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Data Axle Reviews & Provider Details

Data Axle Overview

What is Data Axle?

Data Axle USA delivers a full range of affordable sales and marketing solutions to help businesses acquire, manage and retain customers. Powered by the highest quality business and consumer contact databases, these solutions include targeted marketing lists, direct marketing solutions, and ongoing sales leads. Data Axle USA, formally known as InfoUSA has been a vital part of the Data Axle suite of marketing solutions since 1972.

Data Axle Details
Provider Website
Languages Supported
English
Services Offered
Email Campaigns, Mailing & Marketing Lists, Sales Leads, Search engine marketing
Locations Serviced
Canada, United States
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Provider Description

InfoUSA delivers a full range of affordable sales and marketing campaign solutions to help businesses acquire, manage and retain customers.

How do you position yourself against your competitors?

Data Axle USA combines data accuracy, customization, and a wide range of offerings to standout in a competitive marketplace. Our unwavering commitment to data quality and ensuring your success sets us apart as a trusted and invaluable resource for businesses like yours seeking data-driven solutions.


Seller Details
Seller
Data Axle
Company Website
Year Founded
1972
HQ Location
Papillion, NE
Twitter
@Data_Axle
3,830 Twitter followers
LinkedIn® Page
www.linkedin.com
542 employees on LinkedIn®
Description

Infogroup is a big data, analytics, and marketing services provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on
45MM individuals and
5MM businesses. For more information, visit: www.infogroup.com.


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Overview Provided by:

Recent Data Axle Reviews

Verified User
P
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"The landing page and ads they set up for our mobile detailing business have been effective."
I love that the landing page looks professional and the team is always willing to help!
JW
Jamie W.Small-Business (50 or fewer emp.)
5.0 out of 5
"Robust contact lead database with easy to use interface to dial in our target prospects."
Their customer service! Accessable, very helpful and knowledgeable. We work with Logan Tuel who is a breath of fresh air and helps us get way mor...
Hariharan M.
HM
Hariharan M.Enterprise (> 1000 emp.)
4.5 out of 5
"Best Sales/Marketing solution"
Data accuraacy and good persona listing.
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20 Data Axle Reviews

4.1 out of 5
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20 Data Axle Reviews
4.1 out of 5
20 Data Axle Reviews
4.1 out of 5

Data Axle Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Data AxleQuestion

Communication
0 (Worst)
10 (Best)
Responsiveness
0 (Worst)
10 (Best)
Execution Ability
0 (Worst)
10 (Best)
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G2 reviews are authentic and verified.
JW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Data Axle?

Their customer service! Accessable, very helpful and knowledgeable. We work with Logan Tuel who is a breath of fresh air and helps us get way more value on how to optimize the many tools Data Axle provides. Logan always comes through! Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

adding too many "omit" industries to one search can really slow the process down Review collected by and hosted on G2.com.

Recommendations to others considering Data Axle:

Data Axel assigns you an Account Strategist that is knowledgeable and wants you to succeed. Client engagement is critical so users can optimize their experience with this powerful tool. We can hit a wall sometimes and without people like Logan to listen, explain and provide additional &/or different solutions we'd be on our own not optimizing time or money spent. Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

Allows us to target particular size prospects in key industries we excel located in areas we serve. Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

Hi Jamie,

Thank you for your kind words about our contact lead database and interface.

We are constantly updating and improving our product to provide the best possible experience for our customers like you. It's great to hear that it has helped you in targeting your prospects efficiently.

Thank you again for choosing Data Axle USA as your preferred solution, we truly appreciate your support!

Sairam K.
SK
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Data Axle?

- the data they provide us is GDPR compliant, which gives us confidence when reaching out to our North American customers.

- the implementation and integration was easy. It didn't even feel like we changed our lead gen source!

- As we use it on a daily basis, we can visibly see how the quality of leads has improved drastically.

- Great customer support, who ensure that we are always up and running. Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

- it isnt the most consistent as delivering the best quality leads

- it seems a bit too pricey Review collected by and hosted on G2.com.

Recommendations to others considering Data Axle:

If you don't mind paying a bit extra, then go ahead and pay that premium, for a premium experience. Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

- to generate high-quality leads for the sales team.

