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Epom Ad Server Reviews & Product Details - Page 3

Epom Ad Server Overview

What is Epom Ad Server?

Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request.

Epom Ad Server Details
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Product Description

Epom ad serving platform provides publishers and advertisers with everything they need at each step while solving their advertising tasks: planning, optimising, analysing, real time reporting, and many more.


Seller Details
Seller
Epom
Year Founded
2011
HQ Location
Kiev, Ukraine
Twitter
@EpomAdServer
1,139 Twitter followers
LinkedIn® Page
www.linkedin.com
97 employees on LinkedIn®
Description

Epom is a digital advertising technology company that specializes in providing solutions for ad management and programmatic advertising. Their platform offers a range of services including ad serving, real-time bidding (RTB), and analytics tools, enabling advertisers and publishers to optimize their advertising strategies and maximize revenue. With a focus on innovation and performance, Epom aims to connect businesses with their target audiences effectively. For more information, visit their website at [epom.com](https://www.epom.com).


Clate L.
CL
Overview Provided by:
B2B Marketer, PR&Comms @NetHunt CRM | Helping companies build sustainable and scalable marketing activities

Recent Epom Ad Server Reviews

Olga K.
OK
Olga K.Small-Business (50 or fewer emp.)
5.0 out of 5
"We have gained access to premium SSPs"
By integrating with Epom, we gained access to a diverse range of CTV inventory, allowing us to reach a broader audience across different CTV platfo...
Alexey S.
AS
Alexey S.Small-Business (50 or fewer emp.)
5.0 out of 5
"We have improved control and customization options for our ad campaigns"
Epom ad server offers a variety of ad formats, including display, video, mobile, native, and more. This variety allows us to choose the format best...
Daryna B.
DB
Daryna B.Mid-Market (51-1000 emp.)
5.0 out of 5
"An effective tool if you need to control your traffic sources"
We've seen benefits from the robust ad-serving tool in monitoring traffic source quality. The platform helps us manage our advertising campaigns ef...
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43 Epom Ad Server Reviews

4.6 out of 5
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43 Epom Ad Server Reviews
4.6 out of 5
43 Epom Ad Server Reviews
4.6 out of 5

Epom Ad Server Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Internet
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Epom Ad Server?

You can type as sizes yourself and don't be afraid of the device size Review collected by and hosted on G2.com.

What do you dislike about Epom Ad Server?

Support is non existent in every situation Review collected by and hosted on G2.com.

What problems is Epom Ad Server solving and how is that benefiting you?

Revenue shortage Review collected by and hosted on G2.com.

Sergei K.
SK
Product Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Epom Ad Server?

Catching up with the varied ad campaigns was getting a bit hectic, and this is when we decided to go with Epom ad server. One thing we liked the most is that it makes handling complex ad campaigns a simple task. It also supports a range of ad formats and allows you to monitor the campaign’s performance on the go.

Nothing so far. It is overloaded with features that could be overwhelming for some, but we are loving every bit of it.

We are able to manage our ad campaigns more efficiently and effectively. Review collected by and hosted on G2.com.

What do you dislike about Epom Ad Server?

This is tough to answer as I didn't come anything that I disliked. Review collected by and hosted on G2.com.

What problems is Epom Ad Server solving and how is that benefiting you?

The best part of Epom is that it helps you in managing your varied ad campaigns flawlessly. You don't miss a single action, and you also get all the important insights in real-time. What more can one ask for? Review collected by and hosted on G2.com.

Jacob M.
JM
Cloud Engineer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Epom Ad Server?

50+ targeting attributes that ensure precise targeting, the opportunity to use RTB bidder and take part in an RTB auction instead of daisy-chaining, a variety of available video mobile formats, free template builder and rich media templates. Review collected by and hosted on G2.com.

What do you dislike about Epom Ad Server?

The ad server has a steep learning curve, which may be not so fine if you’re a complete novice in advertising. Review collected by and hosted on G2.com.

Recommendations to others considering Epom Ad Server:

Be sure that you understand the ad serving process. This server is not for beginners. Review collected by and hosted on G2.com.

What problems is Epom Ad Server solving and how is that benefiting you?

I use an ad server to get mobile traffic by running our video ads in apps. I get relevant traffic for now, which means that targeting works fine. Review collected by and hosted on G2.com.

Irina M.
IM
Co-Founder & Growth Marketing Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Epom Ad Server?

Awesome optimization tools - we can set up the rules for traffic bidding and if the traffic source doesn't fit our bid or targeting options it's automatically blacklisted. So, we don't pay for low-performing traffic. Instead, for best-perfrofming traffic sources we set the bid multipliers to be sure that we always win the impression. Review collected by and hosted on G2.com.

What do you dislike about Epom Ad Server?

As we are the newbies to the programmatic buying, we'd like to have more tutorials. Review collected by and hosted on G2.com.

Recommendations to others considering Epom Ad Server:

The interface is really user-friendly and their support team is super helpful! I do recommend Epom White label DSP. Review collected by and hosted on G2.com.

What problems is Epom Ad Server solving and how is that benefiting you?

We use white label Epom platform to promote our services/buy traffic. As we created our own DSP we do not share revenue with third-party ad networks and we own all the data. Review collected by and hosted on G2.com.

KP
Marketer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Epom Ad Server?

