Centra
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Centra
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4.8 out of 5 stars
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Centra Reviews & Product Details - Page 6

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Centra Overview

Editedit
What is Centra?

Centra is a headless, SaaS e-commerce platform for medium to enterprise-sized fashion and lifestyle brands running a Direct-to-Consumer and/or wholesale ecommerce business towards the global market. The Centra platform is built from a fashion and lifestyle brands perspective since day one, and is packed with smart and impactful features for brands within this segment – without compromizing on the flexibility expected from a headless e-commerce software. This approach makes it possible to build powerful and scalable ecommerce experiences, distributed across unlimited sales channels and markets – while maintaining a very low total cost of ownership.

Centra Details
Product Website
Discussions
Centra Community
Languages Supported
English, Swedish
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Product Description

The powerhouse eCommerce platform that does it all, so you can focus on growth.

How do you position yourself against your competitors?

Centra is an industry-specific, headless ecommerce platform built for fashion and lifestyle brands.

The industry specific approach gives brands within our niche the flexibility expected from a headless/API-first platform – while also being packed with powerful features (for brands within our niche) out of the box that would need to be developed case by case on non-industry specific e-commerce platforms.

These features are natively available in Centra, which allows our clients to build globally scalable and customized ecommerce experiences – while maintaining a very low total cost of ownership.

Seller Details
Seller
Centra
Company Website
Year Founded
2016
HQ Location
Stockholm, SE
LinkedIn® Page
www.linkedin.com
298 employees on LinkedIn®
Description

Centra is a technology vendor that specializes in providing a platform for e-commerce and digital commerce solutions. Their offerings enable businesses to create and manage online stores, streamline operations, and enhance customer experiences. Centra’s services are designed to support brands in optimizing their digital presence, facilitating seamless integration with various sales channels, and leveraging data analytics for improved decision-making. For more information, visit their website at www.centra.com.

Max B.
MB
Overview Provided by:
Max Brennan
Head of Communications at Centra – Where next generation brands are built

Recent Centra Reviews

Benjamin .
B
Benjamin .Small-Business (50 or fewer emp.)
5.0 out of 5
"10/10 - simply the best"
Swedish customer service and easy to use
Read more
Marina L.
ML
Marina L.Small-Business (50 or fewer emp.)
5.0 out of 5
"Leading system to drive headless E-Com sites"
Easy integrations and plugins to most relevant third parties which makes the system scalable suiting your business needs. Flexible and dynamic AP...
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"good platform for a startup that wants to grow"
Easy to use Good customer support Platform with potential to grow
Read more
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Centra Media

Centra Demo - Dashboard
The Centra dashboard is built for power-users and gives you a clear overview of your global commerce operations – across all channels and touchpoints.
Centra Demo - Product view
A glimpse at the feature-rich Products view in Centra. Use custom attributes to enrich product information and choose what to use in which market. Truly built for limitless digital merchandising
Centra Demo - Order overview
A glance at the order view in the Centra backend.
Centra Demo - 2-dimensional size charts
Great example of built-in feature for fashion brands, that saves time and hassle. Centra's size charts are two-dimensional and translate automatically for appropriate markets. So no more hassle with local sizes for shoes/trousers/lingerie etc.
Centra Demo - Centra's Wholesale Solution
Centra comes with an off-the-shelf, feature rich, wholesale ecommerce module geared for fashion and lifestyle brands. The wholesale module can be used as a standalone product, but is also included in the DTC-plan if a brand wishes to activate it.
Centra Demo - The Wholesale Ecommerce CMS
The wholesale solution can be built completely headless, but has a user friendly CMS with a live editor that brands love to use.
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69 Centra Reviews

4.8 out of 5
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69 Centra Reviews
4.8 out of 5
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69 Centra Reviews
4.8 out of 5
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Centra Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CentraQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Apparel & Fashion
AA
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

Good integrations and lots of features along with a speedy platform. Review collected by and hosted on G2.com.

What do you dislike about Centra?

Missing the opportunity to create campaigns based on CSV upload. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Very good cross border functionality. Review collected by and hosted on G2.com.

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ML
E
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

Centra is such a smart and well-developed platform, when it comes to all the handling with orders, returns, campaigns, vouchers, bundles to mention some. Everything you need in one platform. Review collected by and hosted on G2.com.

What do you dislike about Centra?

The report part is not the best one, but now with the new dashboard, it doesn't matter that much. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Centra is solving issues with orders etc, and also the merchant part have been really good! Review collected by and hosted on G2.com.

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Verified User in Retail
UR
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

Good customer service and quick to develop and adjust. Easy to handle. Review collected by and hosted on G2.com.

What do you dislike about Centra?

Its not a bad thing, but for us maybe the Centra platform is to big at the moment. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Selling d2c international Review collected by and hosted on G2.com.

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Verified User in Retail
AR
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Centra?

A flexible platform covering all the needs for a brand that wants to sell globally both for D2C and B2C. Good support. Fast and extremely stable. Review collected by and hosted on G2.com.

What do you dislike about Centra?

Some feature requests take has taken some time to address. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

A complete set of APIs:s for a true headless setup. A good set of plugins/integrations. The use of one product catalog for both B2C and D2C is great. The platform is built for brands from the ground and up. Review collected by and hosted on G2.com.

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Verified User in Retail
AR
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

Easy to use, quite flexible, easy to handle multiple markets. Review collected by and hosted on G2.com.

What do you dislike about Centra?

On the expensive side, slightly rigid in setting up google/FB feed. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

fast back-end, easy to use, very future proof as we add complexity Review collected by and hosted on G2.com.

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Patrik T.
PT
Head of e-com
Small-Business(50 or fewer emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about Centra?

Easy to use even though it's a complex platform. Review collected by and hosted on G2.com.

What do you dislike about Centra?

The interface could be better, it's newly updated but still not vey logical. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Centra allows us to expand globally faster than ever before. Review collected by and hosted on G2.com.

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Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Centra?

If you are a fashion retailior, there is nothing that compares with centra. This platform comes with a advanced segmentation and marketing features, that enables any brand to be global from start. Review collected by and hosted on G2.com.

What do you dislike about Centra?

If your product catalogue is far from fashion standard, you might want to consider other alternatives. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Centra enables us to create unique storefront experiences for our customers, tailored to the needs of each brand. Review collected by and hosted on G2.com.

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DD
CEO
Small-Business(50 or fewer emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about Centra?

Smooth headless solution w strong APIs and good partners (integration & softwares) Review collected by and hosted on G2.com.

What do you dislike about Centra?

It's not expensive, neither cheap.

Good tech at this stage, but might need to keep developing as competitors are raising loads of cash and growing fast Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Smooth micro process solutions w scalable features. Makes "globalization" easy and increasing assortment doable Review collected by and hosted on G2.com.

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Andreas S.
AS
Product Owner
Mid-Market(51-1000 emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about Centra?

A powerful service, easy to integrate with. Review collected by and hosted on G2.com.

What do you dislike about Centra?

Some pain in their rapid growth resulting in communication/staffing issues. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

One of our main partners in delivering ecom to our clients. Review collected by and hosted on G2.com.

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Verified User in Retail
AR
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Centra?

The general structure and data model within Centra act as a strong and reliable fundament for our whole business operation. The GraphQL API is a key in letting us get value from the system easily. Review collected by and hosted on G2.com.

What do you dislike about Centra?

UX and UI are a bit tricky to learn, but that's a natural effect of the multifunctional features that are available. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Scaleable and reliable OMS and ERP (light) possibilities. Review collected by and hosted on G2.com.

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