Demandbase One Reviews & Product Details

Demandbase One is instrumental in our go-to-market strategy, specifically when it comes to our customer lifecycle. The platform allows us to use data and insights we would otherwise not have to better orchestrate and personalize our approach, leverage what works, focus our intentions, adapt and optimize the work we do and the money we spend. We have an amazing team we work with on the Demandbase side consistently that is dedicated and truly cares -- and is a huge piece of the positive partnership we have with the platform.

I am a fairly new user of Demandbase One and recently completed the trainings - it is AMAZING that those are offered and they really helped me get a general understanding before diving into usage. The platform is intuitive, easy to understand, easy to navigate and customer friendly which I cannot say for other platforms and software we use. Review collected by and hosted on G2.com.

I think the only downside I have seen or potential downside is just that Demandbase One has SO many applications and possibilities that you have to really drill down into what it is that we specifically need and what really helps us big picture RIGHT NOW... we COULD do so much with the platform and future-state, but navigating what actually serves us currently is important.

I wouldn't say it's a dislike... and also plays into the Demandbase team constantly assisting us in guidance and suggestions as they know the ins and outs better than we do and can help navigate. Review collected by and hosted on G2.com.

The technology itself is really impressive, but I believe the way the platform was built is what makes it truly amazing. As marketers, we all know that at the end of the day, other vendors offer similar solutions with intent data, campaign orchestration, etc. What sets DemandBase apart is the way it does all of that. It's easy to use and customize, easy to turn relevant data into actions, and easy to analyze data using specific filters, etc. Overall, DemandBase makes it really easy to pilot a true ABM strategy—without all the 'clunkiness' of other platforms. Review collected by and hosted on G2.com.

So far, the only downside is the way we are paying for paid advertising. Without projecting spend for the whole quarter or even the year, we need to keep requesting specific IOs every time we are running out of money. It would be much easier to be able to add a credit card and pay this way, as some of your competitors already do—or at least eliminate the process. Review collected by and hosted on G2.com.

Demandbase allows our team to effectively build out ABM campaigns with speed and scale that is unique to other DSPs. We meet regularly with their reps and have found them to be the most engaged, friendly team we have encountered in the paid media space in a long time. Review collected by and hosted on G2.com.

There is a bit of a learning curve with Demandbase due to the volume of options available to you. Also a bit of a downside is that it is an account tool so it's harder to see individual activity, but that is to be expected based on the entire premise of ABM. Review collected by and hosted on G2.com.

I've used Demandbase at a few companies I've worked at and it has truly transformed our account-based marketing efforts. The platform’s robust targeting capabilities and AI-powered insights have enabled us to pinpoint high-value prospects with unprecedented accuracy. Integrating seamlessly with our CRM and marketing automation tools, Demandbase makes it easy to create and execute personalized campaigns that resonate with our target audience.

One of the standout features is the comprehensive analytics dashboard. It provides real-time insights into campaign performance, helping us optimize our strategies on the fly. The level of personalization we can achieve is remarkable — from tailored messaging to dynamic content delivery, every interaction feels custom-built for our prospects.

Customer support has been fantastic as well. Their team is always responsive and proactive, ensuring we get the most out of the platform. Thanks to Demandbase, we've seen a significant boost in our pipeline quality and conversion rates.

I highly recommend Demandbase for any B2B organization serious about elevating its ABM strategy and driving measurable ROI. Review collected by and hosted on G2.com.

I think there is room for the platform to grow from a sales enablement side. I'd love to see Demandbase One for Sales provide more support to sales teams by adding AI features to help with sales outreach. Review collected by and hosted on G2.com.

Demandbase One allowed us to launch our very first ABM programs! Its robust digital marketing and paid media capabilities have significantly boosted our account targeting and engagement rates. The platform's seamless integration and insightful analytics empower us to optimize campaigns effectively, driving impressive ROI. Review collected by and hosted on G2.com.

Like any tool, some of its very cool features are out of reach unless we pay top dollar to be in the highest Tiers. Also, it could become a bit more robust in its tech integration options like with LinkedIn, so that we could report of program performance in its entirety. Review collected by and hosted on G2.com.

For the past six years, I've had the privilege of leveraging Demand base, both as an Account Executive driving new business and as a Presales leader supporting complex enterprise sales cycles. My experience spans the full spectrum of its capabilities, from basic account research to highly strategic, data-driven engagement. Overall, Demand base has been an invaluable tool, significantly impacting my success and the success of my teams. Review collected by and hosted on G2.com.

There is not much not to like, however I would like the tool to leverage more AI from a front end user perspective. Review collected by and hosted on G2.com.

I really like the ability to discover emails of people I've had a hard time finding. I also like the color coding probabilities of verified emails/phones. with Demandbase One we can find new leads/prospects and also learn more about leads that are already in the system. Review collected by and hosted on G2.com.

It may be useful to remove personal email addresses. The cost is a bit high if you sign up as a subscriber (for an individual). However, it can be competitive for organizations. Review collected by and hosted on G2.com.

It provides fast and accurate results, it's very easy to find the data I need on a daily basis. I like being able to search within the system, I was able to get information on all the contacts I needed. I love how quick and easy it is to find information. Review collected by and hosted on G2.com.

I would like to see a bit more customization regarding the interface, sometimes the information if offers is outdated. The price is a bit higher compared to other products. Review collected by and hosted on G2.com.

I like that it provides me and my sales teams with valuable data about prospect behavior and interests. It also allows me to target high-value accounts with personalized and relevant messages, making our campaigns more efficient. Review collected by and hosted on G2.com.

I have nothing negative to say about this platform, it has performed incredibly well in the time we have used it, its operation has been a great help to our organization ensuring that sales and maketing are aligned and working towards the same goals. Review collected by and hosted on G2.com.

I like having the ability to connect all of my marketing and sales tech to DB1. I am able to build prospective audiences, find the right contacts, and push out to said channels. I also like that we have a client team that is incredibly supportive, quick thinking, and willing to roll up his sleeves to help us solve a problem. Review collected by and hosted on G2.com.

The one area of opportunity for DB1 is contact data for small to mid-size businesses. Our ICP is a mix of mid-size to Enterprise companies, with an emphasis on diversifying the company size of our client portfolio in 2025. While there are so many great features and benefits to DB1, this gap led us to having to purchase a competitive tool to meet our needs.

When making a case to renew once our contract expires, this will likely become a point of contention again. To some fault of our own, we haven't maximized the tool's abilities but we also haven't can't directly track back a win or revenue to the tool. Review collected by and hosted on G2.com.