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charles Reviews & Product Details

charles Overview

What is charles?

charles is a WhatsApp marketing platform made in Berlin. Its easy-to-use software enables businesses to drive revenue, retention and innovative customer experiences by complementing existing marketing channels with the reach and richness of WhatsApp. It does so by enabling CRM teams to set-up recurring flows and automations based on consumer specific events in a personalized manner. It supports businesses to stay GDPR-compliant and consistently iterate in this new channel while also integrating with select CDP/CRM, service and shop systems such as Shopify, Klaviyo, Emarsys and Zendesk to leverage data for their omnichannel strategy. charles' key products are 📣 Campaigns and 🚀Journeys. With Journeys, you set up and send engaging automated WhatsApp flows – like opt-in flows, WhatsApp product finders and Black Friday campaigns. With Campaigns, you can send outbound marketing messages to your consumers, and track responses.

charles Details
Languages Supported
German, English, Italian
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Product Description

Seamless end-to-end conversational commerce suite. charles enables brands to pioneer conversational shopping. Sell via WhatsApp or other messenger apps with our intuitive software and commerce integration together with an intuitive UI.


Seller Details
Year Founded
2019
HQ Location
Berlin, DE
Twitter
@charles_chatout
17 Twitter followers
LinkedIn® Page
www.linkedin.com
100 employees on LinkedIn®

Maxine H.
MH
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Recent charles Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Efficient, automation and campaign updates great, customer service easy to reach and quick"
I’ve been happy with Charles and the results so far. The platform has made it so easy and efficient to reach customers quickly, which has been a ga...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Taking WhatsApp Marketing to the Next Level"
We recently tested WhatsApp with Charles, and we’re absolutely thrilled! The user experience is outstanding – everything is intuitive and easy to n...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Ease of usage & Implementation"
Our company successfully integrated Charles, streamlining engineering efforts & was very easy to implement. The tool was also very easy to use. Thi...
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charles Media

charles Demo - Automate marketing and conversation flows
Set-up recurring flows and automations based on consumer specific events.
charles Demo - Send engaging WhatsApp messages to your customers
Use rich media templates such as WhatsApp carousels for your marketing campaigns.
charles Demo - Keep an eye on your marketing analytics
Sales and revenue analytics in our platform's user-friendly interface
charles Demo - Personalize with behavioural triggers
Send the right message at the right time in a personalized way.
charles Demo - Benefit from existing customer data
Integrate with select CRM/CDPs such as Emarsys and Klaviyo.
charles Demo - Advanced segmentation to personalize better
Ensure your campaigns and messages are targeted and personalized.
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32 charles Reviews

4.8 out of 5
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32 charles Reviews
4.8 out of 5
32 charles Reviews
4.8 out of 5

charles Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for charlesQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about charles?

I’ve been happy with Charles and the results so far. The platform has made it so easy and efficient to reach customers quickly, which has been a game changer for our business. The automation features, along with the recent updates to the campaign tools, have streamlined our processes and boosted our productivity. I also really appreciate the flexibility of the system, as it adapts to our needs seamlessly. On top of that, their service is great – always easy to reach and quick to assist. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about charles?

occasional minor glitches but quickly resolved Review collected by and hosted on G2.com.

What problems is charles solving and how is that benefiting you?

Charles makes reaching out to customers and managing campaigns much easier. The automation saves us time and helps us communicate faster and more personally. It also lets us track campaign performance and make adjustments quickly, which improves results. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about charles?

Our company successfully integrated Charles, streamlining engineering efforts & was very easy to implement. The tool was also very easy to use. This integration has yielded positive results in key business metrics. Review collected by and hosted on G2.com.

What do you dislike about charles?

We wish Charles has more such integration with other platforms like iMessage & Meta which can further improve our metrics Review collected by and hosted on G2.com.

What problems is charles solving and how is that benefiting you?

We are now able to send conversational messages to our customers via Whatsapp for our use case Review collected by and hosted on G2.com.

Verified User in Furniture
AF
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about charles?

We recently tested WhatsApp with Charles, and we’re absolutely thrilled! The user experience is outstanding – everything is intuitive and easy to navigate. What impressed us the most was the quick support and the friendly, professional communication with the team. Charles has truly helped us work more efficiently and streamline our processes. We’re already excited to see the upcoming features! Highly recommended! Review collected by and hosted on G2.com.

What do you dislike about charles?

We're already excited to see upcoming futures to take the WhatsApp Marketing to the next level. Review collected by and hosted on G2.com.

