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CitrusAd Reviews & Product Details

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CitrusAd?

The CitrusAd platform overall is easy to use and provides all the relevant information in one place. The briefing form follows a good structure, with explanations available for each step of the build. Past this, you can easily update the budget on each campaign in real-time. Reporting shows all results in a succinct and efficient way, with reports easily downloadable to deep dive further into provided data. Review collected by and hosted on G2.com.

What do you dislike about CitrusAd?

Unable to delete archived/old campaigns, which clutter the list of campaigns in each section (and slows down the platform loading time). Platform loading time is often an issue when trying to move through editing/changing budgets. Unable to pull reports of greater than a month, which delays longer-term campaign reporting and deep dives. No way of understanding if banner ads are approved/rejected unless entering the platform itself. Review collected by and hosted on G2.com.

What problems is CitrusAd solving and how is that benefiting you?

Looking at the bigger picture of organic ranking and ensuring that our products feature top of mind for shoppers that are new/unsure in the category. The ability to display products relevant to them has driven a strong ROI and boosted sales. We also use it to offset poor organic ranked products that should be ranking higher on key search terms/aisle whilst we continue to drive the conversation of the importance of digital shelf ranking. Review collected by and hosted on G2.com.

CitrusAd Overview

CitrusAd Details
Languages Supported
Danish, German, English, Italian, Dutch, Polish, Russian, Spanish
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Seller Details
Seller
CitrusAd
Year Founded
2016
HQ Location
Chicago, IL
Twitter
@ad_citrus
137 Twitter followers
LinkedIn® Page
www.linkedin.com
123 employees on LinkedIn®

Brad M.
BM
Overview Provided by:

Recent CitrusAd Reviews

Souhail B.
SB
Souhail B.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great media specialist"
ability to provide targeted and data-driven advertising solutions is particularly impressive. It helps retailers and brands optimize their marketin...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
1.5 out of 5
"CitrusAd Retail Media Advertising"
Good communication and response with CitrusAd team - willing to discuss and make optimizations on a monthly basis. Easy and simple dashboard makes ...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Cost effective + real-time reporting"
The best thing about CitrusAd is that you can make real-time changes to your campaign, unlike other activtions when you have to wait for the post-c...
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CitrusAd Media

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13 out of 14 Total Reviews for CitrusAd

4.1 out of 5
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13 out of 14 Total Reviews for CitrusAd
4.1 out of 5
13 out of 14 Total Reviews for CitrusAd
4.1 out of 5

CitrusAd Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Souhail B.
SB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about CitrusAd?

ability to provide targeted and data-driven advertising solutions is particularly impressive. It helps retailers and brands optimize their marketing strategies Review collected by and hosted on G2.com.

What do you dislike about CitrusAd?

interface or features to be complex or difficult to navigate at first. However, with proper training and support, these challenges can often be overcome Review collected by and hosted on G2.com.

What problems is CitrusAd solving and how is that benefiting you?

I benefit from understanding how CitrusAd contributes to enhancing digital advertising strategies and driving success for businesses Review collected by and hosted on G2.com.

Verified User in Farming
AF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about CitrusAd?

Good communication and response with CitrusAd team - willing to discuss and make optimizations on a monthly basis. Easy and simple dashboard makes information easy to find. Review collected by and hosted on G2.com.

What do you dislike about CitrusAd?

Low ROAS compared to other platforms we use, some reporting capabilities not available in the dashboard. Dashboard limits how many reports you can pull for a time period longer than a month. Review collected by and hosted on G2.com.

Recommendations to others considering CitrusAd:

Talk with the CitrusAd team regularly to stay on top of changes and optimizations Review collected by and hosted on G2.com.

What problems is CitrusAd solving and how is that benefiting you?

Increasing online sales through certain platforms. Helps increase awareness among customers who are NTB.

Easy to use and quick implementation of Sponsored Products ads Review collected by and hosted on G2.com.

JK
Project Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CitrusAd?

The team members are always willing to assist. Stephan made sure all my campaigns ran smoothly and was always willing to help me. Review collected by and hosted on G2.com.

What do you dislike about CitrusAd?

Citrusad can be a bit difficult to navigate if you are not familiar with the program Review collected by and hosted on G2.com.

