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Cognito Forms Reviews & Product Details

Cognito Forms Overview

What is Cognito Forms?

Cognito Forms is a powerful form builder that enables users to create, manage, and automate their data collection process. Start with simple drag-and-drop form fields and build your form in minutes – no coding experience is needed. Get started faster with customizable industry-specific templates. Take it further with robust features that work seamlessly on every form and create complex and connected forms. Power your complex business processes with Workflow Automation. Whether there are one or one thousand incoming form entries, acting on the data is vital to business function. Set up conditional logic rules to automate and document approvals, signatures, payments, and other repetitive tasks requiring user input in your workflow. Bring both internal and external User Roles involved in your process at the exact time they are needed. Display only the necessary data for users to perform an action and move the entry to the next Status. Email notifications and generated documents route vital information to your customers and teams. In-app Workflow Tasks are automatically assigned to specific Users or Roles to request signatures, approvals, or other actions on the entry. Take control of your data without waiting for the budget allocation, developers’ time, or IT to create a custom solution. Collect accurate and actionable data every time. Anyone can build complex forms with our intuitive interface. For additional help, there are step-by-step support guides and online support. Our customer success team is highly responsive and provides skilled and helpful assistance for all tickets. Create the flow of information you need with features like powerful calculations, conditional logic, repeating sections, lookup fields, and integrations. Ensure branding continuity with custom form themes. Trust your data is secure with data encryption, single sign-on, and two-factor authentication. Make your forms GDPR, HIPAA, and CCPA compliant. Overall, Cognito Forms delivers a powerful yet approachable solution for anyone looking to streamline data collection and automate workflows. Its advanced features, user-friendly design, and flexible pricing make it a valuable tool for businesses, teams, and solo entrepreneurs.

Cognito Forms Details
Product Website
Languages Supported
Bulgarian, Danish, German, Greek, English, Finnish, French, Hindi, Croatian, Hungarian, Italian, Japanese, Dutch, Norwegian, Polish, Portuguese, Spanish, Swedish, Thai, Turkish, Chinese (Simplified)
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Product Description

Cognito Forms is an online form builder that allow anyone to quickly create, publish, and manage forms, users can create unlimited forms including registration forms, payment forms, and surveys without any coding and can be embedded directly into website, and form submissions can be viewed from any device, any time.

How do you position yourself against your competitors?

Users often choose Cognito Forms because they can simply do more on this platform than they can on others. Its flexibility and power enable users to continue building business automation well beyond simple data collection forms and surveys. And, Cognito Forms is much more affordable than other platforms with comparable power and flexibility.


Seller Details
Company Website
Year Founded
2013
HQ Location
Columbia, SC
Twitter
@CognitoForms
895 Twitter followers
LinkedIn® Page
www.linkedin.com
52 employees on LinkedIn®
Description

Cognito, LLC is a technology company specializing in online form creation and data collection solutions. Their flagship product, Cognito Forms, allows users to easily design and manage customizable forms for various purposes such as surveys, registrations, and payments. The platform is user-friendly and offers features like conditional logic, calculations, and integration with other applications, making it suitable for businesses and organizations looking to streamline their data collection processes. For more information, visit their website at https://www.cognitoforms.com.


Jennifer D.
JD
Overview Provided by:

Recent Cognito Forms Reviews

Pranav J.
PJ
Pranav J.Small-Business (50 or fewer emp.)
4.5 out of 5
"Helpful in survey for research paper"
Easy user interface, great feature&support
Rohit B.
RB
Rohit B.Enterprise (> 1000 emp.)
5.0 out of 5
"Best for office user's and admin department"
Cognitio form is very easy to use for daily, weekly, monthly insights from employee and your customer
Niko B.
NB
Niko B.Small-Business (50 or fewer emp.)
2.5 out of 5
"Senior Social Media Producer"
They're very intuitive and easy to use for my business needs.
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Cognito Forms Media

Cognito Forms Demo - Easily build powerful forms
Sign up for a free account or free premium trial. Browse the template gallery for inspiration. Search support content for easy-to-understand instruction and tutorials. Or, jump right in and start building.
Cognito Forms Demo - Cognito Forms Builder
Use our drag-and-drop form builder, visual conditional logic, and intuitive expressions to create your own online forms. It's powerful enough for developers yet simple enough for anyone.
Cognito Forms Demo - Cognito Forms Workflow
Build flexible, efficient workflows that help you engage the right people at the right time with role-based email links.
Cognito Forms Demo - Manage form entries
Cognito Forms allows you to easily sort, filter, and organize your form submissions to build complex business workflows.
Cognito Forms Demo - Cognito Forms Style and Share your Form
From the Publish page of your form builder, you can customize the styling of your form and then share it with the world.
Cognito Forms Demo - Cognito Forms Calculations
Use our intuitive expressions to perform an number of calculations directly in your forms. Accelerate your data collection and processing by getting the form to do the work for you.
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Video Reviews

81 Cognito Forms Reviews

4.5 out of 5
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81 Cognito Forms Reviews
4.5 out of 5
81 Cognito Forms Reviews
4.5 out of 5

Cognito Forms Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Cognito FormsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Pranav J.
PJ
Market Research Intern
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Cognito Forms?

