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Fullstory Reviews & Product Details

Gideon A.
GA
Director, Experience Design
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Incentivized Review
What do you like best about Fullstory?

Incredible program... Provides insights into every aspect of user behavior. Great UI so it's easy for non-technical people (designers, product managers) to use. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

I can't think of any shortcomings of FullStory. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

FullStory provides replay of every user session so our designers or PMs can create a filter to specify a particular segment of user, a time period, and action. We can then get dozen of usage metrics and watch sessions that meet our criteria. This allows us to identify problem areas and make design decisions based on actual usage. Review collected by and hosted on G2.com.

Fullstory Overview

What is Fullstory?

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data origination, updating incomplete or incorrect data, defining data sets across teams, and reformatting data to integrate within existing tech stacks. Teams spend less time analyzing and more time boosting revenue with in-the-moment personalized experiences and accurate predictions based on real-time actions and data.

Fullstory Details
Product Website
Languages Supported
English
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Product Description

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights.

How do you position yourself against your competitors?

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks to help enterprises create better products and experiences that win loyal customers for life. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. Fullstory provides product analytics, conversion funnels, replay of real user sessions, advanced search capabilities, and robust debugging and developer tools—all while integrating with leading SaaS products


Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,925 Twitter followers
LinkedIn® Page
www.linkedin.com
509 employees on LinkedIn®
Description

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. With Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experiences that increase funnel conversion, easily detect malicious behaviors and fraud, and identify their highest-value customers effortlessly. Fullstory is on a mission to make every business more customer centric–made possible only through true behavioral insights–and understanding the sentiment between the clicks.


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Recent Fullstory Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Provides the deep insight we need when identifying friction points"
The ease of use and complete toolkit to find friction points in our digital products and enable us to create better A/B tests. Exceptional customer...
Pranita B.
PB
Pranita B.Enterprise (> 1000 emp.)
5.0 out of 5
"FullStory is Amazing"
As for my use, FullStory lets you watch recorded sessions. It’s giving you an insight on how visitors interact with your virtual products. Funnel...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Has potential but hard to use and often buggy"
Ability to look at sessions and track down specific users.
Security Badge
Fullstory Security
Get security information from Fullstory to help you buy the right software. View Security Information
Fullstory security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
HIPAA (Health Insurance Portability and Accountability Act)
PCI DSS (Payment Card Industry Data Security Standard)
ISO 27001 (International Organization for Standardization)
NIST Cybersecurity Framework (National Institute of Standards and Technology)
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NIST Cybersecurity Framework (National Institute of Standards and Technology)

Fullstory Media

Fullstory Demo - Ready-made for AI Behavioral Data Straight to your Data Ecosystem
Sync clean, structured, AI-ready behavioral data to your destination of choice, giving you the power to connect that data with existing data sources to create better personalization, forecasting, modeling, recommendations, fraud detection, and more. Data Direct opens up more possibilities for you...
Fullstory Demo - Visualize Behavioral Data with Custom Dashboards
Your own unique control panel that helps you decode key metrics and get straight to the insights behind each data point. Regularly monitor key metrics, track trends in your users' behavior, streamline cross-functional team alignment, and customize insights for your business' unique needs with das...
Fullstory Demo - Powerful Session Replay Combined with Dev Tools
Analyze mysterious bugs as they occur in the wild, understand what impacts loading speeds, and provide clairvoyant-level customer support to your entire user base.
Fullstory Demo - Understand Mobile App Behavioral Data
Solve your app’s biggest problems and discover what works–without sacrificing performance and privacy--using mobile behavioral data.
Fullstory Demo - Empower and Enable Teams with Spaces
Effortlessly connect to the KPIs, relevant dashboards/objects, and valuable insights your teammates rely on daily, specifically powered to support the enterprise.
Fullstory Demo - Use AI-generated Summaries to Take Action More Quickly
Generative AI will automatically summarize the part of the user session you’re focused on with just one click, enabling you to save time and move toward action even faster.
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Video Reviews

783 out of 784 Total Reviews for Fullstory

4.5 out of 5
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783 out of 784 Total Reviews for Fullstory
4.5 out of 5
783 out of 784 Total Reviews for Fullstory
4.5 out of 5

Fullstory Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for FullstoryQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Roberta B.
RB
Product Tracking Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Fullstory is super easy to use, it offers real time data which is super beneficial for the industry I work in, and the fact that we can see where users get stuck via recordings in real time as well. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

the lack of chart differences available to users, and that we can't rename data within a particular event happening. At the moment, backdated abbreviated datapoints are only understandable for my manager and I only. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

We have found flows where users get stuck in performing particular actions and failing, resulting in drop offs. Thanks to the realtime function of session replay, we have been able to spot issues immediately, and also resolving issues which we could not reproduce on our end. The dev tools in the session replay allow us to monitor certain errors that arise on the fly as well. This will have a tremendous benefit in helping us help users complete their journeys successfully. Review collected by and hosted on G2.com.

Zenon C.
ZC
Design Manager – Existing customers
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Not only do you get full video playback of what users do with all the searching and filtering tools you would want, but you also get a full suite of query tools to roll up that qual data into quantitative dashboards to see system health at a glance. It's become a core part of our business, and certainly our design and product function, mainly because of how easy it is to use (no easy feat given its complexity); getting the team to adopt it has been a cinch.

