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Epom Ad Server Features

What are the features of Epom Ad Server?

Campaign Management

  • Campaign Dashboard
  • Campaign Optimization
  • Reach
  • Brand Safety
  • Fraud Protection
  • Frequency Capping
  • Budget Pacing

Targeting

  • Targeting
  • Retargeting
  • Geo-Targeting

Platform

  • Custom Reports
  • Performance and Reliability
  • Customization
  • Workflow Capability
  • Notifications

Top Rated Epom Ad Server Alternatives

Filter for Features

Channel Functionality

Display Functionality

Overall product functionality for display advertising. 15 reviewers of Epom Ad Server have provided feedback on this feature.
98%
(Based on 15 reviews)

Video Functionality

Video Functionality

Overall product functionality for video advertising.

Not enough data

Mobile Functionality

Mobile Functionality

Overall product functionality for mobile advertising.

Not enough data

Campaign Management

Campaign Dashboard

Overview of all media purchases and campaigns in a single interface. 20 reviewers of Epom Ad Server have provided feedback on this feature.
93%
(Based on 20 reviews)

Campaign Optimization

As reported in 20 Epom Ad Server reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.
98%
(Based on 20 reviews)

Reach

Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 20 Epom Ad Server reviews.
92%
(Based on 20 reviews)

Bulk Editing

Based on 16 Epom Ad Server reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
93%
(Based on 16 reviews)

Batch Uploading

Based on 14 Epom Ad Server reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
96%
(Based on 14 reviews)

Brand Safety

Based on 19 Epom Ad Server reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
100%
(Based on 19 reviews)

Fraud Protection

Based on 18 Epom Ad Server reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
97%
(Based on 18 reviews)

Frequency Capping

Based on 18 Epom Ad Server reviews. Allows marketer to set a limit on how many times a consumer sees their ad.
99%
(Based on 18 reviews)

Budget Pacing

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 18 Epom Ad Server reviews.
95%
(Based on 18 reviews)

Creative Optimization

As reported in 17 Epom Ad Server reviews. Tools offered for creating and optimizing creative components of campaigns.
99%
(Based on 17 reviews)

Rich Media Capabilties

Supports rich media display and video ads that involve user interaction. 17 reviewers of Epom Ad Server have provided feedback on this feature.
98%
(Based on 17 reviews)

In-App Ads

Based on 15 Epom Ad Server reviews. Allows for ads to be placed in mobile apps.
100%
(Based on 15 reviews)

Mobile Rich Media Capabilities

Supports rich media mobile ads that involve user interaction. This feature was mentioned in 16 Epom Ad Server reviews.
95%
(Based on 16 reviews)

Targeting

Targeting

Able to target desired audiences based on demographics and behavior variables. 20 reviewers of Epom Ad Server have provided feedback on this feature.
100%
(Based on 20 reviews)

Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates. 20 reviewers of Epom Ad Server have provided feedback on this feature.
98%
(Based on 20 reviews)

Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA). 20 reviewers of Epom Ad Server have provided feedback on this feature.
96%
(Based on 20 reviews)

Contextual Targeting

Able to match the marketer's ad with specific content on a site or page. 18 reviewers of Epom Ad Server have provided feedback on this feature.
99%
(Based on 18 reviews)

Mobile

Mobile Tracking

Able to track consumers on their mobile devices where cookies do not apply.

Not enough data

In-App Ads

As reported in 15 Epom Ad Server reviews. Allows for ads to be placed in mobile apps.
100%
(Based on 15 reviews)

Mobile Rich Media Capabilities

Supports rich media mobile ads that involve user interaction. This feature was mentioned in 16 Epom Ad Server reviews.
95%
(Based on 16 reviews)

Platform

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 12 Epom Ad Server reviews.
97%
(Based on 12 reviews)

Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators. 19 reviewers of Epom Ad Server have provided feedback on this feature.
97%
(Based on 19 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 18 reviewers of Epom Ad Server have provided feedback on this feature.
98%
(Based on 18 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 19 Epom Ad Server reviews.
94%
(Based on 19 reviews)

Enterprise Scalability

Based on 16 Epom Ad Server reviews. Provides features to allow scaling for large organizations.
95%
(Based on 16 reviews)

Customization

Based on 19 Epom Ad Server reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
96%
(Based on 19 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 19 Epom Ad Server reviews.
97%
(Based on 19 reviews)

Internationalization

As reported in 13 Epom Ad Server reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
92%
(Based on 13 reviews)

Notifications

Alerts marketer of the performance of particular campaigns. This feature was mentioned in 18 Epom Ad Server reviews.
94%
(Based on 18 reviews)

Platform Interoperability

Close Ecosystem API

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Not enough data

Close Ecosystem API

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Not enough data

Close Ecosystem API

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Not enough data

Ad Serving & Management - Publisher Ad Server

Real-Time Bidding (RTB) Support

Enables real-time participation in programmatic ad auctions.

Not enough data

Ad Delivery Optimization & Management

Ensures ads are delivered efficiently based on targeting, pacing, and performance goals.

Not enough data

Ad Inventory Management

Allows publishers to manage and organize ad spaces across multiple properties.

Not enough data

Dynamic Ad Placement

Supports automatically adjusting ad placements based on user behavior and content.

Not enough data

Ad Tag Management

Provides tools to generate and manage ad tags for easy ad placement.

Not enough data

Targeting & Personalization - Publisher Ad Server

Geo-Targeting

Allows ads to be displayed to users based on their geographic location.

Not enough data

A/B Testing for Ads

Enables testing of multiple ad variations to optimize targeting, creative effectiveness, and placements for better personalization.

Not enough data

Multi-Device & Cross-Platform Delivery

Ensures seamless ad serving across web, mobile, CTV, and other digital channels.

Not enough data

Audience Targeting

Enables publishers to deliver ads to specific user segments based on demographics, interests, behaviors, and device type.

Not enough data

Frequency Capping

Limits the number of times a user sees the same ad to prevent fatigue.

Not enough data

Contextual Targeting

Matches ads to relevant content using keyword analysis and machine learning.

Not enough data

Monetization & Reporting - Publisher Ad Server

Header Bidding Support

Enables multiple demand sources to bid on ad inventory simultaneously.

Not enough data

Ad Revenue Share & Payout Management

Facilitates revenue sharing and payments to partners or publishers.

Not enough data

Revenue Forecasting

Estimates potential revenue based on current performance and market trends.

Not enough data

Performance & Engagement Analytics

Provides real-time and historical insights into ad performance, including revenue, viewability, and user engagement metrics to evaluate overall campaign effectiveness.

Not enough data