Flodesk Reviews (301)

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Flodesk Reviews (301)

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4.8
301 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and beautiful templates offered by Flodesk, which allow even non-designers to create professional-looking emails effortlessly. The platform's intuitive design and responsive customer support enhance the overall experience, making email marketing feel less overwhelming. However, some users note limitations in advanced analytics and automation features.

Pros & Cons

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Verified User in Health, Wellness and Fitness
AH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"I expected complicated. I got effortless.""
5/5
What do you like best about Flodesk?

As someone without any technical background, I was amazed at how quickly I could build a welcome flow that actually looks polished. Flodesk made something I expected to be complicated feel effortless, and whenever I had a question, their customer support was genuinely friendly and helpful. Exactly what I needed. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

Honestly, nothing major so far. If anything, the pricing feels like a step up when you're just starting with a small list — but the value has been worth it for me. Review collected by and hosted on G2.com.

Trish B.
TB
Trish B.
Marketing Strategist & Creative Director
Small-Business (50 or fewer emp.)
"Beautiful Templates for Effortless, Professional Emails"
5/5
What do you like best about Flodesk?

The templates are beautiful and make it simple to send polished, professional emails, even if you don’t have a design background. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I don't dislike anything. I wish they were integrated with Jotforms, but I am sure they are working on it. Review collected by and hosted on G2.com.

Michelle M.
MM
Michelle M.
Small-Business (50 or fewer emp.)
"Efficient Email Management with Easy Setup"
5/5
What do you like best about Flodesk?

I use Flodesk for all my emails, and I appreciate how it helps with segmenting and identifying who my email subscribers are. The segmenting feature allows me to give valuable information to my email subscribers that's relevant to them. It respects their wishes if they don't want to be contacted about certain things, and I'm able to send them information that helps them. I also found the initial setup to be pretty easy as it required me to just follow the steps, and I knew help was available if needed. I use Flodesk with Zapier to connect to my courses, which enhances its utility. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I'd love to be able to drag and drop emails into different spots and to be able to move things around a little easier. Review collected by and hosted on G2.com.

Amy H.
AH
Amy H.
CEO
Small-Business (50 or fewer emp.)
"Intuitive, On-Brand Emails with Flodesk—and a Support Team That Truly Shows Up"
5/5
What do you like best about Flodesk?

Flodesk isn't just a great software; it's a great company to partner with. The UI/UX are incredibly intuitive and aesthetic (my emails look perfectly on brand, all the time), and the actual performance of the software is also fantastic.

I love that Flodesk is always adding new integrations (especially with popular tools like Canva + Thrivecart), and their pricing model is SO reasonable. One of the reasons they won me over forever was by giving such a long lead time on price changes in 2025, really inviting their community to be part of the excitement, and keeping the messaging clear.

Their team and support are also incredible - I can name their specific team members off the top of my head, because they're so involved in the community and conversations on socials. I regularly use Flodesk (multiple times per week) and recommend it to all of my copywriting clients! Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I do think that certain aspects could be explained more clearly or frequently, like how use of custom layouts & fonts should be limited for accessibility purposes. Review collected by and hosted on G2.com.

Hannah B.
HB
Hannah B.
Founding Diamond Director
Small-Business (50 or fewer emp.)
"Simple, Intuitive, and Beautiful—Flodesk Makes Email Marketing Effortless"
5/5
What do you like best about Flodesk?

It's so simple, user-friendly & intuitive! As soon as I tried Flodesk out the first time, I felt like I knew how to use it. It was so simple! And not just that -- I absolutely LOVE the look and feel of it. It's aesthetically pleasing (both the backend and the emails themselves), the customer service has always been top notch, and features that often feel complicated on other platforms don't feel that way on Flodesk. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

There's not much I don't like... But I'd say I wish there was more third-party integrations. I don't like relying on Zapier so much. And I feel like if you want to do deep analytics, like A/B testing, Flodesk may lack a little bit here. But I do feel like they're catching up there! Review collected by and hosted on G2.com.

