--- title: Dstillery Reviews meta_title: 'Dstillery Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 116 reviews by the users' company size, role or industry to find out how Dstillery works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 116 scale: '5' date_modified: '2026-07-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dstillery Reviews **Vendor:** Dstillery **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 116 ## About Dstillery Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data Science, Dstillery has earned 21 patents (and counting) for the AI technology that powers our precise, scalable audiences. Our newest technology, ID-free®, is patented, privacy-safe behavioral targeting that can reach any display ad impression and can be used with any Dstillery product. Our premier user segment product, Custom AI Audiences, is a just-for-your-brand targeting solution that refreshes hundreds of millions of users every 24 hours to deliver the best performance. To learn more, visit us at www.dstillery.com. ## Dstillery Pros & Cons **What users like:** - Users love how Dstillery enhances **customer engagement** by putting clients' needs first and maximizing their data. (26 reviews) - Users praise the **exceptional customer support** from Dstillery, highlighting their helpfulness and tailored service for campaigns. (20 reviews) - Users commend Dstillery for its **innovative audience analysis** , enabling effective data management and campaign customization. (19 reviews) - Users appreciate the **ease of use** of Dstillery, enabling smooth navigation and effective data segment deployment. (16 reviews) - Users appreciate the **ease of downloading insights into PowerPoint** , enhancing audience understanding and client value. (9 reviews) - Users value the **supportive and attentive customer representatives** at Dstillery, enhancing collaboration and client satisfaction. (7 reviews) - Users appreciate the **high quality of data** from Dstillery, ensuring relevancy and exceptional customer service. (7 reviews) - Users admire the **precision of Dstillery's AI** , enhancing brand and agency advertising effectiveness significantly. (6 reviews) - Users find Dstillery's **campaign management** expertise invaluable for effective data-driven marketing strategies and measurement. (5 reviews) - Users value the **constant and streamlined communication** from Dstillery's staff, enhancing the collaborative experience. (5 reviews) **What users dislike:** - Users express a need for **broader niche audience reach** , as current options can be limiting for specific verticals. (7 reviews) - Users report that **audience management has deteriorated** , with slow updates and lack of self-service tools for insights. (5 reviews) - Users find the **lack of clarity** in Dstillery's audience data and confidence levels overwhelming and confusing. (3 reviews) - Users find Dstillery's **limited data** access hinders audience insights and delays custom audience building significantly. (3 reviews) - Users find the **limited features** of Dstillery challenging, impacting audience targeting and campaign effectiveness. (3 reviews) - Users feel frustrated by the **poor customer support** , experiencing a lack of availability and follow-up after the sale. (3 reviews) - Users feel **aggressive sales tactics** have led to poor post-sale support, leaving them dissatisfied and frustrated. (2 reviews) - Budget Constraints (2 reviews) - Expensive (2 reviews) - Inaccuracy (2 reviews) ## Dstillery Reviews ### 1. Great Partners and Numerous Data Segments **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Dstillery?** -The Dstillery Team is always super helpful and friendly. -They have so many data segments even for very niche targeting across my campaigns -Audience lists are always populated right away which is a huge plus **What do you dislike about Dstillery?** I haven't ran into any downsides. Sometimes third-party doesn't perform as well as out-of-the-box segments, but that is across all third-party - not just Dstillery. **What problems is Dstillery solving and how is that benefiting you?** Targeting for CTV has been a challenge so we have found a great benefit to leveraging these audience across all of our CTV campaigns **Official Response from Tara Picaro:** > Thanks for the feedback! Happy that we've been able to help with your CTV campaigns and look forward to continued success. ### 2. Associate Director, Programmatic Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2022 **What do you like best about Dstillery?** They offer audiences we cannot find at the other main data vendors. And they are based on a combination of keywords and URLs instead of just employment based data. **What do you dislike about Dstillery?** Nothing at all! You guys are doing great! **Recommendations to others considering Dstillery:** N/A **What problems is Dstillery solving and how is that benefiting you?** Targeting super granular job titles like Small Business Owner or Shipping/Logistics Decision Makers, across differing industries/verticals and company sizes. And we have seen above benchmark performance from Dstillery segments for CTR and CPLPH. ### 3. Long term partners **Rating:** 4.0/5.0 stars **Reviewed by:** Amanda H. | Executive Director, Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Dstillery?** customized data, longevity and historical knowledge **What do you dislike about Dstillery?** turnover of representatives (onboarding) stipulations around limitations, sales-related minimums, etc. **What problems is Dstillery solving and how is that benefiting you?