--- title: DealerPeak CRM Center Reviews meta_title: 'DealerPeak CRM Center Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how DealerPeak CRM Center works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 7 scale: '5' date_modified: '2026-06-04' parent_category: name: Automotive url: https://www.g2.com/categories/automotive --- # DealerPeak CRM Center Reviews **Vendor:** DealerPeak **Category:** [Car Dealer Software](https://www.g2.com/categories/car-dealer) **Average Rating:** 4.1/5.0 **Total Reviews:** 7 ## About DealerPeak CRM Center DealerPeak is a CRM that was built for Auto Dealer Groups with Auto Dealer DNA. Initially, DealerPeak entered the automotive space in 1999 by creating a 17-location Lead Collection Management system. Today, we create car dealer mobile CRM solutions, customized for dealers of all sizes. We serve every dealership, from the independently owned used car dealership to the enterprise-level multi-location groups. First, our technical team is always on the search for new solutions. Second, they help to improve our client's ability to drive more traffic to their dealerships. Finally, our clients sell more vehicles and improve the customer experience because of their efforts. ## DealerPeak CRM Center Reviews ### 1. Woody's review **Rating:** 5.0/5.0 stars **Reviewed by:** Paul W. | Internet Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2021 **What do you like best about DealerPeak CRM Center?** I like how easy the CRM and the other tools within the CRM are to use **What do you dislike about DealerPeak CRM Center?** overall there is nothing that I dislike about the CRM **What problems is DealerPeak CRM Center solving and how is that benefiting you?** a huge benefit is the desking tool, my managers are able to pick up right where the other one left off with a customer without missing a beat. Also they can push the deal from the CRM directly into Dealertrack and Reynolds making it much more efficient for everyone involved in the car deal. **Official Response from Samantha Geck:** > Woody, thanks for the review and as always we appreciate the information. ### 2. Always exceptional support and friendly. **Rating:** 5.0/5.0 stars **Reviewed by:** Abbe D. | Social Media Manager, Lead Internet Sales Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2021 **What do you like best about DealerPeak CRM Center?** The support team at DealerPeak is top-notch! We have created a fantastic relationship with the support team and always get help right away. The support team goes above and beyond to call us to touch base & see if we have any issues. **What do you dislike about DealerPeak CRM Center?** There is nothing that we dislike about DealerPeak. **What problems is DealerPeak CRM Center solving and how is that benefiting you?** Anytime we have needed an issue fix the support team gets it done within minutes. **Official Response from Samantha Geck:** > Abbe, thank you for the response and great comments. ### 3. Tracey @ CBB **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2021 **What do you like best about DealerPeak CRM Center?** Their customer service. They are always there to help. **What do you dislike about DealerPeak CRM Center?** The removal of the easy click to call on the customer profile page. Now it creates a lot of unnecessary tasks I now have to delete. **Recommendations to others considering DealerPeak CRM Center:** It is an easy CRM to use and maneuver. I have been using Dealer Peak since 2012. They have made amazing improvements and work on the technology side of it daily. **What problems is DealerPeak CRM Center solving and how is that benefiting you?** I do not know of any problems in need of solving. **Official Response from Samantha Geck:** > Tracy, thanks for the review and as always we appreciate our dealers. ### 4. Needs some fine tuning but overall ok **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2019 **What do you like best about DealerPeak CRM Center?** Easy to use, doesn’t take much training to get the jist of it **What do you dislike about DealerPeak CRM Center?** There are some minor issues in inserting cars in emails and sometimes the email is jumbled to customers **Recommendations to others considering DealerPeak CRM Center:** Listen to small issues **What problems is DealerPeak CRM Center solving and how is that benefiting you?** Much more organized and easier to stay on top ### 5. Not user friendly **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2018 **What do you like best about DealerPeak CRM Center?** The information is there... that's the only plus **What do you dislike about DealerPeak CRM Center?** There are way too many tabs to sift through to find 1 answer about a customer. **What problems is DealerPeak CRM Center solving and how is that benefiting you?** Nothing much. I strongly dislike it. ### 6. Great for reminders **Rating:** 5.0/5.0 stars **Reviewed by:** Richard H. | Automotive Sales Consultant, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2017 **What do you like best about DealerPeak CRM Center?** I enjoy that this CRM tool keeps customers organized so that I can be reminded to reach out to ones that may have otherwise been neglected. Being able to look at inventory through the software is also amazing. It shows a lot of great data, including age of inventory. This helps me improve profits, which is always good. **What do you dislike about DealerPeak CRM Center?** It took me a while to learn this tool. It is the first program of the kind that I have used, so I am not sure how it compares to others. The interface seems dated, but it still does what I need it to, so that is fine. **Recommendations to others considering DealerPeak CRM Center:** Ask for somebody with experience for a tutorial on how to use the software. Once I asked tips from a coworker who has used it for a while, it really helped me out. **What problems is DealerPeak CRM Center solving and how is that benefiting you?** I am able to go back through my customers and look at the ones that need more attention. I love that I can see if they have been able to read e-mails. In trying to reach customers that don't typically like to be bombarded by a salesperson, this helps see whether or not they are still engaged. ### 7. Easy to use and easy to learn program **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle K. | Business Development, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2017 **What do you like best about DealerPeak CRM Center?** I like most that the program is so user friendly and the support staff never let me down **What do you dislike about DealerPeak CRM Center?** Not to many dislikes, if anything I would say that better education on the benefits of using it over other programs was never something that was sold to me. It became a program only the BDC and Internet used rather then the entire staff. **Recommendations to others considering DealerPeak CRM Center:** get all the staff on board with switching to this product and it will be a much more loved and easy to use program offering all the same benefits. **What problems is DealerPeak CRM Center solving and how is that benefiting you?** it was mainly used as the CRM and follow up platform. Transfering over from CDK to this program was becoming more of a head ache then previously imagined which is why we in the past did not move forward with dealerpeak ## DealerPeak CRM Center Discussions - [What is DealerPeak CRM Center used for?](https://www.g2.com/discussions/what-is-dealerpeak-crm-center-used-for) - 1 comment, 1 upvote - [View DealerPeak CRM Center pricing details and edition comparison](https://www.g2.com/products/dealerpeak-crm-center/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-31+17%3A04%3A09+-0500&secure%5Bsession_id%5D=38d6ff8c-4118-4222-8f01-5df2b2f11e66&secure%5Btoken%5D=4f5429a89c318aa4927d47fe8f6af15efce1dd5ac6b981c56c8f4ce81d24e3ce&format=llm_user) ## Top DealerPeak CRM Center Alternatives - [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews) - 4.2/5.0 (106 reviews) - [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) - 5.0/5.0 (129 reviews) - [CDK](https://www.g2.com/products/cdk/reviews) - 4.0/5.0 (114 reviews)