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Flashtalking by Mediaocean Reviews & Product Details

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Flashtalking by Mediaocean?

My team and I enjoy this platform every day. It has really had a positive impact on our workflow. It streamlines the entire creative creation and management cycle across our various advertising channels, and it also avoids unnecessary time and expense thanks to its automation features. Review collected by and hosted on G2.com.

What do you dislike about Flashtalking by Mediaocean?

Having Flashtalking does reduce the workload, however you must keep in mind that it is necessary to have human control over the actions of the AI ​​because sometimes it generates ads or makes decisions that it considers correct and they are not. As for the implementation, it was quite simple because we had the support of the sales team throughout the process. Review collected by and hosted on G2.com.

What problems is Flashtalking by Mediaocean solving and how is that benefiting you?

The cost-benefit ratio of Flashtalking cannot be overlooked. This platform has helped me to keep my budget in check without jeopardizing the performance of my online advertising campaigns. We can now do more precise targeting and have creatives to do so, without having to increase production costs. Review collected by and hosted on G2.com.

Flashtalking by Mediaocean Overview

What is Flashtalking by Mediaocean?

Flashtalking unleashes the power of creative to make media work better. As the leading independent platform for relevance, orchestration, and intelligence across all marketing channels, our Creative Ad Tech bridges the gap between creative and media. We provide AI and automation to connect the silos between teams and deliver more efficient production, versioning, and distribution of creative. Our solutions operate at scale across CTV, Video, Display, Social, Native, Audio, DOOH, and Retail Media channels. As part of Mediaocean, Flashtalking is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing.

Flashtalking by Mediaocean Details
Product Website
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Product Description

Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies.


Seller Details
Company Website
Year Founded
2001
HQ Location
New York, NY
Twitter
@flashtalking
1,224 Twitter followers
LinkedIn® Page
www.linkedin.com
319 employees on LinkedIn®
Description

Flashtalking, Inc. is a leading ad serving and digital marketing technology company that specializes in delivering personalized and data-driven advertising solutions. The company provides innovative tools for tracking and optimizing digital campaigns across various platforms, enabling brands to engage effectively with their audiences. Flashtalking's services include creative management, dynamic creative optimization, and advanced analytics, helping advertisers enhance their performance and achieve measurable results. For more information, visit their website at https://www.flashtalking.com.


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Recent Flashtalking by Mediaocean Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Intuitive Tool to Consolidate Data"
Flashtalking has relieved so many hindrances for us on the Paid Social side of the business, from things as simple as duplicating ads to a consolid...
Joe F.
JF
Joe F.Mid-Market (51-1000 emp.)
4.5 out of 5
"Great experiance"
Overall its really great. I love that we can push creative directly to The Trade Desk. There are a couple technical hurdles that make learning the ...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Managing Director"
The support teams, innovation of products
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Flashtalking by Mediaocean Media

Our AI-powered cross-publisher social solution simplifies workflow while amplifying performance.
Play Flashtalking by Mediaocean Video
Our AI-powered cross-publisher social solution simplifies workflow while amplifying performance.
Unleash the power of creative and AI with Flashtalking Social
Play Flashtalking by Mediaocean Video
Unleash the power of creative and AI with Flashtalking Social
Flashtalking uses AI to make ads, make ads more intelligent, and make ads work better across all channels. Now that's creative unleashed.
Play Flashtalking by Mediaocean Video
Flashtalking uses AI to make ads, make ads more intelligent, and make ads work better across all channels. Now that's creative unleashed.
We believe advertising should be efficient… and fun! See how Flashtalking unleashes the power of creative.
Play Flashtalking by Mediaocean Video
We believe advertising should be efficient… and fun! See how Flashtalking unleashes the power of creative.

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Video Reviews

349 out of 350 Total Reviews for Flashtalking by Mediaocean

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Flashtalking by Mediaocean Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Flashtalking by MediaoceanQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Flashtalking by Mediaocean?

Flashtalking has relieved so many hindrances for us on the Paid Social side of the business, from things as simple as duplicating ads to a consolidated report that saves us so much time. The product team is fast to work and are highly communicative about platform capabilities. Review collected by and hosted on G2.com.

What do you dislike about Flashtalking by Mediaocean?

There are still some interface developments, but overall it's a great tool to have. Review collected by and hosted on G2.com.

What problems is Flashtalking by Mediaocean solving and how is that benefiting you?

