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Cloudinary Reviews & Product Details

Tyler S.
TS
Software Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cloudinary?

The free tier has about 5 years worth of my photos and shows no signs of reaching the cost plans. I use it so often that I actually developed an npm package that will programmatically watch my Screenshots directory, then copy the markdown-formatted image to my clipboard that I use in my static site generated personal blog. It's extremely easy to use, and has integrations for literally any framework out there. The documentation is amazing as well. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

Literally not a single thing. Well, actually, the UI post logging in doesn't have a lot of use, and I think most would prefer to be redirected to their media library, rather than what it currently does. Review collected by and hosted on G2.com.

What problems is Cloudinary solving and how is that benefiting you?

I use it for my image heavy development blog and any other project that I'm working on including for client projects where I'll just have them create an account and uplaod all their assests themselves. Saves untold hours. Review collected by and hosted on G2.com.

Cloudinary Overview

What is Cloudinary?

Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than two million users and 10,000 customers, including Adidas, Bleacher Report, Etsy, Fiverr, Grubhub, Minted, Paul Smith and Rivian, rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com.

Cloudinary Details
Product Website
Languages Supported
English
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Product Description

Cloudinary helps brands manage, transform, optimize, and deliver engaging visual experiences at scale.

How do you position yourself against your competitors?

At Cloudinary, we are the experts in managing image, video, 3D at scale. While many point solutions and vendors can store, manage, and deliver visual assets, we help companies accomplish more by harnessing AI to automate essential tasks and workflows spanning the asset lifecycle and do it at scale with a powerful, flexible, and easy-to-use platform.

Recognized as a leader and visionary, our platform helps companies do more with their assets by combining best-of-breed visual media products, including DAM, image editing APIs, and a Video Platform.

What’s different about Cloudinary? It’s the combination of power and ease-of-use that enable you to achieve measurable results that matter.


Seller Details
Company Website
Year Founded
2011
HQ Location
San Jose, CA
Twitter
@cloudinary
23,056 Twitter followers
LinkedIn® Page
www.linkedin.com
424 employees on LinkedIn®
Description

Cloudinary is a cloud-based media management platform that specializes in image and video optimization, transformation, and delivery. It enables businesses to efficiently manage their visual content by providing tools for uploading, storing, manipulating, and serving images and videos across various devices and platforms. With features such as automatic format selection, responsive resizing, and content delivery network (CDN) integration, Cloudinary enhances performance and user experience for websites and applications. The platform is widely used by developers, marketers, and content creators to streamline media workflows and improve digital asset management.


Megan M.
MM
Overview Provided by:

Recent Cloudinary Reviews

Dennis B.
DB
Dennis B.Mid-Market (51-1000 emp.)
4.5 out of 5
"Execellent API support for developers."
I like the ease of signup and very generous free tier. I regularly run workshops in which participants build a starter web application which all...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Outstanding technology & support"
The IT product is already outstanding and roadmap is visionary
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Asset management dream"
The tools provided for managing a large number of assets, and the documentation and support team to help you achieve it. I can't stress enough how ...
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Cloudinary Media

Cloudinary Demo - Cloudinary Assets
Intelligent digital asset management, for brands that rely on visual storytelling.
Cloudinary Demo - Transformation Builder
The Cloudinary Transformation Builder is the UI for creating and saving your transformations in a simple and easy to use way.
Cloudinary Demo - Video Player Studio
With Cloudinary's Video Player Studio you can build your own Video Player to match your brand and easily embed it into your own website! This offers loads of customization options for fitting your video player to your brand and all your video use-cases; all with super-simple and super-quick UI co...
Cloudinary Demo - Adapt and Customize with Generative AI Recolor
Automatically generate limitless variations. Adapt, transform, and customize assets to personalize experiences across channels, using presets and GenAI automation to enhance, repurpose, and customize images and videos efficiently.
Cloudinary Demo - Optimized Omnichannel Delivery
Perfect assets for every channel, device, and context. Cloudinary’s 10+ years of optimization expertise ensures that assets are delivered in the right size, crop, and format, improving Core Web Vitals, reducing page load times, enhancing SEO, and boosting user satisfaction.
Cloudinary Demo - EasyFlows
Cloudinary's step-by-step automation builder. Streamline your visual media workflows with end-to-end automations for designing, customizing, and optimizing your image and video processes efficiently at scale.
Cloudinary Assets: The AI-Powered, API-First DAM for Visual Storytellers

Brands that rely on visual storytelling trust Cloudinary’s DAM to streamline complex workflows and automate time-consuming tasks throughout the asset lifecycle...
Play Cloudinary Video
Cloudinary Assets: The AI-Powered, API-First DAM for Visual Storytellers Brands that rely on visual storytelling trust Cloudinary’s DAM to streamline complex workflows and automate time-consuming tasks throughout the asset lifecycle...
Cloudinary Media Flows

MediaFlows is the low-code platform for building visual media-rich applications in minutes.
Play Cloudinary Video
Cloudinary Media Flows MediaFlows is the low-code platform for building visual media-rich applications in minutes.
Cloudinary Video API: High-performing video at scale

Our API lets you upload, store, transform, and deliver high-quality videos easily and efficiently. 

