Save to My Lists

Flashtalking by Mediaocean Features

What are the features of Flashtalking by Mediaocean?

Campaign Management

  • Campaign Dashboard
  • Campaign Optimization
  • Reach
  • Bulk Editing
  • Batch Uploading
  • Budget Pacing

Targeting

  • Targeting
  • Retargeting
  • Geo-Targeting

Platform

  • API / Integrations
  • Custom Reports
  • User, Role, and Access Management
  • Performance and Reliability
  • Customization
  • Workflow Capability

Filter for Features

Channel Functionality

Display Functionality

Based on 83 Flashtalking by Mediaocean reviews. Overall product functionality for display advertising.
88%
(Based on 83 reviews)

Video Functionality

Video Functionality

Based on 54 Flashtalking by Mediaocean reviews. Overall product functionality for video advertising.
86%
(Based on 54 reviews)

Social Functionality

Social Functionality

As reported in 157 Flashtalking by Mediaocean reviews. Product functionality for social advertising.
83%
(Based on 157 reviews)

Mobile Functionality

Mobile Functionality

Based on 45 Flashtalking by Mediaocean reviews. Overall product functionality for mobile advertising.
83%
(Based on 45 reviews)

Campaign Management

Campaign Dashboard

Based on 226 Flashtalking by Mediaocean reviews. Overview of all media purchases and campaigns in a single interface.
78%
(Based on 226 reviews)

Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 200 Flashtalking by Mediaocean reviews.
77%
(Based on 200 reviews)

Reach

As reported in 187 Flashtalking by Mediaocean reviews. Amount and quality of inventory partner sites on which ads can be placed.
82%
(Based on 187 reviews)

Bulk Editing

As reported in 208 Flashtalking by Mediaocean reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
80%
(Based on 208 reviews)

Batch Uploading

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 186 Flashtalking by Mediaocean reviews.
79%
(Based on 186 reviews)

Brand Safety

As reported in 160 Flashtalking by Mediaocean reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
82%
(Based on 160 reviews)

Fraud Protection

Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 135 Flashtalking by Mediaocean reviews.
83%
(Based on 135 reviews)

Frequency Capping

As reported in 120 Flashtalking by Mediaocean reviews. Allows marketer to set a limit on how many times a consumer sees their ad.
83%
(Based on 120 reviews)

Budget Pacing

As reported in 179 Flashtalking by Mediaocean reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
81%
(Based on 179 reviews)

Creative Optimization

Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 174 Flashtalking by Mediaocean reviews.
81%
(Based on 174 reviews)

Rich Media Capabilties

Supports rich media display and video ads that involve user interaction. This feature was mentioned in 139 Flashtalking by Mediaocean reviews.
80%
(Based on 139 reviews)

In-App Ads

Allows for ads to be placed in mobile apps. 66 reviewers of Flashtalking by Mediaocean have provided feedback on this feature.
77%
(Based on 66 reviews)

Mobile Rich Media Capabilities

Based on 70 Flashtalking by Mediaocean reviews. Supports rich media mobile ads that involve user interaction.
80%
(Based on 70 reviews)

Targeting

Targeting

Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 214 Flashtalking by Mediaocean reviews.
85%
(Based on 214 reviews)

Retargeting

Based on 181 Flashtalking by Mediaocean reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.
82%
(Based on 181 reviews)

Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA). 196 reviewers of Flashtalking by Mediaocean have provided feedback on this feature.
84%
(Based on 196 reviews)

Contextual Targeting

Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 132 Flashtalking by Mediaocean reviews.
83%
(Based on 132 reviews)

Mobile

Mobile Tracking

Based on 34 Flashtalking by Mediaocean reviews. Able to track consumers on their mobile devices where cookies do not apply.
82%
(Based on 34 reviews)

In-App Ads

Based on 66 Flashtalking by Mediaocean reviews. Allows for ads to be placed in mobile apps.
77%
(Based on 66 reviews)

Mobile Rich Media Capabilities

As reported in 70 Flashtalking by Mediaocean reviews. Supports rich media mobile ads that involve user interaction.
80%
(Based on 70 reviews)

Platform

API / Integrations

Based on 179 Flashtalking by Mediaocean reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
81%
(Based on 179 reviews)

