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Folloze Reviews & Product Details

Folloze is an AI orchestration platform that helps B2B marketing teams launch campaigns faster, optimize them based on real engagement, and prove pipeline impact. Instead of stitching together tools or manually building campaigns, teams use Folloze to go from idea to live campaign in minutes. One marketer can manage what used to require a full team, with campaigns launching up to 5x faster and in as little as 10 minutes. Folloze connects campaign creation, personalization, and optimization in a single workspace. Engagement signals continuously improve what buyers see, so campaigns don’t just launch, they get better over time. By linking engagement directly to pipeline, teams can see what’s working, prioritize the right accounts, and confidently report on revenue impact, including results like $6.3M in attributed pipeline. Folloze integrates with platforms like Salesforce, 6sense, and Marketo to activate existing data and turn it into coordinated, measurable go-to-market execution.

Product Website

Seller

Folloze

Discussions

Folloze Community

Languages Supported

Danish, German, English, French, Italian, Dutch, Portuguese, Spanish, Swedish

Overview by

Melinda Monaco

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Folloze Integrations

(9)

Verified by Folloze

Folloze Media

Explore how Folloze allows Marketing and Sales to work hand in hand to deliver meaningful and engaging account-specific experiences.

Folloze Demo - Collaborative Marketing and Sales motions

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns dramatically increase engagement to impact revenue across the customer lifecycle.

Elevate the value of your DemandBase investment with the Folloze integration

Folloze Demo - Account Engagement Dashboard

Elevate the value of your Demandbase investment with the Folloze integration

Folloze Demo - Content & Account Analytics

Powerful Pulse Table dashboard tracks account engagement, content performance and analyzes pipeline impact, delivering insights per account executive

Elevate the value of your 6sense investment with the Folloze integration

Official Downloads

(2)

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How to Personalize with Folloze and 6sense

Interactive Demo

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Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

12/21/2020

"When we needed to scale our ABM program, Folloze was there for us!"

5/5

What do you like best about Folloze?

Folloze was one of the key solutions that enabled our team to scale our ABM efforts beyond what we were able to accomplish alone. We leveraged Folloze at the top of funnel to improve personalization of our media campaigns, for demand generation creating highly personalized experiences for strategic accounts, and to support events with new engagement strategies, content, etc.

Folloze made this all (relatively) simple and straightforward - and with every release I saw increased simplification and new options for account-level engagement. Their team (from sales to CSM to technical support) were all incredibly responsive and engaged, and always open to feedback. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

There wasn't anything specific I disliked about Folloze. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

4/14/2021

"Making microsites with Folloze"

5/5

What do you like best about Folloze?

Easy/intuitive to self-manage, great customer service/support to set it up Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Would like to be able to have "free text fields" too Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

3/22/2021

"Great platform, great customer success team"

5/5

What do you like best about Folloze?

The ability to scale personalized landing experiences quickly. Curated content for each landing experience is quite simple. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Design parameters can be a bit limiting. Analytics can be thrown off by lack of IP address identification. Review collected by and hosted on G2.com.

Rita B.

Digital Associate- Mid-Market, EMEA South

Small-Business (50 or fewer emp.)

3/22/2021

"It completely transformed our way of presenting our solutions. (for the better!)"

5/5

What do you like best about Folloze?

being able to organize your assets and create as many categories as you want. It's like you get to create your own mini-website. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

not having more design options to have a slightly more appealing aesthetic. Review collected by and hosted on G2.com.

Michele S.

Senior Project Manager

Small-Business (50 or fewer emp.)

3/19/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great Customer Service and Awesome Platform"

5/5

What do you like best about Folloze?

The ease of set up. For companies who are new to automated marketing this set up is a breeze. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Sending Multiple Campaigns - data can be hard to read Review collected by and hosted on G2.com.

Verified User in Medical Devices

Enterprise (> 1000 emp.)

3/21/2021

"Easiest individual engagement marketing tool ever for marketers!"

4.5/5

What do you like best about Folloze?

・Beautiful UI

・Easy to use

・Connected to marketing automation platform

・Comprehensive analytics for all marketers Review collected by and hosted on G2.com.

What do you dislike about Folloze?

・Limited UI customization

・Mobile unfriendly Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

12/13/2020

"Genius Marketing and Sales Platform"

5/5

What do you like best about Folloze?

Folloze was intuitive and the team is amazing at getting you ramped up! It was the missing piece to our ABM practice! Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Folloze personalization are amazing but can get complex. The greatest thing to support the complexity is the account manager we met with regularly. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

10/7/2019

"The Marketing Tool You Didn't Know You Needed"

4.5/5

What do you like best about Folloze?

The ease and simplicity of the tool makes ABM and demand gen marketing a cinch. The receivers of the messaging are very receptive and continue to engage with our content as we update the boards. The best part is customizing boards with recipients logo and content tailored to needs. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

There is very little not to like about Folloze. We have had some issues syncing and utilizing Salesforce integrations. Some of the personalization options require a bit of effort; as updates are made to the tool, I have noticed more simplicity. Our Customer Success Manager has been great walking us through any issues though. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

1/26/2018

"Great Product!"

5/5

What do you like best about Folloze?

I liked the click view insight it gives. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

There was nothing that I didn't like Review collected by and hosted on G2.com.

Recommendations to others considering Folloze:

It was a great product that solved the Marketing and Sales divide easily. Review collected by and hosted on G2.com.

What problems is Folloze solving and how is that benefiting you?

Categorizing verticals and being able to target them with the right information in mass email form right from the lead in Salesforce. Review collected by and hosted on G2.com.