** prospecting new people and finding similar users with existing first-party data **Official Response from Tara Picaro:** > Thanks for your feedback, Amanda! We look forward to continuing our partnership. ### 4. Great partner, always delivering results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2022 **What do you like best about Dstillery?** Dstillery has consistently delivered top-performing results for the campaigns we used them in. They're great partners and are always pushing to deliver great results and service. **What do you dislike about Dstillery?** Only challenge with Dstillery is that to take advantage of their biggest selling point, it requires tagging client sites which can receive some pushback. **What problems is Dstillery solving and how is that benefiting you?** Dstillery helps us identify new opportunity audiences that may have been ignored. We often see lower CPAs. **Official Response from Tara Picaro:** > Thank you for taking the time to review Dstillery! We're constantly working to improve our solutions and will be sharing your feedback with the team. ### 5. Great company and great staff **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2022 **What do you like best about Dstillery?** The best part about Dstillery is how friendly and resourceful the staff is. They are always prepared to answer questions and do so happily. **What do you dislike about Dstillery?** There have not been many downsides within my time using Dstillery. **What problems is Dstillery solving and how is that benefiting you?** Dstillery has been a great 3rd party data provider for many of the accounts that I work on. I would say consistent performance is a benefit I've noticed while using Dstillery. **Official Response from Tara Picaro:** > Thanks for the review! We appreciate your kind words and value your partnership immensely. We look forward to continuing working together. ### 6. Associate Media Director **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2022 **What do you like best about Dstillery?** well versed in all things programmatic and the cookieless tracking is a huge plus. **What do you dislike about Dstillery?** Sometimes the results are not always the best. Super targeted data sources are important as well. **What problems is Dstillery solving and how is that benefiting you?** Using them as data segments or PMPs within our DSP for audience targeting due to specific audiences we need for clients. **Official Response from Tara Picaro:** > Thanks for taking the time to leave a review! We look forward to continuing our partnership in the cookieless future. ### 7. Great Results and Great Parnters **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2022 **What do you like best about Dstillery?** Seeing a positive contributing performance from the majority of segments, whether its premade or custom. I also appreciate the reps keeping me honest and staying involved (and patient when I'm not prepared for every meeting). **What do you dislike about Dstillery?** That some recommendations focus less on custom insights and include major of premade segments we would find on our own. **What problems is Dstillery solving and how is that benefiting you?** Quality data targeting that leads to results **Official Response from Tara Picaro:** > Thank you for the review! We will work towards providing more custom insights moving forward. ### 8. Dstillery Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2022 **What do you like best about Dstillery?** The data is unmatched - I'm able to find most audiences that we are targeting **What do you dislike about Dstillery?** N/A. Havent run into any issues as of yet **Recommendations to others considering Dstillery:** Stay in close contact with your rep so that if any issues arise you're able to get a a quick response **What problems is Dstillery solving and how is that benefiting you?** The amount of data segments is pretty amazing and we''ve been able to find very granular audiences **Official Response from Tara Picaro:** > Thank you for your review! We're so happy to hear that you've had a positive experience working with Dstillery audiences and look forward to continuing our partnership. ### 9. Dstillery has been a long time trusted partner that's continued to innovate. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Dstillery?** Their sales reps and support team are very responsive and offer smart solutions **What do you dislike about Dstillery?** I would prefer to not have to execute paperwork prior to using. **Recommendations to others considering Dstillery:** I recommend testing their ID free solution to add scale to existing 1st party audiences. **What problems is Dstillery solving and how is that benefiting you?** Building digital media audience targeting in a post cookie world. **Official Response from Tara Picaro:** > Thanks for your review. We'll take your feedback into consideration and look forward to continued success in a cookieless world! ### 10. Lots of Data Selections **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2022 **What do you like best about Dstillery?** Ability to make many custom audience segments that have good reach. All segments are very turnkey and easy to implement in many DSPs. Good reps to work with **What do you dislike about Dstillery?** Worried about overlap within multiple audience segments. **What problems is Dstillery solving and how is that benefiting you?