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1,733 Demandbase One Reviews
Overall Review Sentiment for Demandbase One
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The platform allows you to target a dynamic list of accounts based on signals from the platform. Web behavior and search interest that matches your campaign criteria. The filtering and ability to use first party audiences is also great. Easy for our teams to use and collaborate on. Review collected by and hosted on G2.com.
The Ad Cloud platform has some limitations with job funtion/seniorities. You can only bid boost to them versus target them outright. Some portions of the campaign setup can also be cumbersome but expect it to be improved with more time. Review collected by and hosted on G2.com.

We've used the Marketing and Sales intelligence module of Demandbase for three years. Demandbase's intelligence and insights on website visitors and location data is a game changer for Marketing and Sales teams' outbound efforts. This is a great ABM platform in the truest sense as you can smoothly run ads on Marketing qualified accounts with an ability to choose your publishers as well. Our ROAS with Demandbase has been net-positive since day 1, and I highly recommend this tool to everyone starting on their ABM journey. Review collected by and hosted on G2.com.
They could improve ad platforms and customize it with more features like on LinkedIn and Influ2. Review collected by and hosted on G2.com.
It provides very robust data based on your prospects' intents, it offers a great way to get notified about specific alerts. Easey to use interface with many ways to visualize data, it's the simplest technology we have. Review collected by and hosted on G2.com.
It would be great if the platform data could be synchronized with our existing database. Some features can be difficult to find, the clues that appear are sometimes anonymous. Review collected by and hosted on G2.com.
The user interface is very intuitive. What I like most is how it helps us capture repeat visitors that we wouldn't normally see. Their customer support team is also a huge plus - they are always available and incredibly helpful. Review collected by and hosted on G2.com.
I have no complaints about it. It's perfect for those who focus on email list growth and segmentation. Aside from the flexibility and quality of customization, that's probably the best part. Review collected by and hosted on G2.com.
I like that it uses proprietary CRM data to build machine learning models and run ads on the platform to drive specific accounts into the sales funnel. It also steamlines our forms to optimize the experience for people trying to get information. Review collected by and hosted on G2.com.
I have nothing negative to say about Demandbase. It has met our expectations and goals, we have seen an increase in our revenue and transaction size. Review collected by and hosted on G2.com.
Powerful search capabilities streamline the process, I like their powerful search feature that automatically identifies profiles. They have a large contact database, it's a great tool for contact verification. Review collected by and hosted on G2.com.
Sometimes contact information can be outdated, there are differences between searches on the platform. It's a bit difficult to navigate using the list button, the export function is a bit complicated. Review collected by and hosted on G2.com.

The holistic view of accounts provided by Demandbase One is invaluable. It offers a comprehensive perspective on all relevant information about each account, including the associated people from Salesforce, whether they are leads or contacts, as well as the level and type of engagement. This integrated approach allows for more informed decision-making and abm strategies. Additionally, their CSMs and support team are excellent. They are always ready to dive deep into any issues and provide quick, effective solutions, which significantly enhances the user experience. The tool is excellent, and I rely on it daily. Review collected by and hosted on G2.com.
The platform lacks some flexibility when adapting to specific company needs, which can be limiting. The L2A (Lead-to-Account) Matching engine is not always intuitive, making it challenging to maintain high data quality for lead-to-account associations. Additionally, syncing issues can arise, where data may not update seamlessly. A further downside is the inability to delete old lists if they have been used for advertising campaigns, which can lead to clutter and confusion over time. Review collected by and hosted on G2.com.
Demandbase offers very powerful intent tracking for prioritizing accounts. It allows us to have higher deal flow and large transactions. I like that it allows us to use our CRM data to build machine learning models. Review collected by and hosted on G2.com.
Demandbase has an exceptional platform for our use case. I have nothing negative to say about this tool. We are very happy with the relationship we have with our account team. Review collected by and hosted on G2.com.

I really love Demandbase One’s robust data analytics and account-based marketing capabilities. The platform provides valuable insights into target accounts, helping us tailor our approach and improve engagement. Its comprehensive reporting tools are also a significant asset for tracking performance. Review collected by and hosted on G2.com.
As a UK Salesperson for Apprenticeships, I find Demandbase One lacks the flexibility needed for our diverse client base. The platform's complexity can be overwhelming, and its integration with our existing systems isn't seamless. Simplifying the user interface and improving compatibility would greatly enhance its usability. Review collected by and hosted on G2.com.

Demandbase is capable of helping B2B marketers with keyword intent for business accounts, getting their journey in funnel journey, and running successful B2B campaigns. Review collected by and hosted on G2.com.
Apart form the advertising tool, other sections are complex to navigate. Review collected by and hosted on G2.com.