I use Demandbase One for account-based marketing. It helps us build out our account model from scratch, prioritizing which accounts to reach out to based on intent. The initial setup was pretty easy, and I think it was good. Review collected by and hosted on G2.com.

I think having first party intent could be improved. Being able to identify the actual people at the companies who are expressing intent on a social level would be helpful. Review collected by and hosted on G2.com.

I use Demandbase One daily to review intent data across our target accounts and find it incredibly valuable in identifying insights that help build and progress the sales pipeline. I greatly appreciate its ability to help us identify trends ahead of time, spot account behavior, and even identify competitors within the data mix. What I like most about Demandbase One is its ability to focus on account lists based on predefined criteria, which is incredibly helpful given the vast potential within Demandbase. This structure allows me to narrow the scope as needed, making the tool very powerful for targeted analysis. Additionally, the initial setup experience was positive, with lots of hands-on training provided for our marketing and operations teams. This support ensured a smooth transition and effective utilization of the software from the start. Review collected by and hosted on G2.com.

I don't like the navigation limitations in Demandbase One. When I am deep into account details from the dashboard, I have to refresh the entire view if I've progressed too far, as there is no effective backup mechanism. Ideally, the 'back' function should return me to the most recent account list I selected. Review collected by and hosted on G2.com.

I find Demandbase One's interface very intuitive. It doesn't require extensive training to get started, making it accessible and user-friendly for individuals without needing to dedicate significant time to learning the platform. I also appreciate its capability on the advertising side, specifically in targeting specific accounts in display ads, which would be impossible without this tool. This facet of Demandbase One is critical in my role focusing on paid media within the ABM team. The tool allows me to efficiently target accounts and send account lists to third-party advertising platforms, providing a seamless integration into our advertising strategy. This functionality is integral for precise targeting and enhances our advertising campaigns significantly. Review collected by and hosted on G2.com.

The initial setup for Demandbase One is quite complicated and requires a dedicated team to manage all the necessary technical integrations. This complexity can be challenging for those without technical expertise. Additionally, the integration process can suffer if the internal team handles it poorly, as was the case in my experience. Review collected by and hosted on G2.com.

I like how Demandbase One helps in finding interested companies and supports account-based marketing effectively. The ability to target specific companies instead of everyone enhances media efficiency and reduces media spend wastage. Once the initial challenges were overcome, I found it easy to use. Review collected by and hosted on G2.com.

Reporting and dashboard can be improved, along with data accuracy and integration setup. I also find real-time insights lacking. It would be helpful if the initial configuration was simplified, data mapping enhanced, error handling improved, and stronger testing controls implemented. I had some challenges during the initial setup, but once that was done, it was easy to use. Review collected by and hosted on G2.com.

The best part about it is that it makes us capable of targeting big companies that are interested in buying. In addition, it shows intent data to the researchers who are reaching our product. Custom campaign leads also help us engage around specific products and drive positive results. Review collected by and hosted on G2.com.

There’s nothing major to dislike, but integrating it with other applications can sometimes be tedious and slow. Review collected by and hosted on G2.com.

I like how powerful it is for providing sales intelligence and account identification. It gives updated details about ABM and helps keep the focus on growing sales revenue in a more comprehensive way. Review collected by and hosted on G2.com.

The integration is helpful, but it can sometimes get glitchy when I’m doing custom work. The initial setup process can also take weeks and often requires help from customer support. Review collected by and hosted on G2.com.

We appeciated how Demandbase One gives us visibility into account intent and engagement, especially with the unified account insights that include intent, firmographics, and engagement data all in one place. This makes it easier to prioritize where Sales should focus their efforts and aligns marketing/sales around the same signals. We also appreciate how these features worked together to provide a complete picture of each account, allowing us to prioritize the right accounts and engage prospects with timing and messaging that actually worked. Also, once deployed, Demandbase One was a true partner in setup and onboard training, as well as with customer service when we had questions. A big selling point for us was the simplistic installation, which was an important non-negotiable when reviewing other ABM vendors. Additionally, from a security standpoint, Demandbase One is SOX compliant. Review collected by and hosted on G2.com.

Demandbase One is powerful, and has many dashboards and features that can be overwhelming when you first start using the product. New users to ABM may need some additional onboarding to fully utilize this robust platform. Review collected by and hosted on G2.com.

I like the way Demandbase One manages ad interactions and alerts us about anonymous websites. It lets us target specific ads with our name and their visit on the account timeline. The anonymous website alerts show IP addresses about anonymous visits for their identification. Review collected by and hosted on G2.com.

Nothing is in Demandbase One to dislike its all good. Review collected by and hosted on G2.com.

What I like most about Demandbase One is how it brings everything—data, targeting, and execution—into one platform. The intent data and AI insights make it much easier to focus on the right accounts, and I’ve found it really helpful for aligning marketing and sales around the same priorities instead of working in silos. Review collected by and hosted on G2.com.

The main downside is that it takes a while to really get comfortable with the platform—it’s pretty feature-rich, so there’s definitely a learning curve at the beginning. Some parts of the UI and reporting can also feel a bit clunky or not very intuitive, especially when you’re trying to build custom dashboards or pull quick insights. Review collected by and hosted on G2.com.

I really appreciate the powerful intent and data insights that Demandbase One offers, which are essential for running ads effectively. One of the standout features for me is the ability to uncover anonymous visitors. This capability is quite valuable because it provides the knowledge needed for making informed decisions when mapping out groups within targeted accounts. Review collected by and hosted on G2.com.

Demandbase One is quite pricy, which can be a bit of a drawback. Also, there's a bit of a learning curve, but it's manageable if you have prior experience with ABM/ABX platforms. Review collected by and hosted on G2.com.