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Demandbase One Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Demandbase One Media

Demandbase One Demo - The Demandbase One Platform
Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.
Demandbase One Demo - Predictive Analytics
Use AI to find and prioritize accounts looking to buy your products and solutions. Identify accounts that fit your ideal customer profile (ICP) with our Qualification Score. See which accounts are showing patterns of buying behavior with our Pipeline Predictive Score. And lastly, find accounts sh...
Demandbase One Demo - Sales Intelligence (Demandbase One for Sales)
You can't win what you can't see. Account executives and SDRs/BDRs can be more timely and more relevant with best-in-class sales intelligence, engagement insights, and accurate company and contact data.
Demandbase One Demo - Advertising
Demandbase offers the only B2B DSP built from the ground up to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.
Demandbase One Demo - Personalization
Demandbase’s Personalization increases your conversion rates by providing personalized website experiences for target accounts. Accurately identify both known and anonymous visitors and capture their attention with personalized website experiences that put the most relevant content front and center.
The all-new Demandbase is here—the leading account-based GTM platform for B2B enterprise sales and marketing teams, reimagined to make every moment and every dollar count.
Play Demandbase One Video
The all-new Demandbase is here—the leading account-based GTM platform for B2B enterprise sales and marketing teams, reimagined to make every moment and every dollar count.
A new era of go-to-market strategy is here. Every motion, every signal, every dollar—it all counts. That’s why we’ve reimagined Demandbase to give B2B enterprises unmatched clarity, precision, and confidence to act fast and win big.
Play Demandbase One Video
A new era of go-to-market strategy is here. Every motion, every signal, every dollar—it all counts. That’s why we’ve reimagined Demandbase to give B2B enterprises unmatched clarity, precision, and confidence to act fast and win big.
Interactive Demo
Try an interactive demo created by the software seller (right here on G2).
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Demandbase One Reviews (1,934)

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Reviews

Demandbase One Reviews (1,934)

View 3 Video Reviews
4.4
1,934 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the product for its powerful account-based marketing capabilities and seamless integration with existing tools, which enhance outreach and sales alignment. The platform's ability to provide real-time intent data and insights helps teams prioritize their efforts effectively. However, many note that the learning curve can be steep, particularly for new users.

Pros & Cons

Generated from real user reviews
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Caroline W.
CW
Senior Digital Marketing Associate North America
"Seamless Integration with Robust Targeting"
What do you like best about Demandbase One?

I really appreciate how well Demandbase One integrates with our existing tech stack. It seamlessly becomes part of our systems, ensuring efficient operation without hiccup. This integration means we can easily sync marketing target lists into third-party platforms, allowing for smart and targeted campaigns. This functionality has been crucial for achieving our marketing goals. Overall, the ease with which Demandbase One fits into our setup greatly enhances our workflow, and it's a significant reason why I would recommend it to others with a high likelihood. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

I find the lack of clarity around the multitude of filters in Demandbase One to be problematic. Review collected by and hosted on G2.com.

Jenny D.
JD
Enterprise (> 1000 emp.)
"Invaluable for Targeting Key Accounts, a bit challenging Setup"
What do you like best about Demandbase One?

I like that Demandbase One offers clear visibility into account intent, allowing me to create highly-targeted messages. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Complex reporting setup as a new user. It was moderately difficult with differing UI's and data models. Review collected by and hosted on G2.com.

Holly C.
HC
Marketing Manager
Small-Business (50 or fewer emp.)
"Essential for B2B Marketing with Intent Data at Its Core"
What do you like best about Demandbase One?

I like Demandbase One because it helps me with B2B marketing by finding the best data. I appreciate the ability to prioritize and engage effectively. I value the intent data, which is a standout feature for me. Also, I found the initial setup of Demandbase One to be very easy. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

nothing Review collected by and hosted on G2.com.

PK
Inside Sales Representative
Mid-Market (51-1000 emp.)
"Effortless Email Tracking and Intuitive Dashboard"
What do you like best about Demandbase One?