- these leads are even verified by their team to ensure the details are valid, making our job much easier.

- makes sending emails a breeze! Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle
(Original )

Hi Sairam,

Thank you for choosing Data Axle USA as your go-to tool for lead generation.

We are delighted to know that our platform has been the best for you in this aspect. Our team is constantly working on enhancing our features and services so that we can continue meeting your needs effectively.

Thank you for taking the time to share your positive experience with us - it means a lot!

Verified User in Automotive
PA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Data Axle?

I love that the landing page looks professional and the team is always willing to help! Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

What I disliked was that the process to log into my dashboard took longer than it should have. Review collected by and hosted on G2.com.

Recommendations to others considering Data Axle:

My advice would be to develop a relationship with your rep so that the process would go smoother. Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

Data Axle is helping with our online presence. Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

Thank you for your positive review of our services at Data Axle USA.

We are delighted to hear that our landing page and ad setup have been effective in promoting your mobile detailing business. Our team works diligently to provide top-notch marketing solutions for businesses like yours, and it is fulfilling to know we have met your expectations.

If there is anything else we can do to support your success, please don't hesitate to reach out.

Thank you again for choosing Data Axle USA!

Hariharan M.
HM
Sr. Account Executive
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Data Axle?

Data accuraacy and good persona listing. Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

Mismatch happening in some cases , 40% data are getting miss match with names and email. Review collected by and hosted on G2.com.

Recommendations to others considering Data Axle:

Surely you can go you will get good amount of data and list Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

we had inappropriate persona list and data hard to bring in business that got sorted Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

Dear Hariharan,

Thank you for choosing Data Axle USA as your sales and marketing solution.

We are glad to hear that our services have met your expectations and helped improve your business strategies. Your satisfaction is our top priority, and we will continue to provide the best solutions for all of our valued customers.

Thank you for taking the time to leave a review - it means a lot to us!

Verified User in Information Technology and Services
PI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Data Axle?

Mainly for the claim that they provide leads that have a high quality of conversion, and this allows a good pipe for the sales team. Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

Nothing to hate about Data Axle, really great to start working with them. Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

Mainly looking out for leads from Data Axle as a channel of revenue is exciting. Have heard a lot about the quality of the leads that Data Axle provides and looking forward to working with them. Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

Hi there,

Thank you for your review! We're glad to hear that our B2B info and leads have been reliable for your business needs.

Our goal is always to provide the best quality data and support possible.

Your satisfaction is our top priority at Data Axle Sales Genie.

Meghana Y.
MY
Claims Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Data Axle?

It's a Database where we can store complex and historical data

Greatest tool that helps us to keep n account of past data for decade's Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

Nothing every thing is perfect, no changeneeded....................... .................. Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

It eliminates waste and improve efficiency

............................................. Review collected by and hosted on G2.com.

KJ
Sr Inside Sales Rep
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Data Axle helped with:

Data Axle helps our sales representative get high quality leads in bulk, they allows us to build out our prospect list as they are highly targeted towards our client datasets for prospects who are likely to use our services. Review collected by and hosted on G2.com.

What do you like best about Data Axle?

I love how detailed the data can get, you're able to sort our B2B companies based on SIC Codes then filter them out by size, and types of contacts you would like to receive. From C-Level Employees to VPs to regular employees, its a great way to get lots of contacts in a fast amount of time. My favorite part is you get access to phone numbers, emails, and occupations of all contacts you're getting. Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

There is not much to dislike about Data Axle, they're fantastic to work with. Review collected by and hosted on G2.com.

Recommendations to others considering Data Axle:

If you're looking to work with Data Axle, I would highly recommend it; their team is very knowledgeable when it comes to creating a customized list for your teams to sell to! Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

With Data Axle, we're able to build out a prospecting list for our sales team. With Data Axle we're able to get lots of contacts for our team to cold call. We love that we're able get leads that are niched around our services to ensure we can easily convert them and they're already interested in our products! Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

Hi Aaron,

Thank you for your kind words about our lead generation services.

We're glad to provide high-quality B2C leads all in one place for our clients. Our team works hard to ensure that we are constantly updating and improving our database so that you have access to the most accurate and relevant leads possible.

