--- title: Demandbase One Reviews meta_title: 'Demandbase One Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1989 reviews by the users' company size, role or industry to find out how Demandbase One works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1989 scale: '5' date_modified: '2026-07-05' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Demandbase One Reviews **Vendor:** Demandbase **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,989 ## About Demandbase One Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. ## Demandbase One Pros & Cons **What users like:** - Users find Demandbase One to be **easy to use** , streamlining targeted audience building and improving workflow efficiency. (225 reviews) - Users benefit from **comprehensive tools** in Demandbase One, enhancing account targeting, analytics, and marketing strategies effectively. (190 reviews) - Users appreciate the **comprehensive suite of tools** in Demandbase One for effective account management and analytics. (184 reviews) - Users find **intent data** in Demandbase One essential for efficiently identifying and targeting the right accounts. (170 reviews) - Users value the **integrated data and seamless CRM connectivity** of Demandbase One, enhancing targeted audience building and efficiency. (166 reviews) - Analytics (137 reviews) - Users value the **seamless integrations** of Demandbase One, enhancing engagement and providing valuable account insights quickly. (131 reviews) - Easy Integrations (114 reviews) - Buyer Intent (113 reviews) - Audience Targeting (111 reviews) **What users dislike:** - Users find the **learning curve challenging** , as mastering features can be overwhelming and requires additional support or training. (86 reviews) - Users find the **steep learning curve** of Demandbase One frustrating due to its overwhelming features and complex functionalities. (77 reviews) - Users find the **steep learning curve** of Demandbase One challenging, especially for small teams and new users. (70 reviews) - Users find the **learning difficulty** of Demandbase One challenging, particularly for those without technical skills. (63 reviews) - Users find the **navigation challenging** in Demandbase One, making the experience less intuitive for first-time users. (63 reviews) - Users find the **difficult learning curve** of Demandbase One frustrating, requiring significant time and effort to master. (60 reviews) - Users find the **limited features** of Demandbase One frustrating, impacting usability and search efficiency. (53 reviews) - Limited Features (47 reviews) - Data Inaccuracy (45 reviews) - Integration Issues (44 reviews) ## Demandbase One Reviews ### 1. Premier features and functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Jacob B. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Demandbase One?** Features that let me to easily view the insight of account ID that visiting our website and if they have any buying intent. Targeting that account with personalize marketing content based on pages that they spend more time. Inetgration with Demandbase traffic tracker make this pipeline easy to manage. **What do you dislike about Demandbase One?** I have seen no cons or dislike with Demanbase. It is easy to use and setup with our current CRM platform. **What problems is Demandbase One solving and how is that benefiting you?** We filters data from Demandbase buyer intent database to get the best data quality. Running the data with our marketing campaigns always provides great result and bigger sales. ### 2. Build a powerful ABX startegy **Rating:** 4.5/5.0 stars **Reviewed by:** Markus I. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Demandbase One?** Demandbase ABX account platform has make it easy for revenue growth. Connect and linked everything to be control on one platform and grow sales pipeline. Build a laser targated audience list and implement the personalized marketing content for them. **What do you dislike about Demandbase One?** I have no dislike with Demandbase. It has been a joyful journey and we able to reach the goal that we set before the platform deployment. **What problems is Demandbase One solving and how is that benefiting you?** Aligment between sales and marketing team to create a new revenue pipeline and growth. Ability to be more stategic with our marketing content and filters buyer intent account with the customize signals. ### 3. Instant prospect information insights **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica P. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Demandbase One?** Excellent dashboard design that make it easy for viewing prospect information and buyer intent insights. Create prospecting list from the vast list of company details and contact profiles provided by platform. All the implementation is easy to setup to make the pipeline easy to construct. **What do you dislike about Demandbase One?** Nothing that we have to complain about Demandbase One. This platform work perfectly as our ABX platform to manage all sales/marketing tools and information. **What problems is Demandbase One solving and how is that benefiting you?** Solve issues to manage the workflow and pipeline to manage ABM strategy and buyer intent signals. Analyzing visitor traffic and collect the intent signals and company informations. ### 4. Valuable user and company insights by Demandbase **Rating:** 4.5/5.0 stars **Reviewed by:** Olivia S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2024 **What do you like best about Demandbase One?** Demandbase One provide a great insights for account or company that are visiting our websites and which page that they show most interest. The tracking setup is easy to use and I use it to capture visitor analytics detail. **What do you dislike about Demandbase One?** Nothing that I really dislike about this platform. Most of the tools is easy to operate with great support for troubleshooting from the support team. **What problems is Demandbase One solving and how is that benefiting you?** Demanbase One is the best help in managing and analyzing buyer intent account. It show what visitor to our website is looking for and page that they are interested with, ### 5. Sometimes I get caught up going down in a rabbit hole trying to find data if insights. **Rating:** 4.0/5.0 stars **Reviewed by:** Trevor S. | Senior Business Development Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Demandbase One?