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Flodesk Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

<1 month

Return on Investment

10 months

Flodesk Media

Flodesk Demo - Flodesk Email Builder — Custom Fonts, Brand Colors, and On-Brand Design
Flodesk's drag-and-drop email builder makes it easy to create visually stunning, on-brand emails without a designer or developer. This view shows Flodesk's intuitive color picker and style controls alongside a fully branded email — complete with a custom display font, brand color palette, and eye...
Flodesk Demo - Flodesk Email Builder — Countdown Timer, Custom Fonts, and Brand-Forward Email Design
Flodesk's email builder includes a native countdown timer feature — no third-party tools required. This email, built for a fitness coach and creator, shows a live countdown timer embedded directly into a campaign to drive urgency for a product launch. The email combines a custom display font, on-...
Flodesk Demo - Flodesk Platform Dashboard — Email Marketing, Workflows, Forms, Checkouts, Audience, and Analytics in One Place
Flodesk Platform Dashboard — Email Marketing, Workflows, Forms, Checkouts, Audience, and Analytics in One Place
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Flodesk Reviews (224)

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Reviews

Flodesk Reviews (224)

View 1 Video Reviews
4.8
224 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Flodesk for its ease of use and beautiful templates, which make email marketing straightforward and visually appealing. The platform's intuitive design allows even non-tech-savvy individuals to create polished emails effortlessly. However, some users note a desire for more advanced features, such as A/B testing and additional template options.

Pros & Cons

Generated from real user reviews
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Verified User in Non-Profit Organization Management
UN
Small-Business (50 or fewer emp.)
"Beautiful, Intuitive Email Marketing That Makes Creating Campaigns Enjoyable"
What do you like best about Flodesk?

I use Flodesk for email marketing often, and I am really impressed with the experience. The platform has a beautiful, modern design that makes creating emails actually enjoyable. Everything feels very intuitive, and it’s easy to navigate even if you’re not very tech-savvy.

What I appreciate most is how user-friendly it is. I made the switch from Mailchimp to Flodesk and this was FAR more user friendly with an ease in integration. The layout, templates, and workflows are simple to understand, so you can create professional emails quickly without spending hours learning the system. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I wish there was an onboarding tutorial video that could show me all the features. I had to play around with it. I wish the pre-sent layouts pictures could be adjusted by size. I would like to use more buttons within an existing layout, but have had a hard time figuring this out. Review collected by and hosted on G2.com.

Sarah V.
SV
Small-Business (50 or fewer emp.)
"User-Friendly, Creative Email Marketing Tool"
What do you like best about Flodesk?

I love how Flodesk allows me to send an email to my entire list and see my open and closing rates. It has templates and other tools for creating landing and sales pages, and lets me get creative with writing and formatting emails, making it feel new and exciting every time. It's very user-friendly, easy to sign into, and easy to understand different analytics and metrics. It's also really easy if I need to add or remove people from my list manually. I love how quick the support team is and how they're able to answer all my questions in a timely manner. I'm not the most tech-savvy person, so I appreciate that the platform is laid out in easy-to-understand terms, including the fact page which is very helpful for me. The deeper understanding of the analytics helps me grow my business. Knowing that the customer service is on top of things makes me feel more at ease when dealing with any issues. Flodesk is simple, easy to use, and the cost for the monthly subscription is much more feasible compared to the previous platform I used. The initial setup was very easy too, and within a matter of minutes, I could segment my email list and choose templates quickly. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

Nothing comes to mind at the moment Review collected by and hosted on G2.com.

Laura H.
LH
Small-Business (50 or fewer emp.)
"Effortless Email Design, Impressive Insights"
What do you like best about Flodesk?

I mostly use Flodesk for newsletter distribution and collecting emails. I like how it's super easy to use, with practically no learning curve. The designs are very attractive, and it provides a lot of feedback and insights into open rates, helping me see what subject lines or topics are of interest to subscribers. I find it valuable to see how many people went to a landing page and didn’t sign up, which helps me compare different freebies and improve my offers. The feedback and insights are very helpful for someone new to marketing. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I wish the payment integration was included in my plan. I wouldn’t have to have yet another application to accept payments. I mean it’s not a big deal, but it would be nice. Review collected by and hosted on G2.com.

Linda C.
LC
Owner
Small-Business (50 or fewer emp.)
"Flodesk Makes Beautiful Emails Easy—Even for Non-Techy Users"
What do you like best about Flodesk?

I have tried Mailchimp and Mailerlite but neither of them match Flodesk for its ease of use. Even for a non-techy person like me, it is straightforward, intuitive and simple to understand.

I also like the fact that the finished result is stylish and appealing to recipients, making it more likely that they will welcome regular contact. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

There is nothing to complain about. The price is very reasonable; it is simple to use; effective and the back up support is prompt and helpful. Wish I had discovered it sooner! Review collected by and hosted on G2.com.

Hannah P.
HP
Photographer
Small-Business (50 or fewer emp.)
"Elegant Emails, Powerful Automations, and Easy Integrations."
What do you like best about Flodesk?

What I like best is the aesthetic and how my emails look. It's elegant with just enough ways to tailor everything to how I want it to look.

It's very easy to use, but still with enough features that allow me to do relatively complex things like using segments, and create automated workflows that allow me create systems that work in the background for my business.