With features like automated video transcoding, dynamic video URLs...
Play Cloudinary Video
Cloudinary Video API: High-performing video at scale Our API lets you upload, store, transform, and deliver high-quality videos easily and efficiently. With features like automated video transcoding, dynamic video URLs...
Cloudinary AI

Cloudinary has been a pioneer in the GenAI space and applying AI to automate the asset lifecycle since 2012. We offer practical, scalable AI-powered automations for image and video management for developers, marketers...
Play Cloudinary Video
Cloudinary AI Cloudinary has been a pioneer in the GenAI space and applying AI to automate the asset lifecycle since 2012. We offer practical, scalable AI-powered automations for image and video management for developers, marketers...
Cloudinary Image Cropping

Context-aware cropping with c_auto and g_auto intelligently determines the optimal crop and resize for an image, taking into account its content, context, and the specified device's dimensions or aspect ratio...
Play Cloudinary Video
Cloudinary Image Cropping Context-aware cropping with c_auto and g_auto intelligently determines the optimal crop and resize for an image, taking into account its content, context, and the specified device's dimensions or aspect ratio...

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Video Reviews

79 out of 80 Total Reviews for Cloudinary

4.5 out of 5
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79 out of 80 Total Reviews for Cloudinary
4.5 out of 5
79 out of 80 Total Reviews for Cloudinary
4.5 out of 5

Cloudinary Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CloudinaryQuestion

Time to Implement
<1 day
>12 months
Return on Investment
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48+ months
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Dennis B.
DB
Principle Software Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cloudinary?

I like the ease of signup and very generous free tier.

I regularly run workshops in which participants build a starter web application which allows users to upload images through the browser on mobile phones.

I like the cloudinary dashboard which immidiatelly presents a code example to integrate the upload into a node.js application.

We also use cloudinary as CDN for pdf documents and host all media presented on our corporate website geolytix.com on cloudinary. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

Having to install the cloudinary node package is somewhat cumbersome and completely unnecessary. It is fairly easy to sign an url for upload to the cloudinary API directly from the browser. The trickiest bit was to find the example.

The media explorer interface is somewhat long in the tooth. Batch uploads could be smoother.

I'd prefer if the file name would be retained when uploading an image through the media explorer interface into a folder. Review collected by and hosted on G2.com.

What problems is Cloudinary solving and how is that benefiting you?

I am building web applications that allow user to upload images and documents from the browser to cloudinary. An example is a mapping application which allows the user to take an image with the phone and upload the image directly to cloudinary by signing the upload URL in an AWS lambda with access to the cloudinary account secrets. Review collected by and hosted on G2.com.

William R.
WR
CTO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cloudinary?

Optimisation and automatic generation of images adapted to each device. A real plus for easily optimising the user experience and the KPIs associated with CoreWeb Vitals. The solution is easy to integrate thanks to the wide range of frameworks supported. It's a tool that knows how to make itself invisible while providing real added value. It's becoming an essential part of our day-to-day business. The support team is very responsive, and I've used it to deal with invoicing issues and have always received a fast, efficient response. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

Monitoring of consumption and usage could be improved. The indicators are fairly poor. It would also be good to be able to filter out unhelpful bots that consume credits. Caching is very good, sometimes too good. It's quite difficult to make an image cache expire. Review collected by and hosted on G2.com.

What problems is Cloudinary solving and how is that benefiting you?

It's very easy to manipulate existing images to adapt them to the new constraints of a design system. What's more, the optimisation and automatic generation of images adapted to each device is also a real performance booster. Review collected by and hosted on G2.com.

Marcus R.
MR
Analisate de Operações
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Translated Using AI
What do you like best about Cloudinary?

What I like and appreciate most about Cloudinary is the ability to resize images, work on their quality, especially when dealing with the demand for product promotion images. Often we receive images with low proportion and dimension, Cloudinary assists in editing these images, making them much more applicable. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

I believe that the price of the premium plan is an obstacle, it requires an investment, as the free plan is limited. The understanding of the tool as well, I believe that clearer and more interactive documents and manuals help in understanding how to use the tool at its best performance. Review collected by and hosted on G2.com.

What problems is Cloudinary solving and how is that benefiting you?

Cloudinary is assisting me in editing product images, where the images are captured by third parties and do not come in a standard proportion and quality of dimension. I am able to edit and standardize the images according to the need. Review collected by and hosted on G2.com.

GC
Front End Developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Cloudinary?