** Time accounts and contacts from accounts are researching my business **What do you dislike about Demandbase One?** way too compex to understand ALL the options available. **What problems is Demandbase One solving and how is that benefiting you?** finding the "Warmth" in the accounts that is showing interest. ### 6. Everyday tools to analyzing lead and buyer intent **Rating:** 4.5/5.0 stars **Reviewed by:** Jill W. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2024 **What do you like best about Demandbase One?** Demanbase One has make it easy for me to find, filter and analyzing buyer intent account that show interest on our service niche. We then collect and warm-up that account for targeted marketing campaigns. It is one of tools that we use daily. **What do you dislike about Demandbase One?** No dislike. Me and my team are pretty happy with Demanbase overall operation service and the result that we obtain after the software deployment. **What problems is Demandbase One solving and how is that benefiting you?** Filters the buyer intent account with our business niche keyword has make the result is super accurate. Engage with the key person on company that has visiting our website. ### 7. Great provider for user intent account data **Rating:** 4.5/5.0 stars **Reviewed by:** Larry K. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Demandbase One?** High-quality buyer intent data has make it easy for our sales and marketing team. They able to use the data and implement it with our CRM tools to target account that has interest with our product. **What do you dislike about Demandbase One?** I have using Demandbase One for almost a year and has no dislike with the software. Infact, it has a better account quality from our previous provider. **What problems is Demandbase One solving and how is that benefiting you?** We now able to analyzed and filters user intent data that comes in bulk and categorized the account based on the score. Now, we able to target more accurate account that converts to sale. ### 8. Excellent platform to manage sales intelligence **Rating:** 4.5/5.0 stars **Reviewed by:** Jamie V. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Demandbase One?** Making sales decision and strategy based backed by data is easy and more trustworty. Implementing Demandbase with our current CRM system is easy and do not have much technical challenges. **What do you dislike about Demandbase One?** I have no dislike with this platform. We have use it for quite some time and pretty happy with the sales signals and sales activity history that we can view. **What problems is Demandbase One solving and how is that benefiting you?** We use the sales intelligence platform to uncover buyer intent and to find hidden signals that help us to evaluate and predict buyer account. Integration with Salesforce help with engagement insights and buyer details. ### 9. B2B data provider with AI analyzer tools **Rating:** 4.5/5.0 stars **Reviewed by:** Luke R. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2024 **What do you like best about Demandbase One?** Demandbase easily uncover account details and identification to view who is visiting our website and what page that they are looking. Find people within the company that hold the power for software purchasing process. Integrate with Reachdesk to manage prospect engagement. **What do you dislike about Demandbase One?** I have no dislike with this platform. I have quite an experience using their platform to manage our complex B2B data. **What problems is Demandbase One solving and how is that benefiting you?** Prioratizing account with buyer intent and high-score in the predictive score for account that is ready to buy. Target the account with personalize marketing content and engage with the key-account. ### 10. Accurate buyer intent account data and stages **Rating:** 4.5/5.0 stars **Reviewed by:** Malinda H. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Demandbase One?** Demandbase provide and supply us with accurate buyer intent account data and signals that we now can easily use it for propspecting purposes. Easy process to implement the sales pipeline and integrate it with our CRM system. **What do you dislike about Demandbase One?** Nothing to dislike with Demandbase One. All the tools is already matured and not many upgrade or fixed needed for its features. **What problems is Demandbase One solving and how is that benefiting you?** Finding account that shows interest or ready to buy using the data provided by this platform is very valuable. We also use it to get company infromation and in-charge person that handling company purchase process. ### 11. Must have tools especially for marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Laura B. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Demandbase One?** Faster and more predictable sales pipeline after implementing data that we purchase form Demanbase. Easy to operate for the sales intelligence tools to discover which account is ready to buy and show interest. **What do you dislike about Demandbase One?** No dislike. Demandbase has some bugs with their tools or things that wasn't working fully, but they keep updating the platform and solving those issues quickly. **What problems is Demandbase One solving and how is that benefiting you?** We now able to prioritized account that has the buyer intent and ready to to buy signal and targeting those account with our sales campaign. It is much easier than to manually warming-up cold account. ### 12. High performance tools to manage sales intelligence **Rating:** 4.5/5.0 stars **Reviewed by:** Evie S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2024 **What do you like best about Demandbase One?** Sales intelligence by Demanbase One can easily help with prospect engagement and uncover hidden customer or company details. The platform will reccomend account based on the hostory and real-time status on the dashboard. Fast implementation with our CRM software. **What do you dislike about Demandbase One?