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Centra Reviews & Product Details - Page 2

Centra Overview

What is Centra?

Centra is a headless, SaaS e-commerce platform for medium to enterprise-sized fashion and lifestyle brands running a Direct-to-Consumer and/or wholesale ecommerce business towards the global market. The Centra platform is built from a fashion and lifestyle brands perspective since day one, and is packed with smart and impactful features for brands within this segment – without compromizing on the flexibility expected from a headless e-commerce software. This approach makes it possible to build powerful and scalable ecommerce experiences, distributed across unlimited sales channels and markets – while maintaining a very low total cost of ownership.

Centra Details
Product Website
Discussions
Centra Community
Languages Supported
English, Swedish
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Product Description

The powerhouse eCommerce platform that does it all, so you can focus on growth.

How do you position yourself against your competitors?

Centra is an industry-specific, headless ecommerce platform built for fashion and lifestyle brands.

The industry specific approach gives brands within our niche the flexibility expected from a headless/API-first platform – while also being packed with powerful features (for brands within our niche) out of the box that would need to be developed case by case on non-industry specific e-commerce platforms.

These features are natively available in Centra, which allows our clients to build globally scalable and customized ecommerce experiences – while maintaining a very low total cost of ownership.


Seller Details
Seller
Centra
Company Website
Year Founded
2016
HQ Location
Stockholm, SE
LinkedIn® Page
www.linkedin.com
298 employees on LinkedIn®
Description

Centra is a technology vendor that specializes in providing a platform for e-commerce and digital commerce solutions. Their offerings enable businesses to create and manage online stores, streamline operations, and enhance customer experiences. Centra’s services are designed to support brands in optimizing their digital presence, facilitating seamless integration with various sales channels, and leveraging data analytics for improved decision-making. For more information, visit their website at www.centra.com.


Max B.
MB
Overview Provided by:
Head of Communications at Centra – Where next generation brands are built

Recent Centra Reviews

Benjamin  .
B
Benjamin .Small-Business (50 or fewer emp.)
5.0 out of 5
"10/10 - simply the best"
Swedish customer service and easy to use
Marina L.
ML
Marina L.Small-Business (50 or fewer emp.)
5.0 out of 5
"Leading system to drive headless E-Com sites"
Easy integrations and plugins to most relevant third parties which makes the system scalable suiting your business needs. Flexible and dynamic AP...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"good platform for a startup that wants to grow"
Easy to use Good customer support Platform with potential to grow
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Centra Media

Centra Demo - Dashboard
The Centra dashboard is built for power-users and gives you a clear overview of your global commerce operations – across all channels and touchpoints.
Centra Demo - Product view
A glimpse at the feature-rich Products view in Centra. Use custom attributes to enrich product information and choose what to use in which market. Truly built for limitless digital merchandising
Centra Demo - Order overview
A glance at the order view in the Centra backend.
Centra Demo - 2-dimensional size charts
Great example of built-in feature for fashion brands, that saves time and hassle. Centra's size charts are two-dimensional and translate automatically for appropriate markets. So no more hassle with local sizes for shoes/trousers/lingerie etc.
Centra Demo - Centra's Wholesale Solution
Centra comes with an off-the-shelf, feature rich, wholesale ecommerce module geared for fashion and lifestyle brands. The wholesale module can be used as a standalone product, but is also included in the DTC-plan if a brand wishes to activate it.
Centra Demo - The Wholesale Ecommerce CMS
The wholesale solution can be built completely headless, but has a user friendly CMS with a live editor that brands love to use.
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69 Centra Reviews

4.8 out of 5
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69 Centra Reviews
4.8 out of 5
69 Centra Reviews
4.8 out of 5

Centra Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CentraQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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ND
E-commerce Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Centra?

The quick support, they usually reply during the same day Review collected by and hosted on G2.com.

What do you dislike about Centra?

Would love an improved visual merchandising interface Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Great dashboard overview, helps us to easily keep track of our sales Review collected by and hosted on G2.com.

SK
E-commerce Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

As a brand in luxury, we have very high standards for our online user experience. The “true” headless nature of Centra has allowed us to meet these expectations. The platform has provided us the freedom and flexibility to build a front end with next to no limitations. Review collected by and hosted on G2.com.

What do you dislike about Centra?

Getting up and running with Centra requires a slight degree of technical know-how. The true price of flexibility is that the entire site has to be built from scratch. In other words, project lead time and setup are usually more costly compared to (e.g.) Shopify if using a pre-built theme. Another thing that we had hoped for was that Centra’s GraphQL API would have been more mature and well-documented when initiating the project - this means that we had to go with a SOAP integration for now, that probably would have to be replaced at a later time. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Some of our more important requirements include fixed price lists in various currencies and (convenient) localization management - we have achieved both with Centra. Review collected by and hosted on G2.com.

