If you already have a social-media-savvy community, this is an innovative way to engage and utilise them.
It’s especially good for large e-commerce brands with a well-established community.
The gamified BB experience gives another incentive for the community to get involved alongside the rewards on offer.
If you’re a content creator, BB’s missions can help mix up your content and give inspiration.
BB allows people to get creative, enjoy the experience and get value from it.
The onboarding experience is harmonious and the customer relationship managers are friendly and well informed.
The chat facility on the platform is useful and super fast. Review collected by and hosted on G2.com.
Unfortunately for us, BB is much more suited to a younger consumer and particularly lends itself to established content creators.
This is not a platform on which to grow your existing community if they don’t already fit with the typical influencer demographic.
According to BB getting 500 ambassadors is key to success – we learned this after we signed up - and it has been a big hurdle for us.
Our community (although highly engaged and passionate) haven’t embraced the app (feedback has been negative) or the missions (which have struggled to get traction).
This is primarily because our community is not from a demographic who naturally engage in this way.
BB suits brands whose community's are predominantly Instagram/TikTok based or larger brands with big Instagram/TikTok communities – ours is not - and I think that some straight talking was omitted from our pre-sign up sales conversations.
BB is time and resource intensive which was made clear to us and is fine if your community is engaging with your missions but if they aren’t it’s not cost-effective and the tied contract makes extricating yourself difficult and expensive.
Whilst BB are on hand to give you help and advice with missions they only know what works for their successful brands so if your community is different to that of their other brands and you are struggling they don’t have much to suggest.
The platform itself is full of information, especially when creating missions - this can be a bit confusing and overwhelming. I think onboarding misses some key information which would help you to understand how to work the platform better and how to get around certain things when creating missions.
It does feel as though you’re left on your to figure out the missions which can be quite daunting unless you pester BB with questions.
As a small brand it was important for us to understand the finances properly and this was difficult to do. There are many aspects to the incentives and it’s difficult to keep track of what’s going in and out. This does trickle down in to creating enticing missions as it’s difficult to know what reward to give the missions that will incentivise the ambassadors without making a loss. For this alone, I think the platform is much better suited to beauty and cosmetics brands, FMCG and brands with smaller value items that can be sent out to the customer at a lower cost.
Some of the interactions regarding termination have been a little bit disappointing with BB’s first response being YOU CAN’T DO THAT until you ask where that’s written in the contract and then there is a climb down. I really don’t like this!
The 90 days notice period is too long and I think if BB targeted their customer acquisition to brands with the right type of community in the first place then they wouldn’t need to tie customers into an expensive contract. Review collected by and hosted on G2.com.
Video Reviews
Brandbassador is a great tool for brands and influencers!
104 out of 105 Total Reviews for Club (formerly Brandbassador)
Overall Review Sentiment for Club (formerly Brandbassador)
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The platform excels in simplifying the management of ambassador programs. Its intuitive interface makes it incredibly easy to set up campaigns, track ambassador performance, and streamline communication. I also appreciate the gamification aspect, which motivates ambassadors to stay engaged and perform their best. The built-in analytics dashboard provides clear insights that help optimize campaigns, making it a powerful tool for driving results. Review collected by and hosted on G2.com.
While the platform is generally intuitive, there’s room for improvement in certain areas. For example, the search and filtering options for finding the right ambassadors could be more robust, allowing for deeper customization. Additionally, integration capabilities with other marketing tools are somewhat limited, which can make it challenging to streamline workflows across platforms. Enhancing these features would make the platform even more versatile and user-friendly. Review collected by and hosted on G2.com.
Club is an amazing tool if you plan to activate many influencers monthly or for specific campaigns. The NA-KD Influencer Marketing team had the pleasure of partnering with Club for our Black Week campaigns, with successful results! The team is great and always helpful. Review collected by and hosted on G2.com.
Influencer segmentation can be improved, but they're always open to receiving tickets and implementing new features. Review collected by and hosted on G2.com.
Brandbassador is an impressive tool if you are looking to create an ambassador program for your business. It's extremely versatile and has so many customizable options to do *exactly* what you want to do with your community.
In 7 months we've achieved:
-$63k in revenue
- 247 social posts and stories
- Increased engagement on social posts
- 75+ pieces of usable content
The level of detail and support provided by the team is amazing. Our onboarding with Charlotte was seamless and our quarterly calls with Maria are ones that I actually look forward to! She is always available to help, has great ideas and insights and really has helped us be successful.
