Factors.AI Features
What are the features of Factors.AI?
Lead Intelligence
- Account-level Insights
Lead Management
- Segmentation
- Account Identification
Marketing Campaigns
- Opportunity Timeline
Marketing Operations
- ROI Tracking
- Multi-User Access
Campaign Activity
- Campaign Insights
- Reports and Dashboards
- Multichannel Tracking
Platform Data
- Journey Reporting
- Dashboards
- Advanced Data Filtering
Platform Additional Functionality
- Journey Mapping
- Integrations
- Automated Alerts
Factors.AI Categories on G2
Filter for Features
Lead Intelligence
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 24 reviewers of Factors.AI have provided feedback on this feature. | 80% (Based on 24 reviews) | |
Account-level Insights | Based on 29 Factors.AI reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 90% (Based on 29 reviews) | |
Lead Analysis | Based on 24 Factors.AI reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 85% (Based on 24 reviews) | |
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 11 Factors.AI reviews. | 64% (Based on 11 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 12 Factors.AI reviews. | 74% (Based on 12 reviews) | |
Lead Analysis | As reported in 12 Factors.AI reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 71% (Based on 12 reviews) | |
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | Not enough data | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | Not enough data | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. | Not enough data |
Lead Management
Segmentation | Based on 45 Factors.AI reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 85% (Based on 45 reviews) | |
Account Identification | As reported in 46 Factors.AI reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 90% (Based on 46 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 11 Factors.AI reviews. | 71% (Based on 11 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. 10 reviewers of Factors.AI have provided feedback on this feature. | 67% (Based on 10 reviews) | |
Account Identification | As reported in 10 Factors.AI reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 70% (Based on 10 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | Not enough data | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. | Not enough data | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | Not enough data |
Marketing Campaigns
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 26 Factors.AI reviews. | 87% (Based on 26 reviews) | |
Media Attribution | Based on 26 Factors.AI reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 81% (Based on 26 reviews) | |
Opportunity Timeline | Based on 42 Factors.AI reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 82% (Based on 42 reviews) | |
Customization | Based on 24 Factors.AI reviews. Allows for custom report types to match the goals of a company. | 83% (Based on 24 reviews) | |
Journey Analytics | Based on 24 Factors.AI reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel. | 85% (Based on 24 reviews) | |
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 10 Factors.AI reviews. | 70% (Based on 10 reviews) | |
Media Attribution | Based on 10 Factors.AI reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 68% (Based on 10 reviews) | |
Customization | Allows for custom report types to match the goals of a company. | Not enough data | |
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | Not enough data | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. | Not enough data | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | Not enough data | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | Not enough data | |
Customization | Allows for custom report types to match the goals of a company. | Not enough data |
Campaign Execution
Website Personalization | Provides tools that dynamically serve content, messaging, and calls-to-action. | Not enough data | |
Prioritized Accounts | Helps determine which accounts have the highest/lowest opportunity to convert. | Not enough data | |
Trending Accounts | Helps determine the direction of each individual account and how to engage through specific content. | Not enough data | |
Email Campaigns | Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. | Not enough data |
Marketing Operations
ROI Tracking | As reported in 33 Factors.AI reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 75% (Based on 33 reviews) | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns 22 reviewers of Factors.AI have provided feedback on this feature. | 87% (Based on 22 reviews) | |
Customer Insights | As reported in 23 Factors.AI reviews. Collects and reports on data relating to customer journeys, preferences, and history | 81% (Based on 23 reviews) | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results 36 reviewers of Factors.AI have provided feedback on this feature. | 88% (Based on 36 reviews) |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy 37 reviewers of Factors.AI have provided feedback on this feature. | 82% (Based on 37 reviews) | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns This feature was mentioned in 38 Factors.AI reviews. | 86% (Based on 38 reviews) | |
Campaign Stickiness | Based on 17 Factors.AI reviews. Identifies which marketing campaigns resolved in open or closed opportunities | 77% (Based on 17 reviews) | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels 32 reviewers of Factors.AI have provided feedback on this feature. | 83% (Based on 32 reviews) |
Attribution Modeling
Single-Touch Attribution | Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. This feature was mentioned in 24 Factors.AI reviews. | 89% (Based on 24 reviews) | |
Multi-Touch Attribution | Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. This feature was mentioned in 26 Factors.AI reviews. | 90% (Based on 26 reviews) | |
Offline Attribution | Allows users to track touchpoints through offline channels, such as events. 19 reviewers of Factors.AI have provided feedback on this feature. | 76% (Based on 19 reviews) |
Marketing
B2B Attribution | Provides features for B2B marketers. This feature was mentioned in 24 Factors.AI reviews. | 89% (Based on 24 reviews) | |
Marketing Channels | Enables marketers to track multiple marketing channels. This feature was mentioned in 20 Factors.AI reviews. | 88% (Based on 20 reviews) | |
Integrations | Based on 25 Factors.AI reviews. Integrates with other sales, marketing, and advertising software. | 87% (Based on 25 reviews) |
Reporting
Dashboards | Provides customizable dashboards that allow users to view and manage data. 23 reviewers of Factors.AI have provided feedback on this feature. | 87% (Based on 23 reviews) | |
Data Visualizations | Displays attribution data through easy-to-interpret charts and graphs. 27 reviewers of Factors.AI have provided feedback on this feature. | 88% (Based on 27 reviews) | |
Custom Reporting | Allows users to build custom reports. This feature was mentioned in 27 Factors.AI reviews. | 88% (Based on 27 reviews) |
Platform Basics
Centralization | Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. | Not enough data | |
Account Identification and Segmentation | Builds, defines, and segments targeted account audiences. | Not enough data | |
Lead-to-Account Matching | Matches leads to accounts for account-based marketing efforts. | Not enough data | |
Dynamic Segmentation | Based on 24 Factors.AI reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). | 76% (Based on 24 reviews) |
Platform Data
Measurement | Measure the influence and performance of ABM programs for each targeted audience. | Not enough data | |
Revenue Analytics | Provides a complete view of how all ABM programs drive revenue. | Not enough data | |
Journey Reporting | Based on 29 Factors.AI reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | 80% (Based on 29 reviews) | |
Trends Reporting | Ability to measure product usage by feature, campaign performance by source, and other trending metrics. 22 reviewers of Factors.AI have provided feedback on this feature. | 80% (Based on 22 reviews) | |
Dashboards | As reported in 29 Factors.AI reviews. Provides dashboards to combine and visualize quantitative and qualitive customer journey data. | 83% (Based on 29 reviews) | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. 38 reviewers of Factors.AI have provided feedback on this feature. | 80% (Based on 38 reviews) |
Platform Additional Functionality
Integrations | Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. | Not enough data |
Platform Additional Functionality
Journey Mapping | Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. This feature was mentioned in 39 Factors.AI reviews. | 80% (Based on 39 reviews) | |
Integrations | Based on 42 Factors.AI reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | 80% (Based on 42 reviews) | |
Automated Alerts | As reported in 40 Factors.AI reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. | 82% (Based on 40 reviews) |
Data Availability - Marketing Account Intelligence
Technographic Data Availability | Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | Not enough data |
Data Accuracy - Marketing Account Intelligence
Technographic Data Accuracy | Is this technographic data accurate and up to date? | Not enough data |
