--- title: Fullstory Reviews meta_title: 'Fullstory Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1052 reviews by the users' company size, role or industry to find out how Fullstory works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1052 scale: '5' date_modified: '2026-07-31' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Fullstory Reviews **Vendor:** Fullstory **Category:** [Session Replay Software](https://www.g2.com/categories/session-replay) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,052 ## About Fullstory Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster. ## Fullstory Pros & Cons **What users like:** - Users appreciate the **intuitive UI** of Fullstory, finding it easy to use and effective for analytics tasks. (55 reviews) - Users appreciate the **intuitive UI** of Fullstory, which simplifies dashboard setup and enhances usability significantly. (51 reviews) - Users commend Fullstory's **top-notch customer support** , enhancing confidence and ease of use for analytics and insights. (45 reviews) - Users value the **ease of use and insightful analytics** from Fullstory, enhancing their understanding of user behavior. (38 reviews) - Users value the **robust data analytics** in FullStory, providing deep insights into customer behavior and experiences. (36 reviews) - Users appreciate the **session replay feature** of Fullstory, enhancing insights into user interactions and improving support efficiency. (33 reviews) - User Behavior Tracking (30 reviews) - Analytics Expertise (29 reviews) - Users value the **insightful user behavior analytics** provided by FullStory, enhancing decision-making and optimizing experiences effectively. (28 reviews) - Features (25 reviews) **What users dislike:** - Users note a significant **learning curve** with Fullstory, though support teams help navigate the complexities effectively. (25 reviews) - Users find the **lack of customization and difficult data sharing** to be a significant limitation of Fullstory. (24 reviews) - Users note the **missing features** in Fullstory that hinder effective user flow and functionality across applications. (16 reviews) - Users find **difficulty** in data governance and customization, making it challenging to leverage Fullstory's full capabilities. (14 reviews) - Users find the **limited features** of Fullstory restrict their ability to track user flows and share data effectively. (14 reviews) - Users find Fullstory **expensive** , especially at higher account levels with additional costs for premium features. (12 reviews) - Users find the **steep learning curve** of Fullstory challenging, requiring significant time and training to master effectively. (12 reviews) - Users struggle with **data inaccuracy** , finding it difficult to extract actionable insights amidst overwhelming volumes of information. (11 reviews) - Complexity Issues (10 reviews) - Data Management (9 reviews) ## Fullstory Reviews ### 1. One of my favorite user insights tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory is extremely simple to use and has great functionality across the board. **What do you dislike about Fullstory?** It could be made a bit easier to review sessions from individual users. **What problems is Fullstory solving and how is that benefiting you?** Fullstory gives me better insight into how our customers are using our product. Without it, I would not be able to fully understand our usage. ### 2. Fuyllstory gives you the authentic picture of wha's going on on your site **Rating:** 5.0/5.0 stars **Reviewed by:** Alejandro L. | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2023 **What do you like best about Fullstory?** Fullstory offers an incredibly powerful capability that allows me to uncover issues, identify key patterns, analyze user behavior, and quantify them effectively. One of the standout features is the ability to measure the conversion rates of different user segments and make insightful comparisons between them. This functionality provides valuable data-driven insights into how well specific user groups perform, enabling me to make informed decisions and optimize conversions. With Fullstory, I have the tools to not only discover issues but also to quantify and measure the impact of different user segments, bringing a new level of clarity and effectiveness to my analysis. **What do you dislike about Fullstory?** There are some by default segments provided by Fullstory that are not that reliable, such as New this week. If you ae not capturing 100% of your traffic you cannot trust this 100%, but that's a minor issue. **What problems is Fullstory solving and how is that benefiting you?** It gives you the most authentic picture of how your users behave on your site and allows you to quantify key behavior, so we can prioritize issues properly. ### 3. It's so valuable to be a fly on the wall to our user sessions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Qualitative and quantitative insights that are impossible to get in other ways. **What do you dislike about Fullstory?** Our company has quite complex set up and permission requirements, making it time consuming to implement full story into our team's products. **What problems is Fullstory solving and how is that benefiting you?** Really seeing how users are using our products in different markets and with different neuances. ### 4. Extremely useful for understanding client behaviour **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Watching sessions of user journeys to see where the frustrations are with the product **What do you dislike about Fullstory?** Can be a bit hard to understand what you want to do from the off. Requires quite a bit of training **What problems is Fullstory solving and how is that benefiting you?** Understanding how customers interact with the product and also finding issues whilst watching sessions ### 5. Review User's Session **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The ability to see user's actions as they navigat through the platform **What do you dislike about Fullstory?