What problems is charles solving and how is that benefiting you?

Data tracking could be improved. Review collected by and hosted on G2.com.

Francesco C.
FC
Digital & Conversational Marketing Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about charles?

It's simply a fantastic tool, an excellent way to interact with customers in the most effective way possible. The tool has many features, is very user-friendly, and has a top-notch staff – always well-prepared and helpful. Antonio and Laie, two employees of the company, guide us step by step and have significantly helped us increase our revenue. Review collected by and hosted on G2.com.

What do you dislike about charles?

The service costs are not always affordable for everyone, but with the right strategy, the investment is widely repaid Review collected by and hosted on G2.com.

What problems is charles solving and how is that benefiting you?

Nowadays, we are bombarded with emails of all kinds, and there's a risk that communications often go unread. Charles solves this problem by reaching directly into the pockets of potential customers without causing disturbance Review collected by and hosted on G2.com.

Giovanni G.
GG
Team lead servizio clienti
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Translated Using AI
What do you like best about charles?

This is an excellent application for managing clients both for sales and post-sales management. Very easy to use, intuitive, and with many tools, including analysis. Review collected by and hosted on G2.com.

What do you dislike about charles?

Sometimes when I search for reports, they do not open correctly. Review collected by and hosted on G2.com.

What problems is charles solving and how is that benefiting you?

Review the part of the analysis to resolve some blockage issues. Review collected by and hosted on G2.com.

Guido R.
GR
Multi-Contact Center Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Translated Using AI
What do you like best about charles?

Easy to use, you are completely autonomous in management

We use it for pre and post-sales customer service and especially to sell our products Review collected by and hosted on G2.com.

What do you dislike about charles?

Slowness in setting up campaigns, but only recently. Review collected by and hosted on G2.com.

What problems is charles solving and how is that benefiting you?

We reach our customers more easily. Review collected by and hosted on G2.com.

Peter H.
PH
WhatsApp Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about charles?

Starting with WhatsApp Marketing and therefore with Charles, I experienced a tremendous amount of support and assistance when getting everything set up. We had many special requests but received a lot of help, even being able to put some new features on the list. Review collected by and hosted on G2.com.

What do you dislike about charles?

Like many other young software developers, there might be some more minor bugs every now and then. I would recommend testing more prominent features and getting in touch with Charles whenever trying out new projects to reduce errors. Review collected by and hosted on G2.com.

What problems is charles solving and how is that benefiting you?

Charles is helping us to get more presence among our customers and to push out a marketing campaign that will be read within minutes. Since lead generation is getting more expensive, it's a good way to address future customers personally. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about charles?

It is so easy to create campaigns, manage the community service and also to create automated flows. We built up a super easy leadgeneration process and are very happy with the results. Review collected by and hosted on G2.com.

What do you dislike about charles?

The analytics functions could be even more meaningful and clear. And from time to time there are problems with the flow builder. But these are small things that the team is already working on and supporting with clever solutions. Review collected by and hosted on G2.com.

What problems is charles solving and how is that benefiting you?

With Charles, we have a clear tool with all relevant customer data, also from Shopify, and can thus target customers in the customer service as well as in the marketing process and provide them with offers. Review collected by and hosted on G2.com.

Resulhan .
R
Senior Account Manager Digital
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about charles?

Very intuitive tool to build journey flows for automated conversations with clients. Review collected by and hosted on G2.com.

What do you dislike about charles?

So far I don't have anything to criticize. Review collected by and hosted on G2.com.

What problems is charles solving and how is that benefiting you?

We are an agency and constantly trying to find new solutions for our clients to optimize their marketing. WhatsApp is a very powerful tool and we can't get closer to our customers than that. Review collected by and hosted on G2.com.

Daniel S.
DS
Founder & Managing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about charles?

We use charles mostly for our pre-sales. The Open Rates are fantastic ( > 85%) and we have really high quality converions. Review collected by and hosted on G2.com.

What do you dislike about charles?

They are improving all the time to get all the relevant features you know from email marketing. Review collected by and hosted on G2.com.

Recommendations to others considering charles:

Since apple and android are blocking alot of data for performance marketing uses it is essential to build your own data more and more.

For us its a safe bank to get in touch and sell products. Dedidcate enough time for that channel and you will be rewarded. Review collected by and hosted on G2.com.

What problems is charles solving and how is that benefiting you?

Emails go into Spam for almost 70%. With charles we have the opperunity to reach almost everyone and helping them in the fastest way possible. Review collected by and hosted on G2.com.