I can easily connect it to my website, and to Thrivecart. I also like the customer service, it's been really helpful when I've needed it as well as the video tutorials provided on their YouTube channel. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I think the only downside is the cost. I was able to get a year at 50% off, but after this expired, since the price is in USD and has to be converted to AUD for me, it does add up. However, I can't imagine finding another program that I like to use as much. Review collected by and hosted on G2.com.

Kenda D.
KD
Small-Business (50 or fewer emp.)
"Clean and User-Friendly Email Automation Solution"
What do you like best about Flodesk?

I like Flodesk's clean aesthetic; it's easy to navigate and very user-friendly. I also appreciate the API integrations available as they allow me to connect the majority of my tools to automate tasks and make running my business as a solopreneur a bit easier. Flodesk provides an easy entry point to high-quality email campaigns without the fuss. Its clean, clear, and easily navigable functionality stands out, without being overloaded with content and features. Additionally, the initial setup of Flodesk was very easy, which is a big plus. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I would like better plan email templates. There's the plain-text template, and I've used that for all of my email newsletters. I would also like the layout to have more options. Review collected by and hosted on G2.com.

Shandra McCracken, A.
SA
Owner, Administration &amp; Design
Small-Business (50 or fewer emp.)
"Beautiful, Customizable Emails with Excellent Deliverability"
What do you like best about Flodesk?

Flodesk has been such a pleasure to use. The platform is simple to use, while still offering plenty of customization options. I especially appreciate being able to use my own brand fonts and colors so everything stays visually consistent.

Deliverability has been excellent, giving me confidence that our emails are reaching the people who want to hear from us. And the emails themselves are truly beautiful. Flodesk makes it easy to create thoughtful, well-designed messages that I’m always excited to send to my subscribers.

Whenever I have reached out to customer service with a question, the replies were prompt and warmly written. It's genuinely been a pleasure using Flodesk. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I don't think I have any issues with Flodesk. I am newer in the email subscription world, so I'm still figuring out what I want to include within my emails. I know Flodesk continues to innovate its abilities, so I'm enjoying learning about all of the options. Review collected by and hosted on G2.com.

Donata D.
DD
Founder, Web Designer
Small-Business (50 or fewer emp.)
"Beautiful, Brand-True Emails with an Intuitive Experience and Top-Notch Support!"
What do you like best about Flodesk?

I’m a brand and web designer, so I spend a lot of time helping clients set up the pieces around their websites, including email marketing. Flodesk has become the platform I always recommend, and honestly I talk about it with clients all the time.

Part of it is the design. Most email platforms make it really hard to create something that actually feels like your brand, but with Flodesk it’s surprisingly easy. The emails look beautiful without needing to create complex custom designs, which I really appreciate coming from a visual communications background.

But the bigger thing for me has been the experience of using it. Because I'm often the link between clients and their newsletters, I'm in there all the time for multiple clients daily. It’s simple, calm, and intuitive in a way a lot of marketing platforms just aren’t.

And truly, you guys have some of the best customer service and tech support I’ve experienced with any platform! I literally share Flodesk with my clients all the time because of that. There’s also a real openness to growth and feedback that makes it feel like the platform is always evolving in the right direction. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I would say if there is one thing I would like worked on, it would be:

1. Email Deliverability - Some users report emails occasionally landing in spam or needing list quality to be very clean to maintain good deliverability. It can often be tricky to get your domain authenticated depending on our platform. Review collected by and hosted on G2.com.

Robyn B.
RB
Founder
Small-Business (50 or fewer emp.)
"Intuitive Email Marketing, But Needs More Template Options"
What do you like best about Flodesk?

I love the aesthetics of the emails and the easy drop and go blocks. Flodesk gives me simple and easy templates to use for my emails to my community. It helps organize my users in categories, and it suits my branding style. I am not technologically savvy, so it makes it user-friendly. The price point with unlimited email users is also a big plus. The initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

There are minimal options to use for templates. I wish there were more options available and the ability to move the boxes within the templates around. Also, having uniform font sizes would be great, as those often change if you are using a different block. It would also be great if you could edit the mobile format separately. Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Small-Business (50 or fewer emp.)
"Beautiful, Intuitive, and Flexible for Targeted Marketing Messages, I'm in Love."
What do you like best about Flodesk?

It's beautiful. Like really beautiful. It's intuitive, and has a lot of flexibility for marketing and sales. The best thing I think the platform offers is that I have control of who the messages are going to. Keeping track of niche audiences is important. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I wish there were more options for photos. Especially the blocks that contain multiple images in a semi grid format. I'd love to see more grid blocks for photos/images. My work as a stylist in print media is mostly image sharing. Rows of two or three and double stacked looks clean and is effective. Review collected by and hosted on G2.com.

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GU
Guest User
Last activity over 2 years ago

Is MailChimp or Flodesk better?

Pricing Insights

Averages based on real user reviews.

Time to Implement

<1 month

Return on Investment

10 months

Average Discount

27%

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Flodesk Features
Manage Email Lists
Building and Personalizing Emails
Sending Outbound Emails
Text and Themes
Stock Images
Proofing
Pre-Made
Build
HTML
Analytics
Issues
Integrations
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Flodesk