** You can't always see all of the clicks that a user makes **What problems is Fullstory solving and how is that benefiting you?** We can see if a user takes an action they do not remember, or the ability to see what errors occur during a user's session ### 6. The best way I found to track users behavior **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I use it for product improvements, seeing where my users struggle. Also for support - to see exactly where the issue is. And even for fixing bugs, it helps record the issues well. **What do you dislike about Fullstory?** It doesn't catch all sessions, maybe due to blockers etc. **What problems is Fullstory solving and how is that benefiting you?** I explained in the previous box. ### 7. Great tool for understanding value chains in e-Commerce **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** - FullStory is very powerful in enabling you to identify key events, from multiple sources such as items clicked, viewed, api events etc - It brings all this together in a very clear way so you can really see the effectiveness of your key journeys. - The sales and onboarding teams are amongst the best I've seen. **What do you dislike about Fullstory?** - The heatmaps are only average, there are better competitors out there. **What problems is Fullstory solving and how is that benefiting you?** Providing a strong understanding of where customers are succeeding in our flows and where they''re falling out. ### 8. Magnificent tool for a complete story of what customers are doing on our website **Rating:** 4.5/5.0 stars **Reviewed by:** Esteban. G H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2024 **What do you like best about Fullstory?** The software has a summary section which is great. Lots of metrics and variable to choose and monitor, which helps in making decisions. It is fantastic for breaking down how our website is fairing among our visitors. **What do you dislike about Fullstory?** Less step-by-step work to extract the insights from FullStory. **What problems is Fullstory solving and how is that benefiting you?** Gives us the ability to track and see what our prospects are doing on our website. We can actually see the user frustration in action at some painful parts of of the user flow. ### 9. Tells full Story of users digital experience on websites and applications **Rating:** 5.0/5.0 stars **Reviewed by:** Amber S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2023 **What do you like best about Fullstory?** It literally tell full story about users digital experiences on our websites and applications with detailed real-time informations and analytics. Fullstory is most advanced solution to get the accurate metrics for everything happening on websites and applications, and enable administrators to use the analytics to improve the quality of users experience to the next level. **What do you dislike about Fullstory?** It is easy to integrate and covers all of the aspects for getting user experience data from websites and applications, and I didn't dislike any of the features in Fullstory. **What problems is Fullstory solving and how is that benefiting you?** It gives the opportunity to work on loopholes and issues in our websites and applications on the basis of detailed analytics of user's digital experiences. While working on the quality improvement programs for our digital footprints, Fullstory made the processes lot easier to understand issues and integratet better features to ensure flawless user's digital experience, when they visit and use our web and app services. ### 10. Great Software Overall **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Ability to get a visual replay of online activities. The ease of use is also a great feature. **What do you dislike about Fullstory?** Some activities are not always captured and the timeline which they date back can be limited **What problems is Fullstory solving and how is that benefiting you?** Being able to track potential ATO using the replay interface almost in real time ### 11. Great tool to understand customer workflows **Rating:** 5.0/5.0 stars **Reviewed by:** Anish P. | Director of Customer Care, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Full Story allows me to understand pain points within our app while blurring out sensitive information such as payment methods. **What do you dislike about Fullstory?** In some cases, popup windows do not appear. Also filtering events can be difficult. **What problems is Fullstory solving and how is that benefiting you?** Fullstory allows us to shadow a customers workflow to better understand painpoints and roadblocks. ### 12. We use Fullstory to see issues individual users are having & get macro learnings on user experiences **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Upside: watching user sessions step by step, individually or in a large cohort **What do you dislike about Fullstory?** Like any platform, it takes some time to learn and set up based on your needs and preferences **What problems is Fullstory solving and how is that benefiting you?** Helping us see exactly where in our product users are having issues completing steps and taking action ### 13. A great tool. Expensive but worth it if you have the money **Rating:** 5.0/5.0 stars **Reviewed by:** Ram A. | Director of Product, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2024 **What do you like best about Fullstory?** You can ask questions you did not think about when you launched the feature. Its easy to use and works great. **What do you dislike about Fullstory?** The price is pretty expensive, we had to limit the session recordings which is a pitty **What problems is Fullstory solving and how is that benefiting you?** understand user behaviour and evaluate user journies ### 14. Useful tool for debugging **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** It is a useful tool to check and debug the flow of any interaction by checking it in live. Recommended! **What do you dislike about Fullstory?** Sometimes is hard and takes time to find certain errors. **What problems is Fullstory solving and how is that benefiting you?