Easy user interface, great feature&support Review collected by and hosted on G2.com.

What do you dislike about Cognito Forms?

the font and the table options can be worked Review collected by and hosted on G2.com.

What problems is Cognito Forms solving and how is that benefiting you?

My problem for gathering info through survey concisely was solved Review collected by and hosted on G2.com.

Russell B.
RB
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Cognito Forms?

Easy to create a responsive form using conditional logic, answer piping, and automation with stripe/zapier. Easy to share templates between accounts. Easy to embed forms into a website. Review collected by and hosted on G2.com.

What do you dislike about Cognito Forms?

Can't change name of firm without breaking every existing form link.

Changing a form also changes every previously submitted copy so there is no permanence.

Formatting is unattractive and wastes space when exporting a copy to PDF.

The syntax for their calculation formulas is nearly incomprehensible if you want to do anything beyond basic math.

No way to monetize templates. Review collected by and hosted on G2.com.

What problems is Cognito Forms solving and how is that benefiting you?

I was looking for a way to securely and easily collect information from my clients that was relatively convenient for them. Cognito Forms allows me to do this while shaping the client experience and making sure that clients are not asked more questions than are necessary. With Zapier, I am able to take the information from Cognito Forms and perform numerous automations with it. Review collected by and hosted on G2.com.

Stef B.
SB
Sole Proprietor
Real Estate
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cognito Forms?

Forms are the front door to my company. I tend to use multpile companies to take advantage of all their strengths. Cognito started as our basic intake forms but over time, thanks to the option ecommerce, our cofnito forms became the events ticketing and deposit workflow. The design was simple. Ecommerce elevated our existing form to close the sale faster. Previoulsy, we were using a CRM called Streak and an automation tool called Zapier for our Cognito workflows. These ran smooth as silk. Zapier allowed us to use URI's to fill in the same form for multiple cases versus having multiple forms. It ade our internal and external processes efficient and simple for anyone to understand.

Data colletion was shared to Streak and Google Docs ( merge) via Zapier. You can also use the storage options on the Cognito platform. If you have heavy traffic, it's best to back it up to Good Sheets or Grist.

Designing your forms does take a bit of planning. Especially if you are using calculations, exporting to PDF ( yes, it does that!) making merge docs in the form, and even updating other forms. The tech support FAQ's are well written. I found more than I expected and great examples that I could copy and customise. For speacial requests, I found the support team to be creative and open to suggestions for added features.

Non techies, this is for you. Small bsuiness needs automation to keep costs down. Cognito is a great choice to start on workflows for your company. The tiered pricing will let you grow into your needs without breaking the bank. Review collected by and hosted on G2.com.

What do you dislike about Cognito Forms?

I would like more options for the look and feel. Embedding into Wordpress or any HTML website is an option. With some CSS you can get a more custom feel to your forms. Review collected by and hosted on G2.com.

What problems is Cognito Forms solving and how is that benefiting you?

Our number one issue was taking credit cards during the intake process witout having to send the client to another site or reeive an extra step. It just made a very smooth flow for the customers. Review collected by and hosted on G2.com.

Niko B.
NB
Senior Producer, Social Video
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cognito Forms?

They're very intuitive and easy to use for my business needs. Review collected by and hosted on G2.com.

What do you dislike about Cognito Forms?

I would prefer a better UX design. I think it could be more satisfying for users. Review collected by and hosted on G2.com.

What problems is Cognito Forms solving and how is that benefiting you?

It's much easier to relly on the software to build forms than doing it myself. it streamlines the process for me. Review collected by and hosted on G2.com.

Rohit B.
RB
Operations Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cognito Forms?

Cognitio form is very easy to use for daily, weekly, monthly insights from employee and your customer Review collected by and hosted on G2.com.

What do you dislike about Cognito Forms?

Nothing it's about to dislike we are using since last 6 months Review collected by and hosted on G2.com.

What problems is Cognito Forms solving and how is that benefiting you?

Collect more insight from maximum employee and guest survey, feedback Review collected by and hosted on G2.com.

SS
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cognito Forms?

Cognito has been easy to use from the get-go, from both a platform and a customer relations standpoint. The staff was very helpful in getting us up and rolling. We needed enterprise-level solutions but were getting priced out of our previous main platform. Cognito turned out to be a much more affordable solution. Review collected by and hosted on G2.com.

What do you dislike about Cognito Forms?

While the platform is easy to use, sometimes you do have to hunt and peck to find what you are looking for. The how-to guides are robust, but one or two videos might be needed, especially when it comes to sending responses automatically to other people. Also, there are two missing functions that I'm wishing for more than anything: the ability to import an electronic form into the platform (like Jotform does), and the ability to send responses to Google Sheets without having to use an intermediary like Zapier. Review collected by and hosted on G2.com.

What problems is Cognito Forms solving and how is that benefiting you?

