the more comfortable you will get looking at different segments, dashboards, etc. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Fullstory is helping solve the problem of having insight to the user experience. Watching session replays allows us to see how users are interacting with the site. Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Being able to see the full scope of what exactly happened from the UX perspective of the customer, including our staff logs too. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

It can be a little tricky to learn how to search at first but once you understand the platform, you won't stop utilizing it when troubleshooting support tickets. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

We can actually see what happened to content on a platform. Especially when it involves missing content or content that might not have been added to the right website. It's amazing. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
AL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Early in our startup journey, Fullstory provided invaluable insights into our customer's activity on our website. We were also able to track with real-time accuracy hurdles or stumbling blocks, so that our customer support team could intervene.

It was also easy for us to set up segments so that we could monitor funnels. We use the product daily to assess customer activity and identify opportunities for improvement. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

Fullstory can be expensive to unlock full, unbridled use and functionality. As of now, we are on a limited version and can only access activity from 3 months to the present. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Fullstory enables us to identify gaps in our user's workflow, pick up on bugs and user errors where intervention is necessary. Review collected by and hosted on G2.com.