What's most impressive though is how fast it is while being so powerful. editing queries is easy because you can see results update in real time as you zero in on what you're looking for. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

Not a lot honestly. If pressed, I would say that as we get into the more advanced functionality, fullstory does ask you to put in the work to configure it. while it has a lot of tools to make this clear, giving fullstory an understanding of your site map and relevant company specific metadata is key. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

- Democratising access to customer insights

- Helping product and design align on succes metrics

- reducing the time between speculation and having real data Review collected by and hosted on G2.com.

Open Discussions in Fullstory
Abhi M.
AM
Head of Product.
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Fullstory?

Pretty sophisticated product with session replay, funnels, heatmaps, etc. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

Deceptive and punitive pricing and billing structures.

- FS has a clause burried in their terms saying that they require 60 day notice ahead of a renewal to cancel an auto-renewal. This is not publicized anywhere, nor something they gave notice for. When we wanted to cancel auto-renewal they blandly refused our request, and just pointed to this obscure term.

- Also they are now prohibitively expensive with extremely high minimums especially for small startup teams. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

N/A Review collected by and hosted on G2.com.

Verified User in Hospitality
AH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

Their customer service is fantastic - the team we work with is responsive, thorough, organized and a pleasure to work with. Rather than nickel and diming us for every minute of service hours spent, they are actually flexible and work with us like partners, understanding that project volume ebbs and flows in our business. They are also very welcoming about product feedback, and actually add my feedback to the roadmap so we're constantly seeing improvements on things we directly suggested! Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

Not much to "dislike" but always room for improvement in any tool. I've provided some feedback on ways to improve minor features, but overall, they have the larger features that any organization would need. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

We use adobe analytics as our primary digital analytics source, and fullstory allows us to fill in the gaps and understand things that we dont tag in adobe: The smallest of clicks are automatically tracked in Fullstory (we dont track every click in Adobe), error tracking is robust in fullstory, and we can also watch sessions to get a better idea of how customers are actually experiencing something. Review collected by and hosted on G2.com.

Marley D.
MD
Senior UX Researcher
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Fullstory?

Gives great, granular insights on user behaviour on your website. They have good training modules for introductory skills. Helpful customer support team who's happy to answer questions. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

A bit difficult to level up beyond the introductory level. The training modules cover the basics and they've recently started a community space, but there's not a ton on it yet. More advanced trainings would be appreciated to make sure we know how to get the most out of the tool. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

It's helping us understand where our customers are dropping off in key funnels. Identifying these drop off points allow us to better target on-platform messaging to get customers to complete the journey. Review collected by and hosted on G2.com.

Jorge R.
JR
Customer Support Team Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

This tool is super helpful to be able to troubleshoot complex issues and get a better understanding of many technical issues. I think that Fullstory is easy to use and implement on any customer support team and it is a must to have. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

I really don't have a dislike at the moment. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

It is helping us a lot by getting a visual of the technical issues that we work with on a daily basis. Review collected by and hosted on G2.com.

Adam K.
AK
Founder & User-in-Chief
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Fullstory?

Please note this is an incentivized review, probably because I answered a question within FullStory asking 1-10 would I recommend, and I said 10 and meant it! So they sent me a link to g2. I know there are other similar products out there, and I'm a bit lost with their windows and screens, but the basic functionality that I've been using so far to monitor the launch of a new event registration system is just totally invaluable. It's like running a complete user study and so far for free. We are made significant improvements to the system that we wouldn't have thought of otherwise as we watch people struggling with our own stupid designs. Do the world a favor and use FullStory! Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

There seems to be a lot of complexity in arranging windows. Basically, at least for now, I just want to be able to see a list of all recent interactions and view them. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

How are people getting on with our new registration app? Do they understand the logic? Where are they getting stuck? What mistakes have we made? It's all painfully clear! Review collected by and hosted on G2.com.

Beth D.
BD
Integration Lead, US Marketing and Sales
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Fullstory?

The support staff is very knowledge and quick to respond. We have had no problems in getting help or making use of their services. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

The path of creating useful metrics is a little confusing so that if you're not sure what you're looking for at first, it's hard to tell if you're pulling in the right metrics. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

We are getting ready to rebuild a couple of our most trafficked websites and will use insites from the heatmaps and replays to help us make UI/UX decisions Review collected by and hosted on G2.com.

Ryan T.
RT
Senior Account Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Fullstory?

Ability to see in detail how customers use and interact with your product. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

Sometimes it will miss some sessions from a user. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

If a user comes across a bug or glitch within our software, it's much easier to view their session than get them to explain it to us.

It also allows us to see if customers are using the features in the intended manner. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Fullstory?

FullStory offers such a unique way to interpret user engagement and interaction data to understand your end-users better. Using metrics like rage clicks and dead clicks, we can uncover where our product is breaking down, as well as when users are becoming most frustrated. It empowers us to make more informed decisions about the direction of our product, and helps us with debugging issues when they arise. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

While the FullStory CSS selectors are pretty extensive, I wish I had a bit more control over which elements are or are not selected. While part of this issue can be resolved within our app's source code, it would be more helpful to be able to use advanced selectors that are currently unsupported. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

With FullStory, we're solving problems around what users are interacting with, what they're not, and where the experience fails -- such as UI defects, frustrations, unclear feedback, and more. Review collected by and hosted on G2.com.