What I like most about Demandbase One is how it brings everything into one platform, especially for account-based marketing. It gives a clear view of target accounts and helps identify which companies are actually showing interest, so you’re not just guessing where to focus. The intent data and account insights are really useful for prioritizing outreach and timing it better. Review collected by and hosted on G2.com.

One thing I didn’t like about Demandbase One is that it has a bit of a learning curve, especially in the beginning. It took some time to fully understand all the features and how everything connects, so onboarding wasn’t as smooth as I expected.

Overall, none of these are major dealbreakers, but improving usability and data accuracy would definitely make the experience better. Review collected by and hosted on G2.com.

I love how Demandbase One has completely changed my daily outreach approach. Using site visit intelligence, I can see which target accounts are visiting our site and which specific pages they're viewing. The real-time alerts in Slack allow me to reach out at the moment of peak interest, significantly improving my connection rates. I also appreciate the smart scoring and deep insights, along with account intelligence, intent data, and technographics. Access to a database of 176 million B2B contacts is a huge plus. I find Demandbase Selector and website personalization very good, as they help map out and track how accounts move from awareness to engagement. The sales playbooks, Demandbase advertising, escalation engine, ABX orchestration, and marketing tools save me a lot of time, making my experience with Demandbase One very positive. The unified bases and these tools together provide a great overall experience for B2B business. Review collected by and hosted on G2.com.

It took a few weeks to get used to the interface, but the payoff in saved time was worth it. Review collected by and hosted on G2.com.

It brings account and data intelligence together in a single place, where sales and marketing teams can work side by side. It helps with targeting listed accounts and focusing ads so you can reach the right people with specific ads. Review collected by and hosted on G2.com.

Demandbase is a comprehensive application so it takes a lot of time to configure it properly. Also, when it comes to the reporting options, I find them a little tough to work with. Review collected by and hosted on G2.com.

It boosted our conversations with real clients by making our social ads more precise and creating a more dynamic account-targeting experience. The intent signals help us prioritize the right accounts and take the best actions to improve client engagement. Review collected by and hosted on G2.com.

Syncing with other apps can be quite glitchy at times, and it can put extra load on data flows, which ends up delaying the work process. Review collected by and hosted on G2.com.

It puts everything in one place, so I’m not bouncing between five tools just to figure out which accounts to go after and what to do next.

The intent data is super handy: it shows which companies are actively researching our topics, so we can focus on the ones that actually seem to be shopping, not just fit the ICP on paper. Review collected by and hosted on G2.com.

it can feel a bit slow and heavy to set up, and the app can seem too big and confusing if you just want quick answers. Review collected by and hosted on G2.com.

Demandbase One is one of the best tools we have used. I really like its features for recognizing our customers’ needs. Demandbase One provides high-quality data that has helped us increase our sales volume, which is why I consider it one of the best and most necessary tools for our work. Review collected by and hosted on G2.com.

Overall, Demandbase One is great, but I think it has a small problem: sometimes it doesn’t plan or work very well. Review collected by and hosted on G2.com.

Having the new AI Summaries, playbook and Email Agent, are great tools to assist the sales team with spending less time looking into various things but more time for doing other things since all the valuable information is right there in front of you to go right to it. Review collected by and hosted on G2.com.

Having an easier way to add data especially when it is a new record as well at the same time to ask for additional details on the record, for instance, asking for an email address. Now you have to wait 1 to 2 days to go back in and ask for this information. Also data is not automatically updated right away when they said they have updated the record and I am usually looking at data updates 8 hours later and it would be great if it was readily available. Review collected by and hosted on G2.com.

I like Demandbase One for the amount of intent data it provides, and I appreciate that it is GDPR compliant. It's really helpful for reaching out to companies that have looked at our website, which helps me narrow down my cold outreach approach. The initial setup of Demandbase One was very easy. Review collected by and hosted on G2.com.

I would like to see more data, like which pages on our website they were looking at and if they had looked at others. Review collected by and hosted on G2.com.

I like the intent feature in Demandbase One that helps us identify target accounts and deals that need immediate attention. The heat maps are great for understanding the types of stakeholders browsing our products, which helps us adjust our offerings as needed. I also appreciate the ROI feature for our ABM campaigns, which gives us insight into the effectiveness of our marketing efforts. Review collected by and hosted on G2.com.

Setting up and customizing intent in Demandbase One was pretty difficult and not self-explanatory. When someone new joined who was familiar with Demandbase from before, they suggested some tweaks that worked for other customers, but it messed up our system. This also means the customer service could improve. Lastly, the UX felt a bit clunky, especially when moving between different profiles. Review collected by and hosted on G2.com.

I like Demandbase One for its ability to quickly identify companies that are a good fit and prioritize outreach. It helps our team focus on the right accounts instead of contacting companies randomly. It makes it easier for the team to stay focused, make their time productive, and convert as much as they can. Using it with our other tools like CRM and LinkedIn enhances efficiency in organizing outreach and managing opportunities in the pipeline. Review collected by and hosted on G2.com.

One thing that could be better is the setup; it can take time to understand all the features at the beginning, especially for smaller teams, and sometimes I find it hard to figure out the signals. Making everything simpler will help to manage it the right way. Review collected by and hosted on G2.com.