CitrusAd Pros and Cons

ability to provide targeted and data-driven advertising solutions is particularly impressive. It helps retailers and brands optimize their marketing strategies Review collected by and hosted on G2.com.

interface or features to be complex or difficult to navigate at first. However, with proper training and support, these challenges can often be overcome Review collected by and hosted on G2.com.

The CitrusAd platform overall is easy to use and provides all the relevant information in one place. The briefing form follows a good structure, with explanations available for each step of the build. Past this, you can easily update the budget on each campaign in real-time. Reporting shows all results in a succinct and efficient way, with reports easily downloadable to deep dive further into provided data. Review collected by and hosted on G2.com.

Unable to delete archived/old campaigns, which clutter the list of campaigns in each section (and slows down the platform loading time). Platform loading time is often an issue when trying to move through editing/changing budgets. Unable to pull reports of greater than a month, which delays longer-term campaign reporting and deep dives. No way of understanding if banner ads are approved/rejected unless entering the platform itself. Review collected by and hosted on G2.com.

Good communication and response with CitrusAd team - willing to discuss and make optimizations on a monthly basis. Easy and simple dashboard makes information easy to find. Review collected by and hosted on G2.com.

Low ROAS compared to other platforms we use, some reporting capabilities not available in the dashboard. Dashboard limits how many reports you can pull for a time period longer than a month. Review collected by and hosted on G2.com.

The team members are always willing to assist. Stephan made sure all my campaigns ran smoothly and was always willing to help me. Review collected by and hosted on G2.com.

Citrusad can be a bit difficult to navigate if you are not familiar with the program Review collected by and hosted on G2.com.

The support that the team provide, the key insights into performance, and most importantly, the open communication that I have that the tea and I have Review collected by and hosted on G2.com.

I have no dislikes, and I could not be happier. Review collected by and hosted on G2.com.

Effective in the way it operates and delivers results Review collected by and hosted on G2.com.

Can be confusing in its layout - it doesn't seem to be logical at times.

Also needs explainer or help txt or onscreen support Review collected by and hosted on G2.com.

The best thing about CitrusAd is that you can make real-time changes to your campaign, unlike other activtions when you have to wait for the post-campaign results. Review collected by and hosted on G2.com.

It is quite hands-on, ensuring that you are winning your bids each week but it is still a cost-effective way to run campaigns. I'd also like the option to compare vs organic online sales. Review collected by and hosted on G2.com.

The ease-of-use of the campaign set-up, scheduling and bid management Review collected by and hosted on G2.com.

The exported reporting layout can be more end-user/presentation friendly Review collected by and hosted on G2.com.

this is so helpful for a marketing professional it makes my life so much easier! as a team we use this almost daily and there is a universal understanding across all channels Review collected by and hosted on G2.com.

sometimes the app crashes or will not export correctly but that is very infrequently and can be solved via contacting customer service for extra assistance or help Review collected by and hosted on G2.com.

Stephen Horne in the Citrus team has been super responsive & helpful on all my questions over the last year. Thanks Stephen! Review collected by and hosted on G2.com.

Citrus Ad has limited functionality compared to advertising platforms e.g. Google Ads. The reporting functionality is limited and needs improvement (to enable us to pull data for 1 full year) Review collected by and hosted on G2.com.