What problems is CitrusAd solving and how is that benefiting you?

Citrusad has helped our company bring more awareness to our brands. We have managed to get as much exposure as possible with the team's help at Citrusad. Review collected by and hosted on G2.com.

Matt B.
MB
S
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CitrusAd?

The support that the team provide, the key insights into performance, and most importantly, the open communication that I have that the tea and I have Review collected by and hosted on G2.com.

What do you dislike about CitrusAd?

I have no dislikes, and I could not be happier. Review collected by and hosted on G2.com.

What problems is CitrusAd solving and how is that benefiting you?

We have been able to solve where we are incorrectly investing our money, and as a result, we are making better ROAS than ever before. Review collected by and hosted on G2.com.

RD
CEO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CitrusAd?

Effective in the way it operates and delivers results Review collected by and hosted on G2.com.

What do you dislike about CitrusAd?

Can be confusing in its layout - it doesn't seem to be logical at times.

Also needs explainer or help txt or onscreen support Review collected by and hosted on G2.com.

Recommendations to others considering CitrusAd:

User Interface Improvement (Workflow)

Online Help

Interactive forum or QA section Review collected by and hosted on G2.com.

What problems is CitrusAd solving and how is that benefiting you?

Its a requirement from major customers to ensure products are visible and maintain market share "online" Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CitrusAd?

The best thing about CitrusAd is that you can make real-time changes to your campaign, unlike other activtions when you have to wait for the post-campaign results. Review collected by and hosted on G2.com.

What do you dislike about CitrusAd?

It is quite hands-on, ensuring that you are winning your bids each week but it is still a cost-effective way to run campaigns. I'd also like the option to compare vs organic online sales. Review collected by and hosted on G2.com.

What problems is CitrusAd solving and how is that benefiting you?

Bringing awareness to our range online, converting product ads to online sales and remaining at the top of search results. Review collected by and hosted on G2.com.

IH
Customer Marketing Manager - e-Commerce & Digital
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about CitrusAd?

The ease-of-use of the campaign set-up, scheduling and bid management Review collected by and hosted on G2.com.

What do you dislike about CitrusAd?

The exported reporting layout can be more end-user/presentation friendly Review collected by and hosted on G2.com.

What problems is CitrusAd solving and how is that benefiting you?

Dark data - no visibility and conversion metrics of our products on key retailers, which we now have control over for our running ads Review collected by and hosted on G2.com.

Caroline M.
CM
Account Coordinator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about CitrusAd?

this is so helpful for a marketing professional it makes my life so much easier! as a team we use this almost daily and there is a universal understanding across all channels Review collected by and hosted on G2.com.

What do you dislike about CitrusAd?

sometimes the app crashes or will not export correctly but that is very infrequently and can be solved via contacting customer service for extra assistance or help Review collected by and hosted on G2.com.

What problems is CitrusAd solving and how is that benefiting you?

definitely the issue to task management this helps us stay organized and up to date Review collected by and hosted on G2.com.

Verified User in Consumer Goods
IC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about CitrusAd?

Stephen Horne in the Citrus team has been super responsive & helpful on all my questions over the last year. Thanks Stephen! Review collected by and hosted on G2.com.

What do you dislike about CitrusAd?

Citrus Ad has limited functionality compared to advertising platforms e.g. Google Ads. The reporting functionality is limited and needs improvement (to enable us to pull data for 1 full year) Review collected by and hosted on G2.com.

What problems is CitrusAd solving and how is that benefiting you?

Can see my Coles online advertising performance, for Search & Banners. I use it everyday to track performance and get my weekly / monthly reports done. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about CitrusAd?

The ad builder is the best. It's super useful when creating ads so you maximize its effectiveness and don't forget anything along the way when disseminating ads. It's also a great way to introduce ads to new employees so they understand all aspects. Review collected by and hosted on G2.com.

What do you dislike about CitrusAd?

Can't honestly think of anything that I really dislike about this platform. Review collected by and hosted on G2.com.

What problems is CitrusAd solving and how is that benefiting you?

Disseminating the right ads to the right audience as well as ensuring that the ads are as complete as possible to maximize effectiveness. Review collected by and hosted on G2.com.