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Folloze Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Folloze Media

Folloze Demo - The Folloze Experience
Explore how Folloze allows Marketing and Sales to work hand in hand to deliver meaningful and engaging account-specific experiences.
Folloze Demo - Collaborative Marketing and Sales motions
Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns dramatically increase engagement to impact revenue across the customer lifecycle.
Folloze Demo - Folloze + DemandBase
Elevate the value of your DemandBase investment with the Folloze integration
Folloze Demo - Account Engagement Dashboard
Elevate the value of your Demandbase investment with the Folloze integration
Folloze Demo - Content & Account Analytics
Powerful Pulse Table dashboard tracks account engagement, content performance and analyzes pipeline impact, delivering insights per account executive
Folloze Demo - Folloze + 6sense
Elevate the value of your 6sense investment with the Folloze integration
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Interactive Demo
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Folloze Reviews (49)

Reviews

Folloze Reviews (49)

4.8
49 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the platform for its ease of use and exceptional customer support, which help teams quickly create personalized marketing experiences. The intuitive interface allows for rapid deployment of campaigns, making it a valuable tool for account-based marketing. However, some users note limitations in design flexibility, which could enhance customization options.

Pros & Cons

Generated from real user reviews
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Elvita C.
EC
Product Marketing Manager
Mid-Market (51-1000 emp.)
"Folloze for useful info hubs"
What do you like best about Folloze?

Being able to come up together with a bundle of information or useful links without having to depend on other internal teams, like the web team who typically manage corporate websites Review collected by and hosted on G2.com.

What do you dislike about Folloze?

It lacks some flexibility to edit "contact" info options... like, if you want any contact requests to be sent to another email (like a group handle, for example) other than yourself, it doesn't allow that. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market (51-1000 emp.)
"Scaling ABM with Folloze"
What do you like best about Folloze?

The most helpful thing about Folloze is that it easily integrates into our many programs and systems. Using Folloze doesn't require a web developer or any kind of CSS language. It's truly for the everyday marketer. My small team has been able to integrate Folloze into programs that have driven more qualified leads as well as more engagement overall. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Although the tool is great, there are still some areas we would like to customize but simply can't with the way the tool is set up today. I'd like to see more areas to easily customize still without CSS or other development. Review collected by and hosted on G2.com.

Aaron E.
AE
Digital Marketing Specialist
Mid-Market (51-1000 emp.)
"A great tool for account-based marketing"
What do you like best about Folloze?

Folloze is great for account-based marketing (ABM) initiatives. It allows personalization on microsites down the content, logos, and much more. It allows you to take what you're already working on and expand it to multiple accounts. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Folloze has some new features that can be buggy. I've run into multiple annoyances that, luckily, get resolved quickly but can slow things down. Sometimes I feel like a beta tester. Review collected by and hosted on G2.com.

TC
Sales Executive, Large Enterprise
Enterprise (> 1000 emp.)
"Folloze is a Differentiator for Sales"
What do you like best about Folloze?

Great platform for providing materials all in one place for prospects and customers! Provides a very personal experience. The tool is intuitive and their support and training materials are excellent!! Review collected by and hosted on G2.com.

What do you dislike about Folloze?

A few of the sections are not overly intuitive though this is nitpicking as overall I think it is a great sales tool!! Review collected by and hosted on G2.com.

WS
Sr. Marketing Manager Marketing Operations
Enterprise (> 1000 emp.)
"Folloze helps speed development of effective ABM efforts"
What do you like best about Folloze?

Folloze makes it easy to bring together content around a specific narrative so we can speak impactfully to specific market segments. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

The reporting interface is a little cumbersome and would benefit from added functionality. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise (> 1000 emp.)
"Flexible, no-code content creation for ABM"
What do you like best about Folloze?

Being empowered to build personalized no-code websites and track engagement for targeted follow-up is intuitive. Expanding the platform across your Marketing and Sales organization is easy! Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Some of the lower-ranked functionality has been addressed in the new product releases making it even easier to use and optimize the platform. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Mid-Market (51-1000 emp.)
"Great solution to deploy ABM at scale."
What do you like best about Folloze?

Ability to launch an at scale ABM program. No need to create numerous sites, just a single template that is customized by the system. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

No much to dislike. Strong support and product team. Review collected by and hosted on G2.com.

Shira A.
SA
CEO
Small-Business (50 or fewer emp.)
"We love working with Folloze"
What do you like best about Folloze?

Being able to see who opened the email, when and who click-through to the board, in real-time is extremely helpful. Our clients love it. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

I want to be able to archive old boards. Review collected by and hosted on G2.com.

Alex M.
AM
GTM Manager
Enterprise (> 1000 emp.)
"An Amazing Gateway into B2B ABX Marketing"
What do you like best about Folloze?

I love to depth of functionality that is available to hyper-personalise marketing experiences, from the Get-Go. Advanced data integrations into 6Sense and Eloqua, allow for that 360-degree view of inbound and outbound prospects. Folloze are geared with an outgoing and supportive team who understand how to traverse large organisations, and the quirks involved in getting multi-faceted projects off the ground.

We assessed many vendors when selecting Folloze, but found the product complete, with a strong development roadmap. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

I have only found two minor areas for opportunity:

Design: I believe Folloze can work to ensure boards are more indistinguishable into an organisations branding. The team were very supportive of this conversation, and assisted to resolve this concern.

Email: I believe there is an are of opportunity to ensure the Folloze HTML emails are more customisable, allowing an organisation to leverage existing branded templates, from within Folloze. Review collected by and hosted on G2.com.

Angela Juat C.
AC
Growth Marketing Associate
Mid-Market (51-1000 emp.)
"Easy to use platform and extremely helpful customer support."
What do you like best about Folloze?

I love how customizable the boards are. You can personally make changes to boards quickly and easily, and whatever you aren't able to change yourself (i.e., image sizing, other design aspects, etc.), you can easily reach out to their support team and submit design requests to fix things for you. The turnaround time for special customization requests is relatively quick and the customer support in general is fantastic! My team at Clari loves the Customer Success team at Folloze and appreciate how they listen to our suggestions and concerns.

Besides the customization features the boards have, the platform is so simple to use and the boards are clean and pleasant to look at. Without a doubt, Folloze is a must-have for our marketing team's tech stack! Review collected by and hosted on G2.com.

What do you dislike about Folloze?

While this isn't technically a "dislike," it would be nice to see more customization features (i.e., font changes, etc.) available for us to use without needing to collaborate with the support team. I know Folloze's team is constantly making changes and adding more capabilities to the tool, so I have a feeling that we'll be able to do more of these customizations ourselves! Review collected by and hosted on G2.com.

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Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

10 months

Perceived Cost

$$$$$
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Folloze Features
Content Import
Content Creation
Templates
Reporting
Account-Based Engagement
Content Utilization
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Folloze