** Find errors that occurs in our live environment, while you can see how the tool is handled ### 15. Best tool to get analytics of customer's experiences at web and applications **Rating:** 5.0/5.0 stars **Reviewed by:** Hajra M. | Front End Developer, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2023 **What do you like best about Fullstory?** Fullstory is very useful product to meet customers expectations and ensure satisfactory user experience during their interactions with our digital services like web and mobile applications.The scalable metric and analytics rendered from user experiences on individual products and at overall website and application, are helpful in proactively addressing the issues and incorporate improvements for ensuring overall customer's satisfaction. **What do you dislike about Fullstory?** Fullstory provides the best of the features for web and application's UX data capturing and capable of doing the required analytics effectively, and we have no issues with it. **What problems is Fullstory solving and how is that benefiting you?** Fullstory is providing useful support in developing user friendly web & application designs and incorporate people specific improvements on basis of data collected from their experiences on our digital products. It works seamlessly in the background without disturbing front end web operations, and captures every single activity with multiple metrics and analytical angles, which gives us detailed insight about our products. ### 16. Vaibility of Fullstory **Rating:** 5.0/5.0 stars **Reviewed by:** Pushan T. | Marketing Analytics : Data Engineer & Data Viz Expert, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Fullstory?** The interface, as simple as it gets. User friendly. **What do you dislike about Fullstory?** We need more types of graph types which we can created on the Dashboards. **What problems is Fullstory solving and how is that benefiting you?** It's giving me huge tracking capabilities which was never explored before, right from the screen recordings of the movements done by the users. ### 17. Fullstory Business User **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory is easy to use without much instructions. Easy to build dashboards. **What do you dislike about Fullstory?** Some areas that can be improved in Fullstory is how easy it is to add event tracking aside from Fullstory's machine learning capabilities. **What problems is Fullstory solving and how is that benefiting you?** Fullstory is good to see dropoff, user journey, and user behavior. ### 18. Full story is user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Natalia R. | Senior Application and Product Support Engineer L3, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I like the different areas to filter that allow you to view user activity. It does provide a full story. **What do you dislike about Fullstory?** I dont like that some things are blurred out but thats because its sensitive data that cant be shared. It is understandable. **What problems is Fullstory solving and how is that benefiting you?** Viewing the user experience. ### 19. usetiful is an amazing and very unique **Rating:** 5.0/5.0 stars **Reviewed by:** Majed A. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2023 **What do you like best about Fullstory?** usetiful is an amazing and very unique website that will open the opportunities for you to make the UX much better, I myself use the website tour and I love it, it's super amazing **What do you dislike about Fullstory?** it's totally amazing, nothing to dislike about it at all **What problems is Fullstory solving and how is that benefiting you?** To implement a product tour within our company's platform, traditionally, I'd have to engage a developer, investing significant hours into development. However, uncertainties loom regarding the quality of the outcome compared to the streamlined and high-quality solution provided by Usetiful. ### 20. Useful! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** It is very helpful to see exactly what users do to get certain errors. **What do you dislike about Fullstory?** Sometimes, it is hard to search and it occasionally does not record certain actions. **What problems is Fullstory solving and how is that benefiting you?** I can see exactly what users are doing to get certain errors or run into certain problems. ### 21. QA team lead review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The insights it gets us where no other tool has **What do you dislike about Fullstory?** Can be difiicalt to navigate in it sometimes **What problems is Fullstory solving and how is that benefiting you?** When we need to investigate an issue reported to us by our customers, we go into FullStory to figure out exactly what our customer behaviour was ### 22. Great way to learn granular insights about customers! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Seeing the real time customer journey!!! **What do you dislike about Fullstory?** The naming for the various filters are not intuitive so it makes it difficult to get what you want **What problems is Fullstory solving and how is that benefiting you?** Helping us see if tests are working well with customers and newly implemented features are making the customer happy ### 23. Great for UX and QA testing of client journeys **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Allows us to dig in deep into the client experience, find errors, and review reports of errors and bugs. **What do you dislike about Fullstory?** Sometimes it is difficult to find an experience based on just interactions. **What problems is Fullstory solving and how is that benefiting you?** Review of user experience and client interactions with our product and the funnel. ### 24. Fullstory provides you with essential and critical view of your users’ experience **Rating:** 4.5/5.0 stars **Reviewed by:** Assaf A. | Product Manager, Analytics & Integrations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Very simple to work with and get insights straight away **What do you dislike about Fullstory?