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Centra Reviews & Product Details

Lucas L.
LL
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

The close collaboration and the easy set up- Review collected by and hosted on G2.com.

What do you dislike about Centra?

I would like to have more features like amazon fullfilments and other set ups. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

most of our problems acutally, they are always willing to listen in to customers feedback and take action after that. Review collected by and hosted on G2.com.

Centra Overview

What is Centra?

Centra is a headless, SaaS e-commerce platform for medium to enterprise-sized fashion and lifestyle brands running a Direct-to-Consumer and/or wholesale ecommerce business towards the global market. The Centra platform is built from a fashion and lifestyle brands perspective since day one, and is packed with smart and impactful features for brands within this segment – without compromizing on the flexibility expected from a headless e-commerce software. This approach makes it possible to build powerful and scalable ecommerce experiences, distributed across unlimited sales channels and markets – while maintaining a very low total cost of ownership.

Centra Details
Product Website
Discussions
Centra Community
Languages Supported
English, Swedish
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Product Description

The powerhouse eCommerce platform that does it all, so you can focus on growth.

How do you position yourself against your competitors?

Centra is an industry-specific, headless ecommerce platform built for fashion and lifestyle brands.

The industry specific approach gives brands within our niche the flexibility expected from a headless/API-first platform – while also being packed with powerful features (for brands within our niche) out of the box that would need to be developed case by case on non-industry specific e-commerce platforms.

These features are natively available in Centra, which allows our clients to build globally scalable and customized ecommerce experiences – while maintaining a very low total cost of ownership.


Seller Details
Seller
Centra
Company Website
Year Founded
2016
HQ Location
Stockholm, SE
LinkedIn® Page
www.linkedin.com
298 employees on LinkedIn®
Description

Centra is a technology vendor that specializes in providing a platform for e-commerce and digital commerce solutions. Their offerings enable businesses to create and manage online stores, streamline operations, and enhance customer experiences. Centra’s services are designed to support brands in optimizing their digital presence, facilitating seamless integration with various sales channels, and leveraging data analytics for improved decision-making. For more information, visit their website at www.centra.com.


Max B.
MB
Overview Provided by:
Head of Communications at Centra – Where next generation brands are built

Recent Centra Reviews

Benjamin  .
B
Benjamin .Small-Business (50 or fewer emp.)
5.0 out of 5
"10/10 - simply the best"
Swedish customer service and easy to use
Marina L.
ML
Marina L.Small-Business (50 or fewer emp.)
5.0 out of 5
"Leading system to drive headless E-Com sites"
Easy integrations and plugins to most relevant third parties which makes the system scalable suiting your business needs. Flexible and dynamic AP...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"good platform for a startup that wants to grow"
Easy to use Good customer support Platform with potential to grow
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Centra Media

Centra Demo - Dashboard
The Centra dashboard is built for power-users and gives you a clear overview of your global commerce operations – across all channels and touchpoints.
Centra Demo - Product view
A glimpse at the feature-rich Products view in Centra. Use custom attributes to enrich product information and choose what to use in which market. Truly built for limitless digital merchandising
Centra Demo - Order overview
A glance at the order view in the Centra backend.
Centra Demo - 2-dimensional size charts
Great example of built-in feature for fashion brands, that saves time and hassle. Centra's size charts are two-dimensional and translate automatically for appropriate markets. So no more hassle with local sizes for shoes/trousers/lingerie etc.
Centra Demo - Centra's Wholesale Solution
Centra comes with an off-the-shelf, feature rich, wholesale ecommerce module geared for fashion and lifestyle brands. The wholesale module can be used as a standalone product, but is also included in the DTC-plan if a brand wishes to activate it.
Centra Demo - The Wholesale Ecommerce CMS
The wholesale solution can be built completely headless, but has a user friendly CMS with a live editor that brands love to use.
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68 out of 69 Total Reviews for Centra

4.8 out of 5
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68 out of 69 Total Reviews for Centra
4.8 out of 5
68 out of 69 Total Reviews for Centra
4.8 out of 5

Centra Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CentraQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Sporting Goods
AS
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

A lot of things may not be where I'm expecting them to be, but if I need my website to be able to do something, I'm confident I can use Centra to make it happen. Review collected by and hosted on G2.com.

What do you dislike about Centra?

In some ways, Centra is very well laid-out. In other ways, Centra can feel "clunky" and un-intuitive to use. One primary example of this is the Vouchers area. Some kind of grouping would be great. i.e. When I create 2,000 codes for an organization, it would be nice to be able to add those codes to a group or collapse them into a single line item. This would make it a lot easier to still have access to my prior codes (which I use for cloning).

Another thing in Vouchers -- the current process for selecting products which are eligible for vouchers could be described as a process of inclusion, product by product. In other words - the products have to be "added" to the voucher one at a time in order to be eligible.

Would it be possible to have products be able to be added to a voucher by CATEGORY, rather than individual product? This would save a lot of time. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Centra powers the back end of our D2C Ecommerce website. We enjoy the powerful and diverse functionality which Centra offers. Review collected by and hosted on G2.com.