Epom DSP has literally become the best investment of the year. Simple interface, a wide range of ad formats and amazing targeting options. White label Dsp has a super easy setup page, where you can set up logo, terms and conditions within 10 minutes.

One of their main benefits are native and popup ads, which is not common for the majority of DSPs which have pretty standard ad formats.

Epom DSP has a minimum commitment of $2000 and 5% setup fee, which is the most compatible price on the market, as one of the DSPs we considered before choosing Epam charges $7000 for white labeling option. Review collected by and hosted on G2.com.

What do you dislike about Epom Ad Server?

Everything's ok so far, it's been almost a year since we've started using Epam's DSP and can't complain Review collected by and hosted on G2.com.

Recommendations to others considering Epom Ad Server:

hint - you can set a different fee for every particular advertiser. Review collected by and hosted on G2.com.

What problems is Epom Ad Server solving and how is that benefiting you?

We need DSP for programmatic advertising using mobile, desktop, and video inventory. Review collected by and hosted on G2.com.

Kate K.
KK
Global Partnership Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Epom Ad Server?

Great algorithm for KPIs automation - we set up rules for getting maximum performance, lower bids and fast ROI. The platform automatically blacklists low-performing traffic sources and we just don’t waste our money on them;

Quality mobile and in-app inventory at affordable price;

Really smart platform. If I am not winning bids, the system tells me the exact reason why that happens. And I fix it asap.

Usability - the platform is well designed and easy to navigate. DSPs are normally very complex, however, Epom provides good UX.

REAL Instant reporting - we have the ad performance statistics delivered in 1 second Review collected by and hosted on G2.com.

What do you dislike about Epom Ad Server?

Currently video inventories are still in the implementation process Review collected by and hosted on G2.com.

What problems is Epom Ad Server solving and how is that benefiting you?

With the help of Epom I run complicated performance ad campaigns and launch retargeting. So we can be sure that we buy quality users. Review collected by and hosted on G2.com.

Evgeniya D.
ED
Marketing Manager
Internet
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Epom Ad Server?

Ad server helps us manage multiple projects at a time. We use it for mobile arvertising in our games and it’s the most complete solution we’d ever used.

They are constantly developing new features, which is great for us, but may be useless for small publishers that seek simple functionality.

Despite the UX, the core value of epom ad server for our business is huge. Its one if the cheapest solutions on the market, but one of the most feature- packed. Definitely not for newbies. Review collected by and hosted on G2.com.

What do you dislike about Epom Ad Server?

The interface may be slow during mass operations, eg mass uploads. Review collected by and hosted on G2.com.

What problems is Epom Ad Server solving and how is that benefiting you?

managing multiple advertisers and hundreds of ad campaigns in one account. Review collected by and hosted on G2.com.

Aleksandra M.
AM
Account Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Epom Ad Server?

We decided to create own DSP to buy traffic because it is important for us to own the data. Also, we used many ad networks before and it was rather difficult to make thorough analysis of multiple campaigns from various accounts. Now, we have an aggregated stats in one dashboard. Also, the support we get from Epom team is always very prompt and useful. The platform is user friendly and on the most part intuitive. Review collected by and hosted on G2.com.

What do you dislike about Epom Ad Server?

Bidding rules and multipliers were difficult to understand at a first glance. Review collected by and hosted on G2.com.

Recommendations to others considering Epom Ad Server:

The optimisation algorithm at Epom is very powerful - whitelists and blacklists really ease opimisation of campaigns. Review collected by and hosted on G2.com.

What problems is Epom Ad Server solving and how is that benefiting you?

We are promoting our services (buying traffic) through our own demand-side platform, in-house Review collected by and hosted on G2.com.

Stanislav S.
SS
Digital Marketing Manager
Information Technology and Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Epom Ad Server?

Feature we enjoy best is for sure automated optimization: you can constantly optimize I2C & eCPM without digging into the ad server account. We can run AB tests, use mass uploads and use their extensive targeting. However, the very best feature we appreciate is the absence of the discrepancies. If you are a big publisher, you know how much can even 15% discrepancy cost you. Review collected by and hosted on G2.com.

What do you dislike about Epom Ad Server?

I needed 3 demos and a help of the personal manager to get everything setup right. I have an entreprise Account and it works best for us. Review collected by and hosted on G2.com.

Recommendations to others considering Epom Ad Server:

It's best in line solution for cross-channel advertising and multiple campaign management Review collected by and hosted on G2.com.

What problems is Epom Ad Server solving and how is that benefiting you?

Run and manage in-house ads, AB testing Review collected by and hosted on G2.com.

Elena D.
ED
Country Team Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Epom Ad Server?

We use Epom white-label DSP account for media buying. It's cool that we have the aggregated data from all the SSPs and traffic sources that we buy from - it saves a lot of time for analysis and gives us a full picture of campaigns to take further data-driven decisions. The analytics is great and allows us to run performance campaigns. Review collected by and hosted on G2.com.

What do you dislike about Epom Ad Server?

We haven't experienced any significant drawbacks at the moment Review collected by and hosted on G2.com.

Recommendations to others considering Epom Ad Server:

Their support team is very helpful, they assisted us with the trasfer of our campaigns and our every request is answered within 20 minutes. Review collected by and hosted on G2.com.

What problems is Epom Ad Server solving and how is that benefiting you?

We unite all our accounts from various DSPs in a single account. Integrate good-performing traffic sources by ourselves and buy it programmatically Review collected by and hosted on G2.com.