Flashtalking by Mediaocean Features
What are the features of Flashtalking by Mediaocean?
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Budget Pacing
Targeting
- Targeting
- Retargeting
- Geo-Targeting
Platform
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Customization
- Workflow Capability
Top Rated Flashtalking by Mediaocean Alternatives
Flashtalking by Mediaocean Categories on G2
Filter for Features
Channel Functionality
Display Functionality | Based on 83 Flashtalking by Mediaocean reviews. Overall product functionality for display advertising. | 88% (Based on 83 reviews) |
Video Functionality
Video Functionality | Based on 54 Flashtalking by Mediaocean reviews. Overall product functionality for video advertising. | 86% (Based on 54 reviews) |
Social Functionality
Social Functionality | As reported in 157 Flashtalking by Mediaocean reviews. Product functionality for social advertising. | 83% (Based on 157 reviews) |
Mobile Functionality
Mobile Functionality | Based on 45 Flashtalking by Mediaocean reviews. Overall product functionality for mobile advertising. | 83% (Based on 45 reviews) |
Campaign Management
Campaign Dashboard | Based on 226 Flashtalking by Mediaocean reviews. Overview of all media purchases and campaigns in a single interface. | 78% (Based on 226 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 200 Flashtalking by Mediaocean reviews. | 77% (Based on 200 reviews) | |
Reach | As reported in 187 Flashtalking by Mediaocean reviews. Amount and quality of inventory partner sites on which ads can be placed. | 82% (Based on 187 reviews) | |
Bulk Editing | As reported in 208 Flashtalking by Mediaocean reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 80% (Based on 208 reviews) | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 186 Flashtalking by Mediaocean reviews. | 79% (Based on 186 reviews) | |
Brand Safety | As reported in 160 Flashtalking by Mediaocean reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 82% (Based on 160 reviews) | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 135 Flashtalking by Mediaocean reviews. | 83% (Based on 135 reviews) | |
Frequency Capping | As reported in 120 Flashtalking by Mediaocean reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 83% (Based on 120 reviews) | |
Budget Pacing | As reported in 179 Flashtalking by Mediaocean reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 81% (Based on 179 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 174 Flashtalking by Mediaocean reviews. | 81% (Based on 174 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. This feature was mentioned in 139 Flashtalking by Mediaocean reviews. | 80% (Based on 139 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. 66 reviewers of Flashtalking by Mediaocean have provided feedback on this feature. | 77% (Based on 66 reviews) | |
Mobile Rich Media Capabilities | Based on 70 Flashtalking by Mediaocean reviews. Supports rich media mobile ads that involve user interaction. | 80% (Based on 70 reviews) |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 214 Flashtalking by Mediaocean reviews. | 85% (Based on 214 reviews) | |
Retargeting | Based on 181 Flashtalking by Mediaocean reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 82% (Based on 181 reviews) | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). 196 reviewers of Flashtalking by Mediaocean have provided feedback on this feature. | 84% (Based on 196 reviews) | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 132 Flashtalking by Mediaocean reviews. | 83% (Based on 132 reviews) |
Mobile
Mobile Tracking | Based on 34 Flashtalking by Mediaocean reviews. Able to track consumers on their mobile devices where cookies do not apply. | 82% (Based on 34 reviews) | |
In-App Ads | Based on 66 Flashtalking by Mediaocean reviews. Allows for ads to be placed in mobile apps. | 77% (Based on 66 reviews) | |
Mobile Rich Media Capabilities | As reported in 70 Flashtalking by Mediaocean reviews. Supports rich media mobile ads that involve user interaction. | 80% (Based on 70 reviews) |
Platform
API / Integrations | Based on 179 Flashtalking by Mediaocean reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | 81% (Based on 179 reviews) | |
Custom Reports | Based on 210 Flashtalking by Mediaocean reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 80% (Based on 210 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 203 Flashtalking by Mediaocean reviews. | 82% (Based on 203 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 232 reviewers of Flashtalking by Mediaocean have provided feedback on this feature. | 78% (Based on 232 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. 176 reviewers of Flashtalking by Mediaocean have provided feedback on this feature. | 82% (Based on 176 reviews) | |
