Feefo Features
Consumer Intelligence (3)
Customer Feedback
Provides a forum for customers to give feedback and data storage for company analysis.
Competitive Intelligence
Allows users to get real-time information on competitors performance and reputation.
Sentiment Analysis
Gives users greater visibility into the how feel and respond to reputation gaining tactics.
Reporting (3)
Revenue Reporting
Provides tools with enhanced filtering and correlation between revenue and reputation.
Corporate Reporting
Helps monitor the overall performance of marketing efforts and brand establishment.
Dashboard
Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (3)
Social Networks Monitoring
Helps track and monitor social media trends and interactions.
Social Media Management
Helps manage social messaging and measures the full impact of social campaigns.
Digital Media Monitoring
Helps manage ad messaging and measures the full impact of digital advertising campaigns.
SEO Auditing & Monitoring (4)
SEO Alerting
Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health.
SEO Auditing
Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content.
SEO Change Tracking
Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups.
Technical SEO
Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.
SEO Content & Rankings (5)
Link Building
Provides tools for backlink analysis and identifies relevant link building opportunities.
Keyword Research
Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition.
SERP Rank Tracking
Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc.
Localization
Provides keyword ranking data based on geographic location and device type.
Content Insights
Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant.
SEO Reporting (4)
Competitor Analysis
Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc.
Data Visualization
Displays rankings and key metrics visually, such as through charts or graphs
Custom Reports
Enables users to build customized SEO reports
White Label
Enables users to add their own branding to SEO reports
Analytics (4)
Net Promoter Score (NPS)
Calculates net promoter score (NPS) using customer feedback data.
Customer Satisfaction (CSAT) Score
Calculates customer satisfaction (CSAT) score using customer feedback data.
Customer Effort Score (CES)
Calculates customer effort score (CES) using customer feedback data.
Gamification
Provides gamification tools to incentivize employees to leverage customer feedback insights.
Customization (4)
Stakeholder Management
Provides insight concerning engagement with various stakeholders in regards to customer feedback and experience.
Multilanguage Support
Allow users to create surveys and repond to customer feedback in a variety of languages.
Multiple Branding Support
Allows users to deploy surveys and intake feedback data for multiple brands.
Vertical-specific Solutions
Vendor provides industry- or role-specific experience management solutions.
Collection (5)
Authentification
Provide multiple methods of user authentication such as social media accounts.
Review Forms
Generate review forms and questionnaires to gather feedback from users.
Personalization
Ability to personalize review forms and questionnaires based on user type.
Engagement
Allow users to share, like/dislike, and comment on reviews.
Community Q&A
Consumers can ask questions about products and request feedback from peers.
Moderation (3)
Reviewer Validation
Checks to ensure the reviewers are real people who used the products.
Response Types
Evaluate consumer feedback to ensure that it's authentic and relevant.
Legal Agreements
Define and implement terms and conditions for privacy, copyright, or intellectual property.
Use Cases (3)
E-commerce
Reviews can be collected directly from e-commerce platforms or online stores.
Retail
Reviews can be distributed across multiple channels (online, in store, etc.).
Customer Service
Allow consumers to provide feedback while interacting with customer service representatives.
Administration (5)
Incentives
Provide incentives for reviewers, such as coupons and gift cards.
Syndication
Manage syndication to distribute reviews across multiple channels.
Insights
Analyze data points such as page views, average rating, or consumer sentiment.
Content
Support multiple types of user generated content such as text, video, or photos.
Sampling
Manage product samples used for promotional purposes.
Display Options (4)
Badges
Generate multiple types of badges based on user ratings.
Widgets
Create reviews widgets that can be embedded on websites and online stores.
Integration & APIs
Provide APIs or direct integration with e-commerce software and website builders.
Marketing
Manage marketing campaigns, as well as SEO, SERP, and A/B testing.
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - SEO Tools (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Online Reputation Management (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Review Management (2)
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Experience Management (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting





