Fluency Pros and Cons

Looking at all the budgets in one place.

Great customer support. Love how the team truly trys to work with you to make it better. Review collected by and hosted on G2.com.

-Budgeting. I wish it was just left untouched from FB. I dont think having features like the fast start w/o any data to back it up wether its good or not is worth it... Then changong budgets like $0.50 daily for other options is just annoying when looking in the history for something.

-Training was to long. Wish they broke out the training into a social only/Seo only because you start to get confused.

-didnt really work for our team but also know teams that reallly enjoy it. Review collected by and hosted on G2.com.

Fluency has allowed us to take on more accounts with less day to day managment. This is done through their automated bidding schedules, detailed recommnedations and overall account perfomance and dashboards. These are all tasks that would take a high quanbtity of my time throughout a day / week which i no longer have to put a high priority on.

Not only this but they provide a forum that is fully run by the devs. This allows for direct support access that takes no longer than 24 hrs to recieve a response. Review collected by and hosted on G2.com.

I beleive that Fluency has a very steep learning curve. Certain things take a bit of time to wrap your head around. For example importing and deleting accounts into the software takes alot of work on the back end. Further more setting up the account to not be on "read-only" is a 3 step process of removing "read-only" three times. Review collected by and hosted on G2.com.

Fluency makes sure all campaigns follow their pacing strategies and they don't overspend on all social platforms. It is very easy to use and I simply love the ability to generate a custom budget proposal for clients. You can go in to the platform, input your suggested budget increases and it will allow you to download a PDF that you can send to clients for review. Then when the client approves, we can go back into the platform and publish the changes, as they’ll be already inputted and ready to go. Review collected by and hosted on G2.com.

I like everything but if I have to note one thing is that I would like to be able to manage TikTok campaigns through Fluency sometime in the future. Review collected by and hosted on G2.com.

Fluency is the perfect solution for small teams looking to scale their results, without having to expand their team. The onboarding and implementation phase is seamless and the team provides all the support you could need to get up and running in the platform. Review collected by and hosted on G2.com.

There isn't anything about the platform or the team that I have disliked! Review collected by and hosted on G2.com.

Fluency does budget pacing extremely well, offering many pacing strategies. Their reporting and data pages also allow for great overview of multiple accounts in a cross-platform manner. Their support team is very attentive and always willing to work to figure out solutions and improve the platform. The notifications tab also provides valuable alerts that can be frequently missed in platform when you're managing many accounts. Review collected by and hosted on G2.com.

Blueprints on social media have room for improvement but the team is constantly making strides to make the platform work for the end user. The AI built into the program has room to learn and often hallucinates data that was not ingested properly. Review collected by and hosted on G2.com.

With the number of accounts our agency manages, it was vital that we had a tool that could help our team of analysts ensure that our accounts' spend was on track with their budgets. Instant adjustments, accurate tracking, and instant adjustments make Fluency a must-have for our team. Review collected by and hosted on G2.com.

The learning curve and UX isn't alawys super intuative, but nothing that isnt overcome once you and your team have used it for a little while. Review collected by and hosted on G2.com.

-Navigating to different tools and settings can be done in numerous ways. Useful shortcuts often appear by simply hovering over the subject.

-The new UI is very easy to get familiar with, and logically structured. Review collected by and hosted on G2.com.

-This is miniscule, but when searching for an account, I have to change the drop-down from 'Show Active' to 'Show All' everytime I reload Fluency. This may also be a browser setting, unrelated to Fluency.

-The multi-select checkboxes reset if a settings/tool pane is opened. For example, if I select multiple campaigns by clicking the check box, then decide to open the 'Campaign Targeting' pane for any campaign, all the checkboxes are cleared. Review collected by and hosted on G2.com.

Fluency is a fantastic platform for creating complex campaign structures at scale. If you are managing the PPC media strategy for a franchise or have a complex campaign, ad set, or ad structure where manual data entry leaves your campaigns prone to error, you should consider using the Fluency platform. Their onboarding experience is tailored to your needs and they take extra care to ensure the solution design fits your needs. Review collected by and hosted on G2.com.

The platform is very powerful. You will spend a great deal of time learning the intricacies of how to use Fluency, which can be a bit overbearing. However, the customer service team is fantastic and can guide you as you become fluent in Fluency. Review collected by and hosted on G2.com.

• Flexibility with data: The ability to use and customize data to fit specific needs.

• Robust reporting and monitoring: Comprehensive tools for tracking and analyzing performance.

• Standardized approach: Ensures consistency and reliability across processes.

• Increased efficiency: Streamlines operations without the need for significant human resources.” Review collected by and hosted on G2.com.

• Steep learning curve: The software is highly advanced, which can make it difficult to master initially.

• Extensive training needed: While the abundance of training resources is helpful, it does require a significant time investment to fully utilize the platform’s capabilities.” Review collected by and hosted on G2.com.

The support response time is excellent, and ability to customize solutions based on various hurdles. Help and training resources are useful and easy to follow. I use Fluency everyday and it enables me to be more efficient, and add value to our advertising clients at scale through Blueprints, advanced reporting in Data Explorer, and polling sources. Integrations with partners and polling sources is great. Review collected by and hosted on G2.com.

There is a signficant learning curve when becoming an advanced user for the many Backpack tools. This is expected and does not presesnt a significant barrier as long as Fluency trainers are made available to new users. I sometimes have trouble in saving/sharing/loading saved account filters in the Manage Accounts section. I feel this could possibly be reviewed and improved somewhat. Within Data Explorer, I often find myself selecting, re-selecting and guessing with the Report Type and Applied Columns selections to find the data I want. Saving reports and sharing them seems a bit clunky at times. Review collected by and hosted on G2.com.