Marina L.
ML
E-Commerce Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

Easy integrations and plugins to most relevant third parties which makes the system scalable suiting your business needs.

Flexible and dynamic API for BI reports. Review collected by and hosted on G2.com.

What do you dislike about Centra?

Even if you can use Centra as a one-stop-shop tool I would recommend to scale faster using some of their recommended third party integrations. Listen to their recommendations of what suits best for your business setup and needs to find the right match. Trying to integrate other tools might be time consuming and costly. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Scaling platform for market expansion and optimising for online sales Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

Their agile point of view in adjusting the environment based on the customer's needs.

The customer support is 11/10.

Really straight forward and easy to use in both back end and front end.

The number of integrations in place were a big selling point for us and helped us reach our live setup in just a short number of days! Review collected by and hosted on G2.com.

What do you dislike about Centra?

For a smaller brand like somestimes a limited view of the backend could make the workflow even more streamlined. That said, our goal is to grow and would probably de-activate that kind of function in short. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

It's stream lining our whole B2B workflow starting with assisting us in product creation, pre-ordering phase where our customers' buyers can receive an easy to use access to their selections after physical appointments, retrieve order data/product data and loop in their logistical departments already after the order creation.

As Centra has an integration in place with Ongoing we can easily manage our inventory and international shipments through our warehouse partner that is also connected to Ongoing. Ongoing and Centra's collaboration is on another level where both of the parties wanted to jump into any issue we faced to try and help from their respective end, to facilitate potential road blocks that us as a brand could have an issue with locating.

Centra is also a huge time saver through their collaboration with Fortnox, to be able to syncronize all of our B2B activity to our books with the click of a button is a dream come through after manually putting in hour after hour in excel sheets and transferring that into Fortnox with the help of our accountant. The same could be said with all excel-activity related to sales and production in general.

To be able to also request potential changes after feedbacking discussions and receiving live action-taking from different team members and departments in Centra is also a huge potential for a smaller company that needs to stay flexible and also a proven result of Centra's structural work, to be able to contain the flexibility of a small player after growing into the bigger suit is a work worth applauding! Review collected by and hosted on G2.com.

K
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

Easy and very user friendly on a daily basis. Review collected by and hosted on G2.com.

What do you dislike about Centra?

Can be a little difficult to customize without programing Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Creating campaigns, orders and all product uploads in one place Review collected by and hosted on G2.com.

Steffen 🇳🇴🇩🇰 Langgård J.
SJ
Head of Commercial
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Centra?

Our customers love using Centra's platform because it offers a user-friendly interface, great flexibility, and excellent support.

Also, we really like that Centra’s stellar support team makes things that should be rather technical very simple. Review collected by and hosted on G2.com.

What do you dislike about Centra?

At WakeupData we haven’t encountered any problems or complaints about Centra. On the contrary, our customers prefer using it instead of other platforms. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

It helped us provide a more comprehensive and better e-commerce platform for our customers to manage their operatons because now we can offer more services and features that increase our revenue.

By using Centra we can help our clients expand their sales channels and reach more customers and manage their product catalogs more efficiently and effectively. Review collected by and hosted on G2.com.

Karin K.
KK
Designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

Backend logic and administrative easiness to keep everything up to date. Onboarding process was made very understandable and we had support on every step on the way. Review collected by and hosted on G2.com.

What do you dislike about Centra?

Would like to have a bit more freedom to customize our B2B virtual showroom appearance. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

It makes our life easier to sell products to B2B clients. Review collected by and hosted on G2.com.

MS
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Centra?

The best thing about centra is that it is very easy to use and has a great user interface. The customer support is also great and the support team is very helpful. Review collected by and hosted on G2.com.

What do you dislike about Centra?

I have not found any problems or any issues while using Centra. It is working great for me and for my customers. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Centra is helping me build e-commerce platforms with great user interface and usability for my company and helping me track and manage all the orders on the admin end easily. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

They are always there to help you, no matter how stupid questions :) Review collected by and hosted on G2.com.

What do you dislike about Centra?

It´s a bit pricy for small companies, but hopefully worth it when we grow :D Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

b2b and b2c - increase sales worldwide Review collected by and hosted on G2.com.

JH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

That it's clear and easy to use. You can understand what to do by just exploring it yourself. Review collected by and hosted on G2.com.

What do you dislike about Centra?

There is many steps and places to change things, and it feels like a lot of things could be simplefied. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

Centra has brought us to the next level with our ecommerce.

Our last supplier was very stale and difficult to use, whereas centra allows us to grow and we'll be able to continue using it even if our needs expand. Review collected by and hosted on G2.com.

Tobias .
T
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Centra?

The flexibility within the system and easiness to use. You can be up and running within weeks. Review collected by and hosted on G2.com.

What do you dislike about Centra?

As always, with composable architecture, its sometimes hard to know where to populate the data. Review collected by and hosted on G2.com.

What problems is Centra solving and how is that benefiting you?

For us it's easy to use both for small companies, but also easy to scale up and go world wide. To activate a new market or to sell to another country is a click away. Review collected by and hosted on G2.com.