** No dislike. Demandbase One's customer support is one of the most excellent and active in helping us to fix bugs and sync issue. **What problems is Demandbase One solving and how is that benefiting you?** We now able to get accurate market and prospect insights from the website tracker tools. Unlock anonymous website visitors that show interest and analyzing the data for marketing retargeting. ### 13. Make propecting process and management effective **Rating:** 4.5/5.0 stars **Reviewed by:** Beverly B. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Demandbase One?** It has provide us with easy process to find prospect and buyer intent signals that matching with keyword that we have placed. Implementation of the prediction score let us to target account that is ready to buy and has all the signals that we track. **What do you dislike about Demandbase One?** Nothing that I dislike. I enjoy using it daily and process the report that they sent for buyer intent account. **What problems is Demandbase One solving and how is that benefiting you?** Demanbase One is the savior for our sales and marketing team to find new lead or sales signals. It gives us prospect from market category that we never tapping before. ### 14. Highly recommended software for ABX platform management **Rating:** 4.5/5.0 stars **Reviewed by:** Dean W. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Demandbase One?** Demandbase help us to launch marketing campaign intelligently and analyzed buyer journey stages. Simple dashboard design help our sales team to view accurate account details and precise intent data. Easy to implement and integrate the data with our CRM software. **What do you dislike about Demandbase One?** No dislike. It has proved to be one of the best ABX platform management to handles sales journey and data analyzing process. **What problems is Demandbase One solving and how is that benefiting you?** Easily solved issues with anonymous account that is visiting our website and showing interest on our product. Demandbase will provide accurate and unlock that anonymous company details and insights. ### 15. Great platform to enable more control over sales and marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Rogelio M. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2024 **What do you like best about Demandbase One?** Prospecting with Demandbase One is easy as they provide a largest dataset of buyer intent account and integrate it with Hubspot as our main CRM. Analyzing the database to find account that has interest with our business nature. **What do you dislike about Demandbase One?** No least helpful features with Demandbase. I have use it for more than a year and have no dislike or complaint about their tools or services. **What problems is Demandbase One solving and how is that benefiting you?** Warming-up cold lead and prepare the account before focusing that lean with our outreach marketing strategy. Always have buyer intent account that we can quickly work on them. ### 16. Make prediction easily and view company contact insights **Rating:** 4.5/5.0 stars **Reviewed by:** Steve T. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Demandbase One?** Great way to easily accuire company direct contact information that contains name, phone number and email. Perform account analyis process to evaluate account scoring and predict which account is ready to buy. Fast process to integrate with Adobe analytics to deal with real-time analytic. **What do you dislike about Demandbase One?** I have no complaint about Demandbase One now. This software has provide us with analytics result data that is precise for informed decision making. **What problems is Demandbase One solving and how is that benefiting you?** Predective analytics has really saves time and resource to build analysis model. The machine learing process has a good result on predictive pattern. ### 17. Feature-rich platform for marketing and sales management **Rating:** 4.5/5.0 stars **Reviewed by:** Anna B. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2024 **What do you like best about Demandbase One?** Easy and sure integration between Demandbase with software like Uberflip and Salesloft to drive more prospect engagement and optimizing marketing content. Many selection of features make it fast to implement an account-based foundation. **What do you dislike about Demandbase One?** Nothing negative with my experience with Demandbase. The customer support service has always ready to help me with any errors with the configuration. **What problems is Demandbase One solving and how is that benefiting you?** Actionable sales insights gives many important data on which account is ready to be targeted and which account is on the buying stages. All this information make it easy for us to prioritize account. ### 18. One software that covers all marketing and sales team need **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew C. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2024 **What do you like best about Demandbase One?** Fast loading tools with simple and easy dashboard design. Features to analyzing buyer intent signals and filters account that is ready to purchase. Integration with CRM platform like Saleloft for account data management. **What do you dislike about Demandbase One?** Work well and has no dislike from me. I am able to setup the platform with my CRM software and it work smoothly without any errors. **What problems is Demandbase One solving and how is that benefiting you?** We now able to target account that fulfill the intent signals with filters and keyword that we choose. Better revenue and sales after the implementation and deployment. ### 19. Robust ABX platform that help sales and marketing combinations **Rating:** 4.5/5.0 stars **Reviewed by:** John J. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Demandbase One?** Easy process to create custom predictive models that will learn which data or keyword that our business need and want. It has saving time from manual data analysis. Easy implementation with our current sales platform and able to setup the software overnight. **What do you dislike about Demandbase One?