Exatom Features
What are the features of Exatom?
Metrics
- Sessions - Digital Analytics
- Engagement
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels
Reporting
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards
Other
- User Data
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Exatom Categories on G2
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Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. This feature was mentioned in 11 Exatom reviews. | 91% (Based on 11 reviews) | |
Engagement | Based on 11 Exatom reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | 91% (Based on 11 reviews) | |
Entry and Exit Pages | Accurately determine where most people enter your site and where they leave and present data elegantly. 11 reviewers of Exatom have provided feedback on this feature. | 91% (Based on 11 reviews) | |
Standard Event Tracking | Software automatically tracks standard user actions. This feature was mentioned in 11 Exatom reviews. | 89% (Based on 11 reviews) | |
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. 11 reviewers of Exatom have provided feedback on this feature. | 79% (Based on 11 reviews) | |
Retention | Accurately measure bounce rate. 11 reviewers of Exatom have provided feedback on this feature. | 91% (Based on 11 reviews) | |
Return | As reported in 11 Exatom reviews. Track user return rates and related metrics. | 79% (Based on 11 reviews) | |
Conversions | As reported in 11 Exatom reviews. Track what proportion of users convert via a certain action. | 95% (Based on 11 reviews) | |
Funnels | See how many users proceed down a certain path to conversion. This feature was mentioned in 11 Exatom reviews. | 92% (Based on 11 reviews) |
Reporting
Real-Time Reporting | As reported in 11 Exatom reviews. Obtain live data for who is currently accessing your site. | 89% (Based on 11 reviews) | |
Trending | Report on how any user activity has changed over time. 11 reviewers of Exatom have provided feedback on this feature. | 92% (Based on 11 reviews) | |
Retroactive Reporting | Report on user activity in the past and set up predictive models for the future. This feature was mentioned in 11 Exatom reviews. | 88% (Based on 11 reviews) | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 11 reviewers of Exatom have provided feedback on this feature. | 83% (Based on 11 reviews) | |
Mobile Reporting | See feature definition | Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 11 Exatom reviews. | 88% (Based on 11 reviews) |
Unification Across Devices | Able to unify user data across devices, recognizing returning users. This feature was mentioned in 11 Exatom reviews. | 79% (Based on 11 reviews) | |
Custom Reports and Dashboards | Allows users to easily build customized reports and dashboards. 11 reviewers of Exatom have provided feedback on this feature. | 80% (Based on 11 reviews) |
Other
User Data | As reported in 11 Exatom reviews. Able to access user-specific data such as location, language, gender, and activity while on the site. | 67% (Based on 11 reviews) | |
Site Search Reporting | Report on keywords used in internal searches. This feature was mentioned in 10 Exatom reviews. | 63% (Based on 10 reviews) | |
Load Time Monitoring | Track load times on different devices and systems. | Not enough data | |
Campaign Tracking | Analyze inbound marketing traffic to identify which campaigns are working best. | Not enough data | |
E-Commerce | Track revenue and transactions. | Not enough data | |
Promotional Messages | See feature definition | Able to deploy promotional or other pop-up messages based on user actions. | Not enough data |
Administration Alerts | System can self-monitor critical metrics and alert administrators when they reach concerning levels. | Not enough data |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | Not enough data | |
QA Testing | Able to test that event and variable setup are reporting data accurately. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Data Storage | The ability to store large quantities of data for analysis within the platform itself. | Not enough data | |
A/B Testing | Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. | Not enough data | |
Integrations | Integrations with other software tools in order to fascilitate the exchange of data collected by various software. | Not enough data |
Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | Not enough data | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns | Not enough data | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history | Not enough data | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | Not enough data | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy | Not enough data | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns | Not enough data | |
Campaign Stickiness | Identifies which marketing campaigns resolved in open or closed opportunities | Not enough data | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels | Not enough data | |
Brand Optimization | Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | Not enough data | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | Not enough data |
User Response Methods
Survey | Text-based surveys or quizzes related to user experience. | Not enough data | |
Video Snippets | Individually recorded video clips based on situations or prompts. | Not enough data | |
Video Interview | One-on-one video conferences with users. | Not enough data | |
Photo Submission | Screenshots or in-context photos sent in from users. | Not enough data | |
Text/Notes | Text responses to situational prompts. | Not enough data |
Participant Selection
In-App | Intercepting users during application usage. | Not enough data | |
In-Store | Intercepting customers during in-person shopping experience. | Not enough data | |
On-Site | Intercepting visitors while on particular webpage. | Not enough data | |
Recruitment Pool | Vendor-provided database of respondents. | Not enough data |
Insights
Analytics | Actionable data generated from user responses. | Not enough data | |
Collaboration | Collaborative tools for analyzing or repurposing responses. | Not enough data | |
Sorting | Tools for tagging, storing, and searching responses. | Not enough data |
User Behavior
Click Tracking | Tracks where users are clicking on a web page. | Not enough data | |
Eye Tracking | Tracks where users are hovering over on a web page. | Not enough data | |
Mouse Movement | Tracks mouse movement over a web page. | Not enough data | |
Frustration Tracking | See where users experience the most difficulty on a web page. | Not enough data |
A/B Testing
Error and Bug Tracking | Tracks sessions where users encountered errors and bugs. | Not enough data | |
Split URL Testing | Split web traffic to a page between two different URLs. | Not enough data | |
Data Analysis | Offers insights into relationships between user information and user behavior. | Not enough data | |
Notes | Leave notes on sessions and bugs. | Not enough data |
Visitor Information
User Identification | Collects user information (location, IP address, email, etc.). | Not enough data | |
Search Box | Search sessions by keywords or IP address. | Not enough data |
Analytics
Reports | Data collected and analyzed by the platform delivered in an easily digestible format. | Not enough data | |
Dashboard | Reports and other relevant data housed in a single, easy-to-navigate location. | Not enough data | |
Web Analytics | Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. | Not enough data | |
Campaign Tracking | Tools to track the success of various marketing campaigns in order to optimize marketing efforts. | Not enough data | |
Customer Demographics | The ability to collect and analyze customer data in order to determine which demographics make up a customer base. | Not enough data | |
Predictive Analytics | Predictions of future behavior based on past and present data. | Not enough data |
Design and Customization
Pre-Designed Templates | Provides pre-designed themes and templates for pop-up messages | Not enough data | |
Pop-Up Types | Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc. | Not enough data | |
No-Code Customization | Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface | Not enough data | |
Mobile Optimized | Pop-ups are optimized to display correctly on mobile devices | Not enough data |
Campaigns
Targeting | Ability to target specific visitors based on referrer, geo-location, cookies, or previous history | Not enough data | |
Triggered Campaigns | Ability to trigger time-based or behavior-based pop-up campaigns | Not enough data | |
A/B Testing | Tools for creating split A/B tests | Not enough data | |
Analytics | Measure and visualize campaign performance and conversion rates | Not enough data |
Integrations
CRM/Email Integrations | Integrates with popular CRMs and email marketing software | Not enough data | |
WCM Integrations | Integrates with web content management systems | Not enough data | |
E-Commerce Integrations | Integrates with e-commerce platforms | Not enough data | |
Social Media Integrations | Integrates with social networks | Not enough data |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data | |
AI Text Summarization | Condenses long documents or text into a brief summary. | Not enough data | |
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data |