Customization | As reported in 195 Flashtalking by Mediaocean reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 80% (Based on 195 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 202 reviewers of Flashtalking by Mediaocean have provided feedback on this feature. | 79% (Based on 202 reviews) | |
Notifications | As reported in 177 Flashtalking by Mediaocean reviews. Alerts marketer of the performance of particular campaigns. | 79% (Based on 177 reviews) |
Authoring Tools
Ad Templates | As reported in 32 Flashtalking by Mediaocean reviews. Offers pre-made ad templates that can be filled in. | 84% (Based on 32 reviews) | |
HTML5 Authoring | Allows users to make ads using HTML5. This feature was mentioned in 22 Flashtalking by Mediaocean reviews. | 86% (Based on 22 reviews) | |
Automated Ad Creation | Auto-creates ads using templating and/or data. This feature was mentioned in 25 Flashtalking by Mediaocean reviews. | 85% (Based on 25 reviews) | |
Lanugage Translation | As reported in 17 Flashtalking by Mediaocean reviews. Provides tools to produce ads in multiple languages. | 81% (Based on 17 reviews) |
Testing Tools
Dynamic Versioning | Allows for multiple versions of a marketing campaign to be run simulanteously. This feature was mentioned in 30 Flashtalking by Mediaocean reviews. | 84% (Based on 30 reviews) | |
A/B Testing | Test changes to a screen by administering the change to a portion of visitors and measuring conversion. 26 reviewers of Flashtalking by Mediaocean have provided feedback on this feature. | 79% (Based on 26 reviews) |
Publishing Tools
Demand Side Platform Integration | As reported in 29 Flashtalking by Mediaocean reviews. Offers integrations with outside demand side platforms for ad distribution. | 89% (Based on 29 reviews) | |
Campaign Scheduling | Based on 31 Flashtalking by Mediaocean reviews. Schedules marketing campaigns. | 95% (Based on 31 reviews) |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 28 Flashtalking by Mediaocean reviews. | 86% (Based on 28 reviews) | |
Close Ecosystem API | Based on 14 Flashtalking by Mediaocean reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 83% (Based on 14 reviews) | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 20 Flashtalking by Mediaocean reviews. | 93% (Based on 20 reviews) | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 22 reviewers of Flashtalking by Mediaocean have provided feedback on this feature. | 85% (Based on 22 reviews) |
Campaign Management - Ad Networks
Video Advertising | It supports in-stream and out-stream video ads, enabling brands to engage users through rich, immersive media content. | Not enough data | |
Ad Inventory Quality | Allows users to assess and rate the quality, diversity, and performance of the ad network’s inventory to ensure alignment with campaign goals. | Not enough data | |
Advanced Targeting Options | Enables precise audience targeting based on demographics, location, interests, and behavior to maximize ad relevance and effectiveness. | Not enough data | |
Mobile Ad Support | Provides specialized ad formats optimized for mobile devices, ensuring seamless integration and user experience on smartphones and tablets. | Not enough data | |
Diverse Ad Formats | Offers a variety of ad formats, such as display banners, native ads, video ads, pop-unders, and push notifications to support varied advertising strategies. | Not enough data | |
AI-Driven Optimization | Uses artificial intelligence to continuously optimize campaigns, adjusting bids and targeting strategies based on real-time data and performance. | Not enough data | |
Real-Time Bidding (RTB) | Utilizes RTB technology to let advertisers bid on individual impressions in real time, optimizing ad spending and performance | Not enough data |
Reporting & Analytics - Ad Networks
Performance Tracking | Provides detailed analytics and reporting tools to track ad performance, including impressions, clicks, conversions, and ROI metrics. | Not enough data | |
Fraud Detection & Prevention | Implements mechanisms to identify and prevent ad fraud, ensuring the integrity of ad campaigns and protecting advertiser investments. | Not enough data | |
Budget & Revenue Optimization Insights | Offers data-driven insights and tools to help manage and optimize ad budgets and revenue strategies. Includes customizable reports to evaluate spending efficiency and maximize returns. | Not enough data |