** I have no dislike with this platform. It has make it easy for us to install the platform with the help of the customer success manager. **What problems is Demandbase One solving and how is that benefiting you?** Intelligence insight helps to reccomend the next steps with our marketing account to drive revenue. We now know when to engage with customer. ### 20. Measure CRM campaign impact **Rating:** 4.5/5.0 stars **Reviewed by:** Theresa R. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Demandbase One?** Powerful tools to easily measure our CRM campaign impact and success rate. This data has make it easy to know which marketing campaign is working and which implementation is actually making a positive changes. **What do you dislike about Demandbase One?** I have no complaint on Demandbase One tools and features. Everything is ready to operate and configuration process is easy and not taking too much time. **What problems is Demandbase One solving and how is that benefiting you?** Creating an accurate picture on why our CMS campaigns is working and how to repeat the same success. Account based-analytics let all the analyzing process easy to operate. ### 21. Has great advertising management tools to offer **Rating:** 4.5/5.0 stars **Reviewed by:** Anthony L. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Demandbase One?** Excellent technographics that has make it easy for our us to evaluate B2B account. Understand account status and implementing the data we collected by account intent and data point for marketing campaigns. **What do you dislike about Demandbase One?** I have no issues or dislike for now with Demandbase One. It has provide me with all the tools and data we need for our B2B account management. **What problems is Demandbase One solving and how is that benefiting you?** Prividing data point and account identification to get insight on our website acitivity. Find the person that is the key-person for making purchase on company that show interest. ### 22. Perfect ABM platform that is easy to operate **Rating:** 4.5/5.0 stars **Reviewed by:** David L. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Demandbase One?** Easy to find and engage with account that high scoring in the predictive analysis. Make and easy implementation process to combining our data and data we get from Demandbase. **What do you dislike about Demandbase One?** No dislike honestly. We have use Demandbase for more tha a year now and fully satisfied with what they can do to help us with sales and marketing. **What problems is Demandbase One solving and how is that benefiting you?** The sales insigth on sales intelligence platform provide valuable data and signals, especially for account that is ready to buy. Notification and report delivery on email for the latest sales activity. ### 23. Better tools to running predictive score setup **Rating:** 4.5/5.0 stars **Reviewed by:** Freya C. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2024 **What do you like best about Demandbase One?** Simple operation to setup predictive model and score. Use the machine learning to find account that fits our ideal customer profile. Connect with TechTarget to create purchase intent insights. **What do you dislike about Demandbase One?** No dislike. Happy customer of Demandbase One that now able to automating the prospecting and predicting buyer intent account management. **What problems is Demandbase One solving and how is that benefiting you?** The AI smart bidding for advertising campaign has truly help us in determining when to bid and how much to bid for advertising. It has saves us with analyzing work and making a wiser decision. ### 24. Great values of Demandbase **Rating:** 4.5/5.0 stars **Reviewed by:** Peggy L. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2024 **What do you like best about Demandbase One?** Easy operation to implement new ideas on our marketing campaigns. Use the user intent account that Demandbase One supply and find the winning account that check all our keyword and filters. **What do you dislike about Demandbase One?** Nothing. I have two years of experience in managing our marketing campaign using Demand base and happy with all the result. Great customer support too. **What problems is Demandbase One solving and how is that benefiting you?** We now has a simple to use workflows and operation to lauch marketing campaign by using Demandbase. Target account that we have identified with our new marketing content and amazing deal. ### 25. Good tool for website customization and personalization content **Rating:** 4.5/5.0 stars **Reviewed by:** Victor W. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Demandbase One?** Serving our website visitor with personalized content is easy and fast to implement. The AccountID tool can identify visitor company details and industry, which help to deliver the right marketing content and CTA for them. **What do you dislike about Demandbase One?** I have no dislike. Demandbase work perfectly fine, especially with their tools and features for ABX platform. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One help to drive a higher conversion rates use the pesonalization tool to create a better visitor experience and journey to our website. Every personalization changer is handled automatically by this platform. ### 26. Demandbase on top **Rating:** 5.0/5.0 stars **Reviewed by:** Riccardo M. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Demandbase One?** Very easy to use and superuser for business development activities! **What do you dislike about Demandbase One?** Nothing, the platform is just perfect and reliable. **What problems is Demandbase One solving and how is that benefiting you?** Finding and monitoring prospects ### 27. Exceptional tools to unlock hidden buyer intent signals **Rating:** 4.5/5.0 stars **Reviewed by:** Madison K. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Demandbase One?** Fast implementation since not much configuration needed to linked and connect this platform with our Salesforce software. Easy to use dashboard to navigate on tools that I need to sales intelligence platform. Unlock valueable buyer intent signals and insights. **What do you dislike about Demandbase One?