Ann Iren .
A
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

The people in Centra are friendly and give us good support. Review collected by and hosted on G2.com.

What do you dislike about Centra?

It takes some work to learn all the features. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

web shop Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

Easy to use

Good customer support

Platform with potential to grow Review collected by and hosted on G2.com.

What do you dislike about Centra?

we have requested more reports

simple reports to follow both B2b and B2C sales Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

B2B orders

B2C orders Review collected by and hosted on G2.com.

Victor E.
VE
CEO & Senior Ecommerce Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Centra?

Centra offers a unique platform that is flexible and robust for brands that want to scale and go global. Centra is powerful and brings the essentials and more to any brand's needs. Review collected by and hosted on G2.com.

What do you dislike about Centra?

It requires some know-how to bring it to its maximum potential. And if you're a newly started brand, the budget needed might be a bit hefty, but then again it's still price-worthy since you'll have a great and unique website tailored to your needs. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

For any brand that wants to go global without compromising on the brand - Centra is by far the best choice. Brands can be acting local in multiple markets by tailoring the experience to the specific needs that customers in that market have. There are plenty of more benefits such as the connectivity through their API and plugins that even further brings to the excellence of Centra for example. Also, being a headless platform brands can be much freer in terms of design and overall experience. A platform built for brands. Review collected by and hosted on G2.com.

Alex H.
AH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Centra?

Centra is paving the road for headless, best-of-breed e-commerce, and we are super happy to be working with them.

Highlights include:

- Great support for multiple markets

- Support for both wholesale (B2B) and retail capabilities

- Great team to work with and very good support overall Review collected by and hosted on G2.com.

What do you dislike about Centra?

Since the platform is headless, the upfront cost might be a bit steeper compared to competitors. However, the flexiblity in terms of changing your e-commerce setup that this entails justifies the cost. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

d Review collected by and hosted on G2.com.

Lucas L.
LL
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

The close collaboration and the easy set up- Review collected by and hosted on G2.com.

What do you dislike about Centra?

I would like to have more features like amazon fullfilments and other set ups. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

most of our problems acutally, they are always willing to listen in to customers feedback and take action after that. Review collected by and hosted on G2.com.

JK
Wholesale Operations Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

It's user-friendly together with super fast customer service makes it an easy choice.

We have worked with Centra from the beginning and our customers still think that we have the top solution in the market. Review collected by and hosted on G2.com.

What do you dislike about Centra?

very few dislikes to share, maybe would be that we can't get all our smaller requests made as we did in the past, but that is not really a problem as most of the functions are already in place. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Centra is helping us to get our orders into our ERP, we still have our ERP as the master so even though they have a full solution with the total flow, we only use the order part.

With the possibility to create your own campaigns you can even in the generic version create your own branded area. Customers still compliment us for the looks and user-friendliness. Review collected by and hosted on G2.com.

HH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

Easy-to-use system with a great overview and many different features. The API-setup makes it easy for us to integrate external platforms. On top of that, the employees are super talented and has helped us a lot. Review collected by and hosted on G2.com.

What do you dislike about Centra?

At this point we're not missing anything from Centra. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

The platform makes it easy for us to keep everything in one system. Review collected by and hosted on G2.com.

Finn S.
FS
Chief Operations Officer
Apparel & Fashion
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Centra?

Centra has been a game-changer, enabling freedom in design, speed and building composable e-commerce. It enables us to integrate with the best-of-breed services.

As it is a headless platform with a brand-only focus it really understands our industry needs and you are part of a group of brands that can help each other develop features needed.

The company consists of a very tech-savvy group that makes sure the latest tech is invested into the product.

We also use the B2B with the digital showroom and order management for all our customers which is very popular. To have one data integration for both B2B and B2C makes it very easy. Review collected by and hosted on G2.com.

What do you dislike about Centra?

As they have been growing very fast they have sometimes had a little bit longer lead time for some new features but it's improved a lot in the past years. Review collected by and hosted on G2.com.

Recommendations to others considering Centra:

If you are a brand which strives for building your own design and eco-system of service it's a great fit. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Centra makes it possible for us to build a front-end site that presents the brand just as we want. We can change it with complete freedom without limitations. For B2B we can easily manage order management, collections and brand presentations. Review collected by and hosted on G2.com.