Folloze Reviews & Product Details

The ease of standing up a board without the headache of planning the design. After your first few templates are there it is very easy to duplicate and re-use other boards to keep the similar branding while only editing the necessary elements.

There are plenty of ways to customize your board without giving up too much control. The folloze team has really boosted their response to security per board as well with SSO functionality, two-factor authentication, and the personalization feature. Sales enablement will be a key piece of our goals this year so safeguarding customer-specific and company sensitive content will be easier with these functions. Review collected by and hosted on G2.com.

Reporting could be more robust but I know they are continuously improving on that.

The content center could be better with folders/more organization of your internal content. Without searching your content, there isn't a surefire way to organize it, especially when trying to separate your content from another internal team. Review collected by and hosted on G2.com.

Folloze is super easy to use and very intuitive. The staff is always very helpful and always willing to step in to make sure my issues, if any, get resolved. Review collected by and hosted on G2.com.

The downside is nothing! Folloze is a great product and very affordable. Review collected by and hosted on G2.com.

It's a quick and easy way to create personalized ABM campaigns. The landing pages are the center of our outreach. Review collected by and hosted on G2.com.

There is not much customizability in the format options. Review collected by and hosted on G2.com.

Great way to keep sales and enablement content organized, fresh, and top-of-mind. The format is very flexible. Review collected by and hosted on G2.com.

Some learning curve, but customer success team is available to help. Our infosec policies restrict us from using some of the integration functionality. Review collected by and hosted on G2.com.

It is user-friendly and easy to produce a board quickly for our deals in flight. Review collected by and hosted on G2.com.

Our team does have a few technical restrictions due to our internal company policies. Review collected by and hosted on G2.com.

Outstanding customer service and technical assistance Review collected by and hosted on G2.com.

Flexibility on design is a bit flat - looking forward to a roadmap for additional capabilities on that. Review collected by and hosted on G2.com.

The tool is really cool. Functionality and personalization are amazing, but what I've enjoyed most about Folloze is my interaction with the team; from pre-sales to post, to support, to product, everyone has been super helpful, engaging, and supportive. Review collected by and hosted on G2.com.

There are no real downsides here, but I will say that they are still innovating, so I can definitely be impatient in waiting for exciting new features! Review collected by and hosted on G2.com.

I love the versatility and creativity of creating your own boards! Our clients love it as well.l Review collected by and hosted on G2.com.

It's a little pricy for a small company like us. Review collected by and hosted on G2.com.

The Analytics. Quick, creative, and easy! Review collected by and hosted on G2.com.

Nothing about Folloze, sales adoption... Review collected by and hosted on G2.com.

Unlike a lot of marketing tech, Folloze is really simple to setup and simple to use, which means you can be up and running with a highly personalised ABM campaign with very minimal training and time (the caveat of course is that you need to have high quality, relevant content to send out in the first place!). Simplicity doesn't come at the expense of quality though - it also looks creative and highly professional, with a real 'wow factor'.

The hyper-personalisation element is obviously one of the key USP's for Folloze and it is also truly impressive. The ability to create a single 'board' which delivers different content to different audience segments is huge and really the ultimate goal of ABM. The functionality around this has continued to improve recently which is critical in helping to cut through the noise and deliver true 1:1 targeted messaging.

The analytics within the platform is also a real winner. Being able to see down to an individual level who is engaging with which specific areas of your content and how deeply, makes following up campaigns so much more effective for both sales and marketing teams.

And the range of multimedia that you can include in a Folloze 'board' (video, pdf's, presentations, documents etc.) to create a unique experience for the recipient moves it way beyond anything that typical marketing automation tools are capable of.

Finally, the flexibility of the platform means you can do a lot more with it than just run ABM campaigns. The use case for hosting virtual events on Folloze is very strong, and we've been using it to also support individual sales and account management opportunities where an innovative approach is required. Review collected by and hosted on G2.com.

I haven't used all the integrations (Salesforce, Marketo, Pardot, Outlook etc.) so can't comment on those, but for me there's nothing to dislike! Review collected by and hosted on G2.com.