** I enjoy using Demandbase and has nothing that I dislike with this platform. The wekkly report let me to analyzed our weekly performance easily. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase help to uncover buyer intent account activities, insights and behavior. Personalizing each account with specific marketing content and communication medium. ### 28. Improved ABX functionality and prospecting list **Rating:** 4.5/5.0 stars **Reviewed by:** Isaac N. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Demandbase One?** Great help in making prospecting list easy and poviding B2B buyer intent account data. Analyzing intent strength by using keyword quality scoring and releven signals. Quick integration with Saleloft to manage prospect engagement and interaction. **What do you dislike about Demandbase One?** No dislike with Demandbase. Excellent daily software that will automatically analyzing intent signals and provide weekly report. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase help me to create keyword monitors that will trigger if anyone show interest on our service and fulfill all the signals. It will automatically targets the account with personalized marketing content. ### 29. Perfect ABX platform to manage our sales and marketing journey **Rating:** 4.5/5.0 stars **Reviewed by:** James C. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2024 **What do you like best about Demandbase One?** Demandbase advertising has helped us in marketing campaign management that make it easy to manage the overall budget. Integrate it with Qualified.com to manage sales and marketing conversational. **What do you dislike about Demandbase One?** Some recurring issues with website slow-loading and error or bugs with the website tracking and analytics tools. Other than that, Demandbase is a solid platform. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase help us to setup more intelligent marketing campaign and using the automatic smart bidder that bids carefully based on the budgets. Upsell makreting campaign with our existing customer to drive more revenue. ### 30. Effective in analyzing and filtering buyer intent account **Rating:** 4.5/5.0 stars **Reviewed by:** Scarlett K. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2024 **What do you like best about Demandbase One?** Demanbase One is a data and analytics based account that can easily handles all the buyer intent account signals and filtering process. Accurate in predictive scoring and fast implementation with my CRM software. **What do you dislike about Demandbase One?** I have no dislike. Demandbase has all that my organization need to make the analyzing and prediction process easy. **What problems is Demandbase One solving and how is that benefiting you?** Pipeline predict score has now optimized to self-analyzed keywork that might work with our business niche. This process is automatic and it has saves my time from manual analyzing process. ### 31. Simple to operate with excellent data management **Rating:** 4.5/5.0 stars **Reviewed by:** Florence D. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Demandbase One?** Easy process to compile our existing data with data we collect from Demandbase and runs it through the A.I analyzer to filter the best scoring buyer intent account. Engage with the account using marketing campaign from various platform. **What do you dislike about Demandbase One?** No dislike and complaint. Demandbase allows us to be effective with our lead and prospect data and expanding our sales pipeline. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase has provide insight on company that show interest with our business. We able to view their contact insight and which users that is their contact person. ### 32. Prospecting list management is effective **Rating:** 4.5/5.0 stars **Reviewed by:** Maria J. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Demandbase One?** Easily using Demanbase accurate B2B data provider to build prospecting list and buyer intent account. Warm-up lead account that has showing interest in purchasing product and implement that data for marketing campaign. **What do you dislike about Demandbase One?** No dislike. Demandbase One provide a useful and workable ABX platform to unify all our sales and marketing tools into one site. **What problems is Demandbase One solving and how is that benefiting you?** We use the smart sales intelligence tools to filter and only pick buyer intent account that passed our requirement. Using the CRM software to target those account with advertisement. ### 33. Two years of happy experience **Rating:** 4.5/5.0 stars **Reviewed by:** Tameka H. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Demandbase One?** Integration with the AI features has make it easy for me to find prospect that likely to subscribing to our product and service. Fast implementation since it only need few configuration to connect with our sales software. **What do you dislike about Demandbase One?** I have nothing that I dislike or least favorite about Demandbase One. It is a robust sales management platform that make sales operation easy. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase has solve problem with sales and market intelligence. Finds account and prospect that has hugh portential to be a buyer is critical for me. ### 34. Excellent website personalization features **Rating:** 4.5/5.0 stars **Reviewed by:** Jaye G. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Demandbase One?** Web personalization tools make prospect feel welcomed everytime they visits our website. The setup and configuration for this implementation is easy and need no extra integration with external software. **What do you dislike about Demandbase One?** No dislike. Demandbase work flawlessly with our website and has no compatibility issues. **What problems is Demandbase One solving and how is that benefiting you?** We have a great success in increasing conversation rates after website personalization that cater specific content for specfic visitors. It has made a good impression for the visitor and they now are more happy to engage with our marketing outreach. ### 35. Easy to use to create prospecting list and dataset **Rating:** 4.5/5.0 stars **Reviewed by:** Benjamin F. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Demandbase One?** Option to create prospecting list is easy and we use the data unification from Demandbase and our website tarcking and capture tools. Integration with Saleloft to engage with prospect and drive revenue. **What do you dislike about Demandbase One?** Nothing that we dislike about Demandbase One. We have some issues with loading time before, but now it has been fixed by the support team. **What problems is Demandbase One solving and how is that benefiting you?** Finding new prospect from the buyer intent account. Using the sales signals intelligence to targets account that check all the filter that we has set. ### 36. Unleashing the Power of Precision with Demandbase One **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Demandbase One?** Demandbase One has become an indispensable asset in my sales research toolkit. Its precision, real-time insights, personalization capabilities, and user-friendly interface have collectively elevated my approach to prospecting and empowered me to achieve remarkable results. **What do you dislike about Demandbase One?** Demandbase One, while offering a robust set of features, is not without its shortcomings. As a sales researcher, my experience with the platform has been a mix of commendable attributes and areas where improvements are crucial. One notable aspect deserving of scrutiny is the learning curve associated with Demandbase One. The platform, while powerful, can be overwhelming for users unfamiliar with its intricacies. Navigating through its various features and functionalities can be a daunting task for newcomers, potentially hindering their ability to quickly harness the platform's full potential. A more user-friendly onboarding process or comprehensive training resources could significantly mitigate this challenge. **What problems is Demandbase One solving and how is that benefiting you?** The real-time insights provided by Demandbase One are another aspect that sets it apart. The platform continually updates and refines its data, ensuring that I always have the most accurate and up-to-date information at my fingertips. This not only saves me time but also instills confidence in the data-driven decisions with my sales research team. ### 37. DB1 Ads experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Demandbase One?** DB1 Ads target the right audience at the right time against your TALs as well as help your desired segments convert to engaged. **What do you dislike about Demandbase One?** DB1 Ads has a bit of a learning curve when you first use it. **What problems is Demandbase One solving and how is that benefiting you?** Targeting the right audience via DSP that leads to conversions. ### 38. Demandbase empowers BDRs to best prioritize accounts! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Demandbase One?** My team leverages Demandbase as a compass or North Star. By surfacing accounts/prospects showing intent (either by web page visits, competitive searches, content downloads, etc.), BDRs can know exactly which accounts they should prioritize & where to spend time with extremely targeted outreach. We are entering an era where mass-blasting spam & templates will soon become obsolete - Demandbase helps sales teams be very intentional with their outreach. The UI is great & Demandbase can act as a "command center" for BDR teams in their day-to-day. The live slack alerts for page visits are genius! **What do you dislike about Demandbase One?** It's taken a long time for my org to adopt Demandbase. I think there could have been more customer support or training to get everyone on board. If there was more transparency on what the data means & how it's collected, I think it would be easier to get buy-in from teams. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One helps with account prioritization and showing prospect intent/competitive intent. It helps BDR & sales team to prioritize certain accounts & where to spend time on extremely targeted outreach. ### 39. Excellent result after using the sales intelligence platform **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca C. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Demandbase One?** Great linking and integration option with LinkedIn and Salesforce to collect and automate the sales data. The predictive score help to evaluate buyer intent account readiness and it make it easy to target account that already warm-up. **What do you dislike about Demandbase One?** None. Demandbase is one of the few platform that makes sales and marketing pipeline workflow easy and actionable for us. **What problems is Demandbase One solving and how is that benefiting you?** We use the sales intelligence platform to track on customer engagement and communciation alerts with prospect. All the access is only one click away. ### 40. Damandbase One maximizes my productivity. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Demandbase One?** Damandbase One helps maximize sales productivity and provides valuable insights to help understand what areas of IT support prospects may need. **What do you dislike about Demandbase One?** The data is not always accurate and log in issues are often frustrating. Also seems to be a lot of nuances when importing data into CRM. **What problems is Demandbase One solving and how is that benefiting you?** Helping to identify new potential clients increasing sales pipeline ### 41. It has been great journey and experince so far **Rating:** 4.5/5.0 stars **Reviewed by:** Richard P. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Demandbase One?** I am able to view the insights for buyer journey more easily and in-details. Get accurate infromation on which account or company is visiting our website and time spend on each pages. Integration with Adobe Target solve this issue. **What do you dislike about Demandbase One?** None. Great journey and experience on handling data analytics and marketing componen by using this platform. **What problems is Demandbase One solving and how is that benefiting you?** Using UTM codes to track marketing channel and campaign effectiveness. New audience segmentation or categorized for account with unique needs and send-out specific marketing plan for them. ### 42. So far the experience has been easy, simple to use, and effective. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2024 **What do you like best about Demandbase One?** The ability to customize dashboards and make prospecting simple and easy. **What do you dislike about Demandbase One?** What I dislike might be the overload of information at times. **What problems is Demandbase One solving and how is that benefiting you?** The problems that demandbase is solving is not knowing which sales leads to go after, and streamlining my outreach efforts. ### 43. Recommended platform for advertising-based account **Rating:** 4.5/5.0 stars **Reviewed by:** Harris M. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Demandbase One?** B2B advertising platform that is easy to navigate and operating all its tools. Reaching the right account that ready to buy. Use the integration with Uberflip to manage marketing content and accelerate sales pipeline. **What do you dislike about Demandbase One?** Unaccuracy with some information that need to be in real-time isn't applicable with Demandbase One. All the account should have date-stamp when they are extracted. **What problems is Demandbase One solving and how is that benefiting you?** We use the B2B advertisement platfrom to automating and self-optemizing the marketing campaigns. That campaign has serve impression to the account that we targets. ### 44. Perfect platform to manage ABM account and tools **Rating:** 4.5/5.0 stars **Reviewed by:** Bonnie C. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2024 **What do you like best about Demandbase One?** Using A.I to easily manage to account predicts metrics that will show pipeline predict and qualification show. Implementation of buyer account intent data signals and Demandbase AI make it easy to know of the account is ready to buy. **What do you dislike about Demandbase One?** None. I have no dislike about this platform and happy with the overall service by Demandbase One. **What problems is Demandbase One solving and how is that benefiting you?** Personalized engagement with prospect account based on their current status. If they have already in the buying stages, we will target them with more advertising offers. ### 45. Empowering ABM/ABX platfrom and stay ahead of the competition **Rating:** 4.5/5.0 stars **Reviewed by:** Carrisa H. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Demandbase One?** Demandbase unified dashboard has make it easy to view buyer intent account insights and company details. Track account with predictive scoring tool and integrate the data with the automatic advertising platform. **What do you dislike about Demandbase One?** None. I have no issue with Demandbase features and tools. They also have a good customer support service platform that make communication and support effective. **What problems is Demandbase One solving and how is that benefiting you?** Great help in searching for prospect insight that contain company detail and contact information. Target different prospect category with personalization advertisement content and offer. ### 46. Complete data and information for sales team **Rating:** 4.5/5.0 stars **Reviewed by:** Javier S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Demandbase One?** Enable easy integration between third-party data with our existing data and use the AI to make the data analysis. Vast volume of buyer intent data and singnals available for every months has make is easy for our sales team. **What do you dislike about Demandbase One?** No dislike with Demanbase One. It has provide us with excellent tools that we need to accelerate opportunities to reach revenue goals. **What problems is Demandbase One solving and how is that benefiting you?** Help with the insights tools to analys account and find account with buying intend. Use GTM platform to spot market opportunities. ### 47. Simple system to navigate to help with prospecting **Rating:** 4.5/5.0 stars **Reviewed by:** Tammy V. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Demandbase One?** Easy to navigate between clump of tools and features that this platform offered. Find prospect from thousand of buyer intent account that has high quality score. Advertising intelligently using the DSP integration accurately. **What do you dislike about Demandbase One?** Nothing that I dislike. Sometimes, the whole data that we receive is quite daunting to manage, but the AI and automation is doing most of the work. **What problems is Demandbase One solving and how is that benefiting you?** Finds and reaches any group using the account ID, wherever they are. Let the system to manage the smart bidder automatically. ### 48. Perfect for data analytics based account **Rating:** 4.5/5.0 stars **Reviewed by:** Jane S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Demandbase One?** Making account targeting for advertisement campaign easy. We use the account that we has filtered and has high score interest with our business objective. Quick implementation with our CRM platform and use some of the integration to make things faster. **What do you dislike about Demandbase One?** No dislike. Quick operation and we use it everyday to analyzing data that we collect from the buyer intent account. **What problems is Demandbase One solving and how is that benefiting you?** Simple operation to supply our marketing and sales team the data that they need. Expanding the sales pipeline to drive revenues. ### 49. Impressive ABX account technology and tools **Rating:** 4.5/5.0 stars **Reviewed by:** Eshter G. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Demandbase One?** The use of intelligence insights to find account that check all our filters before handing the data to the marketing team. Easy process to operate and implement as the guide documentation is up-to-date with the lates changes. **What do you dislike about Demandbase One?** Some integration issues to connect with TechTarget. We can recall the data result from the platform and has to complete it manually. **What problems is Demandbase One solving and how is that benefiting you?