There are some channels where we see issues working directly in the platform (for example, duplicating ads on Pinterest), but Flashtalking relieves numerous issues that saves us so much time in the end. There are some interface improvements that could make Flashtalking more intuitive, but the product teams that we work with are quick to respond and are more than happy to help us learn how to use certain aspects of the product that alleviate a lot of stress and time wasted for us. Another example includes reporting - Flashtalking helps us consolidate multiple channels to download and pivot versus going into each platform, downloading them separately, then combining. Flashtalking is also very helpful when it comes to budget pacing for us as well. Review collected by and hosted on G2.com.

Emmanuel C.
EC
Marketing Director
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Flashtalking by Mediaocean?

Flashtalking has many features, but the one I would say is the best. It is the AI ​​that it integrates, and that has allowed me to generate creatives for all types of advertising campaigns on display or social networks. I often use this function when we have clients within the automotive industry. And it helped me generate publications that contextualize the situation I want to address. Review collected by and hosted on G2.com.

What do you dislike about Flashtalking by Mediaocean?

At the time of writing this I have nothing bad to comment, flashtalking is a platform that offers very useful solutions for marketing professionals like me. The technical questions I have had have been well attended to by their customer support. Review collected by and hosted on G2.com.

What problems is Flashtalking by Mediaocean solving and how is that benefiting you?

Generating accurate graphics that draw attention and empathize with the potential consumer's situation is costly. Flashtalking has allowed me to cut costs in graphic design without losing the quality of my images thanks to its AI and thus be able to automate my advertising campaigns on social networks. A real cost and time saver. Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: In-app
Incentivized Review
(Original )Information
What do you like best about Flashtalking by Mediaocean?

It reduces time spent on communications between the creative team and the paid social practitioners. Additionally, the margin of error in building ads is reduced to close to zero as paid social practitioners can import and setup the ads automatically as they are in their final version approved by the client, with low manual intervention required. Review collected by and hosted on G2.com.

What do you dislike about Flashtalking by Mediaocean?

Loading times can be sometimes a bit longer than expected. Review collected by and hosted on G2.com.

What problems is Flashtalking by Mediaocean solving and how is that benefiting you?

Recurrent issues during campaign setup are miscommunications during assets delivery, second guessing if a creative is approved by the client and spending time on manual uploads.

With everything captured in platform and imported from Flashtalking with a couple of clicks the setup is more straightforward, faster and with close to zero errors. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: In-app
Incentivized Review
(Original )Information
What do you like best about Flashtalking by Mediaocean?

Well organised and easy to access all aspects of the media content from creative manager to campaign manager. Simple to learn and understand and with fast and quick changes to keep up with dynamic campaigns.

Great customer support with any tech issues. Review collected by and hosted on G2.com.

What do you dislike about Flashtalking by Mediaocean?

The reporting section can be quite faulty. Sometimes reports don't load properly and the interface can be quite slow. Changing settings on the data grids can sometimes be faulty also. Review collected by and hosted on G2.com.

What problems is Flashtalking by Mediaocean solving and how is that benefiting you?

The complex coding of tags and ad displays for publishers and digital platforms. Changes in creatives and ad specs are easily intergrated into code and thus users with little to no coding experience can use Flashtalking with ease. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Flashtalking by Mediaocean?

In order to understand the interactions people have with our ads on the Internet, I use Flashtalking. It reduces the workload by making use of its powerful algorithm to identify the customer. With the knowledge gained, I can better optimize my social media advertising campaigns. The best thing is that it takes little time to adapt to the platform because the implementation is very fast. Review collected by and hosted on G2.com.

What do you dislike about Flashtalking by Mediaocean?

It is not a 100% automatic tool, you need to be aware of the ads it generates to make sure you protect your brand and your identity as a company. What I would suggest is integrating an asset blocker, but this obviously increases the cost. Review collected by and hosted on G2.com.

What problems is Flashtalking by Mediaocean solving and how is that benefiting you?

Campaigns are optimized through the use of insights obtained by the platform. The identification of the home and the linking between devices that it generates has achieved good results in our advertising campaigns. The creatives quickly adapt to the preferences of users of the different social networks, reducing our cost per click/view. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Flashtalking by Mediaocean?

It integrates perfectly with the main social networks and their advertising programs. Its use is relatively easy, it only requires a small learning curve. In which you have the help of the technical support team during your first steps on the platform. Then I must say that everything becomes a bit automatic. It is a platform for daily use so the cost benefit will depend on how good or bad the market is at that moment. Review collected by and hosted on G2.com.