** Recently we've been looking to test cookieless solutions. We've been looking at the solution Dstillery has to offer **Official Response from Tara Picaro:** > Thank you for using Dstillery! We're happy to hear you're making the most of our audience solutions and look forward to testing our cookieless ad targeting solution with you in the future. ### 11. Great Experience w/ LALs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2022 **What do you like best about Dstillery?** Quick and easy segment setup. Team communication is there and is willing to help out. **What do you dislike about Dstillery?** Not much, they have a well thought out LAL methodology. **Recommendations to others considering Dstillery:** N/A **What problems is Dstillery solving and how is that benefiting you?** Increasing our scale is a big problem in this day and age of cookie-less. Expanding our reach is a big plus here. **Official Response from Tara Picaro:** > Thank you for your feedback! We're happy to hear our audience solutions have helped reach your target audiences and look forward to being a resource during the cookieless future. ### 12. Friendly & Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Dstillery?** Service, custom AI audiences, id free audiences **What do you dislike about Dstillery?** Nothing so far that I dislike - everything working well **Recommendations to others considering Dstillery:** Partners with TTD **What problems is Dstillery solving and how is that benefiting you?** ID free solutions, larger scale on bt audiences **Official Response from Hannah Ashton:** > Thanks for taking the time to leave a review. We are very glad to hear you have activated ID-free for your campaigns. Our team is looking forward to continuing our partnership! ### 13. Very friendly and super resourceful team! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2022 **What do you like best about Dstillery?** The Distillery team is very hands on and is extremely helpful. Super aware and precise work! **What do you dislike about Dstillery?** Dstillery has left nothing but a great experience for myself and my team! **What problems is Dstillery solving and how is that benefiting you?** Audience creation and audience resources to increase reach! **Official Response from Tara Picaro:** > Thank you for your positive review! We work hard to offer the best customer service possible. Looking forward to continuing our partnership! ### 14. Valuable Data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2022 **What do you like best about Dstillery?** Insightful and transparent. Very easy to work with. **What do you dislike about Dstillery?** Lengthy agreements are needed. Could be difficult to activate their cookieless data. **What problems is Dstillery solving and how is that benefiting you?** Testing cookieless environments for end of 2023 deprication. **Official Response from Tara Picaro:** > Thank you for your review! We look forward to preparing for the cookieless future together. Our team is constantly working to improve our processes and we'll take your feedback into consideration. ### 15. Audiences for Any Campaign **Rating:** 4.5/5.0 stars **Reviewed by:** Mitchell K. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2020 **What do you like best about Dstillery?** Dstillery is very thorough with their audience segmentation process and they cover a wide variety of needs **What do you dislike about Dstillery?** They do not have any audiences for occupational targeting campaigns. **What problems is Dstillery solving and how is that benefiting you?** Programmatic display/video campaigns ### 16. Fairly typical display partner **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2017 **What do you like best about Dstillery?** Just a quick disclaimer: my company received Dstillery's service as an added value, and we didn't use them at a very large scale. Dstillery had all the features you'd expect from a display company. (Negative pixels, your most popular demos, etc.) The account management team was also pretty responsive. **What do you dislike about Dstillery?** I didn't actively dislike anything about Dstillery. There was nothing bad about their service. It was hard for them to hit our KPIs within our strict attribution model (first-click, no view-thru attribution) but that's to be expected of practically any display company I've encountered. **What problems is Dstillery solving and how is that benefiting you?** • Scaling new channels to further drive growth (in this case, display) • Wasn't really achieved with Dstillery **Official Response from Tara Picaro:** > Thank you for your review. We value your feedback to help improve our services and we look forward to working with you and your team in a larger capacity in the future! ## Dstillery Discussions - [What advice do you have for others considering Dstillery for audience targeting and data-driven marketing?](https://www.g2.com/discussions/what-advice-do-you-have-for-others-considering-dstillery-for-audience-targeting-and-data-driven-marketing) - [View Dstillery pricing details and edition comparison](https://www.g2.com/products/dstillery/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+13%3A38%3A07+-0500&secure%5Bsession_id%5D=1c0e528c-b94e-4ade-869e-b98df47cc9f6&secure%5Btoken%5D=e9a3185b0059acb9efb5eeab3dcbcd61ec2dba3ac3b8c771516b3a738b757eda&format=llm_user) ## Dstillery Features **Audiences** - Audience Insights - Buyer Personas - Segmentation **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Dstillery Alternatives - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (709 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,171 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,627 reviews)