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Demandbase One Reviews & Product Details

Jack W.
JW
BDR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

The amount of detailed info available is great. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

I tend to get lost once I'm in the dashboard. I'm not able to use it to it's full potential. Review collected by and hosted on G2.com.

Recommendations to others considering Demandbase One:

It is helpful Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

Being able to see what my prospects are searching for has helped a great deal in my outreach. Review collected by and hosted on G2.com.

Demandbase One Overview

What is Demandbase One?

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

Demandbase One Details
Product Website
Languages Supported
English
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Product Description

The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer.

How do you position yourself against your competitors?

In a world characterized by constant change, opportunities can open and close in the blink of an eye. The difference between crushing the quarter or falling short often hinges on your ability to execute with confidence. When you have a chance to win, it’s crucial to make it count.

But you can’t make it count if you don’t see the signals or if your data is in a black box and every potential buyer looks the same. You can’t make it count if your revenue teams—especially sales and marketing—are not in absolute lock-step. Without alignment, a hard job gets harder.

At Demandbase, we work to instill confidence across your organization with every touchpoint. Confidence that you’re doing the right thing at the right time for the right reasons for the right potential customers. Confidence in your data and in your teams. Confidence to make the right decisions when it matters most.


Seller Details
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,833 Twitter followers
LinkedIn® Page
www.linkedin.com
981 employees on LinkedIn®
Phone
415.683.2660
Description

Demandbase is the leading account-based GTM platform for B
B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks – all in one platform. For more information about how Demandbase can help you scale your GTM strategy, visit www.demandbase.com.


RM
Overview Provided by:

Recent Demandbase One Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Best ABM Platform for SaaS Companies"
Gives me all the information I need to know about our accounts, what webpages they are interacting with, what queries they are searching for etc. T...
RB
Remy B.Small-Business (50 or fewer emp.)
4.5 out of 5
"The search function is easy to use"
With this tool, I get a good result by just entering a few keys. Plus, it uses a red light/green light system that lets you know right away what in...
OG
Ophelia G.Small-Business (50 or fewer emp.)
5.0 out of 5
"He achieved great results that could be used for certain objectives"
I really liked the time I saved when looking for the best option for professional email addresses. Demandbase One provides multiple contact details...
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Demandbase One Security
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Demandbase One Media

Demandbase One Demo - The Demandbase One Platform
Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.
Demandbase One Demo - Predictive Analytics
Use AI to find and prioritize accounts looking to buy your products and solutions. Identify accounts that fit your ideal customer profile (ICP) with our Qualification Score. See which accounts are showing patterns of buying behavior with our Pipeline Predictive Score. And lastly, find accounts sh...
Demandbase One Demo - Sales Intelligence (Demandbase One for Sales)
You can't win what you can't see. Account executives and SDRs/BDRs can be more timely and more relevant with best-in-class sales intelligence, engagement insights, and accurate company and contact data.
Demandbase One Demo - Advertising
Demandbase offers the only B2B DSP built from the ground up to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.
Demandbase One Demo - Personalization
Demandbase’s Personalization increases your conversion rates by providing personalized website experiences for target accounts. Accurately identify both known and anonymous visitors and capture their attention with personalized website experiences that put the most relevant content front and center.
The all-new Demandbase is here—the leading account-based GTM platform for B2B enterprise sales and marketing teams, reimagined to make every moment and every dollar count.
Play Demandbase One Video
The all-new Demandbase is here—the leading account-based GTM platform for B2B enterprise sales and marketing teams, reimagined to make every moment and every dollar count.
A new era of go-to-market strategy is here. Every motion, every signal, every dollar—it all counts. That’s why we’ve reimagined Demandbase to give B2B enterprises unmatched clarity, precision, and confidence to act fast and win big.
Play Demandbase One Video
A new era of go-to-market strategy is here. Every motion, every signal, every dollar—it all counts. That’s why we’ve reimagined Demandbase to give B2B enterprises unmatched clarity, precision, and confidence to act fast and win big.

Official Interactive Demo

Demandbase One demo available

Try an interactive demo created by the software seller (right here on G2).

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Video Reviews

1,697 out of 1,698 Total Reviews for Demandbase One

4.4 out of 5
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1,697 out of 1,698 Total Reviews for Demandbase One
4.4 out of 5
1,697 out of 1,698 Total Reviews for Demandbase One
4.4 out of 5

Demandbase One Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Demandbase OneQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
MC
Sales Development Representative
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

I like that it provides me and my sales teams with valuable data about prospect behavior and interests. It also allows me to target high-value accounts with personalized and relevant messages, making our campaigns more efficient. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

I have nothing negative to say about this platform, it has performed incredibly well in the time we have used it, its operation has been a great help to our organization ensuring that sales and maketing are aligned and working towards the same goals. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

We started using Demandbase One to drive revenue growth across our GTM team. It's also been a huge help our marketing and sales team, allowing us to track better than we could with our previous software, and it also allows us to prioritize accounts by tiers, allowing us to be more organized. Review collected by and hosted on G2.com.

SR
Head of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

The platform allows me to better understand our customers and their specific interests. It is a great product to boost your outreach campaigns. Plus, the data on who visits your site is the most accurate I have seen. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

They are very generous with the number of leads, so I can't think of anything at the moment. You can also send emails to potential customers to find out how long they have viewed your content or website and when. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

Demandbase One is very intuitive to set up and use on an ongoing basis. It does an excellent job of finding leads that have visited your website! In addition to the data being useful from an outbound perspective, it it also helpful in evaluating the performance of our marketing initiatives. Review collected by and hosted on G2.com.

