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Factors.AI Reviews & Product Details

Soumya M.
SM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Factors.AI?

Factors lead generation and nurturing capabilities have been instrumental in helping us identify and engage with high-value prospects. By providing us with real-time insights into website visitor behaviour, we can quickly identify and nurture leads and move them along the funnel. Review collected by and hosted on G2.com.

What do you dislike about Factors.AI?

The user interface in Factors.ai could be more intuitive, with clearer navigation and visual cues. Enhancing the overall user experience would make it easier for new users to quickly understand and leverage the platform's features. Review collected by and hosted on G2.com.

What problems is Factors.AI solving and how is that benefiting you?

Factors multi-touch attribution has made it incredibly easy for us to measure the ROI of our marketing efforts. By tracking website visitor behaviour and analyzing their journey through the entire funnel, we can see which campaigns and channels are driving the most conversions and adjust our strategy accordingly. Review collected by and hosted on G2.com.

Factors.AI Overview

What is Factors.AI?

Factors.ai is an account intelligence, analytics & attribution platform that helps you build your sales pipeline by tapping into intent signals on your website, CRM, LinkedIn, & G2. Score & prioritize high-intent accounts engaging across multiple channels. Automate prospecting & get in touch with in-market buyers before your competitors. Factors.ai is trusted by Go-To-Market teams at high-growth B2Bs like Chargebee, Traceable, Clevertap, WebEngage and more. See Factors in action: https://www.factors.ai/

Factors.AI Details
Product Website
Languages Supported
English
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Product Description

Factors.AI is an end-to-end marketing analytics platform that integrates across data silos to deliver focussed AI-fueled actionable insights.


Seller Details
Company Website
Year Founded
2020
HQ Location
Stamford, US
Twitter
@factorsai
188 Twitter followers
LinkedIn® Page
www.linkedin.com
72 employees on LinkedIn®
Description

Factors.AI is a technology company that specializes in providing AI-driven solutions for businesses to enhance their decision-making processes. The platform leverages advanced analytics and machine learning to help organizations gain insights from their data, optimize operations, and improve overall performance. By offering tools that simplify complex data analysis, Factors.AI aims to empower companies to make more informed, data-driven decisions. For more information, visit their website at https://www.factors.ai/.


Srikrishna S.
SS
Overview Provided by:

Recent Factors.AI Reviews

AN
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Great tool for looking at enhanced insights from your website visitors"
So I've been using factors.ai for a few months now, and it’s quickly become a go-to tool in our marketing team. The platform digs deep into website...
AN
Verified UserEnterprise (> 1000 emp.)
2.0 out of 5
"Good"
Portal covering the data points across the portfolios
Verified User
C
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Fantastic service - their free version is very good - I will get paid subscription soon."
The level of detail and behavior on your site is superb.
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Factors.AI Media

Factors.AI Demo - IP-based Account Identification
Identify and enrich anonymous accounts visiting your website, 
engaging with your G2 pages, and viewing your LinkedIn ads
Factors.AI Demo - Automated Engagement Scoring
Build custom scoring models to qualify and prioritize 
high-intent accounts based on cross-channel engagement
Factors.AI Demo - LinkedIn + G2 Intent Signals
Capture hidden intent signals across your LinkedIn ads and G2 engagement
to identify high-intent accounts and track pipeline influence holistically
Factors.AI Demo - Slack & MS Teams Alerts
Stay on top of high-intent accounts with real-time engagement alerts, 
sent straight to your favorite messaging apps
Factors.AI Demo - Unified Account Timelines
B2B customer journeys are lengthy, non-linear, and involve multiple-stakeholders. 
Capture account-level timelines across ad campaigns, website, G2, CRM, and more
Factors.AI Demo - Marketing Reporting & Analytics
Unlock a range of full-funnel marketing analytics and attribution 
features by unifying all the data you care about under one roof
Factors 101 - An overview of what you can achieve with Factors.ai
Play Factors.AI Video
Factors 101 - An overview of what you can achieve with Factors.ai
Account engagement scoring with Factors.ai
Play Factors.AI Video
Account engagement scoring with Factors.ai

Official Interactive Demo

Factors.AI demo available

Try an interactive demo created by the software seller (right here on G2).
Answer a few questions to help the Factors.AI community
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141 out of 142 Total Reviews for Factors.AI

4.5 out of 5
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141 out of 142 Total Reviews for Factors.AI
4.5 out of 5
141 out of 142 Total Reviews for Factors.AI
4.5 out of 5

Factors.AI Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Factors.AIQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
AN
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about Factors.AI?

So I've been using factors.ai for a few months now, and it’s quickly become a go-to tool in our marketing team. The platform digs deep into website visitor data, pulling in signals from sources like LinkedIn and our CRM, which makes it really easy to spot high-intent prospects early on.

What I really appreciate is how it turns raw data into clear, actionable insights. Instead of piecing together numbers from multiple systems, I get a consolidated view that helps me fine-tune our campaigns almost in real time.

Sure, there’s a bit of a learning curve at the start, but the support team is friendly and always ready to help. The way they are always ready to listen to my rudimetary questions at any point of time, is just commendable. It has helped me to get hands on with the tool really seamlessly. Review collected by and hosted on G2.com.

