The platform provides deep insights into account-level engagement, helping us optimize our campaigns with data-driven precision. The attribution and journey analytics have significantly improved our ability to measure marketing impact and drive conversions. Review collected by and hosted on G2.com.
Industry classification could be more precise at times, but it's continually improving. Review collected by and hosted on G2.com.
146 out of 147 Total Reviews for Factors.AI
Overall Review Sentiment for Factors.AI
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So I've been using factors.ai for a few months now, and it’s quickly become a go-to tool in our marketing team. The platform digs deep into website visitor data, pulling in signals from sources like LinkedIn and our CRM, which makes it really easy to spot high-intent prospects early on.
What I really appreciate is how it turns raw data into clear, actionable insights. Instead of piecing together numbers from multiple systems, I get a consolidated view that helps me fine-tune our campaigns almost in real time.
Sure, there’s a bit of a learning curve at the start, but the support team is friendly and always ready to help. The way they are always ready to listen to my rudimetary questions at any point of time, is just commendable. It has helped me to get hands on with the tool really seamlessly. Review collected by and hosted on G2.com.
Steep learning curve, it would've been easier if there were video tutorials to help us learn it. Review collected by and hosted on G2.com.
- Great Customer Support and Enablement
- Frequency Cap to increase Account Reach
- Orchestrate Linkedin campaign using audience segmentation
- Linkedin ROI measurement
- Website Deanonymization Review collected by and hosted on G2.com.
- Account Movement is a bit of a manual effort
- Not being able to fetch custom events on SFDC Review collected by and hosted on G2.com.
The Birdview option is excellent for monitoring the account journey.
The impression cap is highly useful for ensuring the ad reaches all target accounts. Review collected by and hosted on G2.com.
There are only a few areas that need improvement, but the team is responsive and actively working on enhancements based on requests. Review collected by and hosted on G2.com.
It has the ability to stitch together user visits from multiple platforms. That's it! Review collected by and hosted on G2.com.
It promises to uncover 60 to 70% of the traffic you receive but it is not the case when we use the platform.
The data it gives after enrichment is not at all accurate
They have a feature to capture leads from filling out the website, but most of the time, it misses the majority of the leads.
The UI always loads for ages when you try to create segments.
There are numerous features but nothing works as desired. Review collected by and hosted on G2.com.
The ways the reports are framed and the UI is very impressive. Simply smooth and easily understandable. Review collected by and hosted on G2.com.
Connectivity with Google Search console and other integrations are not that impressive as the tool performs in web analysis. Review collected by and hosted on G2.com.
Access to a wealth of data to power your marketing campaigns is game changing. Review collected by and hosted on G2.com.
The user experience in the product can be better with optimised designs and placements. Review collected by and hosted on G2.com.
It gives real-time results like which company visited your site and how much time they spent on your landing pages. Review collected by and hosted on G2.com.
It won't give LinkedIn IDs of people and email addresses of those people Review collected by and hosted on G2.com.
The Support from the team and the flexible nature of the platform. Review collected by and hosted on G2.com.
The UI of the platform, which is still a little basic and needs imporvement for easier consumption at times. Review collected by and hosted on G2.com.
