Click Features
What are the features of Click?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
Lead Management
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- CRM Lead Integration
Reporting & Analytics
- Basic Reporting
- Web Analytics
Technology Glossary Features
View definitions of the features and discover new technology terms.
Click Categories on G2
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Integration
Data Import & Export Tools | Based on 96 Click reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 76% (Based on 96 reviews) | |
Integration APIs | Based on 83 Click reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 78% (Based on 83 reviews) | |
Breadth of Partner Applications | Based on 74 Click reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 72% (Based on 74 reviews) |
Platform
Customization | Based on 99 Click reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 78% (Based on 99 reviews) | |
Workflow Capability | Based on 96 Click reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 80% (Based on 96 reviews) | |
User, Role, and Access Management | Based on 103 Click reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 83% (Based on 103 reviews) | |
Internationalization | Based on 71 Click reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies. | 76% (Based on 71 reviews) | |
Sandbox / Test Environments | Based on 87 Click reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 76% (Based on 87 reviews) | |
Performance and Reliability | Based on 104 Click reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 77% (Based on 104 reviews) | |
Output Document Generation | Based on 74 Click reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 75% (Based on 74 reviews) | |
Custom Tracking Domain | Ability to define a custom domain from which emails are sent. This feature was mentioned in 26 Click reviews. | 75% (Based on 26 reviews) | |
Multiple Domains | As reported in 26 Click reviews. Able to send emails from multiple domains. | 76% (Based on 26 reviews) | |
Dedicated IP | See feature definition | Ability to use a dedicated IP for deliverability. This feature was mentioned in 23 Click reviews. | 72% (Based on 23 reviews) |
Documentation | Availability and quality of documentation for API, code library, implementation, and set up. This feature was mentioned in 28 Click reviews. | 75% (Based on 28 reviews) | |
Sender Reputation Management | Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. 24 reviewers of Click have provided feedback on this feature. | 74% (Based on 24 reviews) | |
Tracking & Reporting | Based on 35 Click reviews. Tracks emails sent and delivery rates and compiles them into standard reports. | 80% (Based on 35 reviews) | |
Enterprise Scalability | Provides features and infrastructure to allow scaling for large organizations. 30 reviewers of Click have provided feedback on this feature. | 76% (Based on 30 reviews) | |
Performance and Reliability | Emails are consistently received and software performs reliably. This feature was mentioned in 32 Click reviews. | 83% (Based on 32 reviews) |
Email Marketing
Building and Personalizing Emails | Based on 154 Click reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 82% (Based on 154 reviews) | |
Sending Outbound Emails | Based on 153 Click reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 85% (Based on 153 reviews) | |
Manage Email Deliverability | Based on 149 Click reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 82% (Based on 149 reviews) | |
Automated Email Responses | Based on 134 Click reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 79% (Based on 134 reviews) |
Online Marketing
Landing Pages and Forms | Based on 131 Click reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 73% (Based on 131 reviews) | |
Dynamic Content | Based on 123 Click reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 72% (Based on 123 reviews) | |
A/B Testing | Based on 118 Click reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 75% (Based on 118 reviews) | |
Mobile Optimized | Based on 121 Click reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 73% (Based on 121 reviews) | |
Search Tracking and Optimization | Based on 109 Click reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 73% (Based on 109 reviews) |
Lead Management
Marketing Lead Database | Based on 119 Click reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 77% (Based on 119 reviews) | |
Data Quality Management | Based on 114 Click reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database. | 74% (Based on 114 reviews) | |
Segmentation | Based on 123 Click reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 78% (Based on 123 reviews) | |
Lead Scoring and Grading | Based on 114 Click reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 73% (Based on 114 reviews) | |
Lead Nurturing | Based on 110 Click reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 80% (Based on 110 reviews) | |