Custom Reports

Based on 210 Flashtalking by Mediaocean reviews. Able to create custom reports to cater to specific metrics and key performance indicators.
80%
(Based on 210 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 203 Flashtalking by Mediaocean reviews.
82%
(Based on 203 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 232 reviewers of Flashtalking by Mediaocean have provided feedback on this feature.
78%
(Based on 232 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations. 176 reviewers of Flashtalking by Mediaocean have provided feedback on this feature.
82%
(Based on 176 reviews)

Customization

As reported in 195 Flashtalking by Mediaocean reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
80%
(Based on 195 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 202 reviewers of Flashtalking by Mediaocean have provided feedback on this feature.
79%
(Based on 202 reviews)

Notifications

As reported in 177 Flashtalking by Mediaocean reviews. Alerts marketer of the performance of particular campaigns.
79%
(Based on 177 reviews)

Authoring Tools

Ad Templates

As reported in 32 Flashtalking by Mediaocean reviews. Offers pre-made ad templates that can be filled in.
84%
(Based on 32 reviews)

HTML5 Authoring

Allows users to make ads using HTML5. This feature was mentioned in 22 Flashtalking by Mediaocean reviews.
86%
(Based on 22 reviews)

Automated Ad Creation

Auto-creates ads using templating and/or data. This feature was mentioned in 25 Flashtalking by Mediaocean reviews.
85%
(Based on 25 reviews)

Lanugage Translation

As reported in 17 Flashtalking by Mediaocean reviews. Provides tools to produce ads in multiple languages.
81%
(Based on 17 reviews)

Testing Tools

Dynamic Versioning

Allows for multiple versions of a marketing campaign to be run simulanteously. This feature was mentioned in 30 Flashtalking by Mediaocean reviews.
84%
(Based on 30 reviews)

A/B Testing

Test changes to a screen by administering the change to a portion of visitors and measuring conversion. 26 reviewers of Flashtalking by Mediaocean have provided feedback on this feature.
79%
(Based on 26 reviews)

Publishing Tools

Demand Side Platform Integration

As reported in 29 Flashtalking by Mediaocean reviews. Offers integrations with outside demand side platforms for ad distribution.
89%
(Based on 29 reviews)

Campaign Scheduling

Based on 31 Flashtalking by Mediaocean reviews. Schedules marketing campaigns.
95%
(Based on 31 reviews)

Platform Interoperability

Close Ecosystem API

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 28 Flashtalking by Mediaocean reviews.
86%
(Based on 28 reviews)

Close Ecosystem API

Based on 14 Flashtalking by Mediaocean reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
83%
(Based on 14 reviews)

Close Ecosystem API

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 20 Flashtalking by Mediaocean reviews.
93%
(Based on 20 reviews)

Close Ecosystem API

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 22 reviewers of Flashtalking by Mediaocean have provided feedback on this feature.
85%
(Based on 22 reviews)

Campaign Management - Ad Networks

Video Advertising

It supports in-stream and out-stream video ads, enabling brands to engage users through rich, immersive media content.

Not enough data

Ad Inventory Quality

Allows users to assess and rate the quality, diversity, and performance of the ad network’s inventory to ensure alignment with campaign goals.

Not enough data

Advanced Targeting Options

Enables precise audience targeting based on demographics, location, interests, and behavior to maximize ad relevance and effectiveness.

Not enough data

Mobile Ad Support

Provides specialized ad formats optimized for mobile devices, ensuring seamless integration and user experience on smartphones and tablets.

Not enough data

Diverse Ad Formats

Offers a variety of ad formats, such as display banners, native ads, video ads, pop-unders, and push notifications to support varied advertising strategies.

Not enough data

AI-Driven Optimization

Uses artificial intelligence to continuously optimize campaigns, adjusting bids and targeting strategies based on real-time data and performance.

Not enough data

Real-Time Bidding (RTB)

Utilizes RTB technology to let advertisers bid on individual impressions in real time, optimizing ad spending and performance

Not enough data

Reporting & Analytics - Ad Networks

Performance Tracking

Provides detailed analytics and reporting tools to track ad performance, including impressions, clicks, conversions, and ROI metrics.

Not enough data

Fraud Detection & Prevention

Implements mechanisms to identify and prevent ad fraud, ensuring the integrity of ad campaigns and protecting advertiser investments.

Not enough data

Budget & Revenue Optimization Insights

Offers data-driven insights and tools to help manage and optimize ad budgets and revenue strategies. Includes customizable reports to evaluate spending efficiency and maximize returns.

Not enough data