Fluency Pricing Overview

Fluency, for me, is all about scaling multiple SEM/paid digital advertising campaigns and ad groups to free up internal marketing team resources. Google evolves their paid search networks frequently, and Fluency stays neck and neck in terms of the required related functionality. They've harnessed robotic process automation and artificial intelligence to create an all-in-one dashboard that looks for account optimization opportunities while managing budgets and monthly pacing down to the dollar. In particular, I love being able to do anything possible at an ad network level from one location - as opposed to separately having to log in to Meta, Bing, Google Ads, etc. Review collected by and hosted on G2.com.

There's definitely a learning curve, but this is true of any innovative digital marketing solution worth your time, and their support team and documentation are top-notch. That's as close as I can get if forced to provide a "con." Review collected by and hosted on G2.com.

The ability to scale by giving our analysts more time to create campaigns. The ease of campaign implementation helps us allocate more time to other campaigns. Review collected by and hosted on G2.com.

The cost is not as competitive as it could be. Unless you have a large number of accounts, the juice is not worth the squeeze. Review collected by and hosted on G2.com.