Online Behavior Tracking | Based on 110 Click reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 72% (Based on 110 reviews) | |
Automated Alerts and Tasks | Based on 104 Click reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 75% (Based on 104 reviews) | |
CRM Lead Integration | Based on 123 Click reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 83% (Based on 123 reviews) |
Campaign Management
Program Management | See feature definition | Based on 103 Click reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 75% (Based on 103 reviews) |
Event / Webinar Marketing | Based on 111 Click reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 76% (Based on 111 reviews) | |
Calendaring | Based on 77 Click reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 70% (Based on 77 reviews) | |
Budgeting | As reported in 63 Click reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. | 67% (Based on 63 reviews) |
Social
Social Listening | Based on 66 Click reviews and verified by the G2 Product R&D team. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. | 69% (Based on 66 reviews) | |
Social Sharing | Based on 75 Click reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 70% (Based on 75 reviews) | |
Social Campaigns | Based on 65 Click reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 68% (Based on 65 reviews) | |
Social Media Engagement | Based on 69 Click reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | 71% (Based on 69 reviews) | |
Social Media Advertising | Based on 61 Click reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 67% (Based on 61 reviews) |
Reporting & Analytics
Basic Reporting | Based on 137 Click reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 78% (Based on 137 reviews) | |
Web Analytics | Based on 113 Click reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 75% (Based on 113 reviews) | |
ROI Analytics | Based on 87 Click reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 69% (Based on 87 reviews) | |
Revenue Analytics | Based on 84 Click reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 67% (Based on 84 reviews) | |
SEO / Keyword Analytics | Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. 82 reviewers of Click have provided feedback on this feature. | 67% (Based on 82 reviews) |
Social Management
Social Analytics | Reports on the performance of social media posts and campaigns. 23 reviewers of Click have provided feedback on this feature. | 83% (Based on 23 reviews) | |
Social Publishing | As reported in 26 Click reviews. Allows the creation, management, and scheduling of content to be shared across social media channels. | 88% (Based on 26 reviews) | |
Campaign Optimization | Based on 24 Click reviews. Identifies trends in social media campaigns, such as optimal posting times, to improve performance. | 85% (Based on 24 reviews) | |
Social Engagement | See feature definition | Based on 23 Click reviews. Centrally manages social media content and conversations across multiple social channels. | 82% (Based on 23 reviews) |
Social Ads | As reported in 18 Click reviews. Provides features for managing and optimizing paid advertisements across social channels. | 83% (Based on 18 reviews) | |
Campaign Planning | Based on 23 Click reviews. Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. | 86% (Based on 23 reviews) | |
Hashtag Capabilites | Monitor hashtags, their trends, and analytics across all social media platforms | Not enough data |
Administration
Template Creation | Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. 37 reviewers of Click have provided feedback on this feature. | 78% (Based on 37 reviews) | |
Preset Template Availability | Quantity and quality of preset email templates for administrators to construct their own emails. 35 reviewers of Click have provided feedback on this feature. | 70% (Based on 35 reviews) | |
Custom Unsubscribe | Able to customize the unsubscribe templates, handler, and tracking. 34 reviewers of Click have provided feedback on this feature. | 70% (Based on 34 reviews) | |
Email Segmentation | See feature definition | Able to segment transactional emails based on their purpose. 34 reviewers of Click have provided feedback on this feature. | 76% (Based on 34 reviews) |
Detailed Server Logs | Based on 28 Click reviews. Detailed logs for tracking and debugging mail server activity. | 75% (Based on 28 reviews) | |
Notifications | As reported in 27 Click reviews. Alerts administrator whenever a pre-set event occurs. | 73% (Based on 27 reviews) |
Integrations
Webhooks | See feature definition | Based on 23 Click reviews. Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) | 73% (Based on 23 reviews) |
Event Tracking API | API used to track the status of emails. This feature was mentioned in 24 Click reviews. | 71% (Based on 24 reviews) | |
Mail Send API | Based on 21 Click reviews. API used to send emails (e.g. Web API, SMTP API) | 74% (Based on 21 reviews) | |
Spam Filter Testing | Testing to ensure emails do not go to recipient's spam folder. 28 reviewers of Click have provided feedback on this feature. | 76% (Based on 28 reviews) |
Marketing Operations
ROI Tracking | As reported in 41 Click reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 78% (Based on 41 reviews) | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns This feature was mentioned in 55 Click reviews. | 81% (Based on 55 reviews) | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history This feature was mentioned in 44 Click reviews. | 83% (Based on 44 reviews) | |
Multi-User Access | As reported in 46 Click reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 84% (Based on 46 reviews) | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments 39 reviewers of Click have provided feedback on this feature. | 76% (Based on 39 reviews) | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding This feature was mentioned in 37 Click reviews. | 76% (Based on 37 reviews) |
Campaign Activity
Campaign Insights | As reported in 52 Click reviews. Analyzes historical and current marketing campaigns to inform future strategy | 83% (Based on 52 reviews) | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns This feature was mentioned in 54 Click reviews. | 84% (Based on 54 reviews) | |
Campaign Stickiness | Based on 45 Click reviews. Identifies which marketing campaigns resolved in open or closed opportunities | 76% (Based on 45 reviews) | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels 46 reviewers of Click have provided feedback on this feature. | 79% (Based on 46 reviews) | |
Brand Optimization | Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback This feature was mentioned in 45 Click reviews. | 77% (Based on 45 reviews) | |
Predictive Analytics | As reported in 43 Click reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | 78% (Based on 43 reviews) |
Content & Collaboration
Content Calendar | As reported in 23 Click reviews. Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. | 88% (Based on 23 reviews) | |
Content Library | See feature definition | Based on 24 Click reviews. Allows users to upload and publish brand content from a shared library. | 86% (Based on 24 reviews) |
Shared Inbox | Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. This feature was mentioned in 20 Click reviews. | 88% (Based on 20 reviews) | |
Approval Workflows | Automates the content approval process to ensure social posts are approved by managers or clients before publishing. This feature was mentioned in 22 Click reviews. | 83% (Based on 22 reviews) | |
Users and Permissions | Based on 24 Click reviews. Allows administrators to assign permissions for different users or teams to access certain platform features. | 86% (Based on 24 reviews) | |
Content Creation | Provides features for creating or editing social media assets. This feature was mentioned in 24 Click reviews. | 87% (Based on 24 reviews) |
Survey Management
Survey Builder | Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor This feature was mentioned in 39 Click reviews. | 83% (Based on 39 reviews) | |
Question Types | Based on 38 Click reviews. Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings | 80% (Based on 38 reviews) | |
Templates | Offers pre-built templates for creating surveys with different audiences or use cases 39 reviewers of Click have provided feedback on this feature. | 78% (Based on 39 reviews) | |
Survey Distribution | Based on 38 Click reviews. Provides tools for distributing surveys through email, SMS, social media, etc. | 82% (Based on 38 reviews) |
Survey Customization
Branching/Skip Logic | As reported in 34 Click reviews. Helps create more intelligent surveys based on respondent's actions and answers | 78% (Based on 34 reviews) | |
Branding | Allows users to customize survey colors, logos, and URLs to match company branding 36 reviewers of Click have provided feedback on this feature. | 76% (Based on 36 reviews) | |
Multimedia Support | Ability to embed videos, photos, or other rich media This feature was mentioned in 35 Click reviews. | 75% (Based on 35 reviews) | |
Multilingual Surveys | Based on 31 Click reviews. Allows for creation of surveys in different languages and advanced survey translation | 69% (Based on 31 reviews) |
Survey Insights
Reporting & Analytics | Provides tools to visualize and analyze data 36 reviewers of Click have provided feedback on this feature. | 82% (Based on 36 reviews) | |
BI Tools Integration | As reported in 32 Click reviews. Allows integration with third -party reporting and business intelligence applications | 80% (Based on 32 reviews) | |
Data Exporting | Allows users to export reports from the product into an .xsl, .csv, or .pdf file 38 reviewers of Click have provided feedback on this feature. | 82% (Based on 38 reviews) | |
Permissions | Based on 37 Click reviews. Allows administrators to set permissions on viewing, filtering, or sharing survey results | 78% (Based on 37 reviews) |