Cognito is providing a more affordable solution to our form-building needs. We can add more users and have more abilities than we did with our previous form builder. Review collected by and hosted on G2.com.

KD
Chief of Staff
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cognito Forms?

Cognito Forms has been a very useful tool within our organization. We use it to administer employee surveys as well as to collect data, pictures and other forms.

Its compatibility with SharePoint is another great feature as it allows us to take the data we collect and use it in other ways or to create work flows that to support follow up and other processes. Review collected by and hosted on G2.com.

What do you dislike about Cognito Forms?

It would be great to be able to have a form have a more dynamic function, such as the ability to pull information into a form and use it as a look-up form for other forms. We currently have several look-up forms, and those are helpful, but what is lacking is the ability to have it extract data from another source to be a lookup resource. Review collected by and hosted on G2.com.

What problems is Cognito Forms solving and how is that benefiting you?

It allows us to collect and house data for multiple purposes and it's very user friendly for the people building forms and the person filling them out. The fact that a pdf can be generated is a bonus. As there are many tools to collect information but most don't return the information to the person completing it. Review collected by and hosted on G2.com.

Kurt M.
KM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cognito Forms?

Cognito Forms is super easy to use and at the same time has a lot of powerful and advanced capabilities. I used it to create HIPPA-compliant patient intake forms and test-results forms. The ability to create custom PDFs exactly the way I want them is incredible and all the validation and controls inside the form is great. I found other tools could not match the level of professionalism of Cognito forms. Review collected by and hosted on G2.com.

What do you dislike about Cognito Forms?

I wish Cognito Forms had a built-in scheduling function so I did not need to interface it with Calendly or some other scheduler. I also wish the HIPPA compliance came at a lower cost as it makes this too expensive for small, low traffic providers. Performance can be super slow too (this can be caused by several things, but I can't seem to prevent it even though I try to avoid the issues that cause slowness.) I have times I have to bring up Cognito forms and walk away for an hour or more before data can be seen (not a problem for people filling out forms - just for those looking at data). Review collected by and hosted on G2.com.

What problems is Cognito Forms solving and how is that benefiting you?

Allows pre-registration for medical tests and services so patient doesn't have to do this on-site. This also reduces errors from our staff because we are not re-keying hand-written registration forms. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cognito Forms?

It is very easy to understand their syntax and to create forms that can handle many different needs. Additionally, it is really straight forward to teach other people how to use the forms because of how easy it is to use. Review collected by and hosted on G2.com.

What do you dislike about Cognito Forms?

I don't like how currency and the date format are tied to the country that the form is designed for. I am located in the US and I want to use 24 hour time, but I'm unable to unless I select a country like the UK, which also switches me over to dd/mm/yy which my team doesn't use. Review collected by and hosted on G2.com.

What problems is Cognito Forms solving and how is that benefiting you?

We need to have people on our team fill out forms for overtime and what not, and this gives a great digital way of doing so. It also lets us integrate the form with P Power Automate, so we can have the chain of command check out the forms as well. Review collected by and hosted on G2.com.

Mara V.
MV
Divisional HR Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Cognito Forms?

The best part of Cognito is the flexibility we have to create forms that cater to our specific HR processes and workflows without the hassle of having to learn to code or learn complex formulas. The templates they offer are great starting points that can then be customized based on our specific needs, and we can continue to tweak them as needed to streamline our workflow further. Without the luxury of a custom HRIS to manage our HR service request forms, we've leveraged Cognito to create our own service request process to offer more efficient and effective HR service delivery to our stakeholders. We've used Cognito for performance management, online recruiting, HR service requests, employee engagement surveys, onboarding/offboarding forms, and event planning. With the new workflow/roles features, we've been able to leverage Cognito in even more HR processes that require approvals/manager input, and we're looking forward to expanding the range of HR activities even further. Review collected by and hosted on G2.com.

What do you dislike about Cognito Forms?

There are some quirks that we've learned to work around, but generally, there's nothing we actively dislike. It would be wonderful to have more robust tracking/auditing details (this is a new feature that was just released recently, so I'm sure there are plans to build it out further in the future) and to be able to set automated reminders/emails based on certain triggers/actions. The conditional logic wizard has improved significantly since we first started using Cognito in 2020, but there is still room for improvement. It would be helpful to be able to combine conditional logic with the custom roles, so we could simultaneously set certain forms/fields to be accessible by specific roles AND under specific conditions rather than either or. Review collected by and hosted on G2.com.

What problems is Cognito Forms solving and how is that benefiting you?

Since we can't actively leverage an enterprise-level HRIS to manage many of our HR processes, Cognito has allowed us the flexibility to build out the forms/processes/workflows we need ourselves. In some ways, it gives us even more control over the process than a traditional HRIS, which requires complicated configuration and implementation by a third party. We don't have to rely on any customer service or implementation team to configure the workflows for us because the system is simple enough for us to do it ourselves. This has saved us countless man-hours and additional costs that would've been sunk into a traditional HRIS implementation. Review collected by and hosted on G2.com.