Open Discussions in Demandbase One
HM
Associate Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

For me, the most impactful feature is the ability to customize experiences by being able to create custom lists with many different filters or selectors. I also like the reporting aspect, which I think is great as our sales and marketing teams can easily measure our success by tracking engagement. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

One of the main reasons I continue to use DemandBase is bacause it fits our needs perfectly and has allowed us to grow as a team. I love the customer service, it is excellent and we always receive the best support when we need it. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

DemandBase is the holy grail of sales. It allows us to break down accounts into multiple stages based on the customer journey and target them with personalized ads. Review collected by and hosted on G2.com.

Open Discussions in Demandbase One
OG
Senior Operations Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

I really liked the time I saved when looking for the best option for professional email addresses. Demandbase One provides multiple contact details for potential customer in case one of their phone or contact numbers no longer exists. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

It's true that this has improved lately and Demandbase One also doesn't charge for searches that don't provide verified information, which is great. But the search functions are sometimes complicated and unintuitive, and give results we don't expect. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

Demanbase One is powerful tool that allows our organizations to search for social media profiles and contact information for individuals or companies. Additionally, finding specific individuals or companies is easy thank to its user-friendly interface and intuitive search options. Review collected by and hosted on G2.com.

Verified User in Manufacturing
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

Gives me all the information I need to know about our accounts, what webpages they are interacting with, what queries they are searching for etc. The customer service is pretty decent too and they answer all of our pressing questions. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

A bit slow to load sometimes, but what platform is perfect? Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

Demandbase is helping us accelerate our deals and topping our competition by staying in front of our prospects. We are able to deliver hard-hitting messages across hundreds of websites with our ads. We have noticed a high percentage of Lifted accounts across our various competitor ad campaigns and personalized ad campaigns and we are getting word from our prospects that they are seeing us on the web more often because of our ad campaigns. Our team has a lot of faith in the power of Demandbase's ABM platform and we look forward to being a customer for many more years to come. Review collected by and hosted on G2.com.

MP
Lead Generation Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

I like it because through this excellent tool I can find different types of audiences, get to know them and interact with them directly, according to their interests with them directly, according to their interests, that is, it allows me to adapt my campaign to the needs of each client. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

I have nothing negative to say about this powerful tool. I love how the workflow works, it is quite simple to implement and gives me multiple options to select the accounts that meet all our criteria. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

Since I started using Demandbase, I have had excellent and impressive results. The visibility, without geographical limits, has been very useful in my day-to-day work. It allows me to see which potential clients interact with my website and those of my clients. Review collected by and hosted on G2.com.

JM
Business Development Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Demandbase One?

I love the user interface of the tool itself, it allows me to add labels and custom fields, dashboard views, and reports with great ease. One of its most valuable features for our organization has been the lead scoring setup. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Overall, I am quite satisfied with the product, as it has provided us with very valuable information for my team. I am very satisfied with all the results obtained thanks to the good functioning of this platform, it helps us to keep our objectives in mind. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

We use this software because it gives us great reporting features to measure the trend over time of your target accounts, as it allows us to measure success by tracking engagement at different stages of the process. Review collected by and hosted on G2.com.

Verified User in Events Services
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Demandbase One?

Insights into our current customers along with helping to evaluate where our focus should be as an organization in regards to prospecting. The integration with current CRM system for sellers to leverage insights and not have to go into the platform is also an added benefit. Also strong integration between our MarTech platform and CRM Systems have helped to create workflows that assist with our ABM and Account targeting efforts and not having to go to another piece of software in regards to a DSP with is being contained within the platform. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Overall been a good experience - would say some aspects with the DSP platforms on ease of PO management probably is the primary aspect that comes to mind. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

Multiple areas - ABM/Account focus - Understanding Cross-Sell Opportunities within current customers - focused marketing spend on companies fitting our ideal client profile as well as ability to target those $$ within specific areas of organization - sizing potential opportunity statement in geographies, industries, etc. Review collected by and hosted on G2.com.

Alicia (uh lee see uh) S.
AS
Freelance Marketing Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Demandbase One?

Demandbase One has been a game-changer for running programmatic ad campaigns and helping our marketing team, business development reps, and account managers work smarter with target accounts. The account-level insights are super helpful for customizing outreach and re-engaging contacts who went quiet—especially by using competitive keywords. Plus, it’s really customizable, so we can set it up to fit exactly what we need. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

The setup and implementation can be tough. It’s not a plug-and-play tool, and it takes some time to get everything working the way you want. But once it’s all set up, it’s totally worth it! Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

Demandbase One helps us get valuable insights into what our target accounts and individual contacts are doing on our website. This visibility makes it easier to understand their interests and engagement, so we can tailor our outreach and campaigns more effectively. It’s been a huge help in prioritizing accounts and focusing our efforts where they matter most. Review collected by and hosted on G2.com.

Brianna H.
BH
Customer Success Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Demandbase One?

I have a lot of accounts in my BoB, so I can't spend time on every single one. To focus my efforts I let Demandbase's activity and prediction capabilities drive my week to week activities. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

I find the dashboard difficult to navigate. I know that there are a lot of great insights in there, but it can be hard to surface them. You end up clicking into one account or one prospect then have to figure out how to get back to the main report. It would be better to have a high-level actionable report because that is more aligned with my workflow. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

I have a lot of accounts in my BoB so this helps me prioritize my time. Additionally, I work with an SDR so it allows us to both have access to the activity and develop a targeted outreach strategy based on the user's actions and intents. This leads to less time spinning our wheels or assuming we should go after an account. Review collected by and hosted on G2.com.