I really appreciate how it notifies me whenever a potential client opens an email, as this feature makes following up much more convenient for both myself and the client. The dashboard is user-friendly and intuitive, providing a straightforward and seamless experience for integrating the results. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

The support documentation feels outdated, and I would appreciate having more filter options available. The sidebar occupies too much of the screen, which can be distracting, and I have experienced the tool crashing on a few occasions. Review collected by and hosted on G2.com.

Migle D.
MD
Head of Retention
Small-Business (50 or fewer emp.)
"AI-Driven Automation with Room for UI Improvement"
What do you like best about Demandbase One?

I like that Demandbase One is great for automating workflows, which makes it easy to navigate my tasks. I appreciate its AI capabilities and how well they work in automating my work. The setup was also pretty easy. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

I feel that the UI could be improved. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Helped Me Hit Quota with Smarter Prospecting"
What do you like best about Demandbase One?

What I like best about Demandbase One is how it makes prospecting easy and smart. It gives me clear signals on which accounts are ready to buy, helps me find the right contacts quickly, and saves a ton of time on research. The real-time alerts and smooth CRM integration keep me focused on the hottest leads, making my outreach more effective and helping me hit my targets consistently. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Sometimes the data isn’t perfectly clean or up to date, which means extra effort is needed to validate contacts. Review collected by and hosted on G2.com.

"User-Friendly with Targeted Ad Campaigns"
What do you like best about Demandbase One?

I love how user-friendly Demandbase One is, making it easy for me to navigate and utilize its features efficiently. The ability to target buyer groups specifically in ad campaigns is fantastic, as it greatly enhances my advertising efforts. I also appreciate having more visibility into programmatic activities, allowing me to better track and optimize my advertising strategies. These features, combined with its seamless integration with Salesforce, make Demandbase One an invaluable tool for my list-building and advertising needs. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Nothing that I can think of! Review collected by and hosted on G2.com.

MI
Senior Account Manager
Mid-Market (51-1000 emp.)
"Flexible Tools and Intuitive Design Make Presentations a Breeze"
What do you like best about Demandbase One?

I appreciate that its tools are flexible enough to allow for very detailed edits. It also has templates and design tools for creating intuitive and easy-to-use presentations for me and my team. Furthermore, it allows for scheduling deliveries and offers good activity metrics. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Our experience with this platform has been outstanding; I honestly have no complaints. The email features are excellent, making it easy for us to reach out and maintain contact with people who have viewed our presentations. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Prioritized Outreach with Accurate Intent Signals"
What do you like best about Demandbase One?

I appreciate how Demandbase One allows me to prioritize my outreach by providing clear intent signals and insights on which accounts are showing interest. The ability to see who is visiting our website and when greatly enhances my strategic planning for outbound outreach by indicating which accounts and prospects require my focus. Additionally, learning to use Demandbase One was straightforward, and setting up my own account was a seamless experience. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

I find the Slack notifications from Demandbase One lacking in precision and clarity. They could be more concise and organized to provide a more holistic view by combining the same accounts together. Additionally, I'm not completely confident in the accuracy of these notifications. Review collected by and hosted on G2.com.

ZS
Business Development Associate
Small-Business (50 or fewer emp.)
"Effortless Bulk Emailing with Outstanding Support"
What do you like best about Demandbase One?

I appreciate how easy this tool is to use, especially when it comes to sending and tracking bulk emails. Additionally, its email enrichment, validation, and preparation features mean we don't have to switch to other platforms to meet our needs. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

We've had a wonderful experience, I have nothing negative to say. They have incredible customer service and a virtually nonexistent learning curve, making it easy to launch our campaigns in just one day. Review collected by and hosted on G2.com.

Questions about Demandbase One? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
Last activity 2 days ago

As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?

Johannes H.
JH
Johannes Hultquist
Last activity almost 4 years ago

Is there anything I can do to help identify SMB visitors?

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

13 months

Average Discount

13%

Perceived Cost

$$$$$

How much does Demandbase One cost?

Data powered by BetterCloud.

Demandbase One Comparisons
Demandbase One Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Lead Builder
Integration to CRM/Marketing Automation
Data Cleaning/Enrichment
Account-level Insights
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Demandbase One