** The sentiment emojis that are shown for each contact are not based on actual behavioral data but just random, which is confusing **What problems is Fullstory solving and how is that benefiting you?** It helps me find usability problems and different issues with my product ### 25. Has been good so far **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** That you can see what clients have been doing **What do you dislike about Fullstory?** Sometimes it can take a while to rewatch the full clip to find the relevant part **What problems is Fullstory solving and how is that benefiting you?** Allowing us to see customer issues after they have happened so it becomes clearer on how to solve it ### 26. Using Usetiful for user onboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Mitesh k. | Product Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2024 **What do you like best about Fullstory?** Usetiful has been a solid plus for getting folks comfy with our accounting software. all in all, it's pretty cool for keeping users engaged and making sure they're getting the hang of things without too much hassle. **What do you dislike about Fullstory?** We are still in the early phase of using Usetiful. will update the review once we get more hang of it. **What problems is Fullstory solving and how is that benefiting you?** We can reduce the manpower efforts needed to educate users about our features by automating user education. ### 27. Great for find what browser customer is using. **Rating:** 3.0/5.0 stars **Reviewed by:** Laura B. | VIP Customer Service Representative., Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I really like being able to find out what browser/system a customer is using. **What do you dislike about Fullstory?** How much information is blacked out makes it hard to know what you're looking at. **What problems is Fullstory solving and how is that benefiting you?** Finding what system browser a customer is using, and when/if they last logged in, ### 28. Great tool to improve UX and funnel conversion **Rating:** 4.0/5.0 stars **Reviewed by:** Simone P. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2024 **What do you like best about Fullstory?** Frustration moments monitoring, analytics **What do you dislike about Fullstory?** Complex UI, Needs training to uderstand the full potential **What problems is Fullstory solving and how is that benefiting you?** avoind frustration moments in the product. Helps to run qualitative validation after a new release ### 29. FullStory is an incredible UX Analysis tool that provides great customer insights. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Fullstory?** I like how easy it is to create funnels and watch sessions of actual users as they use our website. It makes understanding what the user is doing so much more tangible. The Inspector tool is so helpful to zero in of customer pain points and provide valuable information back to our developer teams. **What do you dislike about Fullstory?** I think there are some areas that could be improved in for example the Dashboard space. It would be great if we could have more control over the presentation of the widgets and of the graphs (pie charts for example). **What problems is Fullstory solving and how is that benefiting you?** FullStory is giving us a vital edge over other analytics tools because we can easily create custom funnels to answer specific questions we want answers for. Being able to watch sessions that match a funnel's parameters is so valuable becuase we can see why and why not a customer is succeeding at a particular task. It allows me to better indentify new opportunities to further improve our website. ### 30. Intuitive and helpful **Rating:** 3.5/5.0 stars **Reviewed by:** Kate C. | ESM, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory has allowed me to dive deeper into what issues my clients are having with the product and quickly resolve **What do you dislike about Fullstory?** Would be great to have it easier to toggle between users **What problems is Fullstory solving and how is that benefiting you?** Solving customer issues with the product and helping us solve quickly ### 31. Has helped us tremendously! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** As a UI/UX designer, Fullstory has helped us tremendously in numerous ways. Not only are we able to A/B test, but it's extremely valuable to have the ability to deep dive into features so we can better understand our customers needs and frustrations. **What do you dislike about Fullstory?** There aren't many downsides, but I will say there is a bit of a learning curve. **What problems is Fullstory solving and how is that benefiting you?** Fullstory is allowing us to deep dive into existing and new features so we can better understand our users needs. ### 32. Solid metrics with room for more sophistication **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I like the customizability of dashboards and breakdown of metrics shown **What do you dislike about Fullstory?** There should be better aggregate dashboard options if you want to view metrics for multiple users at once **What problems is Fullstory solving and how is that benefiting you?** Fullstory helps us see how much time users spend on our platform ### 33. Fullstory has enabled us to validate issues that we would not have known **Rating:** 5.0/5.0 stars **Reviewed by:** Janice F. | Director, Experience Design and Product Management, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Ease of set up of dashboards to validate experiences **What do you dislike about Fullstory?** cost of software as your solution is adopted by users **What problems is Fullstory solving and how is that benefiting you?** The ability to understand how our customers are using our new features and where there is any frustration areas to correct quickly. ### 34. Great Tool for helping customers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** it allows you to see exactly what a customer did in the system so you can replicate their steps **What do you dislike about Fullstory?