What do you dislike about Flashtalking by Mediaocean?

The implementation takes a while and is a bit technical, but as I mentioned before the technical support was there for us at all times. However, one thing I must mention is that the after sales service is already a bit lacking and needs to improve. Review collected by and hosted on G2.com.

What problems is Flashtalking by Mediaocean solving and how is that benefiting you?

With Flashtalking I can make changes when the campaign has already started and adapt it to the moment, without having to redesign everything again, using my same creatives, Flashtalking's AI can make small modifications that make the difference. All without adding unnecessary costs, and increasing the exposure of the ads we sponsor. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Flashtalking by Mediaocean?

Creating multiple banners for all channels is easy. Flashtalking AI helps us generate multiple banners of different sizes for our display advertising. It also helps us categorize those ads and distribute them to the audience that can most empathize with them. Review collected by and hosted on G2.com.

What do you dislike about Flashtalking by Mediaocean?

Customer service is average. I ask a question and they don't care about my problem, they just give me the most obvious answer. Therefore, I recommend trying flashtalking and getting to know its virtues and limitations. Review collected by and hosted on G2.com.

What problems is Flashtalking by Mediaocean solving and how is that benefiting you?

By integrating Flashtalking into my online ad campaigns, I have been able to generate more ads for a larger audience without having to invest a lot of money. The technology used by Flashtalking to analyze, catalog, generate and distribute content on social media and ad platforms is incredible. It has saved us time and by having more targeted ads we have been able to increase the CTR and sales in our campaigns. Review collected by and hosted on G2.com.

Joe F.
JF
Campaign Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about Flashtalking by Mediaocean?

Overall its really great. I love that we can push creative directly to The Trade Desk. There are a couple technical hurdles that make learning the platform a bit hard, but over all its great. Review collected by and hosted on G2.com.

What do you dislike about Flashtalking by Mediaocean?

havign to setup macros when we first build out a new creative campaign. Its also a hassle to have the creative manually approved. On Frdiay afternoons, this has slowed us down, and we were not able to launch campaigns because we were waiting on FT creative to be approved. Review collected by and hosted on G2.com.

What problems is Flashtalking by Mediaocean solving and how is that benefiting you?

the cost is cheaper. Review collected by and hosted on G2.com.

Ryan W.
RW
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: In-app
Incentivized Review
(Original )Information
What do you like best about Flashtalking by Mediaocean?

I've been working on several platforms for many years, and I like working in Flashtalking, especially regarding decision trees. The interface is straightforward and supplemented well by the Help Center articles. The team are also friendly and helpful; they're always willing to have a call and talk through any issues and opportunities. They're also very receptive to feedback and take it on board for future developments. Review collected by and hosted on G2.com.

What do you dislike about Flashtalking by Mediaocean?

The only downside is some of the creative builder features. They're not entirely on par with other creative builders, especially regarding animations. However, they've taken a lot of feedback on board and are looking to develop this offering further. My only other issue is that the Help Center does need to be updated to match some of the new layout and features. Review collected by and hosted on G2.com.

What problems is Flashtalking by Mediaocean solving and how is that benefiting you?

Their decision tree interface is exceptional, and the fact that their trafficking platform automatically includes all known/allowed data passback macros saves a lot of time. Review collected by and hosted on G2.com.

Emma S.
ES
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Flashtalking by Mediaocean?

This product is incredibly helpful for Pinterest management specifically. This is the platform I am the most versed in and when it comes to my teams workflow, the platform that makes this product crucial to have. It allows us to pull larger amounts of data than the native platform, add SmartGroups for pin scheduling to control when the ads are on/off and activate and ad to multiple campaigns/ad groups at a time. This makes the task of managing all the ads we run on Pinterest a lot more efficiant and saves a large amount of time. Review collected by and hosted on G2.com.

What do you dislike about Flashtalking by Mediaocean?

There can be a lot of bugs that pop up at times that may negatively impact workflow, but the team support is always very responsive and quick to resolve any issues. Review collected by and hosted on G2.com.

What problems is Flashtalking by Mediaocean solving and how is that benefiting you?

As stated in my overall review, this product is solving the time consuming task of managing all the creative needed on the Pinterest platform. The product is crucial to my day to day activating and provides numerous helpful functions not available on the native plaform. Review collected by and hosted on G2.com.