Correlated Reviews & Product Details

For years, we struggled to build PLG motions on our own, and Correlated makes it easy for any team to build what used to take years + 5 engineers. The team's been fantastic to work with, they're responsive, and they're cooking up some great products for the future. Review collected by and hosted on G2.com.

With any platform like this, it does take some time and resources to get the initial setup going. This is more on our end, but we had to first find the resources to get it off the ground. Once it's launched, it's so much better than anything we could've used or built. Putting in a small amount of work amounts to millions (probably tens of millions) more revenue for us. Review collected by and hosted on G2.com.

The Slack App was my main access point for Correlated, and I would check it daily, and multiple times a day if the signal was running. Initially the engine was not exactly tuned to what was needed, but I worked with the sales rep, and he was able to make some minor adjustments and then it was good enough, and led to a deal of fairly significant size, plus many more clues about future deals that were just beginning to express themselves.

While I was only granted access for about a month, and the set up could have been improved and iterated multiple times to result in better outcomes (via Snowflake). Review collected by and hosted on G2.com.

This is not my perspective, however Correlated requires a fairly deep understanding of your own product metrics, the signals that represent your customery journey points, obstacles and eddys. Without knowing how your customers level up in your product, you might find the information not as useful. My recommendation would be to dive deeper, understand how the data currents actually lead to the desired outcomes, this will help you tune the product engine as well as the data engine to perform just in time. Review collected by and hosted on G2.com.

Ability to easily setup, manage and map data sources & destinations

Ability to trigger multiple actions (SFDC tasks, slack alerts, etc) from a single audience playbook - this is not possible with all platforms and save a ton of time in management.

I LOVE the 'goal' functionality. This allows us to easily setup sucess metrics for all the playbooks we setup within the playform - making it super simple for us to know if a PLG play we're running is working (or not) without having to create a complex SFDC report first. You can also setup multiple goals for the same play, which is a another great addition!

The ability to create & update Salesforce objects on the Account/Contact record is a great benefit to our process.

The Slack alert functionality it super immersive, allowing you to push both Segment & Salesforce (or whatever data sources you pull) into the alert, along with recent platform activity data.

This means I don't need to have my sales team working out of Correlated - they can see all the information they need in the alert and click in the SFDC link within it to start working on the task associated with the account right away. Review collected by and hosted on G2.com.

Similar to other platforms like this, there is an initial learning curve and setup time when connecting the data sources (and ensuring they are mapped to the right fields/places).

We had a few problems at first with matching our Salesforce records with the correct Segment data, but the Correlated team worked with us closely until those issues were resolved successfully.

The Account/Contact Scoring setup can be a little tricky to understand at first, but the team has been helpful in helping us perfect our Conversion models. Review collected by and hosted on G2.com.

The Correlated team is what separates them from the pack. They're very involved and have a real customer success mindset. They also move quickly with the product and take your feedback seriously. Review collected by and hosted on G2.com.

Not necessarily a knock on Correlated specifically but with all of the PLG platforms you have data flowing in from a number of different locations and it takes up front investment to get things working and in a place where you can trust the data. Review collected by and hosted on G2.com.

Correlated offers an incredibly easy-to-use interface and a strong automation engine. While the product isn't perfect, it is a must-have for any sales org looking to deploy its first PLS motion. Review collected by and hosted on G2.com.

We've lost time in the past due to cleaning & trimming data once it's in Correlated. The product could do a little more to help with that. Lead routing is still a huge gap in the product suite (but will be solved soon!). Review collected by and hosted on G2.com.

getcorrelated.com is an invaluable tool for uncover hidden correlations in my business data. within minutes, getcorrelated revealed serveral powerful coorelations I would never have discovered on my own Review collected by and hosted on G2.com.

the interface also feels oversimplified. The canned visualizations look slick but limit my ability to manipulate the data. i'd like more fine- tuned control over chart types, colors, etc Review collected by and hosted on G2.com.

As a startup with limited GTM resources, Correlated enables me to experiment and take action on PQLs on my own. I can set PQL criteria and thresholds without writing code and the built-in integration with Outreach and Slack makes it seamless to run campaigns and get alerted on prospects. Their team also goes above and beyond on customer support. Review collected by and hosted on G2.com.

Correlated relies on you (the end customer) to provide product usage data. That means you need to have a data eng team that can properly capture and pipe product usage data to other destinations. Review collected by and hosted on G2.com.

helps me stitch together product usage data with individual users in a way that wasn't possible with traditional CRM and CDP tools. I also really like Correlated's scoring system where I don't have to pick particular events for scoring, I can just feed them all into the ML scoring model and let it weight everything for me. Review collected by and hosted on G2.com.

It does take a while to get fully set-up which is just life when you have any tool that relies on multiples data feeds / integrations, and I'm also eagerly awaiting more integration with Hubspot (which the team is working on currently) Review collected by and hosted on G2.com.

What I like:

- Correlated is very easy to use. I can simply chat with it in plain English to get helpful information.

- The AI seems quite advanced. It's able to understand context and have coherent conversations. Review collected by and hosted on G2.com.

- Though conversations are smooth overall, there are times when responses feel canned or repetitive rather than fully natural.

- While friendly, Correlated's personality is a bit generic. More brand personality could make interactions more engaging. Review collected by and hosted on G2.com.

The service we receive from Correlated is better than any other vendor we work with. They are incredibly responsive and always willing to go above and beyond to help us achieve our goals. Review collected by and hosted on G2.com.

As with any earlier stage product, there are some rough edges and occassional bugs. However, the team is always really quick to acknowledge and fix so this has never been a significant blocker. Review collected by and hosted on G2.com.