
(64)
4.8 out of 5
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Display Functionality | Overall product functionality for display advertising. 15 reviewers of Epom Ad Server have provided feedback on this feature. | 98% (Based on 15 reviews) |
Video Functionality | Overall product functionality for video advertising. | Not enough data |
Mobile Functionality | Overall product functionality for mobile advertising. | Not enough data |
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. 20 reviewers of Epom Ad Server have provided feedback on this feature. | 93% (Based on 20 reviews) | |
Campaign Optimization | As reported in 20 Epom Ad Server reviews. Enables marketer to set metrics by which their campaigns are automatically optimized. | 98% (Based on 20 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 20 Epom Ad Server reviews. | 92% (Based on 20 reviews) | |
Bulk Editing | Based on 16 Epom Ad Server reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 93% (Based on 16 reviews) | |
Batch Uploading | Based on 14 Epom Ad Server reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 96% (Based on 14 reviews) | |
Brand Safety | Based on 19 Epom Ad Server reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 100% (Based on 19 reviews) | |
Fraud Protection | Based on 18 Epom Ad Server reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 97% (Based on 18 reviews) | |
Frequency Capping | Based on 18 Epom Ad Server reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 99% (Based on 18 reviews) | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 18 Epom Ad Server reviews. | 95% (Based on 18 reviews) | |
Creative Optimization | As reported in 17 Epom Ad Server reviews. Tools offered for creating and optimizing creative components of campaigns. | 99% (Based on 17 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. 17 reviewers of Epom Ad Server have provided feedback on this feature. | 98% (Based on 17 reviews) | |
In-App Ads | Based on 15 Epom Ad Server reviews. Allows for ads to be placed in mobile apps. | 100% (Based on 15 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. This feature was mentioned in 16 Epom Ad Server reviews. | 95% (Based on 16 reviews) |
Targeting | Able to target desired audiences based on demographics and behavior variables. 20 reviewers of Epom Ad Server have provided feedback on this feature. | 100% (Based on 20 reviews) | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. 20 reviewers of Epom Ad Server have provided feedback on this feature. | 98% (Based on 20 reviews) | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). 20 reviewers of Epom Ad Server have provided feedback on this feature. | 96% (Based on 20 reviews) | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. 18 reviewers of Epom Ad Server have provided feedback on this feature. | 99% (Based on 18 reviews) |
Mobile Tracking | Able to track consumers on their mobile devices where cookies do not apply. | Not enough data | |
In-App Ads | As reported in 15 Epom Ad Server reviews. Allows for ads to be placed in mobile apps. | 100% (Based on 15 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. This feature was mentioned in 16 Epom Ad Server reviews. | 95% (Based on 16 reviews) |
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 12 Epom Ad Server reviews. | 97% (Based on 12 reviews) | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. 19 reviewers of Epom Ad Server have provided feedback on this feature. | 97% (Based on 19 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 18 reviewers of Epom Ad Server have provided feedback on this feature. | 98% (Based on 18 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 19 Epom Ad Server reviews. | 94% (Based on 19 reviews) | |
Enterprise Scalability | Based on 16 Epom Ad Server reviews. Provides features to allow scaling for large organizations. | 95% (Based on 16 reviews) | |
Customization | Based on 19 Epom Ad Server reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 96% (Based on 19 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 19 Epom Ad Server reviews. | 97% (Based on 19 reviews) | |
Internationalization | As reported in 13 Epom Ad Server reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 92% (Based on 13 reviews) | |
Notifications | Alerts marketer of the performance of particular campaigns. This feature was mentioned in 18 Epom Ad Server reviews. | 94% (Based on 18 reviews) |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
Real-Time Bidding (RTB) Support | Enables real-time participation in programmatic ad auctions. | Not enough data | |
Ad Delivery Optimization & Management | Ensures ads are delivered efficiently based on targeting, pacing, and performance goals. | Not enough data | |
Ad Inventory Management | Allows publishers to manage and organize ad spaces across multiple properties. | Not enough data | |
Dynamic Ad Placement | Supports automatically adjusting ad placements based on user behavior and content. | Not enough data | |
Ad Tag Management | Provides tools to generate and manage ad tags for easy ad placement. | Not enough data |
Geo-Targeting | Allows ads to be displayed to users based on their geographic location. | Not enough data | |
A/B Testing for Ads | Enables testing of multiple ad variations to optimize targeting, creative effectiveness, and placements for better personalization. | Not enough data | |
Multi-Device & Cross-Platform Delivery | Ensures seamless ad serving across web, mobile, CTV, and other digital channels. | Not enough data | |
Audience Targeting | Enables publishers to deliver ads to specific user segments based on demographics, interests, behaviors, and device type. | Not enough data | |
Frequency Capping | Limits the number of times a user sees the same ad to prevent fatigue. | Not enough data | |
Contextual Targeting | Matches ads to relevant content using keyword analysis and machine learning. | Not enough data |
Header Bidding Support | Enables multiple demand sources to bid on ad inventory simultaneously. | Not enough data | |
Ad Revenue Share & Payout Management | Facilitates revenue sharing and payments to partners or publishers. | Not enough data | |
Revenue Forecasting | Estimates potential revenue based on current performance and market trends. | Not enough data | |
Performance & Engagement Analytics | Provides real-time and historical insights into ad performance, including revenue, viewability, and user engagement metrics to evaluate overall campaign effectiveness. | Not enough data |