Julia H.

Owner

Small-Business (50 or fewer emp.)

7/27/2020

"The most beautiful email software!"

4.5/5

What do you like best about Flodesk?

The templates and fonts are BEAUTIFUL. As someone in the creative industry, emails being aesthetically appealing is the most important to me. In my opinion, flodesk is the best out there! Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I haven’t found anything that I dislike yet. Review collected by and hosted on G2.com.

Flodesk Reviews & Product Details

Flodesk is an intuitive email marketing platform designed to help entrepreneurs and small businesses create visually stunning emails and sales pages with ease. Its user-friendly interface and design-centric approach enable users to craft professional, on-brand communications without requiring technical expertise. Flodesk's emphasis on aesthetics and simplicity ensures that businesses can effectively engage their audiences and drive growth through compelling email campaigns. Key Features and Functionality: - Drag-and-Drop Email Builder: Flodesk offers a minimalist, drag-and-drop editor that allows users to design emails effortlessly, incorporating custom fonts, brand colors, and unique layouts to maintain brand consistency. - Designer Templates: Access to a library of professionally designed templates tailored for various use cases, including newsletters, promotions, and product launches, streamlines the email creation process. - Automation Workflows: Users can automate subscriber journeys with workflows for welcome sequences, abandoned cart reminders, and other targeted communications, enhancing engagement and conversion rates. - Forms and Landing Pages: Flodesk provides tools to create high-converting opt-in forms and landing pages, enabling businesses to grow their subscriber lists effectively. - E-Commerce Integration: The platform supports seamless integration with e-commerce tools, allowing users to sell products, manage checkouts, and process payments directly through their emails and sales pages. - Analytics and Reporting: Flodesk offers robust analytics to track email performance, providing insights into open rates, click-through rates, and overall campaign effectiveness. Primary Value and Solutions: Flodesk addresses the need for an accessible yet powerful email marketing solution that prioritizes design and ease of use. By eliminating the complexities often associated with email marketing platforms, Flodesk empowers users to create engaging, brand-aligned emails that resonate with their audiences. This focus on design and simplicity helps businesses enhance their marketing efforts, build stronger customer relationships, and ultimately drive sales and growth.

Seller

Flodesk

Discussions

Flodesk Community

Overview by

Sobrina Pies

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

13 months

View More Pricing Information

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Flodesk Integrations

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Integration information sourced from real user reviews.

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Sigal W.

Realtor, transaction coordinator, manager

Small-Business (50 or fewer emp.)

2/13/2026

"The Perfect Platform for Managing Multiple Audiences"

5/5

What do you like best about Flodesk?

I use Flodesk for two separate businesses, one as a Realtor and one as the owner of a transaction management company, and it supports both seamlessly. The platform is intuitive, easy to use, and integrates well with social media and ManyChat, which makes automation simple and effective.

I rely on it every month for newsletters, birthday emails, and client resources, and it consistently helps me stay organized and on brand.

Their customer service truly stands out. The team is responsive, helpful, and genuinely accommodating whenever I have a question or need support. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

There is a bit of a learning curve at the beginning, especially when setting up workflows and understanding how everything connects. It took me some time to fully implement my systems. I’ve even referred a friend who found the initial setup overwhelming and didn’t feel she had the time to work through it.

Once it’s set up, though, it runs beautifully. Review collected by and hosted on G2.com.

What problems is Flodesk solving and how is that benefiting you?

Flodesk solves the overwhelm of managing multiple audiences while keeping everything organized and intentional. I can segment past clients, current clients, and agents without duplication, and one person can be in multiple relevant groups. The workflows automate delivery of guides and follow-ups, which saves me time and keeps communication consistent. The clean design and clear analytics help me stay on brand and improve engagement without overcomplicating the process. Review collected by and hosted on G2.com.

Deb M.

Owner / Designer / Content Creator

Small-Business (50 or fewer emp.)

2/17/2026

"Easy to Use, Great Value Pricing for Any List Size"

5/5

What do you like best about Flodesk?

I love that the price includes my list, regardless of list size (thank you!). I also find Flodesk very easy to use, and I’ve even helped several new users get started. It's a great service! Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I would like to be able to drag and drop images instead of having to search for them. Review collected by and hosted on G2.com.

What problems is Flodesk solving and how is that benefiting you?

Prior to using Flodesk, I was inconsistent with sending out my newsletters. This service makes it easy to create, test, schedule and send them regularly - so I do. I also love how the workflows allow me to automatically provide a series of emails to new subscribers based on the segment they have been placed in. Review collected by and hosted on G2.com.

Karen N.

Grief Educator and Grief Coach

Small-Business (50 or fewer emp.)

2/17/2026

"Beautiful Email Designs, Helpful Masterclasses, and Great Value"

5/5

What do you like best about Flodesk?

I really like all the beautiful options Flodesk offers whenever I need to send an email. The master classes they provide are very useful, and I also appreciate their pricing. To me, every penny is worth it to deliver a quality email to my customers and clients. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

Sometimes I wish I could manipulate a template. It’s probably possible—I just don’t know how to do it yet. Review collected by and hosted on G2.com.

Sarah F.