What do you dislike about Factors.AI?

Steep learning curve, it would've been easier if there were video tutorials to help us learn it. Review collected by and hosted on G2.com.

What problems is Factors.AI solving and how is that benefiting you?

Looking at visitor's journey, creating segments based on pages, actions and several other factors. It also helps us in understanding in what piqued a visior's interest on our website. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Factors.AI?

It has the ability to stitch together user visits from multiple platforms. That's it! Review collected by and hosted on G2.com.

What do you dislike about Factors.AI?

It promises to uncover 60 to 70% of the traffic you receive but it is not the case when we use the platform.

The data it gives after enrichment is not at all accurate

They have a feature to capture leads from filling out the website, but most of the time, it misses the majority of the leads.

The UI always loads for ages when you try to create segments.

There are numerous features but nothing works as desired. Review collected by and hosted on G2.com.

What problems is Factors.AI solving and how is that benefiting you?

We were hopping to uncover accounts that visits our website with accuracy but that is not the case. It is help[full in stitching together data source. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about Factors.AI?

Access to a wealth of data to power your marketing campaigns is game changing. Review collected by and hosted on G2.com.

What do you dislike about Factors.AI?

The user experience in the product can be better with optimised designs and placements. Review collected by and hosted on G2.com.

What problems is Factors.AI solving and how is that benefiting you?

Factors.AI combines account-level intelligence that makes strategizing and executing campaigns easier and more efficient. Also, it saves a lot of advertising dollars by implementing impression capping on LinkedIn campaigns. Review collected by and hosted on G2.com.

AN
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about Factors.AI?

Portal covering the data points across the portfolios Review collected by and hosted on G2.com.

What do you dislike about Factors.AI?

UI could have been better and easy navigation should have been enabled. Review collected by and hosted on G2.com.

What problems is Factors.AI solving and how is that benefiting you?

Data insights Review collected by and hosted on G2.com.

AN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about Factors.AI?

It gives real-time results like which company visited your site and how much time they spent on your landing pages. Review collected by and hosted on G2.com.

What do you dislike about Factors.AI?

It won't give LinkedIn IDs of people and email addresses of those people Review collected by and hosted on G2.com.

What problems is Factors.AI solving and how is that benefiting you?

Helps you identify the companies visiting your site Review collected by and hosted on G2.com.

Ananda N.
AN
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about Factors.AI?

The Support from the team and the flexible nature of the platform. Review collected by and hosted on G2.com.

What do you dislike about Factors.AI?

The UI of the platform, which is still a little basic and needs imporvement for easier consumption at times. Review collected by and hosted on G2.com.

What problems is Factors.AI solving and how is that benefiting you?

Help idetifying the engagement our marketing channels are driving, Review collected by and hosted on G2.com.

AN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about Factors.AI?

the acurate identification. its the acuartest tool i know so far Review collected by and hosted on G2.com.

What do you dislike about Factors.AI?

manual refresh.

a poppop or push will be nice Review collected by and hosted on G2.com.

What problems is Factors.AI solving and how is that benefiting you?

after i contacted customer via mail or linkedIn i can check their visits to see their interests Review collected by and hosted on G2.com.

Riley T.
RT
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Factors.AI?

Factors help me identify which companies are visiting my website from every channel. Now I don't have to wait to get the first round of conversions to judge quality of traffic. I can see the quality of companies the day after launching a campaign. Its also a much needed replacement to GA4 for web analytics. Review collected by and hosted on G2.com.

What do you dislike about Factors.AI?

I would like to be able to track # of users per company in more of the reports. Review collected by and hosted on G2.com.

What problems is Factors.AI solving and how is that benefiting you?

Factors unmasks which companies are visiting our website, giving me much faster feedback on the quality of each campaign. It helps with attribution by showing if leads were exposed to LinkedIn ads before they converted. Finally, its comparable to Universal Google Analytics, but actually includes the companies visiting instead of anonymous traffic. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
CI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about Factors.AI?

The level of detail and behavior on your site is superb. Review collected by and hosted on G2.com.

What do you dislike about Factors.AI?

I could find nothing to dislike. Even the setup instructions are clear and helpful. Review collected by and hosted on G2.com.

What problems is Factors.AI solving and how is that benefiting you?

Clearly identifies companies and organizations visiting your site, so that you can perform more effective prospecting. Review collected by and hosted on G2.com.

Amith m.
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Factors.AI?

The best thing about Factors is how flexible the product and the team is. We've had a myriad of requirements in the past couple of months, all of which were addressed promptly.

Factors integrates well with our existing tech stack.

Implementations has been real quick.

The platform is straightforward and very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Factors.AI?

This is more about our porocesses than aboput Factors, but the amount of data that you are given is very overwhelming in the beginning, we had to stumble our way through how to best make use of it. But, this is a good problem to have. Review collected by and hosted on G2.com.

What problems is Factors.AI solving and how is that benefiting you?

We able to identify a huge chunk of audience visiting our website and did not fill a form. Review collected by and hosted on G2.com.