** Using the ABX strategy to manage buyer journey and track the conversion metrics. Site analytics is used to understand visitor behavior. ### 50. A great ABM platform for the one who enjoys personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Candace A. | Revenue Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Demandbase One?** I love the level of detailed data we are able to extract from this platform. The insights are unbeatable. My favorite demandbase capabilites are the deanonymizined web data and the ability to create very detailed journey stages. **What do you dislike about Demandbase One?** I would say the only downside to Demandbase is the need to request certain features be activated by support. It seems like a time waste to have to have to email support and wait for them to give you the access to a feature you are already paying for. A newer custom might not know they need to do this and therefore might miss out on a valuable insight. **What problems is Demandbase One solving and how is that benefiting you?** It solves the anonymous web visits and helps sales better prioritize their outreach. **Official Response from Kherise Benoit:** > Hi Candace! Thank you for leaving us a review! It’s great to hear your thoughts and feedback. It's also excellent to hear how Demandbase helps your sales team prioritize! As you continue your journey with us, don’t forget to check out some of the resources on our website, like the Demandbase Academy, The Success Center, and our Community! ## Demandbase One Discussions - [Is there anything I can do to help identify SMB visitors?](https://www.g2.com/discussions/41318-is-there-anything-i-can-do-to-help-identify-smb-visitors) - 1 comment, 1 upvote - [How often is data updated?](https://www.g2.com/discussions/32135-how-often-is-data-updated) - 2 comments, 1 upvote - [What is the price for 300 users?](https://www.g2.com/discussions/24270-what-is-the-price-for-300-users) - 1 comment, 1 upvote - [How does InsideView plan to evolve in future?](https://www.g2.com/discussions/how-does-insideview-plan-to-evolve-in-future) - 1 comment, 1 upvote - [Can we run quieries for lists of contacts by functions, etc., and download to excel format?](https://www.g2.com/discussions/can-we-run-quieries-for-lists-of-contacts-by-functions-etc-and-download-to-excel-format) - 2 comments, 1 upvote - [View Demandbase One pricing details and edition comparison](https://www.g2.com/products/demandbase-one/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-07-05+09%3A43%3A55+-0500&secure%5Bsession_id%5D=d155a702-b55b-46bb-878a-f04606b4ab33&secure%5Btoken%5D=8fa9777eb2961801d2f85933e498c19214dc765dc5d3010d3378cc722d334be0&format=llm_user) ## Demandbase One Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Bombora Measurement](https://www.g2.com/products/bombora-measurement/reviews) - [Clay](https://www.g2.com/products/clay-com-clay/reviews) - [dotConnect for Salesforce Marketing Cloud](https://www.g2.com/products/dotconnect-for-salesforce-marketing-cloud/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [G2 Market Intelligence](https://www.g2.com/products/g2-market-intelligence/reviews) - [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [InstantKB](https://www.g2.com/products/instantkb/reviews) - [JaCoCo](https://www.g2.com/products/jacoco/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) - [Objectivity/DB](https://www.g2.com/products/objectivity-db/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Pardot (by Salesforce)](https://www.g2.com/products/pardot-by-salesforce/reviews) - [Salesforce CRM Dashboards](https://www.g2.com/products/salesforce-crm-dashboards/reviews) - [Salesforce Marketing Cloud Account Engagement](https://www.g2.com/products/salesforce-marketing-cloud-account-engagement/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Sortd for Gmail](https://www.g2.com/products/sortd-for-gmail/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Demandbase One Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Custom Attribution **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Platform Basics** - Dynamic Segmentation - Journey Optimization **Platform Interoperability** - Close Ecosystem API **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Features - Performance - Identification **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Demand Side Platforms** - Cross Channel Capabilities **Integration - Machine Learning** - Integration **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Statistical Tool** - Scripting - Data Mining - Algorithms **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Marketing** - B2B Attribution - Marketing Channels - Integrations **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Platform** - Conversation Editor - Integration - Human-In-The-Loop **Data Capture** - Mobile - Websites - Social Media - Data **Segment Trending** - Social **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution **Learning - Machine Learning** - Training Data - Actionable Insights - Algorithm **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis** - Analysis - Data Interaction **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Performance Analysis** - Coaching - Peformance Tracking **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Analytics** - Export/Import - Reporting **Analysis** - Custom Dashboards - Reports - Integrations **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - AI Agents** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Decision Making** - Modeling - Data Visualizations - Report Generation - Data Unification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Sales Analysis** - ROI Forecasting - Sales Forecasting **Functionality** - Identification - Correction - Normalization - Preventative Cleaning - Data Matching **Customization** - Forms - Personalization - Templates - Integration **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Platform** - Data Synchronization - Analysis **Management** - Reporting - Automation - Quality Audits - Dashboard - Governance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Demandbase One Alternatives - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (646 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,875 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,421 reviews)