Owner

Small-Business (50 or fewer emp.)

2/10/2026

"Easy way to send beautiful emails."

5/5

What do you like best about Flodesk?

FloDesk makes it super easy to create beautiful emails with the templates and easy drag and drop features. Setting up the forms and workflows is also easy and straight forward. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I initially didn’t like that it would not send the workflow email to someone who had previously signed up for the segment (and forgot about it); it caused a lot of emails from people saying they were never sent whatever they signed up for. BUT, that has been fixed in recent updates. Review collected by and hosted on G2.com.

Kelly W.

owner

Small-Business (50 or fewer emp.)

2/12/2026

"Intuitive Navigation and Continually Useful New Features"

5/5

What do you like best about Flodesk?

I love how easy it is to navigate Flodesk. It's very intuitive, no matter your level of experience. I also love that they continually add new features that are useful. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I dislike that I haven't yet used all of the features! I'll get there, though. Review collected by and hosted on G2.com.

What problems is Flodesk solving and how is that benefiting you?

Flodesk stays on top of what users need in order to deliver their products. They continually stay up to date on best practices for emails, what the new trends are, and how to make things more effective for your audience, so it gives me a lot of peace of mind that I'm making. a smart decision to stay with them. Review collected by and hosted on G2.com.

Jennifer F.

Teacher, Owner

Small-Business (50 or fewer emp.)

10/28/2025

"Beautiful Templates and Easy Use"

5/5

What do you like best about Flodesk?

I’ve been using Flodesk for some time now, and I’m genuinely delighted with how it has transformed my email marketing experience. When I changed over to Flodesk, I came from another email platform that was pretty bland. As someone who places a high value on aesthetics, clarity, and ease of use, Flodesk hasn’t disappointed.

The templates in Flodesk are gorgeous, modern, and fully customizable. They help me create a professional presence for my subscribers.The interface is clean and easy to use and the customer support has been amazing.

I have recommended Flodesk as an email platform to many of my colleagues.If you’re looking for an affordable email platform that’s as enjoyable to use as it is to read, Flodesk is the perfect choice! Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

Advanced automation features are something I would like to see more of. I know Flodesk continues to add more and more features, and I have confidence that more will be added. Review collected by and hosted on G2.com.

Svetlana D.

Owner

Professional Training & Coaching

Small-Business (50 or fewer emp.)

1/29/2026

"Sleek, functional, feature rich, easy-to-use email platform at a reasonable price"

5/5

What do you like best about Flodesk?

This is a sleek-looking, easy-to-use email management platform with automations, sequencing, forms, and checkout landing pages. It integrates seamlessly with my website, which made setup and day-to-day use straightforward. If you want more interactive form design options, they also offer video and spinner form templates. Customer support is amazing, users can provide input on design features, and the Facebook community is very active and collaborative. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

nothing at the moment, I'm super happy with it Review collected by and hosted on G2.com.

Amy S.

Photographer

Small-Business (50 or fewer emp.)

10/24/2025

"Intuitive, Easy, and Customer-Focused Experience"

5/5

What do you like best about Flodesk?

It's very easy, intuitive, and the company itself exudes nothing but positivity and putting the customer first.

I use it often, from single emails to sequences, and love how it seamlessly integrates with the Squarespace platform. The emails look wonderful and I never have any issues using it.

Speaking of the Squarespace integration, it was something I and many others requested in their forums and they ACTUALLY delivered! And when they announced they were taking away the unlimited emails plan, they allowed original members like myself to keep mine—as they promised from the beginning.

I really could not say anything better about Flodesk—from customer support to "hit send," it's truly wonderful. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

It's minor—I just wish it would have a little library of the photos I've already uploaded and that I could crop them within the email interface. Review collected by and hosted on G2.com.

Miriam P.

Co-Founder + Enrollment Strategist

Small-Business (50 or fewer emp.)

10/13/2025

"Love flodesk!!!"

5/5

What do you like best about Flodesk?

I send out a weekly email to 1000+ people, and I love flodesk so much. I have used other programs (not to be named... but you know them) and I appreciate flodesk's interface, how easy it is to use, how visually appealing it is, and their analytics which are super helpful for this non-data-oriented consultant. Perhaps most importantly, their customer service is EXCELLENT. Anytime an issue is posted on their Facebook group, it is met with an immediate, caring and thoughtful response. It feels like they genuinely care about the vendors who use the product. Five stars, 2 thumbs up, all the things. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I really love flodesk. I can't always trust the reporting if emails are opened on desktop vs. mobile, but other than that, I love it and appreciate the data analysis it provides. Review collected by and hosted on G2.com.

Nancy M.

Founder, Lead Consultant

Small-Business (50 or fewer emp.)

2/20/2026

"FloDesk Makes Creating Engaging Newsletters Simple"

5/5

What do you like best about Flodesk?

FloDesk is very easy to use and I've recommended it to other colleagues who want to create engaging newsletters without having to deal with a complicated platform. Its simplicity is what draws me most. Review collected by and hosted on G2.com.

What do you dislike about Flodesk?

I would like more font options, like a cursive font for a signature line, rather than having to use layout block with cursive font embedded in it. Review collected by and hosted on G2.com.