Tomi S.
TS
Tomi S.
Lead Strategist
Small-Business (50 or fewer emp.)
"User-Friendly, Intuitive, and Conversion-Focused - Flodesk Keeps Getting Better"
5/5
What do you like best about Flodesk?

Personally, my favorite things about Flodesk are how user-friendly it is, while still being highly intuitive and conversion-focused. I also really appreciate that the team is constantly evolving and shipping new features and products that make the platform even better for us users. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I honestly have very little to complain about, because it has been reliable, easy to use, and consistently helpful for my business. Review collected by and hosted on G2.com.

Cheryl C.
CC
Cheryl C.
Founder
Small-Business (50 or fewer emp.)
"Beautiful, Seamless Email Marketing That Just Works — Flodesk"
5/5
What do you like best about Flodesk?

As a brand designer, aesthetics matter to me more than most. And Flodesk is honestly the most beautiful email platform I've come across. Setting up workflows, designing emails, building out sequences - none of it ever feels overly technical or complicated. It just works, and it looks good doing it.

I also love that it integrates with Canva too, making it super easy for me to design templates for my clients. It is seamless!

If you're looking for a platform that helps you stay consistent with email marketing without the overwhelm - and one that actually matches your brand - Flodesk is worth trying. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

They have recently increased their pricing to match industry standards, but I think it is for good reason and still incredibly worth it for the price. Review collected by and hosted on G2.com.

Whitney S.
WS
Whitney S.
Founder
Small-Business (50 or fewer emp.)
"Effortless, On-Brand Emails with Flodesk—Plus Streamlined Checkout"
5/5
What do you like best about Flodesk?

’ve been using Flodesk since 2019, and it’s one of the few tools I’ve stuck with because it actually makes my life easier.

What I love most is how simple everything feels. I can sit down, write an email, add a few photos, and it already looks clean and on brand. I don’t have to fight with it or spend forever fixing formatting.

It’s really helped me stay consistent too. I set up my welcome emails in one afternoon, and they’ve just been running in the background ever since. And the checkout feature has been such a nice addition. Being able to sell products and services right from my emails makes everything feel more streamlined.

I keep recommending it because it takes something that used to feel like a chore and makes it easy to keep up with. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I would love to be able to create product-specific abandoned cart workflows rather than one all-encompassing workflow. Review collected by and hosted on G2.com.

becki d.
BD
becki d.
Founder
Small-Business (50 or fewer emp.)
"Everything in One Place with Beautiful Templates and Incredibly Helpful Support"
5/5
What do you like best about Flodesk?

Everything being in one place, my emails and newsletters, my sign up forms and checkouts…Beautifully simple templates and elements to add — aesthetically my favourite system for my business ;-) And the incredibly helpful support team always more than willing to assist and stay with you until the issue is cleared up. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

The checkout templates have limited options—right now, you can only set up one price per checkout. In my business, I offer tiered pricing scales, so this restriction makes it harder to present the different pricing levels the way I need. Review collected by and hosted on G2.com.

Aprilierre J.
AJ
Aprilierre J.
Chief Visionary Owner
Small-Business (50 or fewer emp.)
"Clean, Customizable Templates with Handwriting-Like Fonts, Great Customer Service"
5/5
What do you like best about Flodesk?

I first like that it is a woman owned business and I like the clean look and easy to customize templates, with a variety of fonts that even looks similar to my own handwriting. I am also impressed with their friendly service. My account was briefly suspended due to a change in my banking, any other cooperation would have me re-join at their current plans rate. At Flodesk they value their loyal customers and they re-instated my account at the founders rate! How wonderful! Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

There is a lot that I love but I would love more templates geared towards the artisan selling wares online versus the ones geared more towards coaching or digital content I also dislike that I currently can’t make any quick edits on my mobile phone. Review collected by and hosted on G2.com.