The customer support in general is also incredible, they are always avaialbe to answer questions, help out Ambassadors and fix little things here and there that sometimes go awry. It's a really easy tool to implement and integrate into exisiting platforms that you're using. Review collected by and hosted on G2.com.
The only "negative" thing I can say about the tool is that I wish it was possible to create your own templates for missions so it would be easier to create certain missions onthe fly. I am able to kind of do this using the mission drafts, but it would be a nice addition. Review collected by and hosted on G2.com.
Brandbassador is a very easy tool to access. The tool is easy to use and keeps track of everything regarding the ambassador's activity, and mission updates and even all the help available anytime we want. I recommend this tool to every emerging brand or company who wants to grow their brand with the people around them. Review collected by and hosted on G2.com.
There is nothing I would like to change in the tool. Any improvement done in the tool will be great to us. Review collected by and hosted on G2.com.
I am really loving the Brandbassador Platform! I have been working with Robert Fox, Technical Success Manager, directly for over a year and I can not express not only how helpful he is, but a true delight to work with! From last minute asstance to walking me through each step of a proccess, it's been a breeze! With his support, we have been able to boost our achievements and opportunities for our brand ambassadors. Review collected by and hosted on G2.com.
Would love for there to be a location in the U.S.! Review collected by and hosted on G2.com.
The team, customer support and the level of service is amazing... In just 3.5 months we have accomplished with their expertise:
83k in 3.5 months
288% ROI in 3.5 months
400+ pieces of content
There's no way we would have been able to achieve the success we have as fast as we have without both the platform and the Brandbassador team to implement it.
They made it super easy to use and integrate with our Shopify store and get our community going. Not only that but the features are so numerous that it is tough to find anything else that can do it all in one platform. Review collected by and hosted on G2.com.
I literally can't think of one downside. We have received far and away much more than what we were hoping for. Review collected by and hosted on G2.com.
The possibility of creating missions to collaborate with the ambassadors not only gives you the ability to become more creative but also your community to always create better content as guiding them in what kind of content you want them to create has never been easier. Reaching such a broad audience has never been easier. Also, it is very easy to keep in touch with the community via the message center, so any problems ambassadors might encounter can be solved very fast to encourage growth from both sides.
On another note, I am looking forward to seeing what exciting new opportunities Club will bring. Review collected by and hosted on G2.com.
Except for the bugs that sometimes appear which can show down our processes, there is not much to dislike. But nevertheless, the chat support is always there and usually, every small bug is fixed quite fast. Review collected by and hosted on G2.com.
Brandbassador streamlined influencer marketing, offering intuitive features and detailed analytics of each missions which help us achieve $1M in revenue.
Also, the support team and account handling team is very friendly and helpful. Review collected by and hosted on G2.com.
We have ambassadors with mostly less number of followers. It would be greate if we will be able to get famous ambassadors with high followers count for our brand so there should be some option there where we as a brand can approch ambassadors.
Or some features to run ads on brandbassador where we can attrach nee ambassadors. Review collected by and hosted on G2.com.
The organisation and how seemless it is to pull the data is easy, the tech teams response to fixing and glitches & taking ownership of helping with ambassadors makes it a lot easier.
Rob Fox and Janey that help us within the UK daily, are the most fast paced & brilliant people that I have worked with compared to other ambassador platforms, if it wasnt for them consistently taking ownership for us on behalf of the brand its likely we wouldnt be performing how we are today Review collected by and hosted on G2.com.
My only feedback would to make payments GBP based not just dollars Review collected by and hosted on G2.com.
Our quarterly discussions with Winnie, our dedicated account manager, are consistently enjoyable. She aids us in defining our objectives and ensures our account stays on track. Winnie has always been readily available to assist us with any challenges, and the overall customer support we receive from Brandbassador is exceptional.
The straightforward and efficient mission setup process provided by Brandbassador deserves high praise. Thanks to its user-friendly interface, we can effortlessly establish multiple missions each week.
Since our account overhaul earlier this year, we've been remarkably successful in accumulating authentic user-generated content (UGC) from ambassadors spanning the globe. This UGC has played a pivotal role in various digital marketing campaigns, delivering impressive results. Review collected by and hosted on G2.com.
One minor critique we have is that occasionally, new messages vanish from the dashboard. Fortunately, we can quickly locate them by searching for the ambassador's name. Besides that minor issue, we absolutely adore the platform! Review collected by and hosted on G2.com.