I love Cloudinary's on the fly transformations which can be activated by writing only a few words on the image or video url. At my job we rely heavily on it for video and image optimizations. No other vendor comes close when it comes to providing this service. This allows images to load fast and keeps our google site speed scores in great standards. Cloudinary has some great advanced features as well as custom widgets, and advanced video cropping options. Cloudinary offers tons of options and has great documentation available online. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

The Cloudinary JS automatically updates. I would rather have control on when it updates as it can break things when using their widget. (This does not impact hosted images and videos that are in Cloudinary.) Review collected by and hosted on G2.com.

What problems is Cloudinary solving and how is that benefiting you?

Cloudinary is always constantly improving its features on how it automatically resizes hosted images, and updates its widgets frequently which end up working great in the end. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cloudinary?

Ease of use and robust cross-platform integration has made Cloudinary an indispensable asset for the online presence of Bass Pro Shops. Moving from Adobe Scene7 to Cloudinary was made easy by expert technical support and good communcation with Cloudinary's engineers. Several teams in Digital Production work daily in Cloudinary to support web initiatives and build product imagery for online and retail purposes. We literally could not function without Cloudinary. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

Complaints or dislikes are minimal. Asset searches can be a bit tedious and Cloudinary didn't have an out-of-box solution for a video sitemap. But, those have been minor concerns and Cloudinary has been quick to help us with any issues that have come up. Review collected by and hosted on G2.com.

What problems is Cloudinary solving and how is that benefiting you?

Cloudinary serves as our image host for online sales. They were able to quickly and efficiently get us moved from our previous host, Adobe Dynamic Media (Scene7), and up and running with virtually no downtime. Review collected by and hosted on G2.com.

William A.
WA
Owner/Product Designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cloudinary?

The free tier is a gneours stepping stone to growth. Scaling into robust image and video solutions is easy. Whether using their dedictaed player for videos or crafting your wown the potential is limitless and performant. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

The docuementaion is rich but a little hard to navigate. The pricing structure is a little hard to understand, but I havent met the upper limits of my pro account and I'm well within the limit. Review collected by and hosted on G2.com.

What problems is Cloudinary solving and how is that benefiting you?

Easy implementation and management across multiple client sites Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cloudinary?

This was so easy to setup, install, and load the SDK into my software. We were able to scale our application to accept millions of user images very quickly. Integration took just a few hours and the support and documentation on their website is very easy to follow. They have so many features for image transformations that saved us countless hours of cusotm development. We used Cloudinary daily for 8 years. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

The only downside is their admin control panel - which they keep changing the UI so it's hard for me to find things. Once I get used to sofware I don't expect such dramatic changes to the control panel. Other than that, no issues - a great product. Review collected by and hosted on G2.com.

What problems is Cloudinary solving and how is that benefiting you?

Image hosting, image optimization and helping us focus on other business related requirements instead of building complex image pipelines. Review collected by and hosted on G2.com.

Verified User in Wholesale
UW
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cloudinary?

The tools provided for managing a large number of assets, and the documentation and support team to help you achieve it. I can't stress enough how great their support team have been every time I needed to reach out. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

Not many things to outright dislike. Their tech moves fast, and sometimes the documentation falls a little behind or is too voluminous to easily work with. Review collected by and hosted on G2.com.

What problems is Cloudinary solving and how is that benefiting you?

Mass asset storage. A near 7-figure asset catalogue and all the tools available to upload, download, and backup files has made it easy. Integrating API's in our PIM, or Mass folder uploads via CLI or the Python package is a breeze Review collected by and hosted on G2.com.

Michael B.
MB
Marketing Systems Admin
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cloudinary?

Cloudinary has straightforward and robust permissioning, which is incredibly helpful for managing access across a range of applications that rely on our DAM, including email and text messages, our app, and website. Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

Migrating assets can be tedious, so it is important to map out a storage structure when getting started with new projects. Review collected by and hosted on G2.com.

What problems is Cloudinary solving and how is that benefiting you?

Centralized image store across our brands and digital properties.

Image optimization to ensure quality rendering across different mediums and clients. Review collected by and hosted on G2.com.

Filipe Henrique  S.
FS
Administrativo
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cloudinary?

Testei outros serviços de nuvem, porém, o Cloudinary é sem duvidas o mais eficiente disponível. Ele me ofereceu uma ótimo solução para aplicação web, possuindo uma capacidade de administração fácil e integral. Recomendo fortemente Review collected by and hosted on G2.com.

What do you dislike about Cloudinary?

Atualmente ele me proporciona tudo que eu necessito. Review collected by and hosted on G2.com.

What problems is Cloudinary solving and how is that benefiting you?

Ele me proporciona integração com certas redes sociais e ferramentas inteligentes, o que fazem eu otimizar meu tempo. Review collected by and hosted on G2.com.