** it does not always record every user experience **What problems is Fullstory solving and how is that benefiting you?** allows me view the user sessions to replicate their issue and assist with troubleshooting ### 35. Great web recording product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** That it does so much more than just recording a user session.hat it does soch **What do you dislike about Fullstory?** Wf it could also help identifying fraude would like to I **What problems is Fullstory solving and how is that benefiting you?** WS capturese're getting useful benefits from all the customer data that fFe're getting useful benefif ### 36. Easy to use with Great insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The ease of use and insights to help troubleshoot issues **What do you dislike about Fullstory?** The amount of data that is stored could be increased **What problems is Fullstory solving and how is that benefiting you?** Seeing the history of how a user is submitting data. Helps to train and correct common errors that are being made ### 37. Easy to use and efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Elinor Y. | Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Great view of data, filtering is good to see what you are looking for. **What do you dislike about Fullstory?** N/A nothing specific to point out, all works as expected **What problems is Fullstory solving and how is that benefiting you?** Review how users are reacting to an email campaign and what actions they take in the platform. ### 38. Full Story - is truly, a full story **Rating:** 4.5/5.0 stars **Reviewed by:** Kimberleigh B. | Product Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I love that full story gives me access and insight into my customers biggest pain points, which allows me to better service them . **What do you dislike about Fullstory?** So far I have not found anything I dislike. **What problems is Fullstory solving and how is that benefiting you?** Full story is solving my customers pain points ### 39. Helpful in some ways. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Being able to see how our users engage with the product. **What do you dislike about Fullstory?** I wish I had more guidance and help with how to best utilize the product for my use case. **What problems is Fullstory solving and how is that benefiting you?** Let us know how our users are engaging with the product. ### 40. Full story is highly informative **Rating:** 5.0/5.0 stars **Reviewed by:** Saiteja P. | Technical Support Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** That I am able to see all the live traffic for multiple partners **What do you dislike about Fullstory?** I don't find any things that I dislike . **What problems is Fullstory solving and how is that benefiting you?** It is solving the problem of getting to know the traffic by providing real time traffic for the storefronts ### 41. ux designer **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Packaging and Containers | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** It helps me monitor tests that are running allowing me to have more data to determine a winner. **What do you dislike about Fullstory?** wish is could show me more on a11y users that are having issue **What problems is Fullstory solving and how is that benefiting you?** allowing me to have more data to make changes. ### 42. Used for internal research to help with customer inquiries and works very well! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The ease of use! Its simple and straight forward! **What do you dislike about Fullstory?** As of now I dont see many downsides since all private information is kept confidential which is very important. **What problems is Fullstory solving and how is that benefiting you?** Customer issues. Sepcifially finding out where they are stuck or needing assistance. ### 43. A tool to understand your REAL user behaviour **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Having multiple search options like URL, text, events and more **What do you dislike about Fullstory?** They do not support moblie Creating complex charts and metrics is not simple enough **What problems is Fullstory solving and how is that benefiting you?** It's allowing me to measure user behivoiur in ways I couldn't do with our current DB ### 44. Helpful if you have others building reports for you **Rating:** 2.5/5.0 stars **Reviewed by:** Brooke D. | Director of e-commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I love the videos and watching customers interact with the site. **What do you dislike about Fullstory?** It is really confusing and difficult to use if you don't have fullstory support and someone building the dashboards for you. **What problems is Fullstory solving and how is that benefiting you?** Identifying issues customers are having with the site. ### 45. Best RUM Monitoring tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Fullstory?** Session Replay is a good feature, allowing you to play the user session and identify abnormalities. **What do you dislike about Fullstory?** To identify a user session based on login/logout activities, follow these steps: 1. **Track Login Events**: Record the timestamp and user ID whenever a user logs in. 2. **Track Logout Events**: Similarly, record the timestamp and user ID when a user logs out. 3. **Session Duration**: Calculate the session duration by finding the difference between the login and logout timestamps for the same user ID. 4. **Session ID**: Assign a unique session ID to each login/logout pair to easily track and reference the session. 5. **Handle Multiple Logins**: If a user logs in multiple times without logging out, consider the first login as the start of the session and the last logout as the end. 6. **Session Timeout**: Implement a session timeout policy to automatically end sessions after a period of inactivity. By following these steps, you can effectively identify and manage user sessions based on their login and logout activities. **What problems is Fullstory solving and how is that benefiting you?