If there's anything else we can do to assist you, please don't hesitate to reach out.

Thanks again for choosing Data Axle USA!

CS
VP of Business Development
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Data Axle helped with:

Data Axle (formerly Infogroup USA) has helps us identify the best customer models to purchase leads on. We buy leads to cold sell to, Data Axle works with us to segment the best types of leads to purchase that have the highest chance of conversion. Review collected by and hosted on G2.com.

What do you like best about Data Axle?

I love how friendly and informant the representatives at Data Axle are, they have vast of amount of knowledge that allows us to know we are in reliable hands when consulting with them. Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

I don't have much to dislike about them, they're really great to work with! Review collected by and hosted on G2.com.

Recommendations to others considering Data Axle:

When working with this company, we clearly saw that each representative is highly knowledge able in their field and will help your company evaluate how you're using your leads. I highly recommend working with Mike Harris, he has worked with our company plenty of times and does an outstanding job each time! Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

With Data Axle USA, we are able to model Leads to purchase. They have allowed us to find the perfect demographics and propensities to model our leads after. We have found that their consulting allowed us to increase our conversions on cold leads prior to working with them. Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

Thank you for the positive feedback, Catherine!

We're glad to hear that our representatives have been able to help you find high-converting leads.

Our team is dedicated to providing exceptional service and tools for our customers. Please don't hesitate to reach out if there's anything else we can do for you or if you have any suggestions on how we can continue improving.

Thanks again for choosing Data Axle USA!

JB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Data Axle helped with:

We often work with Data Axle USA (formerly infogroupUSA) to buy sale leads. We use them to generate leads for softeware development and they will allow us to purchase high quality B2B data sets. Review collected by and hosted on G2.com.

What do you like best about Data Axle?

I love that Data Axle USA has a high quality data guarantee, if there is a high bounce rate of the phones or emails you can exchange the contact info for fresh leads. If they don't have enough they will refund you without much hassle. Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

I dislike that if you work with a new salesmen, they will try to mess with your parameters on the leads you are trying to get. Always work with the experienced salemen. Review collected by and hosted on G2.com.

Recommendations to others considering Data Axle:

If you're looking to buy Leads, Data Axle USA is a great company to work with. However, I would recommend only working with the senior salemen. Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

With Data Axle USA, we are able to buy leads for our sales team to get new business for our company. We have used multiple companies for Lead Generation and found that Data Axle USA has one of the most high quality data compared to their competitors. Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

Dear Joseph,

Thank you for your positive review! Our team at Data Axle USA is dedicated to providing high-quality leads for businesses like yours.

We understand the importance of having a reliable sales team and we are glad to be able to assist in that process. Your satisfaction is our top priority and we will continue to work hard and improve our services.

Thank you for choosing Data Axle USA - we look forward to helping your business grow even more!

MW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Data Axle helped with:

InfoUSA sold us an email marketing List to generate leads through our email marketing campaigns. They successfully helped us build a list that fit our market segmentation. Then delivered us a mid-quality list for our email campaign. Review collected by and hosted on G2.com.

What do you like best about Data Axle?

I liked the salemen and support team. They helped us design a marketing list for our team and were very helpful in introducing new ideas and sectors to market. They also allowed us to get contacts from specific industries and levels of workers. Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

I dislike that thier list wasn't 100% accurate. We has about a 7% bounce on all contacts, however a 93% accuracy is very highend for many of these email marketing resellers. Review collected by and hosted on G2.com.

Recommendations to others considering Data Axle:

If you're look for marketing Data, I would highly recommend using InfoUSA, their prices are a little steep, but their quality is great when it comes to marketing off their data and yielding result! Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

With InfoUSA, we are able to purchase marketing list and data when ever we need to run a new campaign. We have found our experience to be mutually beneficial as we have a dedicated contact who helps us pick out list each time at this company. Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

Hi Mackenzie,

Thank you for choosing Data Axle USA as your email marketing list provider.

We're glad to hear that our service has been beneficial for you and your team. If there is anything we can do to improve your experience or if you have any suggestions, please don't hesitate to reach out.

Your feedback is important to us and helps us constantly improve our services.

Thank you for taking the time to write this review!