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EMX Reviews & Product Details

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Verified User in Non-Profit Organization Management

Small-Business(50 or fewer emp.)

Validated Reviewer

Review source: G2 invite

Incentivized Review

Apr 26, 2018

"Improves marketing campaigns"

What do you like best about EMX?

I like the ability to micro target campaigns. Review collected by and hosted on G2.com.

What do you dislike about EMX?

It takes a bit of time to familiarize yourself with how to use it. Review collected by and hosted on G2.com.

Recommendations to others considering EMX:

Worth trying to see if it is a good fit for your company. Review collected by and hosted on G2.com.

What problems is EMX solving and how is that benefiting you?

We are a small business who has good fit customers, and we need to find more customers who fit into that mold. Review collected by and hosted on G2.com.

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EMX Overview

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What is EMX?

For brands with hundreds or thousands of locations, Balihoo software tackles the daily administrative tasks of local paid search and display so that you can focus on optimization. Leveraging innovative technology, rather than spreadsheet uploads, the Balihoo engine runs continuously, ensuring that your campaigns stay relevant, active, and data-informed, long after setup. Imagine combining your location list with creative templates to produce thousands of localized display ads in minutes. Combine your master keyword list with local attributes for automatic keywords lists for each location. Use data triggers to determine which locations and campaigns run each day, employing true set-it-and-forget reliability. Balihoo users spend 90% less time performing account setup and campaign maintenance. Experience CTR double the industry average and average CPC as low as $0.25. Balihoo customers have seen 500% increases in CTR and 94% decreases in CPC within the first 2 weeks.

EMX Details

Discussions

EMX Community

Languages Supported

English

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Product Description

Automated marketing software for personalized local campaigns.

How do you position yourself against your competitors?

The current industry leaders in the “local” paid search arena neglect the very things that make a campaign truly local. Local does not simply mean dynamic ad copy managed through some massive spreadsheet, and it certainly doesn’t mean a shared budget for all locations. To be truly (and successfully) local, a one-size-fits all radius strategy or leveraging a single time-zone to drive dayparting plan simply won’t cut it.

The only way to execute effective local campaigns in AdWords, is by leveraging subaccounts. Managing even a handful of individual locations as subaccounts can be time consuming and painful, but it remains essential for the success of your local SEM campaign. Many brands/agencies are forced to either: 1) Execute individual campaigns manually in AdWords or 2) Utilize software solutions that rely heavily on tedious line-by-line adjustments in spreadsheets. Balihoo solves these problems differently.

Seller Details

Seller

EMX

HQ Location

New York, NY

LinkedIn® Page

www.linkedin.com
1,226 employees on LinkedIn®

AC

Overview Provided by:

Amanda Cash-Crowley

Search and Digital Marketing Consultant at Cash-Crowley Digital