** Issues in RUM layer ### 46. Fullstory Data Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The ability to watch user sessions is very helpful. **What do you dislike about Fullstory?** Updated pages can sometimes bring back incorect data **What problems is Fullstory solving and how is that benefiting you?** We are gathering information about our customer behaviors. We use this in our roadmapping and figuring out how which features to prioritize. ### 47. Cool experience and great insight **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I like the funnels and journeys and how easy it has been to create in FullStory. **What do you dislike about Fullstory?** I don't understand some of the coding aspects and labeling pieces of sites. **What problems is Fullstory solving and how is that benefiting you?** User journey's and where they are getting confused or stuck. ### 48. Deep dive into user behaviour **Rating:** 3.5/5.0 stars **Reviewed by:** Geetanjali S. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2024 **What do you like best about Fullstory?** As a product manager, I've found it extremely valuable to consult FullStory to see user behaviour in action. Being able to see recorded sessions has helped us spot issues, iterate and improve our product flow. **What do you dislike about Fullstory?** The pricing has been a major deterrant for us, preventing us from upgrading to use the other features of FullStory. **What problems is Fullstory solving and how is that benefiting you?** Seeing user sessions, spotting the issues in the product flow and any bugs that we missed during our QA. ### 49. Excellent tool for understanding user behaviour and troubleshooting issues **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Viewing previous and live session replays Sharing links to a time-stamped moment Adding notes Funnel feature **What do you dislike about Fullstory?** Moving from one session to the next (of the same user) could be easier. **What problems is Fullstory solving and how is that benefiting you?** Troubleshooting bugs. Monitoring user behaviour on specific pages. ### 50. Good insights into customer journey **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Seeing playback videos help understand how individual customers interact with various merchandising on the page. **What do you dislike about Fullstory?** Learning all of the capabilities and reporting accurately can take significant time to master. **What problems is Fullstory solving and how is that benefiting you?** Seeing how individual customers are interacting with our website. ## Fullstory Discussions - [What does FullStory record?](https://www.g2.com/discussions/what-does-fullstory-record) - 1 comment, 2 upvotes - [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) - 1 comment, 1 upvote - [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) - 2 comments, 1 upvote - [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) - 2 comments, 1 upvote - [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) - 2 comments, 1 upvote - [View Fullstory pricing details and edition comparison](https://www.g2.com/products/fullstory/reviews?page=79§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+01%3A30%3A01+-0500&secure%5Bsession_id%5D=b8f9d8a1-98c7-40df-ba42-840324d775be&secure%5Btoken%5D=20c13e41b7a2bc73d967c7ff5857d6d107e74420f4c42120eeaf89c6e34f5780&format=llm_user) ## Fullstory Integrations - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Digistorm Funnel](https://www.g2.com/products/digistorm-funnel/reviews) - [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) - [Fin](https://www.g2.com/products/fin/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Survicate](https://www.g2.com/products/survicate/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) ## Fullstory Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **User Analysis** - Survey Implementation - Data Analysis **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Generative AI** - AI Text Summarization **Scalability and Performance - Generative AI Infrastructure** - AI High Availability - AI Model Training Scalability - AI Inference Speed **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - SAP Store** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Self-Service Experience** - Mobile Optimization - Personalization **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Administration** - Data Storage - A/B Testing - Integrations **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Cost and Efficiency - Generative AI Infrastructure** - AI Cost per API Call - AI Resource Allocation Flexibility - AI Energy Efficiency **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation **Self-Service Platform** - Branding - Automation - Artificial Intelligence - Integrations **Visitor Information** - User Identification - Search Box **Walkthrough Type** - Text Bubble Walkthroughs **Generative AI** - AI Text Generation **Integration and Extensibility - Generative AI Infrastructure** - AI Multi-cloud Support - AI Data Pipeline Integration - AI API Support and Flexibility **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Security and Compliance - Generative AI Infrastructure** - AI GDPR and Regulatory Compliance - AI Role-based Access Control - AI Data Encryption **Platform Basics - Digital Adoption Platform** - Integration - Communications **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Customer Self-Service** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Usability and Support - Generative AI Infrastructure** - AI Documentation Quality - AI Community Activity **Analytics - Digital Adoption Platform** - Analytics **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance **Agentic AI - Digital Adoption Platform** - Adaptive Learning **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Fullstory Alternatives - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) - 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